The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership
Insights from the most brilliant minds in real estate. The Marketing Genius Podcast takes you behind the scenes with the most brilliant minds in real estate to uncover the latest digital marketing tools and strategies for your online arsenal. Together with the leading real estate brokers, technologists, executives, and coaches behind today’s most exciting brands, host Seth Price (marketing strategist, keynote speaker, host of “The Craft of Marketing”) explore what it takes to generate leads, manage relationships, create great content, and build a winning brand on the web.
Episodes
July 12, 2017 • 38 mins
What are the responsibilities of a real estate professional? These days, the answer isn’t so simple. From designing websites and logos, to blogging and social media, to managing all kinds of software, today’s real estate pros have a wider range of tasks than ever before. Sometimes, with all that extra work, agents lose sight of their most important priority: to grow their business.
But Vija Williams has her eye on the prize. For V...
Mark as Played
June 6, 2017 • 33 mins
When asked why they don’t use content marketing to promote their businesses, real estate agents have all kinds of explanations. They say they’re too busy, or they tried it and it didn’t work, or their market is too competitive. But Katrina Benton is here to debunk all these excuses, and then some.
A lifelong resident of Anchorage, Alaska, Katrina comes from a long line of real estate professionals. But unlike her father and grand...
Mark as Played
May 5, 2017 • 20 mins
Real estate agents face a unique challenge in deciding where to hang out their shingle. Do you join a franchise for the brand recognition and resources? Do you opt for an indie brokerage with more flexibility and local authority? Or do you strike out on your own and start a new business? As it happens, Lindsay Reishman has done all three.
Lindsay has worn a lot of hats in the real estate business. After years of working closely wi...
Mark as Played
April 20, 2017 • 28 mins
When it comes to advising new or aspiring agents, there are two persistent myths. Some folks say you can start earning right away in real estate. Others tell rookie it’ll be months before they make their first deal. But for Melissa Boucher, the first six months weren’t for making money: they were for learning.
A year ago, Melissa left her first career as an oncology nurse in Seattle to become a full-time real estate agent. Instead...
Mark as Played
April 7, 2017 • 39 mins
Real estate is built on personal branding. Whether you work for a major franchise or an indie brokerage, your first responsibility as an agent is growing your own list of clients and prospects. And with all that branding comes ego. It’s everywhere, from bus stop ads to websites and everywhere in between.
Some would argue that ego is an asset—project confidence, they say, and your audience will take notice. But for Pat Hiban, ego ...
Mark as Played
March 17, 2017 • 26 mins
For many real estate agents, the 2008 housing crash was a disaster. Yet even in the darkest days, there were still corners of our industry that found a way to thrive. Distressed sales, for instance, made up almost a third of all real estate transactions in 2009, with real estate owned properties taking the biggest chunk of that market. And that was good news for Steve Jolly.
A former home improvement contractor with a background...
Mark as Played
March 1, 2017 • 24 mins
One of the first lessons we learn when entering the working world is what it really means to start at the bottom. Whether it’s writing parking tickets as a police officer, sweeping floors at a hair salon, or processing endless data at a corporate job, working your way up the ladder is an often unpleasant reality of most careers. But real estate is the exception.
Irina Kim Sang has a great analogy for this. Irina started her real e...
Mark as Played
February 15, 2017 • 47 mins
In the age of digital marketing, where there’s so much choice and so many distractions, It’s easy to find a reason why a listing or a lead didn’t go your way. Maybe that buyer wasn’t actually ready. Or maybe that seller decided to list with an old friend. But for Tim and Julie Harris, there’s only one reason why your real estate business isn’t what you want it to be: and that’s you.
Tim and Julie know a thing or two about what it ...
Mark as Played
January 31, 2017 • 26 mins
In an industry that runs on commission, it’s easy to see why a lot of real estate professionals have a hard time making a significant up-front investment in clients the may not lead to a sale. But that investment is a cornerstone of Brad Allen's business, from marketing to personnel and everywhere in between.
Armed with the belief that one agent can’t be prolific and provide a high level of service, Brad started The ART of Real E...
Mark as Played
January 18, 2017 • 36 mins
Living in Hawaii is enough to make anyone a dreamer. But Matt Beall has his feet planted firmly on the ground. With a long-running television show on HGTV and an award-winning brokerage that encompasses all the islands, Matt has spent years building Hawaii Life, an incredible real estate business and a celebrated brand.
