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August 20, 2025 29 mins

Today on the Innovative Agency Podcast, Sharon Torek is joined by Emily Hatton, an expert at turning bold ideas into real, measurable progress. If your agency has ever wrestled with too many opportunities, scattered priorities, or half-finished projects collecting dust, you'll want to lean into this conversation. 

Emily unpacks the hidden barriers that keep agencies stuck in "idea mode" instead of execution, and more importantly, how to break free. From rescuing abandoned initiatives to deciding which opportunities truly deserve your team's energy, Emily shares practical frameworks every agency leader needs right now. She also lays out clear strategies for triaging ideas, empowering your team, and applying the right operational tools to keep innovation alive and growth on track.

Move from inspiration to action, and keep your agency's best ideas from slipping through the cracks.

What you will learn in this episode: 

  • Why agencies are often tempted to expand their service offerings too quickly and the risks that come with that

  • Concrete strategies to help agency leaders filter and prioritize ideas before investing time and resources

  • How founders and teams can use simple, systematic frameworks to separate truly valuable opportunities from distracting shiny objects

  • Ways agency leaders can empower their teams to vet and present innovative ideas, without losing sight of business goals

  • How to strike a balance between chasing innovation and maintaining operational focus in today's volatile market

  • The overlooked power of using existing tech stacks and automation tools for operational efficiency

Bio

Emily Hatton is a strategic growth consultant providing operational excellence, and financial precision for ambitious agency founders. She is Founder of The Female Founder Space.

Resources:

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