April 26, 2024 • 34 mins
I've been an online coach since 2017 and I've made many mistakes along the way... and they are some of the same mistakes that I see my clients making.
And most of the time these mistakes are happening because you want to be a good coach! You want happy clients and you want a successful business. But making these mistakes is actually holding you back from growing your coaching business, gaining momentum, and having the impact you know you're meant for.
That's why in this episode I'm sharing the 5 most common mistakes I see coaches making - and what to do instead!
❤️🔥 Doors to RECLAMATION are open. We begin June 16. Let’s reclaim it all together. Join for $22: https://www.meganminnsking.com/offers/g57DKQrE/checkout
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey, welcome back to thepodcast.
In this episode, we're going tobe talking about five mistakes
that I see happening so oftenwith my clients or, um, anyone
I'm talking to on social media.
And I want to be super clear.
These mistakes are not comingfrom a place of like judgment
or.
I'm better than you because Ihave done all of these as well.
(00:23):
I know there are mistakesbecause I have done them and I
have learned firsthand thatthere are mistakes.
And then of course, as I havehelped my clients grow their
businesses, I have seen time andtime again how these five
things, these five mistakes, ifyou will, are where you often
and easily get stuck because thereason you're doing these things
(00:45):
is actually coming from a reallygood place.
It's either your intentions arereally good or the action kind
of seems to align with whatyou're working towards, or you
might be seeing other people inthe industry doing it and it's
working for them.
So you're going to reallynaturally think that you should
do that too and model youractions after them.
(01:06):
And so again, this wholeepisode, these mistakes, this is
meant to be kind of a love andshove, a eye opening, hey, if
you're doing this, that's cool.
Let's talk about a better way todo things so that you don't get
stuck here and you can honestlyjust grow your coaching business
faster than I did.
(01:28):
And you don't have to get hungup on these really common
sticking points that I see timeand time again, people falling
into.
Okay, so let's jump in mistake.
Number one is spending your timeon things that don't actually
matter, especially if you are inthe earlier stages of your
(01:49):
coaching business.
If you are trying to get newcoaching clients, get booked
out, establish that you are agood coach, establish your
expertise, grow your communityand your audience.
if you haven't made 50k, 100kyet from your private coaching,
if you're in that phase inparticular, it's so easy to
spend your time on the thingsthat won't actually grow your
(02:14):
business.
Because let's be real, there'sso many, so many things you can
do and can spend your time on.
And it's honestly overwhelmingand so confusing because you're
getting conflicting advice.
From everyone and there'sevidence that all of it works.
And so it's really easy to be atthe stage where you're like,
(02:35):
okay, well, I'm looking around,I'm consuming content, I'm
taking advice in and.
I should be on Pinterest andYouTube and have a podcast and
on TikTok and on Instagram and Ineed a website and I should have
a low ticket offer funnel thatleads into a group program.
Then I have private coaching andI should also do a new
(02:58):
masterclass every single month.
And that person says I also needto be doing like live streams on
Instagram all the time.
So I should have like a liveshow.
that I do and um, you know, Iknow I should grow my email list
and well, you know, SEO isimportant.
I'm on threads.
Everyone's talking aboutPinterest.
Like it's so easy to get stuckhere.
(03:19):
It's so easy to get caught upspending your time on something
that at this stage of businessin particular, isn't your
highest return on investment wayto spend your time.
Especially if you have a limitedamount of time on business.
I mean, let's get real.
Um, even if you have noconstraints, you know, there's
still just like a physicalrestraint of how much time you
(03:39):
have on business.
But if you are someone who haschronic illness or you are a
parent or you have a full timejob or any of these other things
that add additional constraintsto how much time you have, it's
critical that you're spendingyour time on the things that
it's not only like the do matteror don't matter, but the things
that are going to get youthrough the day.
closer to your goal, thefastest, the easiest, um, the
(04:04):
highest return on investment,the lowest lift, right?
We don't want to make it harder.
And so it's really easy.
Um, excuse me.
I see this all the time.
Clients coming to me and theyfeel like their offer is
perfect, but that they can'tbring it to the market yet.
They can't talk about it onInstagram yet because they don't
(04:25):
have a website.
Or they feel like they can'tstart a podcast yet because they
don't understand.
what their offer is going to be.
Or they're not sure if theyshould be on Kajabi or
Thrivecart or something else andso they're stuck trying to
decide the tech.
Or they're sitting there feelinglike they need a professional
(04:45):
photo shoot and a professional10 page website and they need a
really good logo and they needto have a mission statement and
a vision statement and you can'tdo business if you don't have a
clear You know, missionstatement, and you don't have a
project management system setup, you know, you really need to
have all these automations andall this stuff, right?
Like, it's so easy to get stuckhere.
So that's why this is number oneon this list, because this is
(05:08):
easily the biggest.
biggest mistake and the easiestmistake, um, is spending your
time on the things that don'tactually matter.
That's exactly why I created thefive C framework, which is what
I teach in my, uh, rich coachclub curriculum.
That's being released over thenext couple of months.
It's also what I am going to betalking about in my free live
(05:29):
masterclass happening on April30th.
You can go to simplify withMegan.
com forward slash masterclass tosign up because I'm going to be
breaking down exactly What's inthat 5C framework and what you
should be focusing on.
And if you haven't listened toepisode 87 of this podcast, you
should go listen to that becausethat episode, I also break down
the only three things you reallyneed to be focusing on.
(05:50):
So lots of different options foryou, whether you join the club
or just want to take advantageof some of these free resources
to get clear on where you shouldbe spending your time, because
As a coach who's growing yourcoaching business, there truly
only are like three things,three skills to be mastering and
(06:11):
focusing on.
And if something's not helpingyou in that area, then it is not
worth your time.
But not only that, it's, there'sa lot of different ways to do
those things too, right?
