April 19, 2024 • 32 mins
Overwhelmed by everything you *could* be doing to grow your online coaching business? Tired of sitting down to work and feeling totally lost on where to start? I see you.
That's why in this podcast episode, I'm sharing with you the only 3 things you need to focus on refining and mastering to grow your online coaching business!
In this episode you'll learn:
- Why focusing on less is the key to success
- The 3 keys to growing your online coaching business
- The 4 things to do to connect with your dream clients
- The 2 things you need to do to have a high-converting sales process
- The only 1:1 coaching package you need and why
Read the blog post: https://www.simplifywithmegan.com/blog/3-keys-grow-coaching-business
❤️🔥 Doors to RECLAMATION are open. We begin June 16. Let’s reclaim it all together. Join for $22: https://www.meganminnsking.com/offers/g57DKQrE/checkout
⭐️ If you liked this episode, share it on Instagram stories and tag me at @MeganMinnsKing! And don't forget to leave a rating and review.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey, welcome back to thepodcast.
Tell me if this sounds familiar.
You finally have some time tofocus on your business and
you're like, yes, this is metime.
I can finally sit here.
You go up, you open your laptop.
You're like, I'm going to makesome big moves today.
I'm going to make progress on mygoals only to literally sit
there and realize you have noclue where to start and where to
(00:22):
focus on right now.
So you're sitting there andyou're like, okay, well, I.
I need to do an automatedwelcome email sequence because
like I'm supposed to have one,right?
So maybe I'll do that today or,you know, I'm supposed to be
posting on Instagram reels everyday.
So maybe I should do that, but Idon't know what I'll post.
So let me like look throughInstagram and then suddenly 15,
(00:43):
30 minutes have passed.
And you realize you have donenothing.
So then you're like, okay,scratch that.
That's not working.
Um, you know, I really want tobook some one on one coaching
clients.
It's time for me to startfinally promoting that, but you
know, I don't have like a salespage ready for that.
Ooh, but like, you know, I don'thave a website, so no one's
going to want to book with me ifI don't have a website.
(01:03):
And you're just like reallyrunning through everything on
the mental to do list or thegigantic to do list you have
written out somewhere.
Yeah.
Yeah.
And you're just trying to figureout where to start, where to
focus the energy.
And then you look over and yourthree year old has walked into
your office when they'resupposed to be napping and is no
longer napping and asks for asnack.
And just like that, your worktime's up.
(01:26):
I have been there and trying torun a business this way is super
hard.
exhausting.
While I cannot sit here andmagically give you more
uninterrupted work time, becauseif I could, I would, I can't
however help you use thatlimited time you do have,
whether we're talking 30minutes, three hours, whatever
you got, more intentionally andwith more purpose and Focus,
(01:51):
because how good would it feelto instead have that moment
where you're like, yes, I canfinally work.
And you sit down and you openyour laptop and you know exactly
what to work on.
And that's not because you havesome complicated project
management system.
or something else like that.
It's because your actualbusiness strategy is so freaking
simple that you don't have tothink about it.
(02:14):
That's what I want for youbecause those of us who are
working with limited hours forbusiness, whether that's by
choice or by circumstance, ifyou've got five, 10, 15 hours a
week, and that's it, the, theway to simplify business and to
use your time wisely is not.
by having some complicatedsystems and automations and all
(02:35):
these things.
It is in fact by having a very,very simple and focused business
strategy in the first place.
So that what you're trying towork on is so straightforward to
you that you're not spendingtime trying to figure out where
to prioritize your effort andyour energy.
Instead, you know exactly whoyou help and you know how you
(02:57):
help them.
You know what kind of content tocreate and where to be sharing
it and posting it in order toattract those dream clients you
want to be working with.
You have a really, really,really simple but high
converting sales process forbooking those dream clients and
having them become your one onone coaching clients.
And then your actual work withyour clients is like, Actually,
(03:17):
a dream.
You're happy.
They're happy.
And this level of simplicity istotally possible.
But the hard truth, and I saythis with love because this has
been a hard earned, hardlearned, whatever the phrase is,
this has been a lesson I havelearned that goes against kind
of my nature sometimes, which isthat the only way to achieve
(03:40):
this level of simplicity is todo less.
It's to stop trying to beeverything to everyone.
It's to stop trying to beeverywhere and following all the
shiny object ideas that pop up.
It's by stopping and like, stoplooking around you for
inspiration on what you'resupposed to be doing.
(04:01):
And overall, just literallydoing less by deciding you're
not trying to master everything.
And instead, trying to getreally good at the fewer things
you're doing.
So we're doing less, and we'reactually focusing on getting
better at those things.
That doesn't mean we start outreally good at them, but it
means We get better at them overtime.
(04:23):
And when we have our focus on afewer number of items, we get
better at it way faster.
So instead of sitting theretrying to master YouTube and a
podcast and tech talk and emailmarketing and funnels and
memberships and masterminds andone on one coaching and all of
these things and making minimalprogress towards our goals on
(04:44):
any of them.
Instead, we're picking ahandful.
A small, small, small selectionof those things.
And we're actually focusing ourenergy on refining and mastering
those fewer things.
We're going to then see resultsso much faster in all areas.
Our skills will improve faster,but also our business success
will grow faster because as weall know, and there's evidence
(05:07):
that supports this all aroundus, any of these things can lead
to success.
You can podcast or YouTube.
You could do TikTok orInstagram.
You could do any of it and stillbe successful, but it's hard to
be successful if you're tryingto do all of it all at once.
Okay.
Now the good news is thatthere's actually very little you
(05:28):
do need to be focusing yourenergy on when it comes to
growing your coaching businessin particular.
So I'm going to actually tellyou what to focus on here.
And as a reminder and adisclaimer, anything you do can
lead to success if you go all inon it and commit to it.
Okay.
(05:49):
But I am going to try tosimplify things for you here by
telling you the three thingsthat actually matter that you
should actually focus on.
And then we can dig into alittle bit on what I recommend
you focus on even morespecifically.
So there are three things tospend your time on, especially
if you haven't hit 50k, 100k forprivate coaching, or if you are
(06:12):
Um, still growing your coachingbusiness and like establishing
yourself.
But honestly, like at any level,these three things are pretty
much consistently the only threethings that matter as a coach.
The first one is connecting withyour dream clients.
You may know this as marketing,content marketing, posting on
social media, podcasting,whatever.
(06:34):
Connecting with your dreamclients.
Number two, converting yourdream clients, actually getting
the sale.
booking the client.
Number three, coaching yourdream clients, being a really
good coach, getting better atcoaching, getting your clients
results, improving your coachingprocess.
(06:56):
That's it.
Connecting, converting, andcoaching.
Those are the only three thingsin your growing coaching
business that matter.
So when you sit down trying todo any of these other things,
Does it fall into one of thosethree buckets?
Yes or no?
And sometimes it might, right?
