Kate expands on:
- What the boom in UGC tells us about consumer preferences
- How the UGC boom will affect different players in the ad tech ecosystem
- How potential risks from UGC content can be mitigated
- How AI-enhanced search is likely to evolve over the next couple of years
- How AI-enhanced search is affecting the media supply chain
- Whether there will still be a place for search which is not AI-enhanced in the future
- What the forecast can tell us about the retail media landscape
- How challenges in retail media advertising can be overcome
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