It's, it's also about narrowingdown your focus and trying to do
less, but getting, um, Um, butdefinitely mistake number one is
(06:39):
spending your time on the thingsthat don't really matter at this
stage in business.
Mistake number two is having toomany offers.
This is another mistake I seethat's coming from a really good
place.
You want to meet people wherethey're at.
You want to meet people atdifferent budgets, at different
stages of their journey andtheir transformation.
(07:00):
And so you feel like the way todo that is to have an offer that
meets them all across the board.
You should have, you know, a 60minute call option, a 20 minute
call option, a two weekasynchronous coaching option, a
three month coaching option, youshould have a membership, you
should have a course, you shouldhave templates, you know, it's,
(07:22):
it's a lot.
And it's coming from a goodplace.
But the reality is thatespecially as a newer coach,
when you have too many offers,it's going to lead to confusion
from your ideal client.
And it's going to make yourideal client have no idea which
offer is the right fit for them.
(07:42):
It's going to be extremelyconfusing for them.
And it's going to change theirthought process from like, Oh, I
want to work with this person.
And this is how I can work withthem.
So this is what I'm going topursue to, Oh, do I want two
weeks or do I want 20 minutes?
And how much can I get out of 20minutes?
And well, that's cheaper.
So maybe I should do that.
(08:03):
And I don't know if I can dothis, you know, like it's, it's
adding a mental load to yourclient, to your prospective
client, which isn't going tohelp them.
Feel confident investing andit's going to add a lot of
complications to you as you aretrying to message and market
your own offers.
It's a lot harder to sit thereand try to explain what the
(08:26):
value is between a 20 minutecall or a 90 minute call or two
weeks of Voxer coaching or threemonths of coaching with six
video calls, right?
Like that is more complexitythan you need at this stage in
business.
If you are trying to establishyourself as a coach, if you want
to work with people one on oneor work with more clients one on
(08:48):
one or be, you know, workingwith higher ticket clients,
whatever your circumstance is,we actually really want to have
less offers at this stage.
And this is in particularsomething you may be seeing
other people do and it's workingfor them.
So why wouldn't it work for you?
Um, I've run into this quite afew times with my own clients
because I have a couple ofdifferent ways people can work
(09:10):
with me privately.
And that is totally dependent onthe season and my bandwidth.
So during certain seasons of thepast year, you've been able to
do a 60 minute call with me.
You've been able to work with measynchronously.
You've been able to do threemonths of private coaching.
Um, and so my, My clients andcommunity have seen me do that
(09:33):
and they've probably seen othermentors in the space have a
variety of packages.
Um, and there are even peopleout there who are like off the
cuff packages, like, Hey, I'mopening up 10 spots of a content
session and yada, yada.
And this isn't me saying thatstuff won't work and you
weren't, you won't get clientsor sales from that approach.
But the reason you can see thatworking well for.
(09:56):
Coaches who are farther along intheir journey is exactly that
they're farther along in theirjourney.
They are probably booked outwith private coaching already.
They're full, full packageprivate coaching.
And so these other ways to workwith them are alternatives, but
they're not the focus.
(10:17):
That's how intensives are forme.
I'm always booked out with myhighest level one on one
coaching.
And I always have one on onecoaching clients, but I don't
always do intensives and theintensives I do when I do them,
they are there to serve apurpose in my business during a
season of business.
(10:38):
My intensives may be there to bea funnel into a group program or
into private coaching.
Potentially they may be therefor me to get paid market
research done basically.
And they may be there because Ijust want to.
So there's, Usually a differentpurpose for those, but the
intensives or the one offsessions, they're not the main
thing.
(10:59):
The main thing is my initialprivate coaching package, 12
weeks of one on one.
That's the main thing.
That's the service I focus on.
That's the service that gets myhighest level of attention.
That's the service I always planon having booked out when I have
a spot open.
(11:19):
It's a big deal.
And, like, that's the meat andpotatoes.
The other one on one offers canbe fun things I do for different
purposes, but that are not likean everlasting part of my
product suite.
And I'll be transparent withyou.
When I have had multiple one onone offers, there is an added
(11:40):
layer of explanation that has tohappen.
I have to be able to answer whatwe can do in 60 minutes and one
week of Voxer versus what we cando working together longer.
I'm far enough along in myjourney.
I know my client well enoughwhere I can answer that, but it
can be harder to answer thatwhen you are just starting out.
(12:01):
And I, like I just said, I thinkhaving too many offers can just
add this layer of complexity youdon't need at this stage of
business.
And this goes for offers beyondjust one on one coaching.
Um, I'm not sitting here sayingthe only thing you have to sell,
you should sell as one on onecoaching, and you're making a
mistake by selling anythingelse.
(12:23):
But if you have a limited amountof time.
You are, you know, trying to do15 hours a week or less on your
business and you are just tryingto get the ball rolling, build
up the momentum, hit 50k, hit100k.
It's way simpler if you justhave one offer and you don't sit
there trying to do one on onecoaching and a membership and a
(12:44):
course and masterclasses.
I've done it.
It's overwhelming.
I closed down all of my groupprograms at the beginning of the
year.
I really kind of at the end of2023, because I realized it was
too much for this season of lifefor how much bandwidth I have
having private coaching, amastermind, a group coaching
(13:06):
program, a membership doingfree.
I'm not, not free one offprograms and masterclasses.
And I was, it was too much, toomuch for me.
So this whole mistake, numbertwo, having too many offers,
it's two sided.
It's too many offers for yourclients in this season of
business.
But if you're here and you havea limited amount of time you're
(13:27):
trying to do to build yourbusiness, having too many offers
is also very challenging for youand I do not recommend it.
Okay.
Mistake number three is nothaving a clear niche or a clear
result that you help your peoplewith.
Now, hear me out.
If you're sitting there andyou're like, I'm a personal
(13:47):
brand, I'm multi passionate.
I don't want a niche.
