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August 28, 2025 40 mins

It is often said that Interior Design is 5% creativity and 95% uphill slog. Most of what we do involves translating a creative vision into a set of instructions for someone else to build and then battling through to make sure the vision is realised.

So, while the process is important, without that precious initial spark there is no interior to build.

All designers suffer at times from designer’s block – there are times when the ideas simply will not flow, and times when the designer can find themselves drowning in the 95% of project admin.

So how can designers keep their heads above water and keep the creative spark alive? Where should they look for the design hooks that will make their projects sing? And how can they hold onto their vision while weathering the din of project noise that can sometimes threaten to overwhelm them?

To find out the answers to these and other burning questions, we’re joined in this show by two very special guests – Venetia Rudebeck and Romanos Brihi – the creative drivers behind London based practice ‘Studio Vero’ – recently named one of House and Gardens Top 100 finest interior designers.

Recorded at Studio Vero.

Thanks to our series partners, Naturalmat, for their support. 

 

Chapters

  • (00:00:00) - How to Keep Your Creativity in the Interior Design Business
  • (00:01:28) - Inside Studio Vero
  • (00:04:13) - What sort of projects do you focus on?
  • (00:05:48) - How do you start a project?
  • (00:08:28) - Working with Romanos and Venetia
  • (00:10:35) - Do you also take inspiration from your clients?
  • (00:11:43) - How does inspiration from the design process influence your work?
  • (00:13:33) - Are Clients' Existing Possessions a BENEFIT or
  • (00:15:36) - The interior of a house
  • (00:18:04) - How important is the design process for the client?
  • (00:19:09) - The Art of Working With a Client
  • (00:20:51) - Interior Design's Creativity
  • (00:23:18) - Visit The National Trust's London Homes
  • (00:24:24) - Meet Natural Match
  • (00:26:56) - How to Develop a Design: Christie's
  • (00:28:44) - The Layering of Color in Interiors
  • (00:30:02) - The Art of Antiques and Furniture
  • (00:32:16) - How often do you need to meet with a client?
  • (00:35:01) - Australian Interior Designers: Inspiring Work
  • (00:37:57) - Getting inspired by places
  • (00:40:01) - Inside The Interior Design Business
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