(07:16):
So like creating a welcomesequence, theoretically, could
be connecting with your dreamclients.
But is it the most leveraged,strategic, valuable way for you
to use your limited time toconnect with your clients?
Probably not.
At least at this stage, when youhave a team, when you are more
(07:38):
established, when you arebigger, when you have more
resources, whether that's timeor team, you can do so much
more.
But most of us don't have thatand uh, don't have that now,
don't have that to start with orum, don't have more resources
than they currently have.
So it's really that simpleconnecting with your clients,
(07:58):
converting your clients andcoaching your clients.
Now I'm going to be digging intoall three of these things and
more in way more detail in myupcoming free live masterclass,
a hundred K from privatecoaching while working 15 hours
a week.
I'm very excited about it.
It's happening April 30th inthis masterclass, I'm going to
dig into More than just thesethree things.
(08:20):
I'm going to dig into the five Cframework, the actual way to be
spending your 15 hour work week,your six figure business plan
from one on one coaching.
And more so go to simplify withMegan.
com forward slash masterclass togo ahead and sign up now and
join me live on April 30th, but.
I'm not going to leave youhanging here.
We're going to dig into some ofthis and get way more specific
(08:43):
here as well.
Uh, but please know joining melive on that masterclass is
where you're going to really getthe full in depth training.
So let's talk about, first ofall, connecting with your dream
clients.
There are a million ways youcould do this.
Like we've already talked about,whether it's weekly YouTube
videos, daily Tik TOKs,Instagram reels, podcast
interviews, your own podcast,Pinterest, blogging, email
(09:05):
marketing, Instagram, freecommunities.
So much more there even seemslike every week there's like a
new way to try to market or growa community, right?
Now, the good news specificallywhen we're talking about private
coaching as well, is that thiscan be.
So, so, so, so simple, sosimple.
And I truly believe from my ownexperimentation over years, I've
(09:28):
been creating content since like2015, I have created content in
all the different ways I've doneall of it.
I have seen firsthand without adoubt that there are certain
mediums and platforms that serveprivate coaching.
Better than others.
It doesn't mean the others don'twork, but they work really well
(09:49):
for private coaching.
So I'm, I'm actually going tolike, go ahead and tell you that
here.
Not going to make you wait forthe masterclass or be one of my
clients or anything like that.
But before I tell you what thoseare overall, there are four
really simple things that Irecommend you do to connect with
your dream clients.
I recommend you connect withyour dream clients by having one
(10:09):
longer form platform.
So typically that's YouTubepodcasting, et cetera.
A longer form piece of content,a longer form platform where you
share more evergreen contentthat people can come and binge.
I number two recommend you haveone short form platform.
So that would be something likeInstagram or TikTok.
(10:29):
The content itself can help youreach people a little bit faster
on these platforms, potentiallyhave like a faster way to get in
front of new people, but it'snot necessarily as evergreen or
searchable content.
Typically.
Um, number three, so we have aone long form platform.
You're gonna choose one.
(10:50):
The next thing is you're gonnachoose one short form platform.
Number three, you are going tobuild your email list.
This is something that a lot ofmy clients or new coaches come
to me thinking they don't wantto mess with this yet, or they
don't need to yet.
And while I don't think you needto worry about welcome sequences
and all that stuff, I do thinkyou should start to build your
email list right away.
(11:11):
Even if we don't have anincentive for them to join your
email list, I think that youshould.
Have the email list and youstart building the habit of
emailing your email list whenyou have a new offer or a new
piece of content you want toshare with them.
And that way this becomessomething that you master and
refine.
If you haven't noticed yet, I'mreally big on refining and
(11:31):
mastering what you're doing.
And everything we're talkingabout here, while I'm
simplifying it and distilling itdown for the most potent stuff
you can do as a private coach,100 percent of these things grow
with you and are skills that youcan master.
when your business is thesimplest in this form, that will
only serve you better as yourbusiness grows.
(11:52):
So starting your email list atthe beginning is always like the
best thing you can do foryourself.
So I do recommend you start tobuild the email list.
I don't think you need to stressabout having like a branded
weekly newsletter or like anytype of thing to it, but just
like building the list.
And then number four is goingwhere your people already are.
(12:14):
So especially if you arestarting from zero, you're a new
coach, you have very little toknow people in your existing
audience.
You're going to want to do allof these things, but you may
want to put more emphasis ongoing where your people already
are.
So that may be where you doprioritize getting on someone
else's podcast or being a partof existing communities where
your dream clients already are.
So there's a lot of differentways you can do it, but those
(12:37):
are the four things that myclients that I recommend you
listening to this as well, do toconnect with your dream clients
and you ignore everything else,one long form platform, one
short form platform.
Start your email list, startemailing them, and then get in
front of where your peoplealready are.
Pick one strategy for each ofthese things.
(12:57):
Keep it super simple.
Say no to all of the otheroptions.
Of course, you could do fivelong form platforms.
You could blog and do Pinterestand do YouTube and do
podcasting, but we don't havetime for that right now.
And it is not necessary.
So don't try to do it all.
Remember we already talked aboutthat.
We're doing less, less is more.
Bye.
(13:18):
So, this is how I reallyrecommend you simplify your
marketing, simplify your contentstrategy, and ultimately our
goal of connecting with yourdream clients and attracting
them is going to be the mostleveraged when we distill it
down.
And I do want to go ahead andspeak specifically, I wasn't
going to, but I'm going to,because I can't resist.
When it comes to which long formand short form platform to pick.
(13:43):
Ultimately, anything would work.
In my years of experience ofdoing all of the different
platforms, I have found withouta doubt that podcasting as your
long form platform has thehighest return on investment
when it comes to coaching andgetting clients to be
comfortable paying you highticket.
(14:05):
So again, of course, YouTube andother things can work, but nine
times out of 10.
The people joining my groupprograms or my high ticket
coaching services Tell me thatthey binged my podcast in order
to know that I was the coach forthem Even though I have other
places they could binge mycontent It's the podcast that
(14:29):
helps them see that I'm thecoach for them in a way that no
other platform Seems to beequivalent towards Again, I'm
not hating on those otherplatforms.
I love them all but to help youYou Simplify your strategy.
If you are building out privatecoaching in particular, I think
the smartest use of your time isdoing a podcast to one, just
(14:52):
that's your long formstrategies, the podcast.
And I want to clarify that Ihave never been super consistent
in my podcast.
Um, I have under a hundredepisodes and this podcast
launched a long time ago andthat's not necessarily something
that I'm like patting myself onthe back for here.
But.
It's to show you that you don'thave to be perfect with this.
(15:14):
You don't have to do weeklyevery Thursday at 5 a.
m.
or every single day onInstagram.
Like, don't stress about itbeing perfect.
Consistency at a large scale isjust showing up consistently for
your people even if it's notexactly perfect.
