Steal My Strategy for Booking Event Speakers

You’re curating a live event and thinking, “Who should I book to speak?”
Let’s get one thing straight: this is NOT the time to fill slots with whoever’s available—or worse, whoever has the biggest following.

Your speaker lineup sets the tone for the entire room.
When it’s aligned, it’s electric. When it’s not, the energy dips—and your audience feels it.

In this episode, I’m walking you through:

• What to look for in a speaker beyond their resume or following

• Why alignment > popularity (every time)

• What to ask in your speaker selection process

• The importance of curating a lineup that supports your brand, values, and audience experience

Whether you’re planning a panel, retreat, or full-on conference, this episode will help you book with clarity and confidence.

Your Next Steps:

• Get clear on the outcome you want your audience to have

• Build a speaker lineup that creates flow—not friction

• Stop booking people out of obligation, FOMO, or follower count

• DM me @thelesliejespersenexperience and tell me who your dream speaker is—I’ll let you know if they’re a fit or flop

And next week, I’m giving you the blueprint for how to take care of your speakers—so they feel like VIPs and deliver their absolute best on your stage.

Join us at Leveled Up Live 2025