In this episode of The Jason Cavness Experience, Jason sits down with Nicholas White. A Seattle-based marketing strategist, startup advisor, entrepreneur, and operator with experience at Amazon, Microsoft, and multiple early-stage ventures.
Nick has led digital marketing programs for major B2B/B2C brands, driven pipeline expansion, advised early-stage founders, and built systems that blend creativity, data, and practical execution. His approach to modern marketing is shaped by curiosity, experimentation, and a deep understanding of customer psychology.
Jason and Nick dive into how marketing is evolving, what founders consistently get wrong, where AI fits into the modern toolkit, and how to align product, sales, and marketing around real customer needs. A sharp, value-packed episode for founders, marketers, and builders.
Topics Discussed:
• From Amazon/Microsoft to advising startups
• What separates good marketing from great marketing
• Curiosity as the foundation of strong strategy
• Brand vs. demand why founders confuse the two
• Building early-stage marketing teams
• Using AI for content, research, and GTM
• How to connect marketing execution to revenue
• Creative psychology and differentiation
• Leadership lessons across corporate + startup worlds
• Budgeting, channels, and prioritization
• Common hiring mistakes founders make
• Nick's advice for marketing leaders and founders
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Connect with Nicholas White: Website: https://nicholasgwhite.net/ LinkedIn: https://www.linkedin.com/in/nicholaswhite/
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LinkedIn: https://www.linkedin.com/in/jasoncavness Instagram: https://www.instagram.com/jasoncavness
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