Episode Transcript
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In this episode, I am spilling thebeans on what really happened after I
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sold my online business four years ago.
You don't want to miss this one!
Okay.
Let's go.
Hi, I'm Suzi Belmont, a multi sevenfigure entrepreneur with 15 years
experience, as well as a psychologyexpert, qualified coach, and therapist.
This podcast is your secret resourceto help you grow from the inside out.
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It's like personal development forentrepreneurs and leaders, all wrapped
up in fun, positivity, and motivation.
So, pull up your chair and getready to change your life and
your business from the inside out.
This is the Inside OutEntrepreneur Podcast.
Hello, everyone.
Welcome to the first of manynew episodes of the podcast.
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And I'm secretly smiling outloud today because this episode
has been a long time coming.
So if you are a long-time followerof mine and we have previously
connected in some way, then hello.
I want to take a moment to saythank you for reaching back out
to connect this way with me.
And if you are a brand new listener,then hello and welcome to Suzi's world.
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This is a super relaxed space whereeveryone is welcome and where I hope
you will benefit from me sharingstories from my entrepreneurial journey.
From mentoring and coaching others.
And from the huge amount of studyI have done over the years as well.
I also tend to talk about some morepersonal stuff from an angle of sharing
things that helped me, because I hope thatby sharing my stories, I can help you too.
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And on that note, let's jump straightin because this episode is a big one.
I want to share with you what reallyhappened when I sold my business.
The background to why I decided to sellit after 10 years of success and being
a leader in my industry and how takingfour years away from the public light
after selling, it changed me entirelyas well as changing the trajectory
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of my life and my future businesses.
One quick thing I should mentionright at the get-go is that many
of you listening may be wonderingwhy I have a different surname.
I used to be Suzi Witt and now Iam Suzi Belmont, but there was no
divorce, no witness protection scheme.
No plan to run away toBrazil, nothing like that.
There was a reason we changed our familyname and it's probably not what you think.
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If you want to hear more about thathead on over to the podcast page on
my website at www.suzibelmont.com.
That's Suzi with an I.
So S U Z I B E L M O N T.com becauseI briefly mentioned this in a secret
episode that you can only download there.
It's not the main point of that secretepisode, but for you curious cats out
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there who just want to know this iswhere you will find the backstory.
And obviously that also meansI have changed all my social
media handles to Suzi Belmont.
So if you want to make sure you arenow following all of the correct
pages, whether that's YouTube,Instagram, LinkedIn, or others,
just head on over to the footer ofmy website at www.suzibelmont.com.
And you can find the links to all ofthe correct pages that it's all in the
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black space at the bottom of my website,along with a place where you can sign
up to my new mailing list there as well.
if you want to make sure you'regetting emails and updates
about what is happening.
Okay.
Back to today.
And in order to explain what reallyhappened after I sold my online
business, I want to take you backto the beginning so that you can
understand a little bit more aboutmy life before I was an entrepreneur.
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You see, I have always been very openabout my life as many of you know,
from former episodes of my podcasts.
But what I'm going to talk about today, Ihave never really spoken about publicly.
I am hoping that by telling you my story,you can take something from it that will
help you on your own business journey.
You will see why I knew I had tosell the business, what I realized
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only after I sold it and why therewas no way I was going to build
the next business in the same way.
This episode is a really rawwarts and all episode, but I know
that you have come to expect thatfrom me and my shows in the past.
So nothing has changed there.
I am also super nervous to share allof this, but I'm doing so because I
really believe it will help other femaleentrepreneurs and other female leaders.
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Perhaps something in my life willconnect to something in your life.
And as I always say, ifI can do it, so can you.
In saying that stick with this story,because although it starts off a little
bit sad, I have achieved incrediblesuccess in my life, and I have always been
one to pivot when things need changing.
So the backstory isnot there for sympathy.
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I'm not interested in sympathy.
It's so that you can see thatanything is possible for you.
And so you can understand someof the stuff I'm going to tell
you about the future when I getcloser to the end of this show.
So winding the clock back to my childhood,I was one of three children and the oldest
child in my family, my younger brotherswere twins and 18 months younger than me.
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And I say where, because one of mybrothers died when he was 27 years
old, but I'm sure that's something Iwill talk about more, another time.
That's not for today.
So in your mind, imagine a littlegirl who was about five years old.
And as you imagine her, I want youto imagine that girl being somebody
who spent a lot of time alone.
I grew up in a family where Ispent a lot of my time on my
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own, a huge amount, really.
And there was a lot of emotionalneglect where I was left to
figure out everything for myself.
And at the get go, I want to be clearthat I don't blame my parents for that.
They just could not cope withtheir own personal issues, as
well as raised three children whowere all born very close together.
There were also a lot of mentalhealth issues in my family with
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depression, substance abuse,alcoholism, affairs, divorce.
And as I mentionedalready, emotional neglect.
And my family members were therefore quiteisolated from each other as a result.
There was no real sense of looking outfor each other or supporting one another.
And there were also veryfew boundaries and rules.
We were just kind of left to set themourselves really, which is really,
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really difficult when you are very young.
And I think this came from my mother'sside because her parents were very,
very, very strict and she wanted to dothings differently as most people do.
They want to do thingsdifferently to their own parents.
But kids do need somerules, some guidelines.
And I remember trying to work them allout for myself from a very young age.
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The biggest feeling I had though asa young child, was this sense that
I just didn't belong in my family.
My sense of belonging, just wasn't there.
And one of my earliest memories and therearen't very many memories because I have
quite a lot of developmental trauma.
But one of my earliest memories waslooking for some kind of evidence that I
had been adopted because I felt so out ofplace, I felt such a burden to everyone.
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And very different fromeveryone else in my family.
I remember being left at homealone on my own quite often.
And during those times,this is quite frequently.
I used to pretend, I used to pretendthat I was a ballerina and dance around
the living room when no one was thereand pretend I was just a famous dancer.
But then when everyone cameback, I didn't do that.
I never showed any of that sideof me for fear of being ridiculed
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or mocked or called stupid.