Don't go away yet.
Hear me out because I find thatthere is a sweet spot where you
can be both a personal brand andstill have a niche or a clear
result.
I feel like my business is agreat example of doing this and
(14:09):
so many successful coaches outthere.
are also modeling this for you.
Because even if your business isyour name or adjacent, you know,
simplify with Megan is basicallythe same.
Like no one calls me that,right?
I'm not trying to be a facelessbrand.
It's me.
I'm Megan.
It's, I'm the coach.
Um, but like having the actualclarity in who you help and how
(14:36):
you help them is critical.
To growing a business withoutmaking your life way harder.
Like you can do it with a vague,you can target everyone and try
to help them in everything andyou'll get some clients, but
it's going to be much slower andmuch more difficult.
And much like having too manyoffers is harder on you as well.
(15:01):
Having no clear niche and clearresult you help your people with
is so much harder on you when itcomes to.
marketing and messaging andselling and really building a
brand where you're anestablished expert in something.
It's just way faster to haveclarity, especially when you're
just starting out.
(15:22):
Your decisions get so mucheasier when you have this
narrower scope.
And so I kind of view this aslike almost a seesaw.
On one side you have like whoyou help and on the other side
you have like how you help them.
You don't have to be hyper nicheon both ends.
You don't have to have like thenarrowest scope of who you help
(15:42):
and the narrowest scope of howyou help them.
But we need at least one ofthese to be narrow.
You can have a more broad rangeof people you try to help if how
you help them is extremelyfocused or vice versa.
Maybe how you help people ismore broad.
Um, but you're trying to help avery specific type of person.
(16:04):
One of my Rich Coach Cokeclients, for example, does some
more general coaching forpeople.
She helps them growing theirbusiness and a lot of different
ways revolving around marketing,but she touches on a lot of
other components outside ofmarketing, but she helps clergy
people, which is incrediblyniche and really makes her stand
(16:24):
out in the market.
And so all clergy people aregoing to be like, Oh, you need a
business coach for your sidehustle.
Like that's your person.
And do we see how much fasterand easier that is for her to
have a path, um, of growth andacceleration within her
business.
So much easier.
I've seen this within my ownbusiness from the very beginning
(16:44):
when I was doing virtualassistant work as soon as I
became a specialist inSquarespace and Asana and
MailChimp and ConvertKit andlike tech.
It was so much faster for me togrow.
I got booked out with myclients.
I became known as like theperson who's an expert in those
things.
And my business took off.
Then a couple years later, Ireally focused on using my
(17:07):
master's and my professionalexperience in human resources to
help business owners hire fulltime team members.
And I really narrowed my focuson, team growth and operations
for online business owners.
So again, both of thoseexamples, the like niche who I'm
helping is quite broad, but theresult in specialty is very
(17:28):
narrow.
And so that balance totallyworks.
When I came back to businessafter my sabbatical in 2023, I
came back kind of the opposite,really hyper focused on mom
entrepreneurs, but then helpingthem grow their business more
generally.
And then, um, as of this year,it has flipped the seesaw back
(17:49):
where it's like, okay, I help,um, online coaches.
So we're still kind of moreniche than just like any
business owner.
Um, but the result is helpingthem grow their coaching
business exclusively right nowthrough private coaching is what
I'm really focused on.
Um, it will grow beyond thatoutside of private coaching, but
right now in the season ofbusiness, I'm focused on Rich
(18:11):
coach club, rich coach club isexclusively helping you with
private coaching and that sideof your business.
And so I'm hyper focused on kindof this, like in between, I'm
more niche than not.
Um, cause I'm specificallytargeting and speaking to and
working with online coaches.
And then the result is growingthe private coaching side of
(18:32):
their business and people whoare kind of in that beginning
stage.
Now I do work with clientsoutside of that.
Some of my clients do otherthings besides private coaching.
Some of my clients don't do anyprivate coaching, uh, because
they've been with me for yearsand that's great, but my
messaging and who I'm focused onsupporting and helping is very,
(18:53):
focused, but I'm kind of like ina more balanced seesaw, if you
will.
I wish you could see my hands.
I'm like doing a hand motion toreflect the seesaw motion here,
but I hope that this kind ofhelps you see that you don't
necessarily have to have a superhyper focused niche and a super
hyper focused result, but thatthere can be a balance, but that
(19:14):
you want to have one of them.
One of them needs to be focused.
If you want to make your lifeeasier and if you want to
accelerate your growth and getbooked out and have a business
that's easier and simpler,niching and having a clear
result will make you and yourlife so much easier.
It'll make that so much better.
(19:35):
So that's why mistake numberthree is not doing that.
It's going to get you moremoney.
stuck.
It's going to slow you down.
You're going to constantly bewondering, who am I speaking to?
How am I helping them?
How do I convey how I can helppeople when it's so broad?
I don't know who I'm evenhelping.
So how do I even figure out whatkind of marketing to do?
It's just harder.
Mistake number four is having apassive approach to selling your
(19:58):
one on one coaching.
And this is again, coming from aplace I find of like, you can
only see so much of what peopleare doing, right?
So if you're looking around andseeing what your mentor or other
coaches are doing, you'reprobably seeing that they post
an Instagram story or send oneemail and like, they're booked
(20:18):
out, right?
So like, all I should have to dois that, but That's usually not
what's happening.
Just picture an iceberg.
What you're seeing is theInstagram story or the email and
what you're not seeing iseverything else beneath the
surface.
And depending on what stage ofbusiness you're in, you're going
to notice this is a trend as youget more established, more, um,
(20:39):
a known expert.
Some of this stuff you cantotally shift how you do, but
when you're just at thatbeginning stage of building
momentum and expertise andgetting booked out and raising
your prices and establishingyourself as a one on one coach.
We got to do things a little bitmore intentionally and
absolutely more proactively.
