In today's episode, you'll learn about setting realistic expectations when it comes to your PR efforts.

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Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human s...

In today's episode, you'll learn about the role that affiliate marketing plays in PR and Publicity at the current time.

Here's a link to the article on "How to start an affiliate program for your e-commerce store"

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Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax ...

In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies. 

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Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly book...

Welcome back to another season of The Launch Grow Joy Show. This season, you'll hear about Holiday gift guides, how to pitch your products to the media, as well as some new developments in the PR world. Make sure to subscribe so you don't miss an episode!

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Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my mo...

October might seem like an unlikely time to think about Spring, but did you know that magazine editors start looking for products for their March issues in October?

By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME!

Sounds easy enough, doesn’t it?

I know this can seem daunting, so I decided to launch a new blog series...

September might seem like an unlikely time to think about Valentine's Day, but did you know that magazine editors start looking for products for their February issues in September?

By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME!

Sounds easy enough, doesn't it?

At the beginning of each month, I'll post a guide to wh...

Do you want to get your products in magazines’ holiday gift guides? I know it may seem a little early to think about your products as a holiday gift, but June, July, and August are the months when most national magazines plan their holiday gift guides.

You’ll want your products to be a part of these holiday gift guides because it can mean a lot of sales over the holiday for your business. It can also increase your credibility among...

July might seem like an unlikely time to think about the upcoming December holidays, but did you know that magazine editors start looking for products for their December issues in July?

By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME!

Sounds easy enough, doesn't it?

I know this seems like an easy concept, but it can...

Did you know that almost 80% of online shopping carts are abandoned at checkout? I know that sounds REALLY high, but if you don't believe me, check out this latest statistic on shopping cart abandonment from Listrak.

Is your online store a part of the statistics, too? When was the last time you checked your store's shopping cart abandonment rate? Did you even know that you can check? If not, today's podcast episode is a must-liste...

Are you an Etsy seller and want to expand your email list, but didn’t know how? Are you doing well in marketing your business, but struggling to grow your following? Then this episode is perfect for you. Michele Gallagher, previous owner of an Etsy shop and owner of My Craft Assistant, is here to tell you how to grow your email list as an Etsy seller.

Her first business on Etsy was a children’s jewelry shop. She worked tirelessly ...

Do you really need an email list or is that just for online marketing businesses? Every business in every industry benefits from having people to email, and here to tell us why is Sarah Shuda of Open Merit. With Open Merit Sarah runs a successful email services company creating custom campaigns for people and businesses in a variety of industries.

On this episode of Launch Grow Joy Sarah and I talk about all things email marketing...

Have you ever wondered what it would take to be an entrepreneur, a brand ambassador, and have your own product to market? And to get celebrities to love and endorse your brand? It’s no small feat, but fashion/beauty entrepreneur Ariana Pierce has been doing it since before she finished college.

One of Ariana’s business ventures was creating a nail polish brand called Superstar Nail Lacquer. In addition to being featured in several...

Is there more you could be doing to increase your sales this holiday season? Even if the holiday season isn't your peak time of year there are still ways to offer more for your clients and grow your holiday sales.

Robin Kramer of Flourish & Thrive Academy for jewelry designers and jewelry business owners joins us to talk about this very subject. With decades of retail experience under her belt she is an expert on sales (holiday se...

Have you considered hiring a field team to promote your brand? Our guest for today's show, Nadia Leonelli of Element Snacks, says it's not just for the big companies. In fact she has used the field team strategy in the early stages of her business to get her products into stores nationwide.

Nadia has created healthy yet yummy and satisfying snack options with Element Snacks. Born out of necessity, Nadia and her husband have worked...

We’ve all seen sponsored posts on blogs, but where do you start if you want to build a relationship with a blogger and promote your online store with bloggers? Andy Hayes, owner and founder of PlumDeluxe.com joins us to share how to do so and his firsthand account of the success a relationship like that can bring.

Plum Deluxe is an organic, fair-trade tea subscription company with an emphasis on mindfulness. Andy promotes Plum Del...

Have you ever wondered how the subscription service business model works - and if it could work in your business? Reggie Milligan of Mantry.com has created a thriving business with Mantry, a small-batch and artisan delivery service designed for men.

Reggie was inspired by the influx of artisan and small-batch foods being created across America. Mantry was created to bring these new products to different men across the country with...

What exactly is a Twirly Girl? Cynthia Jamin knows and she's here to tell us! Being a “twirly girl” is an appealing persona to a little girl, and Cynthia has made it a reality. With her Twirly Girl business she creates fun and exciting clothing for young girls.

Her business began with her two beautiful daughters. She found her girls wanted to dress in a fun and fashionable way, and since she had some sewing experience, Cynthia was...

Have you ever wondered what it takes to be a top seller on Amazon? Then today’s episode of Launch Grow Joy has your answer. Pilar Newman shares how she began an Amazon-based business as well as her insights on finding a niche, researching trending items, and getting your product in front of the right audience.

Pilar got her start in e-commerce one holiday season when her nephew asked for a hard-to-find gift for Christmas. Pilar se...