So, the, the reason I share thatis, My podcast has not been
(15:37):
perfectly done every, you know,it's like I've been sitting here
doing every Thursday at 5 a.
m For five years.
Nope, not at all.
Like very much.
I've taken long breaks haveskipped weeks and it is okay
because I'm refining and gettingbetter.
The content I'm putting out isimproving.
It's quality content and it'stapping into my zone of genius
(15:58):
and I'm really able to show mycoaching style through
podcasting.
Now, when it comes to the shortform platform, similarly, I
really think Instagram's thehighest return on investment.
I know.
I know.
I don't love it either.
I'm curious where Instagram'sheaded and Um, so I'm going to
(16:19):
be talking about the future ofit all, but especially with
what's happening with thepotential TikTok ban here in the
United States.
I mean, like, who knows wherethat's going to even land to,
right?
But regardless, I've been onTikTok.
I've been on Instagram.
I've been all of it.
Without a doubt, Instagram kindof has the biggest bang for your
buck in terms of, you know,Being able to get in front of
(16:42):
people, nurture the people youhave, but sell in the direct
messages, which we'll talk aboutin the converting section in a
second, but, um, it has beenunparalleled compelled to like
compared to any other app outthere, just the ability to truly
connect and engage and build asense of community is very
(17:05):
unique to Instagram right now.
And the ability that you can dothe stories, plus DMs, plus your
posts.
So is it a perfect platform?
No.
But am I simplifying your lifeby just telling you to do a
podcast and do Instagram?
Yes.
And can it work?
Yes.
And again, I don't have hugefollowings.
Like I don't have a, I don'thave 10, 000 people on Instagram
(17:26):
and yet it's doing its job.
Right.
I'm connecting with the people.
I'm getting booked out.
I don't need.
I have a huge audience for thisplatform to serve me.
And I think that's somethingreally worth highlighting here
when it's so easy when we'retalking about social media, like
platforms and content strategyto get really caught up in
vanity metrics.
(17:46):
Even when we're thinking aboutInstagram having kind of a reach
issue right now, like that'sokay.
It's okay if not a lot of peoplelike your content.
I have people who come and payme lots of money in my highest
level, uh, packages.
Who don't engage with mycontent, but they see it like
even though they're not sayingthey're liking it or commenting
(18:07):
They're seeing it and it ishaving an impact.
I Went off on a tangent there.
but wanted to get reallyspecific there Even though this
is just a podcast episode.
I really wanted to simplify yourlife there.
Okay, so let's move on Cause wegot two other things to talk
about.
The second thing that we'refocusing on, remember, is
converting your dream clients.
(18:28):
Now you do not need to do salescalls to book private coaching
clients.
If you want to, if you lovesales calls, if you love
discovery calls, I'm herecheering you on.
But nine times out of 10, theyare unnecessary.
If the rest of your salesprocess is really simple and
intentional, if we're connectingwith people really well, if we
have a very, uh, well thoughtout offer as well, if like We're
(18:51):
doing some of these other thingsthat I teach my clients about
when it comes to having a reallyclear niche and a really clear
offer, then the sales processbecomes, um, in many ways like
the simplest part of theprocess, although it is the most
important because if you're abusiness owner, you're a
salesperson and I don't want youto ever feel weird about that.
But.
(19:12):
Um, if you're listening to thisin particular, you're like me,
we have very limited hours towork.
We don't want a million calls onour calendar, discovery calls
and sales calls for me are justnot practical in the season of
life.
Even if I wanted to do them, itwould be very challenging for me
to commit to them.
And so I don't do them again,not because I think they don't
(19:32):
work.
I just think they aren'tnecessary in today's day and
age, especially if the otherthings you're doing are done
very well.
So ultimately I think you needto do two things.
for a high converting salesprocess for your dream clients.
And again, that's assuming we'redoing some of the other stuff
we've already talked about andwe'll talk about.
But number one, have a very,very, very simple application
(19:58):
that is on your website orwherever, but that is only being
used to capture leads passively.
I get this question a ton frommy clients about, do I need an
application?
When do I need it?
When do I not need it?
Simply put, I like to view myapplication for private coaching
almost like something I neversend people to actively.
(20:19):
Like it's, maybe it's on like alinks page.
Maybe I would promote it if Iwas doing a podcast interview,
but nine times out of 10, it isjust on my website.
And if someone stumbles across apiece of my content, is binging
my content, looking into what Ido, how can I work with her?
I like having an application upthere because it still shows
(20:40):
them how I can help them andshows them what information they
need to know and then it allowsthem to tell me that they're
interested in working with me.
But I don't send someone who I'malready in a conversation with
to the application.
So it is meant to be a passivelead generation source almost.
(21:02):
Um, the second thing I wouldrecommend and do recommend is
that when it comes to yourengaged leads, so we just talked
about our passive leads, peoplewho just like pop up and have
applied.
Um, when it comes to people weare engaging with actively sell
in the direct messages or inemails with a like loom video, a
(21:23):
customized video response,something like that.
You do not need to send someoneagain.
from Instagram DMs.
If someone replies to one ofyour stories and is like, I want
to know more about your privatecoaching.
Do not send them away fromInstagram DMs to an application
page to fill out an overlycomplex application to then wait
(21:45):
to then see if they get acceptedto then wait to get on a call
with you, to then have a callwith you and then wait to get a
proposal from you and then waitto sign a contract and yada,
yada, yada.
We don't want to do that.
Instead, if we're alreadyengaged with someone, we just
want to go and have theconversation there.
And one thing I really help myclients do is make sure that the
(22:05):
application that they'resetting, setting up for their,
uh, one on one coaching is alsovery simple.
What are the questions weactually need to know to qualify
someone?
So there's definitely a way tojust do this all really simply.
Way simpler than you may bethinking you need to do, which
is obviously the name of thegame over here.
(22:25):
Right?
So that's really what it comesto, uh, converting your dream
clients.
That's what I want you to focuson is that passive application
and then selling directly withthe people engaging with you,
either in DMS or in personalizedemail responses.
Then the last thing to befocusing on, again, we've talked
about connecting, we've talkedabout converting.
(22:47):
Now we're focusing on coachingyour dream clients.
There's a ton of ways you canwork with people privately.
You can do two weeksasynchronous, six months one on
one.
And a million variations inbetween VIP days, intensives.
There's a lot of options andhonestly, like they all are
great and there are pros andcons to each of them.
And I truly think for a S a moreestablished business owner or a
(23:12):
more established coachingbusiness, you could absolutely
have multiple ways of workingwith you privately, but I don't
want you to start there.
As a coach trying to get off theground, hit 50K, 100K, really
master your one on one coaching,book out your private coaching.
Your primary focus should firstbe one single coaching package
(23:37):
with one clear result for onespecific person in mind.
So while I do like havingintensives and ongoing private
coaching, to me, The focus isprivate coaching.
