The Insura-Preneur Podcast

If you’re the principal of an independent insurance agency, there’s one role only you can play: strategist. In this episode, Michael Jans breaks down why strategy—not tactics—is the single most powerful lever for growth, profitability, and ultimate valuation.

Discover:

• The 3 historical phases of agency strategy
• Why AI adoption and niche focus are now mandatory
• The 7 strategic decisions every agency principal must make

If...

Most agencies are “just another insurance option.” Not you.

In this episode, Michael Jans reveals the true origin and power of the Unique Selling Proposition—drawing on lessons from advertising legends, Dan Kennedy’s 7-point framework, and decades spent guiding agencies to top-tier growth, margin, and valuation. You’ll learn:

• The real reason most agencies get ignored—and how to never blend in again
• How Rosser Reeves and Madiso...

AI isn’t coming. It’s crashing—right now—into the heart of the independent insurance agency. In this episode, Michael Jans breaks down the most transformational shift the industry has ever seen: the rise of artificial intelligence and how it’s rapidly separating tomorrow’s winners from the agencies that will vanish.

You’ll learn:

• Why “using” AI isn’t enough—why mastery is the new competitive edge
• The four pillars of AI-powered...

This isn’t your typical evergreen episode. In this urgent briefing, Michael Jans dives deep into the 2025 midyear reinsurance negotiations—and what they mean for you. If you're running an agency, you must prepare now for the shifting market dynamics.

You’ll get:

• Key signals pointing to an impending soft market
• Strategic advice on expense discipline, AI, and sales culture
• What smart agencies are doing now to engineer growth and...

What if the reason your agency isn’t growing isn’t what you lack—but what you’re still doing wrong?

In this episode, Michael Jans continues his eye-opening list of the 33 Deadly Marketing Mistakes made by Insura-Preneurs. This is Part 2—and it’s packed with real-world insight, hard-earned lessons, and straight-up advice for growth-focused agency owners. If you want to stop wasting time, stop leaking leads, and start making smarter ...

What’s killing your marketing results—slowly, silently, and profitably?

In this episode, Michael Jans reveals the first 13 of 33 deadly marketing mistakes he’s seen insurance agencies make over decades in the trenches. If you’re serious about growth, valuation, or even just getting leads that actually convert, this episode will change how you think.

You’ll get practical insights, candid stories, and field-tested fixes from one of t...

This isn’t a tactics episode.

If you’re looking for better subject lines or how to get more likes on your next post… wrong time, wrong episode.

This one’s big picture. Strategy. CEO-to-CEO.

Michael steps back and scans the landscape of the insurance industry — and the wider economy — to highlight 10 major shifts that could dramatically impact your agency in the months and years ahead. Some are obvious. Some are subtle. All of them ...

🎙️ 19 Game Changers for Insura-Preneurs, Part 2: Talent, Time & Total Market Domination

If Part 1 was the blueprint, Part 2 is the ignition switch.

This final episode in the two-part series dives into the operational levers that separate scalable agencies from stagnant ones — the kind of moves most owners never make, but the best never skip.

Inside this episode:

✅ Why “Customer Experience Innovation” is the last true moat in a...

It only takes one move to trigger the inflection point that changes everything — your income, your time, your valuation.

In this solo strategy session, I’m handing you the same high-leverage tools I’ve taught to 7- and 8-figure agency owners — the exact plays that helped them scale smarter, work less, and command premium valuations.

💡 Inside this episode:

✅ The Strategic Horizon framework (and why most owners are stuck in the wron...

Most agency owners are asking the wrong question.

They’re stuck on “What’s my agency worth today?”

But the real question — the $10 million question — is this:

Are you deliberately engineering its value… or just hoping for the best?

In this hard-hitting solo episode, Michael Jans throws open the strategic vault and lets you in on the 12 critical levers that drive value — not someday, but right now.

You’ll discover:

✅ Why two nearly ...

🚀 Ready to dominate 2025? Whether you’re thinking of selling in 2 years or 20, the path to a peak valuation starts NOW. 💥

🔥 In this episode, Michael Jans – the mind behind The Society of Insura-Preneurs, dives deep into:

💥 The seismic shifts shaking the industry in Q1 2025 🏆 Why niche-focused agencies command a premium 💡 The 5-step blueprint to engineer your agency’s true worth 🗝️ How to shift into the premier lane of buy...

Forget what you thought you knew about insurance. In this episode, we sit down with serial entrepreneur and Rainbow CEO Bobby Touran to unpack:

🍽️ Why insuring restaurants is way more complex (and profitable) than it looks 🧠 How Bobby built two breakout companies without writing a line of code 📉 Why most agencies stay average—and what the exceptional few do differently 💥 The real impact of private equity rollups on independe...

🚀 From $6M to $100M+ in Premium – How Mike Mathisen Built the Fastest-Growing Insurance Agency Mike Mathisen scaled his agency from $6M to over $100M in premium with 95% retention and next-level profitability. Now, before stepping away from the industry, he’s revealing exactly how he did it—and how you can apply these strategies to grow faster.

🔹 The hiring strategy that changed everything

🔹 The marketing + sales formula behind ...

No Spin, No Fluff—Just the Raw Truth from the Top. Mike Becker, former CEO of the *National Association of Professional Insurance Agents (PIA)*, steps up to the mic for an unfiltered, tell-all conversation about the industry, its future, and what’s holding agents back from explosive growth. **In this no-holds-barred episode, you’ll hear:** - Becker’s take on the *real* challenges independent agents face in today’s shifting landscap...

*Unlocking Valuation Trends & Maximizing Acquisition Potential* PLUS: The 5-Step 30% Growth Blueprint Revealed**

Join us as we dive into the latest *valuation and acquisition trends* reshaping the insurance industry. Learn how to position your agency as the clear leader in a competitive market while avoiding the common traps that can sink your valuation.

Then, discover the **5-Step 30% Growth Blueprint**—a proven system to boos...

How do you cut through the noise, capture attention, and drive results in a crowded insurance marketplace? Dale Steinke, a marketing powerhouse, joins Michael Jans on The Insura-Preneur Podcast to share the insider strategies that make marketing actually work.

In this must-listen episode, you’ll discover:

✅ Proven tactics to stand out in an industry where everyone looks the same.

✅ The secret to crafting marketing campaigns that no...

Ever dreamed of running your agency from a sun-drenched balcony overlooking the Mediterranean? 🌍✈️ Jay Mueller isn’t just dreaming it—he’s living it. In this jaw-dropping episode, Jay reveals how he built a thriving insurance agency while trading office stress for the vibrant lifestyle of Spain. 🇪🇸

Discover the secrets behind his bold leap, including:

✅ The systems and strategies that keep his agency firing on all cylinders from...

"Is Your Agency's Email Marketing Striking Gold, or Striking Out?"

Unlock the secrets of high-ROI email strategies in this electrifying podcast episode with Jay Schwedelson, the wizard of email marketing. As an independent insurance agency, it's time to stop blending in and start standing out. The Direct Marketing Association (DMA) reveals a staggering $43 return for every dollar invested in email marketing - but the real magic lie...

Mike Alexander started his agency in a crisis. The ‘Great Texas Mold Crisis’ was sending agencies all over the state into a death spiral. He just purchased a small book with 400 clients.

One of his early - and critical - insights was that it wasn’t going to be enough to do a good job at insurance. He’d have to do a good job at marketing. Fast forward to today. 4000 customers. 20% annual growth.

Listen as Mike unravels the secrets t...