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July 6, 2023 124 mins

Electrician, Fighter, Model…Strong Coffee


Attention coffee lovers, fitness enthusiasts and aspiring entrepreneurs. We're thrilled to welcome a true renaissance man, Adam Von Rothfelder, whose journey has been nothing short of extraordinary. 


From a union electrician to a rising professional fighter, from gracing the runway as a Versace model to starring on reality TV, Adam has walked many roads. Yet it’s been his role as a father, coach and gym owner that has fused him into the man he is today: the founder and CEO of Strong Coffee Company.


The Inception of Strong Coffee Company


Recalling the turbulence of building a business, Adam narrates the inception of Strong Coffee Company, a brand that offers a perfect blend of health and taste…in a cup of fair-trade, instant coffee packed with adaptogens.


With a mantra of "No Brewing. No Blending. No Bullsh!t." Strong Coffee Company epitomizes Adam's philosophy: Striving To Reach Our Natural Greatness (STRONG). His stories of loss and success are a testament to his determination, unwavering spirit, and a deep-seated belief in himself. 


Like a STRONG cup of protein-packed black coffee, this episode promises a jolt of exhilaration, compelling you to strive for your own natural greatness. Get motivated, and maybe, just a bit more caffeinated!


What you'll hear about:

-Getting recruited by Versace 

-Training top NFL athletes and billionaires 

-The inception of STRONG Coffee Company 

-Dealing with family loss and pushing through

-Losing millions of dollars and still winning


Delve into the life of Adam Von Rothfelder, a man as interesting as the robust flavors in his Instant Cacao Latte.


This episode of Let It Ride is brought to you by The Longhairs.


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