My one salvation from all of this wasmy Nana and I took every opportunity
I could to go and stay with her.
This included going to see herduring family holidays when I would
stay with her rather than go withmy family on the family holiday.
And so my parents justused to take my brothers.
So as a young child, Iwas very, very lonely.
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My answer to all of thiswas to turn to school.
I didn't particularly like school,but I realized when I was around
five, six years of age, that if Ijust did exactly what I was told and
worked really hard and got good gradesthat people were really kind to me.
And they gave me lots of attention.
When I got good grades, peoplenoticed me and they made me
feel like I was good enough.
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They would say really nice thingsto me and make me feel like I had
something that was good about me.
So from a very young age, I learned thathard work meant love and feeling enough.
My inner world, my nervous system, myemotional world was wired, such that
I believed that if I just worked andworked, then I would be good enough.
And that's how my inner world got set up.
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I learnt to overachieve and to overwork,and I learnt to people please, in order to
feel good enough from a really young age.
I learned that if I just said yesto everyone and I didn't make any
fuss and then I worked really hardsuch that I was overachieving all
the time, people liked me more.
It was as simple as that.
And honestly, I think itworked for quite a few years.
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School became my resource and Iwould put all of my negative feelings
about myself, into my schoolwork.
Then when I got home from school becauseno one really wanted to talk to me and
my family didn't really invest muchtime in me I would just watch cartoons
and then work on my schoolwork a lot.
And then inevitably, when I got thegood grades that would follow, my
family did show some interest in me.
So this reinforced this cycle.
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Then as I got older going into myearly teen years, drugs and alcoholism
became part of my family environment.
Not from me, but from those in my family.
My brothers were starting to takedrugs and starting to take quite a
lot of drugs and ultimately becameheroin addicts as young teenagers.
And my dad was drinking probably as away to try and cope with his own issues.
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He had a lot of his own issues.
My mom also had her own mental healthbattles so my mom and I didn't have
any kind of close relationship.
Of course at the time.
I didn't know any of that.
This is me now reflecting and lookingback on what the setup was with the
knowledge that I have these days.
At the time.
What I experienced was that myhome was just like a tornado.
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I had no control over anything.
I didn't feel safe as my brotherswere running up drug debts, and I was
aware of what drug dealers might do toanother family member if those debts
were not paid, And that was quitefrightening as an environment to live in.
I was kind of in themiddle of my teen years.
And as a teenager, I had to findsomething other than overworking or
people pleasing to manage my innerworld to manage this inner tornado
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and this sense of not feeling safe.
So I try to manage my lack of control andmy sense of safety by creating control.
And I did this by controlling my food.
By age 14 or so 14 and a halfI was very seriously anorexic.
My nervous system with a completemess from very early on in my life.
And I had never really been shown howto self-regulate to co-regulate, to
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self-sooth and instead I had learnt thatthe way to feel better was by overworking
and overachieving, by people pleasing,controlling, being a perfectionist.
Thinking I had to workthings out on my own.
And so on.
I had no sense whatsoeverof self-compassion.
So I drove myself very hard.
The more, I felt rejected.
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The more I worked.
And I did things like people pleasingand controlling whatever I could in my
world to try and make myself feel safe.
All of these patterns and many morewere my way of being and once they
were set and I didn't know theywere set because I was just a child,
I ran my life from that place.
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And of course it then was inevitable thatI was going to get straight A's in school.
I was going to go to Oxford universityand get a first class honours degree,
win all the prizes and the scholarshipsat school and at uni and achieve the
highest grade in 31 years on my universityprogram, which is something that I did.
Because to me, achievingexternal qualifications was how
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I felt safe and good enough.
It was my place of safety.
I was wired that way from asfar back as I could remember.
The more I achieved, themore I felt good enough.
And I was congratulated on how wellI was doing this all of the time by
my teachers, by family, by friends,by anyone who came across me, they
congratulated me on these high grades.
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Working hard was reallypraised as a good thing.
And although I didn'twant to be like that.
And I wished I could just have moretime to relax or make friends my system
no longer really worked that way.
I had absolutely no idea thatthis was actually quite unhealthy.
And I think if I could go back tothat version of me now at that time,
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she probably wouldn't want to stopoverachieving or overworking or
people pleasing or any of the otherthings, because being honest, there
was nothing else for her at that time.
If that version of me had removed allof the achievements, she would have a
gaping hole with no sense of feelingliked or perhaps even feeling loved.
No sense of feeling good enough.
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A family that was in chaos with drugsand alcoholism, divorce, and all sorts.
So that version of me probably wouldn'thave wanted to change anything because
I would have felt even more unsafe.
And the corporate world played into this.
I became a lawyer, which is one of themost toxic professions for overworking.
I remember being told in mytwenties that the expectation
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was 3000 chargeable hours a year.
That means you have to do a lotmore than 3000 hours because not
all of your hours are chargeable.
You didn't get paid for anyovertime or for working late.
And you were expected to do thingslike cancel your holidays if needed.
And so I practically lived in my office.
I mean, the office in the lawfirm where I worked had beds,
because this was not uncommon.
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I definitely was not the onlyoverachieving perfectionist
out there in the world.
There was a very big communityacross the globe of people
with patterns, just like mine.
So I kind of felt that thisis how it was supposed to be.
Every other lawyer I knewwas kind of the same as me.
And this kind of working lifewas lauded as the way to success.
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It didn't feel great, but theconditioning was coming from multiple
angles from school, from family,from society, from the workplace.
So I just thought, well, thisis how life is supposed to be.
I had no other model of a differentway of doing it at that time.
In addition at that time, no onementioned things like burnout.
No one spoke about the lawyersthat collapsed in the office.
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No one spoke about theimpact on your mental health.
Everyone just put in more andmore hours in the name of success.
I can remember so clearly that the rolemodel older lawyers were doing things like
freezing their eggs, to delay childbirthuntil after they have made partnership.
So life for everyone was just ahundred percent about working.
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And for me, well, I was loadedup with patterns of people
pleasing so I never said no.