But as polished as Hawaii Life’s image comes across, underneath that brand is an engine fueled by necessity and...
Mark as Played
January 10, 2017 • 33 mins
For most real estate agents, selling homes in the high six figures sounds like a pretty sweet gig. But Ben Bacal wanted more. As a young, hungry agent in Los Angeles, Ben decided that the the city’s most affluent neighborhoods were actually undervalued.
But there was a problem: Ben, a Toronto native, didn’t have many connections in the luxury market. So, he went back to basics, driving door to door in Beverly Hills, Bel-Air, and t...
Mark as Played
December 13, 2016 • 27 mins
When I was starting out in real estate, I learned pretty quickly that there’s a big difference between knowledge and experience, between earning your license and being an expert in your craft. In fact, most of the agents I’ve talked to have a similar story of realizing that they knew plenty about real estate, but next to nothing about running a real estate practice.
That’s where Lee Davenport comes in. A former agent and broker in...
Mark as Played
December 6, 2016 • 29 mins
In the world of digital marketing, content providers have something of a mixed reputation. On the one hand, real estate agents are struggling to find the time and the know-how to create great content that attracts prospects online. On the other hand, content providers are often dismissed as little more than “content mills,” promising front-page placement while churning out low-quality blog posts and articles.
But Chris Craft begs...
Mark as Played
November 29, 2016 • 39 mins
Real estate agents and consumers take many of today’s online search tools for granted. But back in the early 2000’s, before Google Maps and Zillow, there were few solutions for harnessing the power of the web. So Garron Selliken decided to take the initiative. An agent based in Portland, Oregon, Garron developed a set of tools that eventually became Homequest, one of the first map-based technology platforms for real estate.
Today,...
Mark as Played
November 22, 2016 • 30 mins
Real estate agents are constantly told that they need a great website. And for the most part, they’ve listened. Today, over half of REALTORS say they’ve had a website for over 5 years. But that’s only part of the story. Once you have a website, how do you convince consumers to visit and use it? That’s the million-dollar question, and Lisa Archer has the answer.
For a lot of folks in the real estate industry, Lisa needs no introduc...
Mark as Played
September 20, 2016 • 27 mins
For many real estate agents, leads and deals are the currency of success. But we’d propose another, more valuable currency: loyalty.
In this business, earning your clients’ loyalty can make the difference between one paycheck, and a lifetime of rewards. And if you run a team, loyalty isn’t just for consumers: it’s also for your agents and staff. That kind of trust can be hard to come by. But Jenny Wemert has it figured out.
Jenn...
Mark as Played
September 7, 2016 • 30 mins
Between easy consumer access to tons of data, better tools for targeting prospects, and the culture of instant gratification on the internet, real estate has never been more competitive.
That’s why being at the right place, at the right time for your real estate leads is so important—after all, if you don’t stay in touch, someone else will. So how do you track your prospects’ journey, craft the best message, and deliver it where ...
Mark as Played
August 30, 2016 • 29 mins
Years ago, the vast majority of people were content simply to own their own home. Today, however, more and more people are exploring the possibilities of real estate investing. Even after the harsh lessons of the 2008 real estate bubble, today’s consumers increasingly have access to an incredible amount of data and financing options to invest in a second home, a rental property, or a fixer upper.
Nevertheless, it wasn’t always so ...
Mark as Played
August 23, 2016 • 31 mins
At its core, real estate is an entrepreneur’s dream. Agents enjoy incredible freedom to build their businesses as they see fit, facing bigger risks than most professions, but also greater potential rewards. Yet in an industry as diverse and individualistic as real estate, making the leap from agent to leader presents unique challenges.
For Lee Adkins, the key to building a great team or brokerage is understanding that you can’t d...
Mark as Played
August 17, 2016 • 24 mins
What does it really take to achieve success in real estate? Is it a great website? More leads? A powerful personal brand? These are all important elements. But Tom Ferry believes the answer is something more obvious, and more difficult to pin down.
A New York Times bestselling author and the top-rated real estate coach on Swanepoel’s Power 200 list, Tom is one of the most influential people in our industry, and a leading authority...
Mark as Played
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