The ManageMental Podcast with Blasko and Mike Mowery
Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.
Episodes
August 14, 2019 • 22 mins
Hypebot article "5 Out-Of-The-Box Promotion Ideas For Your Next Album" by Cait McMahon of The Symphonic Blog.
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of of...
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August 7, 2019 • 26 mins
Hypebot article "Avoid Dead Ends: 6 Tips For Touring Successfully As An Independent Musician" by Rich Nardo for TuneCore.
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest sel...
Mark as Played
July 31, 2019 • 37 mins
Hypebot article "Why No One Is Noticing Your Music" by Craig Kelley of DIY Musician.
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music m...
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July 24, 2019 • 29 mins
Hypebot article "How The 'Spotify Sound' Is Changing Music" by James Shotwell of Haulix.
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed mus...
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June 20, 2019 • 37 mins
This week Blasko & Mike discuss the Hypebot article "Building Community Inside Your Fan Base" by Angela Mastrogiacomo of The TuneCore Blog.
How to Release Your Music on Social Media: found.ee/socialmedia
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandz...
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June 3, 2019 • 36 mins
Hypebot article "5 Areas Where Musicians Can Gain More By Doing Less" by Chris Robley of CD Baby and the DIY Musician Blog.
How to Write a Song That is Marketable: found.ee/marketable
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia...
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May 22, 2019 • 36 mins
Hypebot article "5 Things You Need To Have Ready Before You Tell Anyone About Your Music" by Chris Robley of CD Baby for the DIY Musician blog.
Should You Sign to a Record Label? found.ee/sign
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
R...
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May 6, 2019 • 30 mins
Hypebot article "Thriving After 15 Years: 6 Keys To Independent Music Success" by Yael Meyer of CD Baby's DIY Musician Blog.
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest ...
Mark as Played
April 29, 2019 • 21 mins
This week Blasko & Mike talk about fighting back against that inner voice that keeps you from your own success, with the Hypebot article "Top 3 Fallacies Holding Back Your Music Industry Career" by Jake Udell of Art of a Manager.
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of...
Mark as Played
April 22, 2019 • 31 mins
Hypebot article "3 Tips For Boosting Word-Of-Mouth About Your Music" by James Shotwell of Haulix.
In a world filled with limitless opportunities for promotion, word-of-mouth remains the most powerful tool in music marketing.
Great marketing is the key to success in music today. The problem is, everyone trying to make it in music right now knows that to be true. Everywhere you look, be it online or in the real world countless artist...
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April 15, 2019 • 39 mins
Hey man hope your doing well. The ManageMental podcast has been such an awesome resource. I’m happy to say I have been listening since the beginning. Thank you for continuing to put out such great content. Here is my question. Do you think it’s better to be seeing as “headlining band” going on last, or do you feel in this day and age it’s better to host a show and pick the best time for your band to go on and build out a succe...
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April 1, 2019 • 29 mins
Hypebot article "7 Ways To Promote Your Music And Grow Your Fanbase" by Becky Holton.
The present-day music industry is making it harder for aspiring musicians to gain fame and recognition. It’s not enough to just be talented or unique - you have to know how to advertise your skills and target the right audience. With the rise of social media and streaming services, the competition is tougher than ever and the stakes are sky high. ...
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March 11, 2019 • 34 mins
Hypebot article "Growing Your Music Industry Network In 15 Minutes A Day" by Suzanne Paulinski of The TuneCore Blog.
Let me guess – you’re working on new music, but you keep hearing about the importance of having an engaged, growing fanbase and solid connections within in the industry in order to get ahead. But with a demanding day job and the time spent on that new music, your main thought is, “Who’s got the time for all of that n...
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March 4, 2019 • 48 mins
Hypebot article "5 Music Industry Predictions 2019: Fan Clubs, Apple Music, Chart Decline and More" by Haulix Daily.
Fan clubs are back and more beneficial than ever. There’s also a problem with exposure on social media. An artist can have 10,000 fans on either platform, but the number of people who see their updates is far less. The only way to guarantee reach is through paid promotions, and many in the industry are struggling to ...
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February 25, 2019 • 34 mins
Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR.
Janelle Rogers - Green Light Go Publicity: Blend Old School With New. The key to success in 2019 is blending old school with new school.
Cherie Hu – Freelance Journalist: Get With The Power of Music Subscriptions. In this scenario, the artist owns a direct line of communication with fans, keeps the lion’s share of revenue and can mor...
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February 18, 2019 • 26 mins
Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR.
Chris Robley – DIY Musician Podcast: Pay For Social Media Ads & Boosts Without Bitterness. 2019 will be the year your AVERAGE independent musician starts budgeting for online advertising without feeling nauseous or bitter AF.
Ryan Kairilla – Break The Business: Embrace Live Streaming. Embrace live streaming! Platforms like Twitch an...
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February 12, 2019 • 29 mins
Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR.
Have A Plan With Your Goals Included. If you don’t have a written plan and a long-term strategy, it will be very hard to get where you want to go. I see way too many artists wasting their hard earned money on publicists, Spotify Playlisting companies and radio promotion before they are really ready.
Don’t Blow Your Budget on Record...
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February 4, 2019 • 27 mins
Hypebot article "10 Basic Concepts For Success In Today’s Music Business" by Bobby Owsinski of Music 3.0.
Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over over many decades of the business.
1. Major labels want radio hits. They want an eas...
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January 28, 2019 • 32 mins
Hypebot article "10 Basic Concepts For Success In Today’s Music Business" by Bobby Owsinski of Music 3.0.
Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over over many decades of the business.
1. It’s all about scale. You can’t think about n...
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January 21, 2019 • 33 mins
Hypebot article "10 Music Industry Predictions For 2019" by Bobby Owsinski of Music 3.0.
Predictions can be a tricky thing, but if we look at the trends in the music business over the last year we can see where things might be going. Here are 5 more predictions for how the industry will fare in 2019.
1. Streaming Services Remain Unprofitable. Almost all dedicated streaming services are very good at what they do except for one thin...
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