I was happy to be overworking.
Well, happy is probably the wrongword I was accepting of overworking.
I mean, let's be honest.
I was required to sign a contract thatsaid I would not sue the law firm.
If they made me work over the legallimit of reasonable working hours.
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And I like every other lawyer signed it.
I put in all of thehours for no extra pay.
My inner perfectionist keptme working more and more.
And I really felt that I could neverdisagree or show who I really was.
In fact, there were times when thetrue me did seap out a little bit and
do something entrepreneurial withinthat corporate law environment.
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And the times that I diddo that, I was punished.
I was punished for putting myhead above the parapet and told in
quotes to be less entrepreneurial.
In the legal world, there was alsoa total lack of collaboration.
My female mentors operated in a way thatonce they had struggled their way up to
the ladder, to the top of the ladder, theydidn't reach down and help the juniors.
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Instead, they pulled up theladder firmly behind them.
So I continued to develop these corebeliefs that I had, that I was not
really able to trust other people.
The people only like me forwhat I did, not who I was.
And this became the narrative for newpeople who came into my life in this
period when I was a lawyer as well.
And this went on for about 10 or 11 years.
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And then everything changed.
Well, it didn't, but I did.
I had my first child and he inmany ways became my golden ticket
out of the corporate world.
At the time the law firm just wanted me tobounce back straight after giving birth.
And I remember my first week backand my boss telling me my female boss
telling me I needed a day nanny, anevening nanny and an overnight nanny.
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Three nannies, Like her.
Because then I would alwaysbe available for work.
This was my immediate femalerole model in the workplace.
I didn't have a role model in my mumbecause there wasn't that connection.
So this was my immediatefemale role model.
And whilst I nodded at her and said,okay, fine, that's what I'll do.
My inner world was screaming 'you arethe last person I want to be like'.
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My intuition was starting to comemore online and I was starting to
realize that this wasn't right.
Now at that time against alladvice from my female mentors.
I applied for flexible workingand that was completely rejected
by my female and my male mentors.
Now I want to be really clear here.
My application for flexible workingwas to work from 10:00 AM in the
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morning until 6:00 PM in the office.
That's eight hours.
And then from 8:00 PM in theevening until midnight at home.
And that was deemed not flexible enough.
It was actually ludicrous.
It was a terrible, horriblesituation to be in.
Now at the time, while onepart of me was outraged by this
rejection of flexible working.
Another tiny little flame within meignited and it was secretly pleased.
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Because of my strong peoplepleaser, it would have been
really hard for me to just leave.
And this rejection, this being toldno gave me a kind of kick up the bum.
Something had changed in me.
Realizing that it was not just me thatwould suffer if I was always in the
office and always working and alwaysoverachieving and people pleasing.
And never with my child meantthat's something big clicked.
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Finally I had enough.
I had enough courage torealize that I had to get out.
And so I did.
And I finally felt free.
This was a big deal.
No one really left voluntarilylike this back then.
The internet was new.
This was kind of 2009 time.
The concept of building an online businessdidn't really exist like it does now.
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Or it was only really in its very infancy.
So none of the really big names that weall know about were there at that time.
I was literally leaving with zero plans.
No idea what I was going to do.
But this inner drive, this determinationthat I was going to find a way to make my
life better than it had been was fierce.
And it was determined.
It was like becoming a mother myself,came with this new level of bravery
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and courage to say, screw this.
I actually do deserve more than this.
My life is going to be more than this.
And this is whereentrepreneurship entered my life.
Or rather, I should sayre-entered because all of the
signs were there from the get-go.
I was the kid who used to sellice creams to the neighbors and
offer to wash cars for money.
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I was the one doing a paper round,but actually paying all of the other
kids, doing paper rounds to deliver mypapers if I gave them half the money.
And then I would go back and get morepapers and do the same again meaning
I usually got paid about four timeswhat they all did for almost no work.
I was just handing papers to other peopleand not doing that really hard slog of
carrying those really heavy papers aroundlike the Sunday Times where you can only
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carry about four at once when you werea child so you can't deliver that many.
I was also the kid who at 14, worked in anews agent shop to save up for a trumpet
because I wanted to learn the trumpet.
And I got my boss to agree that wecould change the layout of the shop
to increase sales and it worked.
And that boss, she was called Mary.
She loved me forever after that.
I was also the kid who set up a tuckshop in the sixth form at school that
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was so successful that the companyrunning the school canteen complained
that I was taking away their business andasked for the tuck shop to be shut down.
I was the young woman who made aprofit when I went to university
by taking my student loan a seedmoney and investing it in something.
So that I got more moneythan just what the loan was.
I was also the employee who was told overand over again, to be less entrepreneurial
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and stop coming up with ideas becauseI would make other people i.e.
Either senior partners inmy law firm look less good.
So for me, starting my ownbusiness and working from home
in 2010 was the best thing ever.
It took me almost no time torealize that this work was work
that I found really, really easy.
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I was happy to walk pathsthat no one else had walked.
There were no rules in entrepreneurship.
And I was used to that because fromthe very start of my life, I had had
to make all of my own rules anyway.
Entrepreneurship felt completelynormal to me because it was kind
of how my system was set up.
I was able to walk my own pathand do things on my own and go
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left when everyone else went.
Right.
Because that's how mynervous system was set up.
By 2011.
I was building an online businesswith courses and memberships long
before that industry fully existed.
When I started, there was no Kajabi.
There was no Instagram, YouTubewas in its infancy and there
were not many people doing onlinecourses who I could get help from.
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So I had to figure it all out andbuild everything from the ground up.
I relied 100% on my intuitionand my inner compass.
I knew I could do it.
I also at the same timestarted to find my people.
Other entrepreneurial women who werecoming to my classes and it wasn't
long before I was then teachingbusiness classes to other women too.
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And helping them set up theirown profitable businesses.
And I was really good at this.
That first business becamevery successful making a million
dollars in its first two years.
And I will never be anything other thansuper proud of that, even though I do
things very differently these days.
