13 Billion Dollar Sales Secrets | Founder & CEO, Holly Parker

In this episode of The Jess Larsen Show on Innovation & Leadership, Jess sits down with Holly Parker, legendary NYC broker, bestselling author, and founder of The Holly Parker Team—personally responsible for more than $13 billion in sales. Holly opens up about the real secrets behind long-term success: empathy, emotional intelligence, impeccable integrity, and the ability to serve clients in ways that have nothing to do with square footage or contracts. Holly shares stories from behind the scenes of ultra-high-net-worth real estate: co-op board landmines, ego mistakes rookies make, how to build trust with people who live in a world of constant requests—and why her clients invite her not just into their apartments, but into their lives. She and Jess dive deep into authenticity, family legacies, investing like a portfolio manager, and why connection—not transactions—is the currency she cares about most. This conversation blends strategy, relationships, psychology, and heart. If you want to sell at the highest levels, build real trust, or simply learn how the best in the world think, this episode is a masterclass. Learn more about your ad choices. Visit megaphone.fm/adchoices