And so while, yes, you shouldpost the Instagram story and you
(21:00):
should send the email, we don'twant this to be like an angels
in the outfield thing.
I think that's the movie I'mabout to reference where it's
like you build it and they come,right?
So you sitting there and in yourlike Google doc outlining what
your one on one coaching offeris, and then posting one
Instagram story about it is notenough.
Yeah.
(21:21):
It's not enough, or making thisbeautiful PDF of what your offer
is and then never ever sendingit to anyone.
That won't do it.
Or creating a coaching productin Kajabi and you send one email
out about it or you tell onecommunity about it and then you
(21:42):
get crickets and you don't doanything.
not enough.
And I want to encourage you tokeep doing those things.
I want you to keep sendingemails and posting about on
Instagram stories.
And that's, that's part of thisis a bit more of a resiliency
and consistency to just have thebravery and the self trust to
(22:04):
keep pitching, even when it'scrickets, because people have to
see things.
I forget the stat, like seventimes before they even really
register.
And that's just like a straightup pitch, right?
People are going to want to knowyou better before they actually
invest in you.
So not only do we need to bereally proactive in talking
(22:27):
about our offers every day, youshould be selling on Instagram
stories every day.
If you have a spot open, youshould absolutely be Um, making
it known that this is what youdo and you should be
experimenting with how youpitch.
You should be experimenting withhow you're positioning your
offer.
Maybe you post about your one onone coaching offer one way and
(22:50):
you get crickets.
And so instead of saying, well,I guess it's a dud, no.
What if the next day you go froma different angle, change up
some wording, change up talkingless about the features and more
about the result.
Maybe the next day you talkabout more about where your
person is right now and theircurrent problems and then
suddenly someone DMs you, right?
(23:10):
So we're learning, you'rerefining, you're mastering a
skill of messaging and selling.
And so often you are either, andby you, everyone, people who
make this mistake, my clients,I've done it too.
Um, you try to have it perfectat the get go.
(23:31):
So you ever, you either likenever really sell because it's
not perfect yet or you try toget it perfect.
You sell it or pitch it oncethat one way you think is
perfect and you don't get aresponse and you either then
stop or you never evolve it andyou just keep trying the same
thing over and over again.
(23:52):
Um, and so.
Um, part of having a moreproactive sales approach is
truly build like, this is askill.
Like if you're going to be abusiness owner, a coach, like
sales skills are essential andselling isn't bad.
So like any, any, you know,mindset baggage you got there,
we'll have to addressseparately, but like get good at
(24:14):
selling and you only get good atselling by practicing, by
selling a lot.
And by figuring out what'sworking and what's not working,
what resonates and what doesn'tresonate.
And you might hit an angle thatyou didn't think would resonate
and boom, wow, you got threeclients all of a sudden.
Okay, well, that reallyresonated with my people.
Lean into it, right?
But you never get there if youeither keep doing the passive
(24:39):
approach or you give up.
So I really want you to be moreproactive in experimenting and
refining your messaging and yoursales skills.
But then also, are you doing thelegwork so that people can trust
you?
There's another piece of sellinghere, which is content creation
and connecting with youraudience because the sale is
much easier if someone alreadyknows and likes and trusts you.
(25:02):
And so if you're just sittingthere and the only thing you're
doing on Instagram is a coupleof sales slides on Instagram
stories, but you're not givingany value or any connection to
you or behind the scenes of yourlife or personal stories or a
viewpoint on like what makes youdifferent or what's your
approach or how you work withyour clients.
Or showing that you understandwhere your people are at and
(25:23):
what they're struggling with andthat you can help them.
You could be the bestsalesperson in the world and
you're missing a huge piece ofthe puzzle because you're being
too passive about it.
You're not really showing up andmarketing and selling.
When it comes to more directsales, I'm a big believer in
selling in the DMs.
It's what I teach my clients howto do in Rich Coach Club.
Um, Um, when it comes to sellingin the DMs, nine times out of
(25:45):
10, I find that when I'mauditing a sales conversation,
my clients are leaving it, um,and other people are leaving it
way to open ended.
You're not actually asking whichthey want, you're not actually
asking for the sale.
And so in all spectrums of yourmarketing and your sales
process, be proactive, get infront of your people,
(26:07):
experiment, refine, master.
Get good at selling and thatonly comes through practice and
through understanding you mightbe bad at first.
It is okay to be bad atsomething.
You have to let yourself show upwherever you're at with the
skills you got and like put inthe legwork to get better at it.
(26:28):
Okay, fifth mistake that I seehappening all the time, way too
often, is over delivering inyour one on one time.
Package and the way you've setit up So many times people come
to me already working withclients or wanting to work with
clients and they think that theyneed to Have a weekly call and
(26:51):
be available 24 7 and haveextremely fast response times
and they need to accommodatetheir clients availability for
calls and so they end up workingat Terrible hours for them so
that their client is happy YouAnd at the root of this, it's
people pleasing, right?
I say this as someone whostruggles with it.
(27:11):
So big hug if you identify as apeople pleaser But that's like
why we try to over deliver rightis because we are worried about
disappointing someone And so wefeel like if we shove more
features and more access Thenwe're helping and we're
preventing that we're kind ofprotecting ourselves But what's
really interesting is that mosthigh ticket clients in
particular Are fucking busy Andlike don't Want a weekly call,
(27:38):
even if they think they want aweekly call, it's going to be
hard for them to actually dothat.
And then what happens if theycan't do it one week because
they're on vacation and theyskip a week.
Do they get an extra week ofsupport?
And it's just like all thesecomplexities.
I've even run into this in myown coaching when I.
experimented with doing twocalls a month instead of one.
And my clients like just didn'talways need it.
(28:00):
And we literally ran into this,like, okay, well, what do I do?
Do I get to like add that callin on the last month and do I
get more access?
And you know, when your clientsare busy people, it's usually
not necessary to have that manycalls.