That business was a major part ofmy experiential learning journey.
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I learned things that you simplycan't learn from books and studying.
And I still talk about thatbecause for me, for who I was back
then, For where I had come from,or from where I had come from.
That was an amazing achievement.
. It always will be.
And I will always be proud of thatbecause for me it was proof that it didn't
matter how crappy your start in life was.
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It didn't matter if yourparents weren't interested.
It didn't matter if you onlyhad a tiny bit of money to start
something, you could still do it.
That $1 million started with my myentire savings at the time of $600.
Nothing else.
But.
And it is a big, but because at thetime, I didn't know what I now know.
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I built that first big business onthe exact same inner patterns that
I had known for my entire life.
In fact, I really clearlyremember where I was standing.
When I told my husband I willbe more successful than everyone
else in this industry because Iwill work harder than anyone else.
I really genuinely believe thatthe only way, the only way you
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could be successful was hustle hardwork long hours, overachieving.
And of course over time I learnedthat that's absolutely not true.
That isn't the only way to be successful.
It's more about working smarter thanit is about working longer hours.
But at the time, of courseit worked for a while.
I mean, I'm not going to lie.
This very masculine way of doingbusiness by hustling, by working
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long hours, working, working,working does work to a degree.
You do make money.
If you do the right things and plug thingsinto your systems and create processes,
which I instinctively knew how to do.
But what also comes with thatway of building a business
is a fast track to burnout.
By the second or third year I wasreaching burnout in my business.
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I had so many clients,literally in person.
I was teaching around 50 clientsper week, 48 weeks of the year.
I was saying yes to everything andimplementing every single idea that I had.
And at one point I had about 110partnerships running at the same time.
I had a lot of people workingfor me and I had to manage that
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side, the employee side as well.
. And I was also now a mum of two.
And I believe that I also had to workreally hard to make that successful to.
I didn't want to be like my own parents.
And so I wanted to ensure that Ishowed lots of interest in my children
and insisted therefore, on workingfrom home the entire time and my
children, therefore being around.
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And I got this to work too.
Anyone who came to my classes backthen will remember my kids were
very visible and often came in atthe end of classes to meet people.
So at this point in time, whichis around about 2014, I had
had a lot of external success.
I thought that I was successful becauseI was basing my definition of success
on how much I achieved, how much moneyI made, how much I could control things,
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how many people I could make happy inone go, how much I could give to others.
Whether my children, my husband, mybusiness, my clients didn't matter.
As long as I was giving to other people.
And I remember at this timethat literally everyone would
call me superwoman or supermum.
Clients friends, the other mumsat school, people in my town,
the local newspapers, everyone.
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And I saw that as a total compliment atthat time, like people would say things.
I remember really good lawyer, friendof mine came to Bath and she's such
a good friend of mine, but she said,I don't know how you do it, Suzi.
You are just such a superwoman.
I wish I was like, you.
Because everyone saw this externalside and as a society, as a culture and
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a society, particularly in the west,we tend to equate success with money.
And everyone could see, Iwas making loads of money.
I remember my team frequentlysaying things like, oh, another
10,000 is just coming to PayPal.
Shall I transfer that to the bank?
And I'd be like, yeah.
Okay.
And I'd be thinking, this ismore proof that this is all
of the right way to do it.
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Because I was so connectedto those financial results.
What I didn't realize in the middleof all of this material success was
that my inner world was not healthy.
And that was what was driving all of this.
My drive to feel loved, to feel enough,to have attention and to feel safe.
Was being answered by overworkingand hustling and people pleasing
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just like it was earlier in my life.
And my sense of exhaustion wasrewarded by everyone telling
me how amazing it all was.
Now I don't in any way, blamemyself for working this way.
I don't even regret it.
Because at that time, that wasmy way out of corporate life.
And I was so much happierworking from home.
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Despite the overworking and the peoplepleasing my life was a immeasurably better
than it had been at any point before.
And I was fully in control, whichkind of worked for me because I had
this strong need to feel in control.
So that fitted with exactlywho I was back then.
The overworking lifestyle was and stillis largely how a lot of entrepreneurial
and corporate life is set up.
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But it is a really one-sidedmasculine way of doing business.
I thought back then that this wasthe only way of doing business.
I didn't know of anyonedoing things differently.
And I still see posts today by malebusiness leaders and influences lauding,
how you have to work, work, work 18hours a day, 12 days a week, work
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really hard from the age of 18 to 30and sacrifice everything else to build
your business, et cetera, et cetera.
But here is where the true me.
The real Suzi started to have an issue.
You see, whilst I had all of thissuccess on the outside, my inner
world started to question whetherthis was really how it should be.
I was burning out and I was sabotagingparts of the business that my
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nervous system could not handle.
For example, when my neighbors all gottogether to try and stop me running the
business from home, which I should addwas not illegal, but they just didn't
want me to do it because literally no onedid that back then back in sort of 2012,
13, 14, 15 time, no one really did that.
So they thought I was somehow cheatingthe system of work, I felt really unsafe.
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I didn't feel good enough, and I reallywanted to be accepted by my neighbors.
So all of the same woundsthat I had as a child, when I
felt rejected were triggered.
And so I felt I had to hide my businessfrom them or else they wouldn't
like me, or they would hate me.
They would gang up on me.
Now I kept going through all of this time,but it was an emotional roller coaster.
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Challenges became harder and harderfor me to surmount because most
of my decisions were being madefrom my inner emotional world.
My subconscious and myinner energy was in charge.
I had lots of strategies in business,which worked, but when push came to
shove, my emotions always came firstif they were in a battle with strategy.
(28:31):
You can have all of the strategy,the external strategy in the world.
But if your emotional system isin chaos, it will rip through
your external strategy, like atornado and leave it in tatters.
Another thing that I just knew didn'tfeel right at that time was this
entire linear way of doing businesswhere every week is supposed to be
(28:53):
consistently the same as another week.
Consistency doing the same thingevery day or the same thing every
week, week after week, this islike the most masculine thing ever.
