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To get our weekly Instructional Coaching Tips sent right to your inbox, please subscribe to our weekly newsletter.Conversation Takeaways
- Marketing is the action of getting known.
- Cold outreach is essential for building awareness.
- Finding your niche audience can lead to greater success.
- You need both owned real estate and distribution channels.
- AI tools can enhance productivity and creativity.
- The landscape of search is becoming more fragmented.
- Staying in business is the ultimate goal of entrepreneurship.
- Dealing with monotony is a key to success.
- Creating unique content is crucial for online presence.
- Using AI effectively can streamline processes and save time.
Chapters
- 00:00 Introduction to David Burnett
- 02:45 The Journey into Marketing
- 05:52 Understanding Marketing Basics
- 08:33 Finding Your Niche Audience
- 11:38 Building Your Own Brand and Online Presence
- 14:34 The Role of AI in Marketing
- 17:24 Navigating the Changing Landscape of Search
- 20:22 The Infinite Game of Entrepreneurship
- 23:23 Using AI Tools Effectively
- 26:22 Conclusion and Final Thoughts
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About our Guest: Dave Burnett
Dave Burnett is a seasoned entrepreneur, investor, and digital marketing expert with over 25 years of experience building and scaling businesses. Best known as the founder of AOKMarketing.com, PromotionalProducts.com and co-founder of Achievers.com—sold for $110M— Dave’s journey is defined by perseverance. After securing a dream domain through 16 years of follow-up, and recovering from a traumatic brain injury while still running multiple companies, he’s proven that resilience fuels results. Today, he leads AOKMarketing.com, PromotionalProducts.com, co-runs Valleywood Capital, and coaches business leaders through Bloom Growth. Based in Toronto, Dave is a speaker, columnist, and lifelong advocate for bold action and continuous learning.Links of Interest
- Website:
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