Now how you package your one onone coaching and how many calls,
for example, or what type ofasynchronous support is there or
not there, um, That is very muchlike a process that should be
(28:25):
customized to what you do andhow you help people.
But as a general baseline, Ifind that one call per month
with asynchronous support threeto four days a week at most,
it's usually enough for, likeeveryone.
Like it's a really good baselineand a good starting point.
Maybe two calls a month.
(28:45):
But so many times people come tome absolutely over delivering
and this is where they run intothe issue of burnout.
Or like, I have three clientsand I'm totally maxed out.
How can I possibly hit sixfigures with this type of
deliverability?
Well, it's because we need to,you know, restructure your
package and we also need to setsome boundaries.
(29:06):
Nine times out of 10, there'salso some boundary issues
happening here.
Um, and so this is absolutely amistake I see happening all the
time that I really want to helpyou with and make sure that you
are setting up your one on onepackaging in a way that
absolutely gets your clientsresults.
That absolutely is appealing toyour dream clients.
And sometimes having too muchstuff in there is actually
(29:27):
unappealing and like notenticing and may turn clients
off, right?
And we also want to make surethat it supports.
You're life, because if you dohave limited amount of time,
like me, 10, 12, 15 hours a weekat most on a good week, you, we,
we won't be able to hit sixfigures if you're available 24
(29:49):
seven around the clock.
And you're going to be miserableif you're having to work, you
know, stay up late to do aclient call because you're
trying to accommodate yourclient instead of having
established boundaries foryourself and your work.
So this is definitely somethingI love helping my clients work
through, um, and is absolutely acommon mistake.
So if you are already workingwith clients or potentially you
(30:11):
feel like you're getting a lotof, uh, people ghosting you who
aren't saying yes to your offer,I would absolutely reevaluate.
Are you over delivering?
Have you feature stuffed yourcoaching service and, um, have
you really compromised your ownhealth and wellbeing?
by how much access you've givento yourself.
(30:32):
Do you have clear boundaries?
Have they been communicated?
Have you upheld them?
Have you been letting clientswalk all over you?
Have you been letting yourclients dictate your schedule?
These are all some really goodthings that if any of that
resonates with you, it's amoment to pause and say, okay,
we're gonna, we're gonna makesome changes.
And I love helping my clientsmake these changes.
(30:54):
Um, and so these are really thefive big mistakes I see
happening the most often with mynew clients and mistakes I have
made.
So again, all of this is with abig hug and like, I see you, I
feel you, it's all coming from agood place, right?
Whether it's having too manyoffers because you're trying to
(31:16):
meet people where they're at, orif you are.
over delivering because you'retrying to make people happy.
Um, it's all coming from a placeof wanting to do good by your
clients.
It's coming from a place ofwanting to build a successful
business.
It's coming from a place ofprotecting yourself and I get it
when you address these, thesefive little things, everything
(31:38):
can get easier.
Everything can move faster, moreseamlessly, you have clarity,
you know exactly what to work onand when to work on it.
You know who you help, how youhelp them, and the one offer
that helps them.
And you're mastering your salesprocess.
You're getting better atcontent, better at messaging,
better at selling, better atdelivering a one on one coaching
(32:01):
package that actually gets yourclients results, that has the
testimonials pouring in, thatbrings in more clients because
people can't stop talking abouthow great you are.
And it's this beautiful likeripple effect that when you
become aware of these things.
a lot can get easier for you.
So I'm hoping that by listeningto this episode, you have
(32:21):
awareness.
Now you have some ideas on howyou can resolve some of these
potential sticking points andissues.
And if you want more support ingrowing your private coaching
business and addressing theseissues, if you want my feedback
in particular, I would love tohave you in rich coach club.
The doors to rich coach club areopening on April 30th when I'm
(32:43):
doing my live masterclass allabout the five C framework and
what your 15 hour a week weeklyschedule should look like and
the math of having a six figureprivate coaching business.
So go to simplify with Megan.
com forward slash masterclass togo ahead and sign up for the
free training.
And then you'll get all the infoabout Rich Coach Club when the
(33:04):
doors open.
The doors are only open thisnext week.
Uh, once the webinar happens,they're open for a week and then
they close again until mid tolate fall.
I'd love to have you in RichCoach Club.
And even if you're not going tojoin Rich Coach Club, would love
to have you on the masterclass.
Because this is going to be avery valuable training and I
(33:25):
would love to get to see youthere live and hang out with you
and answer any questions youhave at the live Q& A at the end
of the training.
And I just am sending you love.
All the well wishes.
I'm always here.
Just know I'm always herecheering you on whether you are
a client of mine or a listener.
I truly appreciate you and Iwant the best for you.
(33:45):
If you enjoyed this episode, itwould mean so much to me if you
would share it on Instagramstories or social media and tag
me or leave a review.
That always helps whether you'reon Apple or Spotify or somewhere
else, reviews really help thepodcast grow, helps me know that
you enjoy these episodes andshare it with someone you think
would also benefit from it.
(34:06):
Thank you again so much.
I hope I get to see you on thelive masterclass and then I get
to help you overcome thesemistakes and these sticking
points in your own coachingbusiness inside of Rich Coach
Club.
Thanks so much.
I'll see you on the nextepisode.
Hey, welcome back to thepodcast.
In this episode, we're going tobe talking about five mistakes
that I see happening so oftenwith my clients or, um, anyone
I'm talking to on social media.
And I want to be super clear.
These mistakes are not comingfrom a place of like judgment
or.
I'm better than you because Ihave done all of these as well.
(00:23):
I know there are mistakesbecause I have done them and I
have learned firsthand thatthere are mistakes.
And then of course, as I havehelped my clients grow their
businesses, I have seen time andtime again how these five
things, these five mistakes, ifyou will, are where you often
and easily get stuck because thereason you're doing these things
(00:45):
is actually coming from a reallygood place.
