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October 28, 2025 28 mins

Most entrepreneurs hate looking at their numbers, but ignoring them can quietly sink your business. In this episode of the Lifeonaire Show, Wojo and Peter break down the essential metrics every business owner must understand to stay profitable and make smarter decisions.

You’ll discover:

  • The key financial metrics that reveal the health of your business
  • Why revenue alone doesn’t tell the full story
  • How and why to separate cost of goods sold from operating expenses
  • The truth about gross profit, operating profit, and net profit
  • How to calculate your customer acquisition cost and lifetime value
  • Why knowing these numbers can transform your marketing decisions
  • A simple way to avoid running your business “in the dark”


Numbers don’t have to be intimidating! They’re the roadmap to building a thriving, sustainable company. Start tracking the right data and you’ll finally know if your business is really working for you!

Ready to gain clarity and confidence in your business? Learn how to build a business that supports your life, not the other way around, at the Business Builder Workshop: 

lifeonaire.com/businessbuilder

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