Intensives are something you cando optionally, do it seasonally,
do it as a funnel.
(23:58):
That's one of the things I doteach my clients is when they
are ready to introduce anintensive, how to kind of set it
up as your private coachingfunnel.
But when you're just startingout, I really don't think you
need to be focusing on theintensive first.
And instead I want you to reallyfocus on the long game.
Because I do not always haveintensives available, but I
always have long term privatecoaching clients.
(24:19):
That is where I'm focused.
That's the ultimate goal for me.
So I want you to actually firstmaster your one single coaching
package and just let it be supersimple.
I always recommend 12 weeks orthree months, depending on what
feels better to you.
But 12 weeks makes more sense tomy brain, but you can totally do
three months.
Um, it's the same length oftime, obviously.
(24:41):
And just having that be yourmain package.
There is a whole strategy whenit comes to renewing these
clients into longer packages andthings like that.
But when we're talking aboutgrowing your business, booking
out and establishing yourprivate coaching.
Let's just focus on a 12 weekone on one coaching package and
there is a process for likereverse engineering what your
(25:03):
package looks like.
But simply put, I find mostpeople don't need more than one
to two calls per month and thensome asynchronous support in
between.
And like, that's it.
Your package can be that simple.
There is a whole strategy withmaking sure we're communicating
the result that we are beingreally intentional, thoughtful
with how we design it.
And positioning all of this, butfrom a practicality standpoint,
(25:26):
when it comes to coaching yourdream clients, the best thing
you can do is know who is thespecific person you're helping.
What is the one specific resultyou are helping them with?
And what is the one package youwill help them through and like
master and refine that.
Figure out how to message it,how to position it, how to get
your clients results with it andget really good at coaching.
(25:50):
Get the results for them, gettheir testimonials, gradually
increase your prices.
Like it's the coaching piece is.
It's like the part of the workthat is so fulfilling and
rewarding and often not talkedabout very much because we're
all focused on how to market andget clients.
We don't really talk that muchabout like what to do with the
clients you have.
(26:10):
And so a big focus should bebecoming a better coach.
So how can you improve yourprocess, improve your package,
improve your boundaries?
How can you set it up so thatyour clients are getting results
faster and easier?
And that's really how simplethis can be.
Your, your main focus when yousit down to work and open your
(26:30):
laptop is how can you connectwith your dream clients?
How can you convert them?
How can you coach them and howcan you get better at it?
So the best thing you can do tosimplify your business is decide
these one to two things you'redoing for each of these areas.
Make that game plan, bake thisinto your weekly standardized
(26:52):
schedule, and then just do itand get better and refine.
It's not so much about alwaysdoing the new thing and the
shiny object and the trendything and changing.
It's about refining and you onlyget to that stage of refining
and mastery through action.
So we've got to just make somedecisions, say yes to less and
(27:16):
say no to more.
And so we have a really simplebut intentional strategy and
business plan.
And then we're not sitting therewondering, how am I going to
attract clients today?
You already know, you alreadyknow the key actions.
That's exactly where I'm atright now.
I have very limited time.
In fact, as I'm recording this,I think I hear my three year old
(27:36):
in the other room saying myname.
So hold on.
Okay, I'm back.
So as I was saying, I havelimited time.
I mean, this week in particular,my three year old is sick.
My one year old is sick.
Childcare looks different thisweek.
My whole plans for the week aretotally different.
But when I do have pockets oftime to work, I know what my
(27:57):
priorities are.
That's why I'm sitting hererecording this episode right
now, because connecting with youis a priority of mine and
getting a podcast out this weekis something that's a priority
of mine.
And I know where that stands onmy priority list.
And it's near the end of theweek because it's taken me this
long to get to this part of mypriority list because I've been
(28:18):
spending what limited time I'vehad this week taking care of.
Actually coaching my clients anddoing some of the things I need
to do to convert for my upcominglaunch.
And then here we are connecting.
And so I don't have to sit hereand say, where do I even want to
start?
What strategy am I working onright now?
Because it's super simple and Iknow the business plan.
(28:41):
I know the strategy and thepeace of mind.
And not even, I mean, yes, peaceof mind, but the mental load
shift that has happened sincesimplifying my business this
way, coming back to businesslast year as a parent has been
radical.
And um, I just want that for youas well.
I want you to know that it canbe this simple and when you are
(29:05):
really just trying to get yourbusiness off the ground.
And hit six figures and multisix and beyond as a private
coach in particular, we don'tneed to be everywhere.
We don't need to be everythingto everyone.
The fastest path to success andfulfillment and letting this all
build momentum and get easier isby doing less and just getting
(29:26):
really good at the things you'redoing, https: otter.
ai with not trying to helpeveryone and instead getting
really good at who you arehelping and understanding how to
connect with them and how to getthem results and talk about it.
And that is just going to comethrough practice.
And so if you are too distractedwith other things, it's going to
(29:48):
take a lot longer for you tomaster that.
Whereas when you're hyperfocused like this, you're going
to be so good at selling and sogood at creating content and so
good at coaching so much fasterthan you would have otherwise.
And so then when you do go to dosomething like a group program
or a mastermind or a course orwhatever it is you're doing.
(30:11):
That's scalable.
You will have all of theseskills already mastered and
selling those things andmessaging those things.
It's going to be easier.
You're going to already havetestimonials.
It's going to be so much easier.
So it's worth it to be in thisseason of doing less.
And just focusing on less, butthen getting really good at
(30:32):
those things you are focused on.
So remember, connect with yourdream clients, convert your
dream clients and coach yourdream clients and nothing else
matters.
And you don't need to do ahundred things for those three
things.
Pick the smallest amount ofitems to be doing and focusing
on for each of those, commit andmove on.
And just know I'm here cheeringyou on.
(30:54):
I would love to see you on myupcoming free live masterclass
happening April 30th.
Go to simplifywithmegan.
com forward slash masterclass toget all the details to save your
seat.
This is going to be such anaction packed, valuable
training.
This is not the kind ofmasterclass we're going to sit
there and just hear my story andwalk away with nothing.
We are actually going to godeeper than this.
(31:16):
We're going to go very, verymuch training style, not like
fluffy infomercial style.
So I'm really excited.
I'd love to see you there.
And at the end of thismasterclass, I am opening the
doors to my 12 month program,rich coach club.
The doors are only opening now.
And then again, later this fall.
So only two times this year, andthis is where you will go to get
(31:38):
support and actuallyimplementing.
Everything we're going to coverand everything we've talked
about today.
So actually nailing down yourstrategy for connecting with
your clients and deciding whatyour sales process is and
refining your niche and youroffer and becoming a good coach,
and just this process ofrefinement and mastery.
And it's really beautifully donein Rich Coach Club because, yes,
(32:02):
there are trainings that aregetting released over the next
couple of months to guide youthrough all of this, but you're
also doing it with a communityof like minded people who are
keeping it real.