I'm female I'm cyclical.
I don't want every week to bethe same as the one before.
And let's be totally upfront herephysically, there are some weeks where
I'm super social and others where I'drather not speak to anyone at all.
(29:16):
Throw in periods and hormones,the perimenopause, or my God
don't even get me started on that.
And then try it and be totally linear.
It doesn't work well.
Throw in young children and justtry and make them fall into line
with a very linear business.
Again, it doesn't work so well.
And just for the record here,whatever the hell mother nature
was thinking when she scheduled theperi-menopause at the same time as
(29:39):
most women having teenagers seriously,what the actual F was she thinking?
Anyway, I digress.
These ways of doing businessthat I was implementing then
were coming from male leaders.
Or from my own inner compass at thattime, that was very masculine in its
way of thinking having spent 11 yearsin the corporate legal world, where I
was often the only woman in the room.
(30:02):
As time went on, I kept going becausebeing frank, the money worked and back
then the emotional side of businesswas not really spoken about anyway.
, I also live in the UK, which is kind of,kind of makes us even harder because in
the UK, we don't really speak so muchabout our emotions and our inner world.
And although that's starting tochange, it's a very slow change.
(30:22):
It was around this time whenmy third child was born, that
things really changed again.
Babies.
Absolutely.
100% definitely bring abundance.
That's been my case every singletime, every single baby bought
financial abundance, but emotionally.
I was still really lost.
I hadn't worked on any of thisstuff that I'm telling you about.
(30:43):
These inner wounds, these inneremotional survival patterns.
I loved my clients so much,and I felt so loyal to them.
I'd taught thousands and thousands ofpeople, and I had an almost a hundred
percent positive feedback rate.
And that side was amazing.
But I wanted out because my emotionalworld was now starting to really
catch up with me at every corner.
(31:05):
And there were just these little flickers,these little indications that were
telling me I needed to change things.
I was realizing like so many othersthat money alone is not ever going
to be enough to feel successful.
Hard work brings money.
But money doesn't equate to afeeling, an inner feeling of success.
And I didn't know, as I'vementioned several times, what I
(31:27):
now know about my inner world.
So it just felt overwhelming.
I can remember telling my husbandover and over often in tears.
I don't even know why Ihave built this business.
It's not even me.
It's no longer me.
I can remember crying and saying tohim, I don't know how to leave, because
I don't want to let people down.
(31:47):
And saying who in their right mind walksaway from a multi seven figure business?
Like who does that?
. I thought I was going a bit crazybecause I just couldn't reconcile my
inner world, my energy, my energetics,with how I felt with my outer success.
And many times, so many times I justdebated, stopping or shutting it all.
It got that overwhelming.
(32:09):
But I couldn't, because I feltsuch gratitude to my clients.
So I didn't want to let them down.
But I knew from around 2016time, I had to get out.
I had to change things and I had to startdoing things differently in my life.
I really had to unravel who I wasat the core and build a business
around that version of me.
(32:30):
I knew that success was not meantto be built this way for me.
I just didn't know whatit was meant to look like.
And I didn't know howI was going to leave.
And it was around thistime, 2016, 17 time.
That I really started to work on mypersonal development and I started
to look more into the psychologyof business and entrepreneurship.
(32:50):
I started with behavioral economicsand looking into that and then
really went into psychologyand mental health and energy.
My discovery of business psychologyand personal development and things
were happening in the background.
And they were giving me nudges andpointing me in the right direction.
As you all know, I didfinally sell my business.
It was so hard.
(33:10):
It was so, so hard for me to do that.
I remember that the discussions aroundthe sale, the sale and purchase the
acquisition by somebody else for thebusiness went on for about six months.
And throughout that time, I justkind of had to act normally.
But my normal settings is those who knowme know already are that I'm very open.
I'm very honest.
I'm very authentic.
I say things as they are.
(33:32):
And I felt like I was keeping somethingfrom my clients because I was.
So it was really, really hard.
Really hard to maintain that,that status quo in that period.
Many of my clients had alsobecome really good friends and
they were so, so loyal to me.
10 years is a long time and a hugenumber of my clients from the very first
year in my, in my business was stillvery much in my world a decade later.
(33:55):
Loyalty is something that I reallytreasured in that business because
it was not something I had everexperienced in my own family.
So I didn't like having to keep everythingsecret because it felt disloyal.
But I had to do it.
And then I sold.
And I remember we delayed for about five,four or five weeks before we announced it.
The buyer
(34:15):
and I worked on a joint statementto say that she was now the owner
and oh my gosh, that was terrifying.
Because I didn't knowwhat was going to happen.
She didn't know what was going tohappen when we went public with this.
For once I had no control.
It was no longer my business.
And I had to hand over the ship to someoneelse because I knew I had a different
calling and I knew I was no longerthe right person to captain that ship.
(34:40):
Now, thankfully, and I'm so thankful, andthis should tell you everything about my
former clients and the kind of people theyare, the reception we got was incredible.
Women clients, peers, everyone,everyone, literally everyone, except
one individual was so supportive.
I was blown away.
It was my first ever indication.
(35:02):
That I could follow my path andpeople would not hate me for it.
I will forever be grateful toeveryone of the hundreds, literally
hundreds of women and two men whosent me an email of support and
encouragement after I sold my business.
I will forever be grateful for that.
That business taught me so so much.
I mean, I learned on the ground.
(35:22):
And as I mentioned, I built itlong before the online world had
tutorials on how to do everything.
I was a total pioneer in settingthe standards for that industry.
And yet, mentioned at the same time.
I really didn't, even at thatpoint, have any idea how much I was
personally running it from a placeof complete emotional rollercoastery.
(35:43):
How I was using so many masculinestrategies for doing business
that came from my experiencesin the corporate world.
And which aligned with the personI was then, but which no longer
aligned with who I was then becoming.
And before I talk about what happenednext, hopefully you can now see why this
backstory is so important to understand.
(36:04):
The backstory underpins a hugetransformation I have been
through to be who I am today.