It's either your intentions arereally good or the action kind
of seems to align with whatyou're working towards, or you
might be seeing other people inthe industry doing it and it's
working for them.
So you're going to reallynaturally think that you should
do that too and model youractions after them.
(01:06):
And so again, this wholeepisode, these mistakes, this is
meant to be kind of a love andshove, a eye opening, hey, if
you're doing this, that's cool.
Let's talk about a better way todo things so that you don't get
stuck here and you can honestlyjust grow your coaching business
faster than I did.
(01:28):
And you don't have to get hungup on these really common
sticking points that I see timeand time again, people falling
into.
Okay, so let's jump in mistake.
Number one is spending your timeon things that don't actually
matter, especially if you are inthe earlier stages of your
(01:49):
coaching business.
If you are trying to get newcoaching clients, get booked
out, establish that you are agood coach, establish your
expertise, grow your communityand your audience.
if you haven't made 50k, 100kyet from your private coaching,
if you're in that phase inparticular, it's so easy to
spend your time on the thingsthat won't actually grow your
(02:14):
business.
Because let's be real, there'sso many, so many things you can
do and can spend your time on.
And it's honestly overwhelmingand so confusing because you're
getting conflicting advice.
From everyone and there'sevidence that all of it works.
And so it's really easy to be atthe stage where you're like,
(02:35):
okay, well, I'm looking around,I'm consuming content, I'm
taking advice in and.
I should be on Pinterest andYouTube and have a podcast and
on TikTok and on Instagram and Ineed a website and I should have
a low ticket offer funnel thatleads into a group program.
Then I have private coaching andI should also do a new
(02:58):
masterclass every single month.
And that person says I also needto be doing like live streams on
Instagram all the time.
So I should have like a liveshow.
that I do and um, you know, Iknow I should grow my email list
and well, you know, SEO isimportant.
I'm on threads.
Everyone's talking aboutPinterest.
Like it's so easy to get stuckhere.
(03:19):
It's so easy to get caught upspending your time on something
that at this stage of businessin particular, isn't your
highest return on investment wayto spend your time.
Especially if you have a limitedamount of time on business.
I mean, let's get real.
Um, even if you have noconstraints, you know, there's
still just like a physicalrestraint of how much time you
(03:39):
have on business.
But if you are someone who haschronic illness or you are a
parent or you have a full timejob or any of these other things
that add additional constraintsto how much time you have, it's
critical that you're spendingyour time on the things that
it's not only like the do matteror don't matter, but the things
that are going to get youthrough the day.
closer to your goal, thefastest, the easiest, um, the
(04:04):
highest return on investment,the lowest lift, right?
We don't want to make it harder.
And so it's really easy.
Um, excuse me.
I see this all the time.
Clients coming to me and theyfeel like their offer is
perfect, but that they can'tbring it to the market yet.
They can't talk about it onInstagram yet because they don't
(04:25):
have a website.
Or they feel like they can'tstart a podcast yet because they
don't understand.
what their offer is going to be.
Or they're not sure if theyshould be on Kajabi or
Thrivecart or something else andso they're stuck trying to
decide the tech.
Or they're sitting there feelinglike they need a professional
(04:45):
photo shoot and a professional10 page website and they need a
really good logo and they needto have a mission statement and
a vision statement and you can'tdo business if you don't have a
clear You know, missionstatement, and you don't have a
project management system setup, you know, you really need to
have all these automations andall this stuff, right?
Like, it's so easy to get stuckhere.
So that's why this is number oneon this list, because this is
(05:08):
easily the biggest.
biggest mistake and the easiestmistake, um, is spending your
time on the things that don'tactually matter.
That's exactly why I created thefive C framework, which is what
I teach in my, uh, rich coachclub curriculum.
That's being released over thenext couple of months.
It's also what I am going to betalking about in my free live
(05:29):
masterclass happening on April30th.
You can go to simplify withMegan.
com forward slash masterclass tosign up because I'm going to be
breaking down exactly What's inthat 5C framework and what you
should be focusing on.
And if you haven't listened toepisode 87 of this podcast, you
should go listen to that becausethat episode, I also break down
the only three things you reallyneed to be focusing on.
(05:50):
So lots of different options foryou, whether you join the club
or just want to take advantageof some of these free resources
to get clear on where you shouldbe spending your time, because
As a coach who's growing yourcoaching business, there truly
only are like three things,three skills to be mastering and
(06:11):
focusing on.
And if something's not helpingyou in that area, then it is not
worth your time.
But not only that, it's, there'sa lot of different ways to do
those things too, right?
It's, it's also about narrowingdown your focus and trying to do
less, but getting, um, Um, butdefinitely mistake number one is
(06:39):
spending your time on the thingsthat don't really matter at this
stage in business.
Mistake number two is having toomany offers.
This is another mistake I seethat's coming from a really good
place.
You want to meet people wherethey're at.
You want to meet people atdifferent budgets, at different
stages of their journey andtheir transformation.
(07:00):
And so you feel like the way todo that is to have an offer that
meets them all across the board.
You should have, you know, a 60minute call option, a 20 minute
call option, a two weekasynchronous coaching option, a
three month coaching option, youshould have a membership, you
should have a course, you shouldhave templates, you know, it's,
(07:22):
it's a lot.
And it's coming from a goodplace.
But the reality is thatespecially as a newer coach,
when you have too many offers,it's going to lead to confusion
from your ideal client.
And it's going to make yourideal client have no idea which
offer is the right fit for them.
(07:42):
It's going to be extremelyconfusing for them.
And it's going to change theirthought process from like, Oh, I
want to work with this person.
And this is how I can work withthem.
So this is what I'm going topursue to, Oh, do I want two
weeks or do I want 20 minutes?
And how much can I get out of 20minutes?
And well, that's cheaper.
So maybe I should do that.
