November 19, 2025 • 52 mins
Meet Jordan Darling, a serial entrepreneur whose journey spans from building the first electric stand-up jet ski to disrupting the $200B building materials industry with his new company, Supersede.
In this episode of The Mark Haney Show, Jordan shares how he turned his early passion for engineering into a successful startup that was acquired by Nikola, what he learned during hyper-growth, and why he’s now on a mission to reinvent plywood using recycled plastic waste.
Jordan breaks down how Supersede’s Marine Board is becoming a high-performance, waterproof, fully recyclable alternative to plywood and OSB—solving massive problems like deforestation, supply chain failures, and America’s plastic recycling crisis. We also dive into entrepreneurship, risk, partnership, fatherhood, and how he’s building not one but two companies (Supersede + Dupe Loops) with his closest friends.
If you care about startups, innovation, sustainability, manufacturing, or the future of construction, this is a must-watch.
Supersede Website: www.supersede.build
Supersede Instagram: https://www.instagram.com/supersedebuild/
Supersede LinkedIn: https://www.linkedin.com/company/supersedematerials/
Dupe Loops LinkedIn: https://www.linkedin.com/company/dupe-loops/
Dupe Loops Instagram: https://www.instagram.com/dupeloops/
Dupe Loops Website: https://www.dupeloops.com/
Chapters:
00:00 – Preview: Plastic Waste, Recycling & Marine Board
00:38 – Welcome to The Mark Haney Show & Introducing Jordan Darling
02:13 – Flashback: First Electric Jet Ski & Meeting on the Water
04:15 – Mark’s First Angel Investment & Free Form’s Big Break
06:25 – Inside Nikola: Hypergrowth, Partnerships & Hard Lessons
11:08 – Leaving Nikola & Turning an “Education You Couldn’t Buy” Into What’s Next
11:33 – Supersede: Reinventing Plywood With Recycled Plastic
18:15 – Boats, RVs & Why Supersede Started in the Toughest Environments
23:50 – Automation, “Lights-Out” Factories & Beating Traditional Lumber
30:11 – Dupe Loops: Allergen-Free Donuts, a Donut Truck & Heavenly Hunks Partnership
38:20 – The “Entrepreneur Sickness,” Risk, Family & Redefining Success
#Entrepreneurship #Startups #Supersede #JordanDarling #RecycledPlastic #SustainableBuilding #BuildingMaterials #Innovation #PlywoodAlternative #Manufacturing #CleanTech #CircularEconomy #PlasticWaste #GreenTechnology #VentureCapital #FounderStory #themarkhaneyshow
______________________________________________________________
If this episode inspires you to be part of the movement, and you believe, like me, that entrepreneurs are the answer to our future, message me so we can join forces to support building truly great companies in our region.
-
Subscribe to my channel here: https://www.youtube.com/channel/UCom_...
-
Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CEO and founder of HaneyBiz
-
Instagram: http://instagram.com/themarkhaney
Facebook: www.facebook.com/themarkhaney
LinkedIn: https://www.linkedin.com/in/markehaney
Website: http://haneybiz.com
Audio Boom: https://audioboom.com/channels/5005273
Twitter: http://twitter.com/themarkhaney
-
This video includes personal knowledge, experiences, and opinions about Angel Investing by seasoned angel investors. This content is for informational purposes only and should not be construed as legal, tax, investment, or financial advice. Nothing in this video constitutes a solicitation, recommendation, or endorsement.
#thebackyardadvantage #themarkhaneyshow #entrepreneur
#PowerOfWith #SacramentoEntrepreneur #Sacramento
#SacramentoSmallBusiness #SmallBusiness #GrowthFactory #Investor
#Podcast
In this episode of The Mark Haney Show, Jordan shares how he turned his early passion for engineering into a successful startup that was acquired by Nikola, what he learned during hyper-growth, and why he’s now on a mission to reinvent plywood using recycled plastic waste.
Jordan breaks down how Supersede’s Marine Board is becoming a high-performance, waterproof, fully recyclable alternative to plywood and OSB—solving massive problems like deforestation, supply chain failures, and America’s plastic recycling crisis. We also dive into entrepreneurship, risk, partnership, fatherhood, and how he’s building not one but two companies (Supersede + Dupe Loops) with his closest friends.
If you care about startups, innovation, sustainability, manufacturing, or the future of construction, this is a must-watch.
Supersede Website: www.supersede.build
Supersede Instagram: https://www.instagram.com/supersedebuild/
Supersede LinkedIn: https://www.linkedin.com/company/supersedematerials/
Dupe Loops LinkedIn: https://www.linkedin.com/company/dupe-loops/
Dupe Loops Instagram: https://www.instagram.com/dupeloops/
Dupe Loops Website: https://www.dupeloops.com/
Chapters:
00:00 – Preview: Plastic Waste, Recycling & Marine Board
00:38 – Welcome to The Mark Haney Show & Introducing Jordan Darling
02:13 – Flashback: First Electric Jet Ski & Meeting on the Water
04:15 – Mark’s First Angel Investment & Free Form’s Big Break
06:25 – Inside Nikola: Hypergrowth, Partnerships & Hard Lessons
11:08 – Leaving Nikola & Turning an “Education You Couldn’t Buy” Into What’s Next
11:33 – Supersede: Reinventing Plywood With Recycled Plastic
18:15 – Boats, RVs & Why Supersede Started in the Toughest Environments
23:50 – Automation, “Lights-Out” Factories & Beating Traditional Lumber
30:11 – Dupe Loops: Allergen-Free Donuts, a Donut Truck & Heavenly Hunks Partnership
38:20 – The “Entrepreneur Sickness,” Risk, Family & Redefining Success
#Entrepreneurship #Startups #Supersede #JordanDarling #RecycledPlastic #SustainableBuilding #BuildingMaterials #Innovation #PlywoodAlternative #Manufacturing #CleanTech #CircularEconomy #PlasticWaste #GreenTechnology #VentureCapital #FounderStory #themarkhaneyshow
______________________________________________________________
If this episode inspires you to be part of the movement, and you believe, like me, that entrepreneurs are the answer to our future, message me so we can join forces to support building truly great companies in our region.
-
Subscribe to my channel here: https://www.youtube.com/channel/UCom_...
-
Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CEO and founder of HaneyBiz
-
Instagram: http://instagram.com/themarkhaney
Facebook: www.facebook.com/themarkhaney
LinkedIn: https://www.linkedin.com/in/markehaney
Website: http://haneybiz.com
Audio Boom: https://audioboom.com/channels/5005273
Twitter: http://twitter.com/themarkhaney
-
This video includes personal knowledge, experiences, and opinions about Angel Investing by seasoned angel investors. This content is for informational purposes only and should not be construed as legal, tax, investment, or financial advice. Nothing in this video constitutes a solicitation, recommendation, or endorsement.
#thebackyardadvantage #themarkhaneyshow #entrepreneur
#PowerOfWith #SacramentoEntrepreneur #Sacramento
#SacramentoSmallBusiness #SmallBusiness #GrowthFactory #Investor
#Podcast
Mark as Played
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.