And that transformation became thevery core of what I now do and why
I work with female entrepreneurs,high performers and leaders today.
Let me explain a bit more.
It was only when I sold my business andactually had time to just be without all
(36:27):
of the clutter that kept me so busy thatI really started to become aware of my
inner world, my patterns, my emotionalworld, my emotional intelligence.
And I'm not going to lie.
It was tough for the first six months.
I was someone whose entire value system,my entire sense of being and wellbeing
was based on overworking people,pleasing, controlling, over-giving
(36:49):
comparing peacekeeping and so on.
Without a business to now hide behindwithout clients to now, please.
I had just me for awhile and that was raw.
I had to face some reallytough inner growth.
The universe had decided that Iwas ready for this level of growth.
And I was.
(37:10):
I was finally starting to piece togethermy journey and realize that the female
entrepreneur journey, your journey as wellas mine is so much more than just building
a business with all of the strategyand funnels and money and mindset work.
Those things just skim the surface.
Real success,
true long lasting sustainable success.
(37:30):
Starts with going to thevery core of who you are.
Slowly.
I started to slow down.
As I started to let go of all ofthese emotional survival patterns
and lean into who I really was.
I was learning how to heal.
The more I learned andthen put into practice.
The more I slowly startedto heal from the inside out.
(37:52):
I knew then that I could never goback to the old way of doing business.
I knew that the next business would notrely on any of those masculine structures
of doing overachieving and hustle.
Now that doesn't meanI'm not going to work.
I'm not going to tell you to just sitthere and hope that your business works.
You still have to do work.
But I have a very differentway of doing things now.
(38:13):
And it was around late 2021 thatI started to realize why all
of this was happening for me.
Personal development and my breadth oflearning around and into the inner world
of females and humans combined withmy own experiences as an entrepreneur
and before was showing me so clearlythat whatever I was going to do next,
(38:34):
I was not going to do it the sameway as anything I'd ever done before.
And being honest, warts and all, Ivery nearly went the wrong way around
2021 and nearly launched a businessteaching how to build online courses
and memberships with all of the strategyand the strategic side of doing things.
But the universe had other ideas andput a lot of obstacles in my way.
(38:55):
Now at that time, thatwas really frustrating.
But I now see that that was almost likethe universe saying, this is not for you.
And you need to listento what's happening here.
And I think at that point, had Inot listened to my intuition and
not pause things, which is what Idid, there is a chance that the next
chapter would have been anchored atleast in part in hustle, overworking
(39:16):
people pleasing and over-giving.
So I actually took the timeto really slow right down.
I stopped hustling.
I stopped comparing.
I started receiving.
And setting boundaries that workedfor me and understanding more and more
about my deep inner emotional patterns.
And then, people started to appearin my world, looking for mentoring
(39:37):
or coaching as I started to sharemy work and my discoveries in a very
small scale with people around me.
And what I was working on myself,I started to work on with them and
it also really worked for them.
Their transformations were massive.
And I realized that this waswhere it was all going to end up.
It all made so much sense.
(39:57):
I knew that I could help other womenin a way that very few others could.
I had walked the walk of buildinga multi seven figure business.
I had sold it.
I had studied psychology, energy,mental health, therapy, coaching.
And it was all coming together in theway I was helping my one-to-one clients.
I had been financially privileged enoughto take time out, to get some perspective.
(40:20):
And yet, I also knew theother women running businesses
may not be able to do that.
It's not that many people that sell theirbusiness and get to take that time out.
And that started to really bug me.
I had nowhere near enough toolsand resources and mentors to
help me with my inner journeyduring my own business journey.
When I hadn't sold itwhen I was running it.
(40:41):
So I wanted to ensure that what I hadlearned will be passed on to other
women so that they didn't need totake time out to learn this stuff.
I wanted to make it easierto learn during the journey.
I wanted to help women withtransformations that could happen
alongside running your business.
I wanted as much of it aspossible to be bite-size.
(41:03):
And with the exception of this episode,which is extra long, this is what
I intend to do with this podcast.
This is why I have this new podcast show.
Of course, I have courses and programs onmy website www.suzibelmont.com, but I also
wanted to help with week to week supportin bite sized chunks via this podcast.
Entrepreneurship has given me so much.
(41:24):
And I want to give back to asmany women as I can possibly help.
And this is one of theways I will be doing this.
I also wanted to ensure that I builtsomething where female entrepreneurial
wellbeing matters as much as money.
Indeed the phrase where entrepreneurialwellbeing matters as much as money
is so important to me that it'son the footer of every page of my
(41:45):
website over at www.suzibelmont.com.
I really strongly believe that wedo not get entrepreneurs off to a
good start in the school system.
It isn't built for entrepreneurs.
For those who then do find their wayinto entrepreneurship often later in life
for women, there is infrastructure thatis still dominated by men or masculine
(42:06):
systems that don't take into account theentire journey of the women in business.
Which, as I said before is cyclical.
It's multi-layered it's far from linear.
We also have conditioning,social norms, educational norms,
and much more to wade through.
All of it means so many women havea really tough time, a much tougher
(42:26):
time than they need to when they'rerunning their business or building
their life around entrepreneurship.
And this leads to my second focus.
Not only do I want female entrepreneursto feel good and understand who
they really are and how theytruly operate from the inside out.
But I also want womento make a lot of money.
Money mindset and making moneywill always be vital to me.
(42:49):
And I will support anyonehelping women to do that.
I think women are bloody amazingat business and leadership.
And so I hope that this podcastwill contribute to this conversation
with the aim of helping any womanwho is struggling with her journey
to find a resource and support.
Both in focusing onwellbeing and on wealth.
When I looked back at my last businessand all of the limbs of it, if I'm
(43:11):
totally honest with you, I builta business based on programming
that was at my core from childhood.
And by the time I realized it, itwas very hard to change things.
Imagine what would happen if womenlike you listening had the tools
like those I now have to be moreemotionally healthy during your journey.
To have more support with theemotional side of business too.
(43:33):
To help develop youremotional intelligence.
This is my passion.
