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July 23, 2025 27 mins

After spending five years leading a team competing against Elon Musk and Jeff Bezos to return humans to the Moon—a once-in-a-lifetime opportunity that ended in heartbreak—aerospace engineer Andy Crocker found himself searching for what truly matters. That loss, coupled with the realization that his kids were nearly grown, sparked a desire to pass on the values he believes are essential for living a meaningful life. The result—a framework grounded in timeless principles to help anyone pursue personal fulfillment and well-being. He introduces five core values—love, gratitude, integrity, accountability, and endeavor—as essential for personal fulfillment and growth. Combining timeless wisdom, scientific findings, and inspiring real-life examples, he illustrates how embracing these values unconditionally can transform our lives. He is an aerospace executive with three decades of experience building high-performance teams and leading ambitious projects, including NASA’s Human Landing System.

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