We've got limited time.
We're all really good peopleworking towards the same thing.
So you get that communityaspect.
You also get the mentorshipaspect where you get actual
feedback from me, where I'mlooking at your sales
(32:24):
conversations and I'm looking atyour offers and I'm giving you
feedback and I'm helping youmove through any resistance.
So, if any of that sounds goodfor you, we'd love to see you
there.
Go to simplify with Megan.
com forward slash masterclass.
And I hope I get to see you inrich coach club on April 30th.
Hey, welcome back to thepodcast.
Tell me if this sounds familiar.
You finally have some time tofocus on your business and
you're like, yes, this is metime.
I can finally sit here.
You go up, you open your laptop.
You're like, I'm going to makesome big moves today.
I'm going to make progress on mygoals only to literally sit
there and realize you have noclue where to start and where to
(00:22):
focus on right now.
So you're sitting there andyou're like, okay, well, I.
I need to do an automatedwelcome email sequence because
like I'm supposed to have one,right?
So maybe I'll do that today or,you know, I'm supposed to be
posting on Instagram reels everyday.
So maybe I should do that, but Idon't know what I'll post.
So let me like look throughInstagram and then suddenly 15,
(00:43):
30 minutes have passed.
And you realize you have donenothing.
So then you're like, okay,scratch that.
That's not working.
Um, you know, I really want tobook some one on one coaching
clients.
It's time for me to startfinally promoting that, but you
know, I don't have like a salespage ready for that.
Ooh, but like, you know, I don'thave a website, so no one's
going to want to book with me ifI don't have a website.
(01:03):
And you're just like reallyrunning through everything on
the mental to do list or thegigantic to do list you have
written out somewhere.
Yeah.
Yeah.
And you're just trying to figureout where to start, where to
focus the energy.
And then you look over and yourthree year old has walked into
your office when they'resupposed to be napping and is no
longer napping and asks for asnack.
And just like that, your worktime's up.
(01:26):
I have been there and trying torun a business this way is super
hard.
exhausting.
While I cannot sit here andmagically give you more
uninterrupted work time, becauseif I could, I would, I can't
however help you use thatlimited time you do have,
whether we're talking 30minutes, three hours, whatever
you got, more intentionally andwith more purpose and Focus,
(01:51):
because how good would it feelto instead have that moment
where you're like, yes, I canfinally work.
And you sit down and you openyour laptop and you know exactly
what to work on.
And that's not because you havesome complicated project
management system.
or something else like that.
It's because your actualbusiness strategy is so freaking
simple that you don't have tothink about it.
(02:14):
That's what I want for youbecause those of us who are
working with limited hours forbusiness, whether that's by
choice or by circumstance, ifyou've got five, 10, 15 hours a
week, and that's it, the, theway to simplify business and to
use your time wisely is not.
by having some complicatedsystems and automations and all
(02:35):
these things.
It is in fact by having a very,very simple and focused business
strategy in the first place.
So that what you're trying towork on is so straightforward to
you that you're not spendingtime trying to figure out where
to prioritize your effort andyour energy.
Instead, you know exactly whoyou help and you know how you
(02:57):
help them.
You know what kind of content tocreate and where to be sharing
it and posting it in order toattract those dream clients you
want to be working with.
You have a really, really,really simple but high
converting sales process forbooking those dream clients and
having them become your one onone coaching clients.
And then your actual work withyour clients is like, Actually,
(03:17):
a dream.
You're happy.
They're happy.
And this level of simplicity istotally possible.
But the hard truth, and I saythis with love because this has
been a hard earned, hardlearned, whatever the phrase is,
this has been a lesson I havelearned that goes against kind
of my nature sometimes, which isthat the only way to achieve
(03:40):
this level of simplicity is todo less.
It's to stop trying to beeverything to everyone.
It's to stop trying to beeverywhere and following all the
shiny object ideas that pop up.
It's by stopping and like, stoplooking around you for
inspiration on what you'resupposed to be doing.
(04:01):
And overall, just literallydoing less by deciding you're
not trying to master everything.
And instead, trying to getreally good at the fewer things
you're doing.
So we're doing less, and we'reactually focusing on getting
better at those things.
That doesn't mean we start outreally good at them, but it
means We get better at them overtime.
(04:23):
And when we have our focus on afewer number of items, we get
better at it way faster.
So instead of sitting theretrying to master YouTube and a
podcast and tech talk and emailmarketing and funnels and
memberships and masterminds andone on one coaching and all of
these things and making minimalprogress towards our goals on
(04:44):
any of them.
Instead, we're picking ahandful.
A small, small, small selectionof those things.
And we're actually focusing ourenergy on refining and mastering
those fewer things.
We're going to then see resultsso much faster in all areas.
Our skills will improve faster,but also our business success
will grow faster because as weall know, and there's evidence
(05:07):
that supports this all aroundus, any of these things can lead
to success.
You can podcast or YouTube.
You could do TikTok orInstagram.
You could do any of it and stillbe successful, but it's hard to
be successful if you're tryingto do all of it all at once.
Okay.
Now the good news is thatthere's actually very little you
(05:28):
do need to be focusing yourenergy on when it comes to
growing your coaching businessin particular.
So I'm going to actually tellyou what to focus on here.
And as a reminder and adisclaimer, anything you do can
lead to success if you go all inon it and commit to it.
Okay.
(05:49):
But I am going to try tosimplify things for you here by
telling you the three thingsthat actually matter that you
should actually focus on.
And then we can dig into alittle bit on what I recommend
you focus on even morespecifically.
So there are three things tospend your time on, especially
if you haven't hit 50k, 100k forprivate coaching, or if you are
(06:12):
Um, still growing your coachingbusiness and like establishing
yourself.
But honestly, like at any level,these three things are pretty
much consistently the only threethings that matter as a coach.
The first one is connecting withyour dream clients.
You may know this as marketing,content marketing, posting on
social media, podcasting,whatever.
(06:34):
Connecting with your dreamclients.
Number two, converting yourdream clients, actually getting
the sale.
booking the client.
Number three, coaching yourdream clients, being a really
good coach, getting better atcoaching, getting your clients
results, improving your coachingprocess.
(06:56):
That's it.
Connecting, converting, andcoaching.
Those are the only three thingsin your growing coaching
business that matter.
So when you sit down trying todo any of these other things,
Does it fall into one of thosethree buckets?
Yes or no?
And sometimes it might, right?
(07:16):
So like creating a welcomesequence, theoretically, could
be connecting with your dreamclients.
But is it the most leveraged,strategic, valuable way for you
to use your limited time toconnect with your clients?
Probably not.
At least at this stage, when youhave a team, when you are more
(07:38):
established, when you arebigger, when you have more
resources, whether that's timeor team, you can do so much
more.
But most of us don't have thatand uh, don't have that now,
don't have that to start with orum, don't have more resources
than they currently have.