This is my goal.
And if this resonates with you, you aregoing to like, what's coming from me.
Among other reasons.
I also took four years out was becauseI didn't want to rely just on my story.
I really wanted to compare and contrastto analyze and study other women too.
(43:53):
So I have worked with other clientsduring these last four years to
test things out before returning
and in the words of one of my clientswho has been working with me over these
past few years, she said, 'working withSuzi will make your life and business
better in ways you could not even imagine.
It is the best money I have everspent, and I will continue to spend'.
(44:14):
And in another testimonial.
'Oh, my God.
Suzi has made my life better inways I couldn't have even imagined.
The guidance and clarity on the nextsteps is one of the most extraordinary
experiences I have ever had.
I don't even know how to thank Suziproperly, but I am so, so grateful'.
Now you can read, I'm not goingto read them all out, but you can
(44:35):
read testimonials from currentand also from very important past
clients who all played a significantrole in me becoming who I am today
over on my website at www.suzibelmont.com.
I hope that you can see a little bitmore of why I took so much time, why I
knew I could not build and grow the nextbusiness in the same way as the last ones.
I'm simply not that person anymore.
(44:57):
I knew that what I had tapped intowas unique to me because so much of
it came from the perfect alignmentof everything that had happened to
me in my own journey to gift me theskills I really needed to help and
understand other female entrepreneurs.
My driver is really strong.
I don't want other women in theentrepreneurial world or in positions
(45:18):
of leadership to go through themental, physical, and emotional
roller coaster that I went through
as I scaled to multi seven figures.
I know that I am not the only womanwho has had either a difficult start in
life or who has challenges now in herpersonal life, which impact her business.
I know that I am not the only woman inbusiness who has experienced sexism,
narcissism, prejudice, discrimination,or other burdens as they try to grow.
(45:43):
I know that I am not the onlyneurodivergent entrepreneur out there.
So many entrepreneurs are,which also makes a lot of sense.
I know that.
women like you can succeed and up-levelwith ease if you work from the inside out.
I know too many women who haveamazing businesses, but aren't
fully happy in their inner worlds,in their relationships, their
finances, or their emotional mastery.
(46:05):
And I know how to help with thatbecause this was the path that I walked.
My ikigai completely changedduring these past four years.
I realized that my own journey put me insuch a brilliant place to help you other
women with your own journey, becauseyou can only really teach something
you have genuinely lived through.
You can only handle as much successas your own nervous system can handle.
(46:28):
And I realized and observed so many womenin the online space who seemed successful.
But actually were showing signs of thekind of things that I was struggling
with in my prior journey via theiractions within their business or the
way that they were showing up online.
And I knew, I knew that I couldstart to add value to these women.
And so this is what I now do.
(46:50):
To be really honest.
I also want to bringtogether others like me.
I thought about how during my ownjourney, there was nowhere where I
could safely go to share my own fears,my inner world, my emotions, and how
I sometimes struggled with those.
I wanted to ensure that in my world,there is this creation of a high energy
space that allows that to happen safely,not a place where everyone is just
(47:13):
being depressed and moaning and lowenergy, a place which is high energy
that's allowing people to safely share andbe picked up and supported by other women.
And so I knew that when I returned tothe online world and to entrepreneurship,
I will be building a place that wouldstart to create this community where
like-minded female entrepreneurs wouldhelp each other to rise together.
(47:35):
I want you to ensure that in Suzi'sworld, you will find a place where
you know it is safe to share howyou are feeling on the inside.
And for sure that is what you willfind in my world, a place where you
will get support for your inside outjourney, through entrepreneurship
leadership and business.
In fact, this is where theconcept of inside out and the
inside out entrepreneur, whichis my trademark was born.
(47:58):
During the past four years, my obsessionwith brains mindset, energy beliefs,
psychology, the inner female world,the nervous system spirituality,
and more just really, really grew.
I fully stepped into thisnew version of myself.
And I could never have guessed howmuch this work would positively
impact those around me whethermy clients or my own family.
(48:21):
I realized, and this is a reallyimportant point for any of you
who are struggling right now.
I realized that I had alwaysbeen looking for something
that I would never ever find.
My whole life I had been looking forsomething that I was never going to find.
Because looking for what was brokento try and resolve my inner struggles.
Because the masculine world, thepatriarchy, the medical system,
(48:44):
it looks to label and pathologizewomen who struggle with something.
Whether we are called overly emotional,paranoid, hysterical, or something else
our emotions, our inner worldsare seen as things to fix.
But I don't agree.
I don't think we need fixing.
Emotions are energy.
And they create feelings andthese feelings aren't coming
(49:05):
because you are broken.
They are feedback telling youwhat needs to be amended to
fit with who you really are.
You see, the most profoundthing I realized about my entire
journey was that there was neveranything actually wrong with me.
The Suzi who was born onto thisplanet was enough exactly as she was.
(49:25):
And is.
Just like you are enoughexactly as you are right now.
But years.
of conditioning, social conditioning,masculine structures, trauma schooling,
parental inputs, the patriarchy, and morehave trapped women like you and I behind
a web of programming which means that whenwe think that when we struggle in business
(49:46):
or in life, we must be somehow broken.
That we have to fix something tobe better or to be more successful.
That there is this elusive thingthat we are chasing to help fix us.
The medical system will diagnose youas having some kind of mental disorder
instead of recognizing that it's not whatis wrong with you that we need to ask.
It is not what needs fixing.
(50:08):
The question we need to askis what happened to you?
What made you act, how you act today?
And what programming needs updating tomatch who you truly are on the inside.
You already are are enough at yourcore, you were never, ever broken.
You have nothing to fix.
But you can change the coreprogramming that you might
(50:28):
have been running for decades.
Because this is affectingeverything, your business, your
life, your relationships, all of it.
Your core programming.
is not the same as you.
You as a person don't need to change.
You just need to update your programmingif it is not working for you.
And you will know that it is notworking for you because you will feel
(50:49):
that something is not right in howyou are doing your business journey.