(08:03):
And I don't know if I can dothis, you know, like it's, it's
adding a mental load to yourclient, to your prospective
client, which isn't going tohelp them.
Feel confident investing andit's going to add a lot of
complications to you as you aretrying to message and market
your own offers.
It's a lot harder to sit thereand try to explain what the
(08:26):
value is between a 20 minutecall or a 90 minute call or two
weeks of Voxer coaching or threemonths of coaching with six
video calls, right?
Like that is more complexitythan you need at this stage in
business.
If you are trying to establishyourself as a coach, if you want
to work with people one on oneor work with more clients one on
(08:48):
one or be, you know, workingwith higher ticket clients,
whatever your circumstance is,we actually really want to have
less offers at this stage.
And this is in particularsomething you may be seeing
other people do and it's workingfor them.
So why wouldn't it work for you?
Um, I've run into this quite afew times with my own clients
because I have a couple ofdifferent ways people can work
(09:10):
with me privately.
And that is totally dependent onthe season and my bandwidth.
So during certain seasons of thepast year, you've been able to
do a 60 minute call with me.
You've been able to work with measynchronously.
You've been able to do threemonths of private coaching.
Um, and so my, My clients andcommunity have seen me do that
(09:33):
and they've probably seen othermentors in the space have a
variety of packages.
Um, and there are even peopleout there who are like off the
cuff packages, like, Hey, I'mopening up 10 spots of a content
session and yada, yada.
And this isn't me saying thatstuff won't work and you
weren't, you won't get clientsor sales from that approach.
But the reason you can see thatworking well for.
(09:56):
Coaches who are farther along intheir journey is exactly that
they're farther along in theirjourney.
They are probably booked outwith private coaching already.
They're full, full packageprivate coaching.
And so these other ways to workwith them are alternatives, but
they're not the focus.
(10:17):
That's how intensives are forme.
I'm always booked out with myhighest level one on one
coaching.
And I always have one on onecoaching clients, but I don't
always do intensives and theintensives I do when I do them,
they are there to serve apurpose in my business during a
season of business.
(10:38):
My intensives may be there to bea funnel into a group program or
into private coaching.
Potentially they may be therefor me to get paid market
research done basically.
And they may be there because Ijust want to.
So there's, Usually a differentpurpose for those, but the
intensives or the one offsessions, they're not the main
thing.
(10:59):
The main thing is my initialprivate coaching package, 12
weeks of one on one.
That's the main thing.
That's the service I focus on.
That's the service that gets myhighest level of attention.
That's the service I always planon having booked out when I have
a spot open.
(11:19):
It's a big deal.
And, like, that's the meat andpotatoes.
The other one on one offers canbe fun things I do for different
purposes, but that are not likean everlasting part of my
product suite.
And I'll be transparent withyou.
When I have had multiple one onone offers, there is an added
(11:40):
layer of explanation that has tohappen.
I have to be able to answer whatwe can do in 60 minutes and one
week of Voxer versus what we cando working together longer.
I'm far enough along in myjourney.
I know my client well enoughwhere I can answer that, but it
can be harder to answer thatwhen you are just starting out.
(12:01):
And I, like I just said, I thinkhaving too many offers can just
add this layer of complexity youdon't need at this stage of
business.
And this goes for offers beyondjust one on one coaching.
Um, I'm not sitting here sayingthe only thing you have to sell,
you should sell as one on onecoaching, and you're making a
mistake by selling anythingelse.
(12:23):
But if you have a limited amountof time.
You are, you know, trying to do15 hours a week or less on your
business and you are just tryingto get the ball rolling, build
up the momentum, hit 50k, hit100k.
It's way simpler if you justhave one offer and you don't sit
there trying to do one on onecoaching and a membership and a
(12:44):
course and masterclasses.
I've done it.
It's overwhelming.
I closed down all of my groupprograms at the beginning of the
year.
I really kind of at the end of2023, because I realized it was
too much for this season of lifefor how much bandwidth I have
having private coaching, amastermind, a group coaching
(13:06):
program, a membership doingfree.
I'm not, not free one offprograms and masterclasses.
And I was, it was too much, toomuch for me.
So this whole mistake, numbertwo, having too many offers,
it's two sided.
It's too many offers for yourclients in this season of
business.
But if you're here and you havea limited amount of time you're
(13:27):
trying to do to build yourbusiness, having too many offers
is also very challenging for youand I do not recommend it.
Okay.
Mistake number three is nothaving a clear niche or a clear
result that you help your peoplewith.
Now, hear me out.
If you're sitting there andyou're like, I'm a personal
(13:47):
brand, I'm multi passionate.
I don't want a niche.
Don't go away yet.
Hear me out because I find thatthere is a sweet spot where you
can be both a personal brand andstill have a niche or a clear
result.
I feel like my business is agreat example of doing this and
(14:09):
so many successful coaches outthere.
are also modeling this for you.
Because even if your business isyour name or adjacent, you know,
simplify with Megan is basicallythe same.
Like no one calls me that,right?
I'm not trying to be a facelessbrand.
It's me.
I'm Megan.
It's, I'm the coach.
Um, but like having the actualclarity in who you help and how
(14:36):
you help them is critical.
To growing a business withoutmaking your life way harder.
Like you can do it with a vague,you can target everyone and try
to help them in everything andyou'll get some clients, but
it's going to be much slower andmuch more difficult.
And much like having too manyoffers is harder on you as well.
(15:01):
Having no clear niche and clearresult you help your people with
is so much harder on you when itcomes to.
marketing and messaging andselling and really building a
brand where you're anestablished expert in something.
It's just way faster to haveclarity, especially when you're
just starting out.
(15:22):
Your decisions get so mucheasier when you have this
narrower scope.
And so I kind of view this aslike almost a seesaw.
On one side you have like whoyou help and on the other side
you have like how you help them.
You don't have to be hyper nicheon both ends.
