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To get our weekly Instructional Coaching Tips sent right to your inbox, please subscribe to our weekly newsletter.Conversation Takeaways
- John Bellingham brings over 30 years of experience in software engineering and business development.
- Email newsletters are experiencing a renaissance and play a vital role in maintaining subscriber engagement.
- Newsletters come in two forms: dynamic and evergreen content.
- Platforms like ConvertKit streamline email marketing operations for solopreneurs.
- Content length should be driven by value delivery rather than arbitrary word counts.
- AI serves as a valuable tool for content structure and delivery, while preserving the human touch.
- Email marketing offers businesses unique security as an independently controlled channel.
- An email-first business strategy enables stronger subscriber relationships.
- Subscriber feedback and testing are crucial for newsletter optimization.
- Email marketing's future remains promising, with ongoing innovation and growth.
Chapters
- 00:00 Introduction to John Bellingham and Email Marketing
- 03:13 The Importance of Email Newsletters
- 05:47 Newsletter vs. Blog: What's the Difference?
- 09:08 Content Creation Strategies for Newsletters
- 12:05 The Role of AI in Email Marketing
- 14:59 Building an Email Marketing Business
- 17:45 The Future of Email Marketing
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About our Guest:
John Bellingham began working over 30 years ago as a software engineer in the tech space. Since then, he has started, grown, and sold small businesses, each with a tech-related element at its core. One common success strategy he applied to each of his businesses was to design, implement, and run an effective email marketing system. Today, as a Kit Approved Expert and email marketing strategist for solo businesses, John spends his time helping solopreneurs grow email-first businesses to produce profitable income from products and services they love to deliver to their customers.Links of Interest
- Website: https://hub.provenflows.com
- LinkedIn: linkedin.com/in/jbellingham
- YouTube: youtube.com/@provenflows
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