Or you will be struggling, frustratedor not making the money you desire.
Because is actually fairly simple.
But as I said at the beginningof this episode, so many women
struggle because they focus allof their effort and attention on
the external factors of business.
(51:10):
And not enough time, effort andattention on the inner internal factors.
But it is the inner work that actuallycreates the transformations that lead
to the external success and results.
And so this is what I now do.
I help women, female entrepreneurs,leaders, and high performers smash
through your invisible glass ceilings,the inner glass ceilings so that you
(51:33):
can not only make more money, but alsofind unshakeable emotional stability
in your life and in your business.
I help you to revolutionizeyour relationship with yourself
so you really truly understandwho you are and how you operate.
When you run a business fromthat place, everything changes.
Everything becomes easier.
(51:54):
I guess I embody the conceptof my trademark, which is
the inside out entrepreneur.
So as I come to the end of this week'sepisode and the first one back, I hope
that I have given you a bit more of aninsight into the past four years for me.
And so this brings me to whatI will be doing, going forward.
I have been really intentional abouthow I have designed this new business.
(52:17):
I have really deeply looked into whatdrives success from the inside out.
I have really embraced fact that everysingle woman is completely unique.
And so there is no cookie cutter method.
They only ever work short term anyway.
My methods are tailored to how youchoose to make them fit for you.
I don't want you and I to all be abunch of identical women leaders.
(52:41):
I want to empower you to createyour own picture and then
to jump into that picture.
And tell your own story inyour own unique journey.
I will be vocal about rules andculture and society and business
methods that just don't work for women
in my opinion.
I am board a F of the bro marketingmethods of doing business that just
don't work around family and kidsand tie you to a life of hustle.
(53:05):
Often something you don't realize untilyou're in it, and then you get trapped.
I want to be consistent, butnot a slave to social media.
And I will talk separately about what Ilearned from years of just leaving social
media as there was some huge businesslessons I got from being in that very
unique position of not having to post.
Just choosing not to post on socialmedia, but that's for another show.
(53:28):
I want to work with women who want toplay a part in a global longterm change
in entrepreneurship and business.
Women who want and feel passionatelyabout business working for you.
Financially, emotionally,personally, and environmentally.
I want understand how youwork from the inside out.
'cause my whole is about empoweringyou in life and business.
(53:51):
I want to always show up as the realme, which is why I have been so raw
and so honest in this podcastabout how the real me has changed.
The old me wasn't the true Suzy.
It was a version of Suzi who washidden by layers of conditioning from
society, family, school, culture.
and how my inner world hadadapted to that.
(54:12):
True.
Suzi is more free.
. I want to show you that it is possible
to run a business and take care of
yourself and your nervous system.
It is possible to make moneywithout neglecting yourself.
It is possible to run a businesswithout masses of self-sabotage when
you really understand what is going on,you get to catch it before it happens.
(54:34):
I want to help you to feel goodabout business and measure success
based on feeling, not just basedsolely on the dollar or the pound.
I know that women can have it all.
But I don't want to try and have it all.
I want to have the option tohave it all, but choose what
I will do and what I will be.
I can be a woman who can have it all,but I can choose not to do it all.
(54:59):
Women running businesses likemen doesn't really work for me.
Women make decisions differently.
You and I have differentrhythms and different cycles.
We like some parts of our lives to bequite masculine and have doing energy,
but some parts to be more about receivingenergy and more feminine and in flow.
It's about balance feeling like you fitin that you have your place, that you
(55:21):
are enough is not about fixing you tofit within the system that let's face
it was created largelyby a patriarchal society.
It is about fitting within yourown system on the inside and
understanding what that system is.
And so I hope you will join me on thisfuture podcast journey where I will share
(55:41):
everything I have learned my experiences,things from psychology, from mental health
studies, from my masters and anything thatreally fits within the definition of the
inside out journey of a female leader,
high-performer and entrepreneur.
And that brings me to the end ofthis first episode of the show,
which is crazy long compared to howthe future episodes are going to be.
(56:02):
They're going to bemuch shorter than this.
So what can you expectfrom what is coming.
Well, I'm going to be releasing anepisode once a week from now on.
And as I said, theywon't all be this long.
Most episodes will be easy to digest.
And under 30 minutes, my ADHD braindoes not like the long drawn out things.
It likes things that are quick, easyto digest and make a difference.
(56:23):
And sometimes I will alsorelease secret episodes
like the one that you can find onmy website podcast page right now.
So make sure you subscribe tothe podcast on your app, on your
device, whether it's iTunes,Spotify, wherever you're listening.
And also sign up to secret episodesvia the link on my website.
over at www.suzibelmont.com.
Just go to the podcast page whenyou're at the website and you'll see
(56:45):
the link right at the top of the page.
And finally, I wanted to say thank you.
It is so, so good to be back.
I feel quite emotional recordingthis today and being honest, there
were moments where I had to stopbecause it was sometimes really
difficult for me to tell this story.
But I really hope that you enjoyedlearning a little bit about what
really happened whilst I was away onthis very long, personal sabbatical.
(57:09):
That chapter of my life has nowended, and I am here for the next
chapter and so excited for youand for me about what is to come.
I hope you will join me in this newseason of my life and my business.
And of course it goes withoutsaying that as this is the first
episode back, I would love it.
If you could give me some earlyday support and encouragement.
(57:30):
It's kind of daunting wearing yourheart on your sleeve and coming
back after such a long break.
So if you are happy to please do leaveme a five star review and perhaps a
little written testimonial or a welcomeback over on iTunes if you enjoyed
the show or you can also email me anyfeedback at support@suzibelmont.com too.
And remember, I am Suzi withan I, so SUZI BELMONT.com.
(57:55):
And don't forget, you can find all of mysocial media pages in the black footer
of my website at www.suzibelmont.com.
Come and say hi, and if you knewme before, reach out and send me a
message I'd love to reconnect withas many of you as possible and hear
about what you are doing right now.
I will see you all next week andthank you for making it to the end.
(58:15):
You absolutely rock.
Bye.