In this episode, Jeff and Susie dive into the dynamic world of pop-up installations while exploring the enduring appeal of Decorex.
Recorded at the Sofas & Stuff showroom on the Kings Road, they’re joined by designers Tolù Adẹ̀kọ́(Adẹ̀kọ́ & Co) and Lucy Mayers (Sibyl Colefax & John Fowler), both creators of standout temporary spaces for Decorex 2025. Together, they explore what makes a pop-up truly successful, the creative and logistical challenges behind these here-today-gone-tomorrow marvels, and how temporary design can deliver lasting value.
The conversation continues with insights from Decorex’s Sam Fisher, QEST’s Deborah Pocock, and Ricky Partner from Sofas & Stuff. They look at the secrets behind Decorex’s ongoing relevance, the importance of curation, and the role of live craftsmanship in engaging audiences.
Whether you’re a designer, exhibitor, or simply passionate about interiors, this episode offers inspiration and practical advice on making the most of pop-ups and trade shows. Tune in for expert perspectives, behind-the-scenes stories, and a celebration of creativity at the heart of the design industry.
Thanks to Sofas & Stuff and to our series partner, Naturalmat, for their support.
We are a Wildwood Plus production.
Chapters
- (00:00:00) - Welcome to the Interior Design Business
- (00:01:24) - Introducing the Design Teams
- (00:02:18) - What makes a good pop-up?
- (00:03:56) - What Makes a Signature Space?
- (00:05:23) - How a bar can feel like a garden?
- (00:08:01) - The Circus Lounge at Decorex
- (00:12:54) - The Luminous Tented Bar at Decorex
- (00:20:04) - The DPA Pop Up
- (00:23:57) - What motivates you to create pop up design?
- (00:26:46) - Decor X: What Lessons Have You Learned?
- (00:30:32) - Natural Mat
- (00:31:48) - Decorex
- (00:32:25) - The Queen Elizabeth Scholarship Trust
- (00:33:17) - Decor X: What sets Decor X apart?
- (00:37:07) - Decor X: A Curation Experience
- (00:38:38) - What Makes the Decorex Show So Successful?
- (00:39:53) - What exactly are the goals of an exhibitor at Decorx
- (00:43:58) - Decorx: Making Spaces
- (00:47:42) - How do exhibitors measure the success of their participation in Deco
- (00:53:19) - Wonders of the World 2017 talk
- (00:54:35) - Decorex Pop-ups
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