If you’ve invested time in building things like email lists, Facebook followers, Instagram followers, Twitter followers, YouTube subscribers and more… you’re familiar with of adding “numbers” to your column.
Over time, though, we recognize the “buyers” within the numbers who are responsible for the health and success of our business. It’s great having interested people following us online, but don’t mistake the two for being the same.
I may be oversimplifying it when I say, “Success comes down to finding enough people to buy whatever it is we’re offering.” But sometimes – oversimplifying it is exactly what we need to do to avoid getting overwhelmed and make better plans for the future.
If you feel like you’re approaching a crossroads in your business, I think you’ll get a lot from today’s episode.
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