So it's really that simpleconnecting with your clients,
(07:58):
converting your clients andcoaching your clients.
Now I'm going to be digging intoall three of these things and
more in way more detail in myupcoming free live masterclass,
a hundred K from privatecoaching while working 15 hours
a week.
I'm very excited about it.
It's happening April 30th inthis masterclass, I'm going to
dig into More than just thesethree things.
(08:20):
I'm going to dig into the five Cframework, the actual way to be
spending your 15 hour work week,your six figure business plan
from one on one coaching.
And more so go to simplify withMegan.
com forward slash masterclass togo ahead and sign up now and
join me live on April 30th, but.
I'm not going to leave youhanging here.
We're going to dig into some ofthis and get way more specific
(08:43):
here as well.
Uh, but please know joining melive on that masterclass is
where you're going to really getthe full in depth training.
So let's talk about, first ofall, connecting with your dream
clients.
There are a million ways youcould do this.
Like we've already talked about,whether it's weekly YouTube
videos, daily Tik TOKs,Instagram reels, podcast
interviews, your own podcast,Pinterest, blogging, email
(09:05):
marketing, Instagram, freecommunities.
So much more there even seemslike every week there's like a
new way to try to market or growa community, right?
Now, the good news specificallywhen we're talking about private
coaching as well, is that thiscan be.
So, so, so, so simple, sosimple.
And I truly believe from my ownexperimentation over years, I've
(09:28):
been creating content since like2015, I have created content in
all the different ways I've doneall of it.
I have seen firsthand without adoubt that there are certain
mediums and platforms that serveprivate coaching.
Better than others.
It doesn't mean the others don'twork, but they work really well
(09:49):
for private coaching.
So I'm, I'm actually going tolike, go ahead and tell you that
here.
Not going to make you wait forthe masterclass or be one of my
clients or anything like that.
But before I tell you what thoseare overall, there are four
really simple things that Irecommend you do to connect with
your dream clients.
I recommend you connect withyour dream clients by having one
(10:09):
longer form platform.
So typically that's YouTubepodcasting, et cetera.
A longer form piece of content,a longer form platform where you
share more evergreen contentthat people can come and binge.
I number two recommend you haveone short form platform.
So that would be something likeInstagram or TikTok.
(10:29):
The content itself can help youreach people a little bit faster
on these platforms, potentiallyhave like a faster way to get in
front of new people, but it'snot necessarily as evergreen or
searchable content.
Typically.
Um, number three, so we have aone long form platform.
You're gonna choose one.
(10:50):
The next thing is you're gonnachoose one short form platform.
Number three, you are going tobuild your email list.
This is something that a lot ofmy clients or new coaches come
to me thinking they don't wantto mess with this yet, or they
don't need to yet.
And while I don't think you needto worry about welcome sequences
and all that stuff, I do thinkyou should start to build your
email list right away.
(11:11):
Even if we don't have anincentive for them to join your
email list, I think that youshould.
Have the email list and youstart building the habit of
emailing your email list whenyou have a new offer or a new
piece of content you want toshare with them.
And that way this becomessomething that you master and
refine.
If you haven't noticed yet, I'mreally big on refining and
(11:31):
mastering what you're doing.
And everything we're talkingabout here, while I'm
simplifying it and distilling itdown for the most potent stuff
you can do as a private coach,100 percent of these things grow
with you and are skills that youcan master.
when your business is thesimplest in this form, that will
only serve you better as yourbusiness grows.
(11:52):
So starting your email list atthe beginning is always like the
best thing you can do foryourself.
So I do recommend you start tobuild the email list.
I don't think you need to stressabout having like a branded
weekly newsletter or like anytype of thing to it, but just
like building the list.
And then number four is goingwhere your people already are.
(12:14):
So especially if you arestarting from zero, you're a new
coach, you have very little toknow people in your existing
audience.
You're going to want to do allof these things, but you may
want to put more emphasis ongoing where your people already
are.
So that may be where you doprioritize getting on someone
else's podcast or being a partof existing communities where
your dream clients already are.
So there's a lot of differentways you can do it, but those
(12:37):
are the four things that myclients that I recommend you
listening to this as well, do toconnect with your dream clients
and you ignore everything else,one long form platform, one
short form platform.
Start your email list, startemailing them, and then get in
front of where your peoplealready are.
Pick one strategy for each ofthese things.
(12:57):
Keep it super simple.
Say no to all of the otheroptions.
Of course, you could do fivelong form platforms.
You could blog and do Pinterestand do YouTube and do
podcasting, but we don't havetime for that right now.
And it is not necessary.
So don't try to do it all.
Remember we already talked aboutthat.
We're doing less, less is more.
Bye.
(13:18):
So, this is how I reallyrecommend you simplify your
marketing, simplify your contentstrategy, and ultimately our
goal of connecting with yourdream clients and attracting
them is going to be the mostleveraged when we distill it
down.
And I do want to go ahead andspeak specifically, I wasn't
going to, but I'm going to,because I can't resist.
When it comes to which long formand short form platform to pick.
(13:43):
Ultimately, anything would work.
In my years of experience ofdoing all of the different
platforms, I have found withouta doubt that podcasting as your
long form platform has thehighest return on investment
when it comes to coaching andgetting clients to be
comfortable paying you highticket.
(14:05):
So again, of course, YouTube andother things can work, but nine
times out of 10.
The people joining my groupprograms or my high ticket
coaching services Tell me thatthey binged my podcast in order
to know that I was the coach forthem Even though I have other
places they could binge mycontent It's the podcast that
(14:29):
helps them see that I'm thecoach for them in a way that no
other platform Seems to beequivalent towards Again, I'm
not hating on those otherplatforms.
I love them all but to help youYou Simplify your strategy.
If you are building out privatecoaching in particular, I think
the smartest use of your time isdoing a podcast to one, just
(14:52):
that's your long formstrategies, the podcast.
And I want to clarify that Ihave never been super consistent
in my podcast.
Um, I have under a hundredepisodes and this podcast
launched a long time ago andthat's not necessarily something
that I'm like patting myself onthe back for here.
But.
It's to show you that you don'thave to be perfect with this.
(15:14):
You don't have to do weeklyevery Thursday at 5 a.
m.
or every single day onInstagram.
Like, don't stress about itbeing perfect.
Consistency at a large scale isjust showing up consistently for
your people even if it's notexactly perfect.
So, the, the reason I share thatis, My podcast has not been
(15:37):
perfectly done every, you know,it's like I've been sitting here
doing every Thursday at 5 a.
m For five years.
Nope, not at all.
Like very much.
I've taken long breaks haveskipped weeks and it is okay
because I'm refining and gettingbetter.
The content I'm putting out isimproving.
It's quality content and it'stapping into my zone of genius
(15:58):
and I'm really able to show mycoaching style through
podcasting.
Now, when it comes to the shortform platform, similarly, I
really think Instagram's thehighest return on investment.
