The Media Insider: Episode 14 - Founder and editor of Lucana Voices on getting real-life stories into the media, and why editors should always reply to pitches

Punteha van Terheyden has been writing and editing true-life stories for 12 years on women's magazines such as Take a Break.

She set up her own platform, Lacuna Voices, to give a home to the stories the traditional media won't take. In this episode we discuss modernising the traditional mould of what makes a good real-life story, what PRs can add to a press release to get a story picked up and why journalism is the worst industry for not getting email replies.