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November 17, 2025 18 mins
AI Slop: An Experiment in Discovery

Solo Episode Reflection: I'm back behind the mic after about a year-long break. Producing this podcast takes more time than you might imagine, and I was pretty burnt out. The last year brought some major life events, including moving my family back to New Zealand from Denmark, dealing with depression, burying my father, starting a new business with my wife, and having a teenage daughter in the house. These events took up a lot of space.

The Catalyst for Return: Eventually, you figure out how to deal with grief, stop mourning the way things were, and focus on the way things could be. When this space opened up in my life, AI came into the picture. AI got me excited about ideas again because for the first time, I could just build things myself without needing to pitch ideas or spend limited financial resources.

On "AI Slop": I understand why some content is called "slop," but for those of us who see AI as a tool, I don't think the term is helpful. We don't refer to our first clumsy experiments with other technologies—like our first map or first lines of code—as slop. I believe that if we want to encourage curiosity and experimentation, calling the results of people trying to discover what's possible "slop" isn't going to help.

 

My AI Experimentation Journey

My goal in sharing these experiments is to encourage you to go out and try AI yourself.

Phase 1: SEO and Content Generation My experimentation began with generating SEO-style articles as a marketing tool. As a dyslexic person, I previously paid freelancers thousands of dollars over the years to help create content for my website because it was too difficult or time-consuming for me to create myself.

  • Early Challenges & Learning: My initial SEO content wasn't great, and Google recognized this, which is why those early experiments don't rank in organic search. However, this phase taught me about context windows, the importance of prompting (prompt engineering), and which models and tools to use for specific tasks.
  • Automation and Agents: I played around with automation platforms like Zapier, make.com, and n8n. I built custom agents, starting with Claude projects and custom GPTs. I even experimented with voice agents using platforms like Vappy and 11 Labs.

Unexpected GIS Capabilities: During this process, I realized you can ask platforms like ChatGPT to perform GIS-related data conversions (e.g., geojson to KML or shapefile using geopandas), repro data, create buffers around geometries, and even upload a screenshot of a table from a PDF and convert it to a CSV file. While I wouldn't blindly trust an LLM for critical work, it's been interesting to learn where they make mistakes and what I can trust them for.

AI as a Sparring Partner: I now use AI regularly to create QGIS plugins and automations. Since I often work remotely as the only GIS person on certain projects, I use AI—specifically talking to ChatGPT via voice on my phone—as a sparring partner to bounce ideas off of and help me solve problems when I get stuck.

Multimodal Capabilities: The multimodal nature of Gemini is particularly interesting; if you share your screen while working in QGIS, Gemini can talk you through solving a problem (though you should consider privacy concerns).

 

The Shift to Single-Serve Map Applications

I noticed that the digital landscape was changing rapidly. LLMs were becoming "answer engines," replacing traditional search on Google, which introduced AI Overviews. Since these models no longer distribute traffic to websites like mine the way they used to, I needed a new strategy.

  • The Problem with Informational Content: Informational content on the internet is going to be completely dominated by AI.
  • The Opportunity: Real Data: AI is great at generating content, but if you need actual data—like contours for your specific plot of land in New Zealand—you need real data, not generated data.
  • New Strategy: My new marketing strategy is to create targeted, single-serve map applications and embed them in my website. These applications do one thing and one thing only, using open and valuable data to solve very specific problems. This allows me to rank in organic search because these are problems that LLMs have not yet mastered.

Coding with AI: I started by using ChatGPT to code small client-side map applications, then moved to Claude, which is significantly better than OpenAI's models and is still my coding model of choice. Currently, I use Cursor AI as a development environment, swapping between Claude code, OpenAI's Codex, and other models.

  • A Caveat: Using AI for coding can be incredibly frustrating. The quality of the code drops dramatically onc
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