I know.
I know.
I don't love it either.
I'm curious where Instagram'sheaded and Um, so I'm going to
(16:19):
be talking about the future ofit all, but especially with
what's happening with thepotential TikTok ban here in the
United States.
I mean, like, who knows wherethat's going to even land to,
right?
But regardless, I've been onTikTok.
I've been on Instagram.
I've been all of it.
Without a doubt, Instagram kindof has the biggest bang for your
buck in terms of, you know,Being able to get in front of
(16:42):
people, nurture the people youhave, but sell in the direct
messages, which we'll talk aboutin the converting section in a
second, but, um, it has beenunparalleled compelled to like
compared to any other app outthere, just the ability to truly
connect and engage and build asense of community is very
(17:05):
unique to Instagram right now.
And the ability that you can dothe stories, plus DMs, plus your
posts.
So is it a perfect platform?
No.
But am I simplifying your lifeby just telling you to do a
podcast and do Instagram?
Yes.
And can it work?
Yes.
And again, I don't have hugefollowings.
Like I don't have a, I don'thave 10, 000 people on Instagram
(17:26):
and yet it's doing its job.
Right.
I'm connecting with the people.
I'm getting booked out.
I don't need.
I have a huge audience for thisplatform to serve me.
And I think that's somethingreally worth highlighting here
when it's so easy when we'retalking about social media, like
platforms and content strategyto get really caught up in
vanity metrics.
(17:46):
Even when we're thinking aboutInstagram having kind of a reach
issue right now, like that'sokay.
It's okay if not a lot of peoplelike your content.
I have people who come and payme lots of money in my highest
level, uh, packages.
Who don't engage with mycontent, but they see it like
even though they're not sayingthey're liking it or commenting
(18:07):
They're seeing it and it ishaving an impact.
I Went off on a tangent there.
but wanted to get reallyspecific there Even though this
is just a podcast episode.
I really wanted to simplify yourlife there.
Okay, so let's move on Cause wegot two other things to talk
about.
The second thing that we'refocusing on, remember, is
converting your dream clients.
(18:28):
Now you do not need to do salescalls to book private coaching
clients.
If you want to, if you lovesales calls, if you love
discovery calls, I'm herecheering you on.
But nine times out of 10, theyare unnecessary.
If the rest of your salesprocess is really simple and
intentional, if we're connectingwith people really well, if we
have a very, uh, well thoughtout offer as well, if like We're
(18:51):
doing some of these other thingsthat I teach my clients about
when it comes to having a reallyclear niche and a really clear
offer, then the sales processbecomes, um, in many ways like
the simplest part of theprocess, although it is the most
important because if you're abusiness owner, you're a
salesperson and I don't want youto ever feel weird about that.
But.
(19:12):
Um, if you're listening to thisin particular, you're like me,
we have very limited hours towork.
We don't want a million calls onour calendar, discovery calls
and sales calls for me are justnot practical in the season of
life.
Even if I wanted to do them, itwould be very challenging for me
to commit to them.
And so I don't do them again,not because I think they don't
(19:32):
work.
I just think they aren'tnecessary in today's day and
age, especially if the otherthings you're doing are done
very well.
So ultimately I think you needto do two things.
for a high converting salesprocess for your dream clients.
And again, that's assuming we'redoing some of the other stuff
we've already talked about andwe'll talk about.
But number one, have a very,very, very simple application
(19:58):
that is on your website orwherever, but that is only being
used to capture leads passively.
I get this question a ton frommy clients about, do I need an
application?
When do I need it?
When do I not need it?
Simply put, I like to view myapplication for private coaching
almost like something I neversend people to actively.
(20:19):
Like it's, maybe it's on like alinks page.
Maybe I would promote it if Iwas doing a podcast interview,
but nine times out of 10, it isjust on my website.
And if someone stumbles across apiece of my content, is binging
my content, looking into what Ido, how can I work with her?
I like having an application upthere because it still shows
(20:40):
them how I can help them andshows them what information they
need to know and then it allowsthem to tell me that they're
interested in working with me.
But I don't send someone who I'malready in a conversation with
to the application.
So it is meant to be a passivelead generation source almost.
(21:02):
Um, the second thing I wouldrecommend and do recommend is
that when it comes to yourengaged leads, so we just talked
about our passive leads, peoplewho just like pop up and have
applied.
Um, when it comes to people weare engaging with actively sell
in the direct messages or inemails with a like loom video, a
(21:23):
customized video response,something like that.
You do not need to send someoneagain.
from Instagram DMs.
If someone replies to one ofyour stories and is like, I want
to know more about your privatecoaching.
Do not send them away fromInstagram DMs to an application
page to fill out an overlycomplex application to then wait
(21:45):
to then see if they get acceptedto then wait to get on a call
with you, to then have a callwith you and then wait to get a
proposal from you and then waitto sign a contract and yada,
yada, yada.
We don't want to do that.
Instead, if we're alreadyengaged with someone, we just
want to go and have theconversation there.
And one thing I really help myclients do is make sure that the
(22:05):
application that they'resetting, setting up for their,
uh, one on one coaching is alsovery simple.
What are the questions weactually need to know to qualify
someone?
So there's definitely a way tojust do this all really simply.
Way simpler than you may bethinking you need to do, which
is obviously the name of thegame over here.
(22:25):
Right?
So that's really what it comesto, uh, converting your dream
clients.
That's what I want you to focuson is that passive application
and then selling directly withthe people engaging with you,
either in DMS or in personalizedemail responses.
Then the last thing to befocusing on, again, we've talked
about connecting, we've talkedabout converting.
(22:47):
Now we're focusing on coachingyour dream clients.
There's a ton of ways you canwork with people privately.
You can do two weeksasynchronous, six months one on
one.
And a million variations inbetween VIP days, intensives.
There's a lot of options andhonestly, like they all are
great and there are pros andcons to each of them.
And I truly think for a S a moreestablished business owner or a
(23:12):
more established coachingbusiness, you could absolutely
have multiple ways of workingwith you privately, but I don't
want you to start there.
As a coach trying to get off theground, hit 50K, 100K, really
master your one on one coaching,book out your private coaching.
Your primary focus should firstbe one single coaching package
(23:37):
with one clear result for onespecific person in mind.
So while I do like havingintensives and ongoing private
coaching, to me, The focus isprivate coaching.
Intensives are something you cando optionally, do it seasonally,
do it as a funnel.
(23:58):
That's one of the things I doteach my clients is when they
are ready to introduce anintensive, how to kind of set it
up as your private coachingfunnel.
But when you're just startingout, I really don't think you
need to be focusing on theintensive first.
And instead I want you to reallyfocus on the long game.
Because I do not always haveintensives available, but I
always have long term privatecoaching clients.
(24:19):
That is where I'm focused.
That's the ultimate goal for me.
