The Marketing Week Podcast

The Marketing Week Podcast

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Hosted on Acast. See acast.com/privacy for more information.

Episodes

July 15, 2025 39 mins

In partnership with Campaign Monitor by Marigold: Email isn’t dead - it has just been misunderstood and possibly undervalued. This Special Episode unpacks how today’s smartest brands are turning email into a high-ROI channel that powers both long-term brand equity and short-term performance.

 

With Campaign Monitor's senior product marketing manager Michelle Slifcak Villa, we explore the challenge marketers face today to prove e...

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Elf Beauty recently marked its 25th consecutive quarter of growth. With sales up 28% year-on-year, it’s a business charging forward while many others struggle with stagnation.  


Laurie Lam, chief brand officer at Elf Beauty, joins The Marketing Week Podcast to shed light on how the business is achieving its success.  

“It doesn’t happen by mistake,” she tells Molly Innes, senior reporter at Marketing Week. “It really ha...

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Recent data from Marketing Week's 2025 Career & Salary Survey revealed marketing effectiveness is the major core marketing skills gap. Three in five (60.5%) of the more than 3,500 respondents identified knowledge of marketing effectiveness as a skills gap within their business.


In this episode of The Marketing Week Podcast, deputy managing editor Charlotte Rogers, senior reporter Molly Innes and senior reporter Niamh Carrol...

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In the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback of flexible policies to poor company culture. We are joined by Jess Heagren, founder and CEO of parenting organisation Careers After Babies, and Sophie Maunder, former VCCP CEO turned founder of maternity coaching business Matri.

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In this latest episode, we explore the rate of marketing team restructures, debate what's next for WHSmith as the chain prepares to disappear from UK high streets and explore the value of personalisation following the return of Coca-Cola's 'Share a Coke'.

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Marketing has a big pay gap problem and for many people it's getting worse.Exclusive new data from Marketing Week’s 2025 Career & Salary Survey shows the marketing profession has an ethnicity pay gap for full-time workers of 13.3%, up sharply from 8.5% in 2024 – based on a sample 82.9% of whom identify as white.Marketing's gender pay gap has also widened. Female marketers are paid on average 17.8% less than their male peers. This f...

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This week on The Marketing Week Podcast we’re tackling marketing’s early talent problem.With fewer routes into the industry and a lack of support for apprenticeships, are aspiring marketers being shut out before they even get started?Marketing Week's 2025 Career & Salary Survey revealed just 15.9% of companies operate a marketing apprenticeship, citing the level of resource required and a lack of senior buy-in as key barriers.In th...

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This week on The Marketing Week Podcast, we explore just how widespread imposter syndrome is in the industry.Marketing Week’s exclusive 2025 Career & Salary Survey reveals a staggering 80.1% of the more than 3,500 marketers we surveyed have experienced imposter syndrome at some point in their careers.In this episode, deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras, and senior reporter Molly Innes unpack the f...

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Virgin Media O2's marketing director Simon Valcarcel and founder of VCCP, Marketing Week's Agency of the Year, Charles Vallance discuss the importance of honesty, consistency and how they've kept things "fresh" during a 23-year client/agency relationship.

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Deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporters Molly Innes and Niamh Carroll dig into the big marketing stories making headlines this week.We kick off by analysing the potential fallout for brands and creators after TikTok was briefly banned for US users before being reinstated over the weekend, as well as unpacking the dramatic implications of Aldi's legal loss to cider brand Thatchers ...

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December 18, 2024 53 mins
It's almost time to close the door on 2024, but not before listening to The Marketing Week Podcast's Christmas special and end of-year wrap-up.Hosts deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by our very own editor-in-chief Russell Parsons and senior reporter Niamh Carroll to dissect the year that was.We kick things off with the podcast's inaugural marketing qui...

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M&S’s top marketing directors, Anna Braithwaite and Sharry Cramond, on how the brand’s transformation came about and what successes led them to be Marketing Week’s brand of the year – with consistency being key.

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In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes talk about all things marketing teams: how to build them, what the ideal team looks like and who needs to be included.  We also speak to our Marketing Team of the Year, the BBC, to find out how director of marketing and audiences Paul Davies transformed his team from an under-utilised, under-appreciated function to a high-performing...

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In this episode of The Marketing Week Podcast, hosts Charlotte Rogers and Molly Innes are joined by editor-in-chief Russell Parsons to discuss the 2024 Marketing Week Awards. Russell interviewed our Marketer of the Year, PwC's global CMO Antonia Wade to find out the secrets to her success, the importance of B2B and her career resilience. We also cover why M&S is 2024's Brand of the Year.

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In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.

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In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by Sarah Atkinson, CEO of the Social Mobility Foundation to talk about the marketing industry's problem with socio-economic diversity.Plus, after being given exclusive access to attend Specsavers' annual internal marketing festival, a gathering of the brand's senior marketing leaders from across the globe, we talk about t...

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In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and what it takes to go from CMO to CE...

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Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.

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Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.

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In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership.

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