310. AI That Works for Creative Agencies, with Hikari Senju

AI isn’t just a buzzword anymore. It’s reshaping how agencies build, deliver, and scale creative at lightning speed. But for every opportunity it unlocks, there are just as many questions: How do you keep your creative edge? What are the legal landmines? And how do you actually integrate AI in a way that drives results and protects your agency?

On this episode of The Innovative Agency Podcast Sharon Toerek sits down with Hikari Senju,  Omneky Founder and CEO. Omneky is at the forefront of AI-powered advertising and Hikari shares what it really looks like to adopt AI inside a creative business. This conversation covers how agencies can strike the right balance between human brilliance and machine efficiency, how to navigate intellectual property concerns, and how to build systems that amplify, not replace, your team’s best work.

If you want to make AI a true asset in your agency, this episode is a must-listen.

What you will learn in this episode: 

• How AI is being used to supercharge creative and production processes within agencies

• Common fears and misconceptions agency leaders have about AI adoption

• Strategies for navigating intellectual property and liability risks when working with generative AI

• Where the true power of AI lies, and where human ingenuity still makes all the difference

• What questions to ask and what red flags to look for when evaluating AI tools for your agency’s workflow

• How agencies can begin integrating AI today to gain a competitive edge, without compromising creative integrity

Bio

Hikari Senju is a computer science graduate from Harvard University with a passion for technology and design.

He founded his first startup, QuickHelp, an on-demand tutoring app, which he later sold to Yup.com and became their Head of Growth.

During his time at Yup.com, Senju observed inefficiencies in content spending and the potential of AI in advertising, which inspired him to establish Omneky in 2018.

Senju’s background in computer science, entrepreneurship, and his experience with AI technologies led him to create Omneky, an AI platform that generates, analyzes, and optimizes personalized ad creatives at scale.

Resources:

• Website: https://www.omneky.com/

• LinkedIn Personal: https://www.linkedin.com/in/hikari-senju-63780199/

• LinkedIn Business: https://www.linkedin.com/company/omneky/

• X: https://x.com/hisenju