The Religion of Brands: Why We Worship Our Favorite Products

The fascinating connection between brand loyalty and religion.

In this episode, we dive into how our attachment to brands mirrors the rituals, symbolism, and emotional engagement often associated with religious practices.

From the sense of belonging to sensory appeal and storytelling, we uncover the similarities that make consumers devote themselves to brands like they would to a faith. Join us as we discuss the research behind this phenomenon and why successful brands tap into these deeply ingrained behaviors.