So I want you to actually firstmaster your one single coaching
package and just let it be supersimple.
I always recommend 12 weeks orthree months, depending on what
feels better to you.
But 12 weeks makes more sense tomy brain, but you can totally do
three months.
Um, it's the same length oftime, obviously.
(24:41):
And just having that be yourmain package.
There is a whole strategy whenit comes to renewing these
clients into longer packages andthings like that.
But when we're talking aboutgrowing your business, booking
out and establishing yourprivate coaching.
Let's just focus on a 12 weekone on one coaching package and
there is a process for likereverse engineering what your
(25:03):
package looks like.
But simply put, I find mostpeople don't need more than one
to two calls per month and thensome asynchronous support in
between.
And like, that's it.
Your package can be that simple.
There is a whole strategy withmaking sure we're communicating
the result that we are beingreally intentional, thoughtful
with how we design it.
And positioning all of this, butfrom a practicality standpoint,
(25:26):
when it comes to coaching yourdream clients, the best thing
you can do is know who is thespecific person you're helping.
What is the one specific resultyou are helping them with?
And what is the one package youwill help them through and like
master and refine that.
Figure out how to message it,how to position it, how to get
your clients results with it andget really good at coaching.
(25:50):
Get the results for them, gettheir testimonials, gradually
increase your prices.
Like it's the coaching piece is.
It's like the part of the workthat is so fulfilling and
rewarding and often not talkedabout very much because we're
all focused on how to market andget clients.
We don't really talk that muchabout like what to do with the
clients you have.
(26:10):
And so a big focus should bebecoming a better coach.
So how can you improve yourprocess, improve your package,
improve your boundaries?
How can you set it up so thatyour clients are getting results
faster and easier?
And that's really how simplethis can be.
Your, your main focus when yousit down to work and open your
(26:30):
laptop is how can you connectwith your dream clients?
How can you convert them?
How can you coach them and howcan you get better at it?
So the best thing you can do tosimplify your business is decide
these one to two things you'redoing for each of these areas.
Make that game plan, bake thisinto your weekly standardized
(26:52):
schedule, and then just do itand get better and refine.
It's not so much about alwaysdoing the new thing and the
shiny object and the trendything and changing.
It's about refining and you onlyget to that stage of refining
and mastery through action.
So we've got to just make somedecisions, say yes to less and
(27:16):
say no to more.
And so we have a really simplebut intentional strategy and
business plan.
And then we're not sitting therewondering, how am I going to
attract clients today?
You already know, you alreadyknow the key actions.
That's exactly where I'm atright now.
I have very limited time.
In fact, as I'm recording this,I think I hear my three year old
(27:36):
in the other room saying myname.
So hold on.
Okay, I'm back.
So as I was saying, I havelimited time.
I mean, this week in particular,my three year old is sick.
My one year old is sick.
Childcare looks different thisweek.
My whole plans for the week aretotally different.
But when I do have pockets oftime to work, I know what my
(27:57):
priorities are.
That's why I'm sitting hererecording this episode right
now, because connecting with youis a priority of mine and
getting a podcast out this weekis something that's a priority
of mine.
And I know where that stands onmy priority list.
And it's near the end of theweek because it's taken me this
long to get to this part of mypriority list because I've been
(28:18):
spending what limited time I'vehad this week taking care of.
Actually coaching my clients anddoing some of the things I need
to do to convert for my upcominglaunch.
And then here we are connecting.
And so I don't have to sit hereand say, where do I even want to
start?
What strategy am I working onright now?
Because it's super simple and Iknow the business plan.
(28:41):
I know the strategy and thepeace of mind.
And not even, I mean, yes, peaceof mind, but the mental load
shift that has happened sincesimplifying my business this
way, coming back to businesslast year as a parent has been
radical.
And um, I just want that for youas well.
I want you to know that it canbe this simple and when you are
(29:05):
really just trying to get yourbusiness off the ground.
And hit six figures and multisix and beyond as a private
coach in particular, we don'tneed to be everywhere.
We don't need to be everythingto everyone.
The fastest path to success andfulfillment and letting this all
build momentum and get easier isby doing less and just getting
(29:26):
really good at the things you'redoing, https: otter.
ai with not trying to helpeveryone and instead getting
really good at who you arehelping and understanding how to
connect with them and how to getthem results and talk about it.
And that is just going to comethrough practice.
And so if you are too distractedwith other things, it's going to
(29:48):
take a lot longer for you tomaster that.
Whereas when you're hyperfocused like this, you're going
to be so good at selling and sogood at creating content and so
good at coaching so much fasterthan you would have otherwise.
And so then when you do go to dosomething like a group program
or a mastermind or a course orwhatever it is you're doing.
(30:11):
That's scalable.
You will have all of theseskills already mastered and
selling those things andmessaging those things.
It's going to be easier.
You're going to already havetestimonials.
It's going to be so much easier.
So it's worth it to be in thisseason of doing less.
And just focusing on less, butthen getting really good at
(30:32):
those things you are focused on.
So remember, connect with yourdream clients, convert your
dream clients and coach yourdream clients and nothing else
matters.
And you don't need to do ahundred things for those three
things.
Pick the smallest amount ofitems to be doing and focusing
on for each of those, commit andmove on.
And just know I'm here cheeringyou on.
(30:54):
I would love to see you on myupcoming free live masterclass
happening April 30th.
Go to simplifywithmegan.
com forward slash masterclass toget all the details to save your
seat.
This is going to be such anaction packed, valuable
training.
This is not the kind ofmasterclass we're going to sit
there and just hear my story andwalk away with nothing.
We are actually going to godeeper than this.
(31:16):
We're going to go very, verymuch training style, not like
fluffy infomercial style.
So I'm really excited.
I'd love to see you there.
And at the end of thismasterclass, I am opening the
doors to my 12 month program,rich coach club.
The doors are only opening now.
And then again, later this fall.
So only two times this year, andthis is where you will go to get
(31:38):
support and actuallyimplementing.
Everything we're going to coverand everything we've talked
about today.
So actually nailing down yourstrategy for connecting with
your clients and deciding whatyour sales process is and
refining your niche and youroffer and becoming a good coach,
and just this process ofrefinement and mastery.
And it's really beautifully donein Rich Coach Club because, yes,
(32:02):
there are trainings that aregetting released over the next
couple of months to guide youthrough all of this, but you're
also doing it with a communityof like minded people who are
keeping it real.
We've got limited time.
We're all really good peopleworking towards the same thing.
So you get that communityaspect.
You also get the mentorshipaspect where you get actual
feedback from me, where I'mlooking at your sales
(32:24):
conversations and I'm looking atyour offers and I'm giving you
feedback and I'm helping youmove through any resistance.
So, if any of that sounds goodfor you, we'd love to see you
there.
Go to simplify with Megan.
com forward slash masterclass.
And I hope I get to see you inrich coach club on April 30th.
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