Hiring, Hustle, and Heart: Inside Sethe Smith’s Agency Playbook

Welcome back to The Insurance Dudes! In this episode, Craig and Jason sit down with Sethe Smith, owner of the Sethe Smith Agency in Fort Wayne, Indiana, for a candid conversation packed with both wisdom and wild stories from the insurance trenches. From cleaning up unforgettable office mishaps to building a top-performing agency from scratch, Sethe shares the real-life ups and downs of agency ownership—including valuable lessons learned from failure, the importance of having a “why,” and the challenges of hiring and retaining great salespeople.

Whether you’re an aspiring agent, a seasoned agency owner, or just someone looking for a fresh take on what it really takes to grow a successful insurance business, this episode pulls back the curtain on the highs, the lows, and everything in between. Tune in for some laughs, plenty of actionable insights, and inspiration to tackle the daily grind with grit and vision.

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