You don't have to have like thenarrowest scope of who you help
(15:42):
and the narrowest scope of howyou help them.
But we need at least one ofthese to be narrow.
You can have a more broad rangeof people you try to help if how
you help them is extremelyfocused or vice versa.
Maybe how you help people ismore broad.
Um, but you're trying to help avery specific type of person.
(16:04):
One of my Rich Coach Cokeclients, for example, does some
more general coaching forpeople.
She helps them growing theirbusiness and a lot of different
ways revolving around marketing,but she touches on a lot of
other components outside ofmarketing, but she helps clergy
people, which is incrediblyniche and really makes her stand
(16:24):
out in the market.
And so all clergy people aregoing to be like, Oh, you need a
business coach for your sidehustle.
Like that's your person.
And do we see how much fasterand easier that is for her to
have a path, um, of growth andacceleration within her
business.
So much easier.
I've seen this within my ownbusiness from the very beginning
(16:44):
when I was doing virtualassistant work as soon as I
became a specialist inSquarespace and Asana and
MailChimp and ConvertKit andlike tech.
It was so much faster for me togrow.
I got booked out with myclients.
I became known as like theperson who's an expert in those
things.
And my business took off.
Then a couple years later, Ireally focused on using my
(17:07):
master's and my professionalexperience in human resources to
help business owners hire fulltime team members.
And I really narrowed my focuson, team growth and operations
for online business owners.
So again, both of thoseexamples, the like niche who I'm
helping is quite broad, but theresult in specialty is very
(17:28):
narrow.
And so that balance totallyworks.
When I came back to businessafter my sabbatical in 2023, I
came back kind of the opposite,really hyper focused on mom
entrepreneurs, but then helpingthem grow their business more
generally.
And then, um, as of this year,it has flipped the seesaw back
(17:49):
where it's like, okay, I help,um, online coaches.
So we're still kind of moreniche than just like any
business owner.
Um, but the result is helpingthem grow their coaching
business exclusively right nowthrough private coaching is what
I'm really focused on.
Um, it will grow beyond thatoutside of private coaching, but
right now in the season ofbusiness, I'm focused on Rich
(18:11):
coach club, rich coach club isexclusively helping you with
private coaching and that sideof your business.
And so I'm hyper focused on kindof this, like in between, I'm
more niche than not.
Um, cause I'm specificallytargeting and speaking to and
working with online coaches.
And then the result is growingthe private coaching side of
(18:32):
their business and people whoare kind of in that beginning
stage.
Now I do work with clientsoutside of that.
Some of my clients do otherthings besides private coaching.
Some of my clients don't do anyprivate coaching, uh, because
they've been with me for yearsand that's great, but my
messaging and who I'm focused onsupporting and helping is very,
(18:53):
focused, but I'm kind of like ina more balanced seesaw, if you
will.
I wish you could see my hands.
I'm like doing a hand motion toreflect the seesaw motion here,
but I hope that this kind ofhelps you see that you don't
necessarily have to have a superhyper focused niche and a super
hyper focused result, but thatthere can be a balance, but that
(19:14):
you want to have one of them.
One of them needs to be focused.
If you want to make your lifeeasier and if you want to
accelerate your growth and getbooked out and have a business
that's easier and simpler,niching and having a clear
result will make you and yourlife so much easier.
It'll make that so much better.
(19:35):
So that's why mistake numberthree is not doing that.
It's going to get you moremoney.
stuck.
It's going to slow you down.
You're going to constantly bewondering, who am I speaking to?
How am I helping them?
How do I convey how I can helppeople when it's so broad?
I don't know who I'm evenhelping.
So how do I even figure out whatkind of marketing to do?
It's just harder.
Mistake number four is having apassive approach to selling your
(19:58):
one on one coaching.
And this is again, coming from aplace I find of like, you can
only see so much of what peopleare doing, right?
So if you're looking around andseeing what your mentor or other
coaches are doing, you'reprobably seeing that they post
an Instagram story or send oneemail and like, they're booked
(20:18):
out, right?
So like, all I should have to dois that, but That's usually not
what's happening.
Just picture an iceberg.
What you're seeing is theInstagram story or the email and
what you're not seeing iseverything else beneath the
surface.
And depending on what stage ofbusiness you're in, you're going
to notice this is a trend as youget more established, more, um,
(20:39):
a known expert.
Some of this stuff you cantotally shift how you do, but
when you're just at thatbeginning stage of building
momentum and expertise andgetting booked out and raising
your prices and establishingyourself as a one on one coach.
We got to do things a little bitmore intentionally and
absolutely more proactively.
And so while, yes, you shouldpost the Instagram story and you
(21:00):
should send the email, we don'twant this to be like an angels
in the outfield thing.
I think that's the movie I'mabout to reference where it's
like you build it and they come,right?
So you sitting there and in yourlike Google doc outlining what
your one on one coaching offeris, and then posting one
Instagram story about it is notenough.
Yeah.
(21:21):
It's not enough, or making thisbeautiful PDF of what your offer
is and then never ever sendingit to anyone.
That won't do it.
Or creating a coaching productin Kajabi and you send one email
out about it or you tell onecommunity about it and then you
(21:42):
get crickets and you don't doanything.
not enough.
And I want to encourage you tokeep doing those things.
I want you to keep sendingemails and posting about on
Instagram stories.
And that's, that's part of thisis a bit more of a resiliency
and consistency to just have thebravery and the self trust to
(22:04):
keep pitching, even when it'scrickets, because people have to
see things.
I forget the stat, like seventimes before they even really
register.
And that's just like a straightup pitch, right?
People are going to want to knowyou better before they actually
invest in you.
So not only do we need to bereally proactive in talking
(22:27):
about our offers every day, youshould be selling on Instagram
stories every day.
If you have a spot open, youshould absolutely be Um, making
it known that this is what youdo and you should be
experimenting with how youpitch.
You should be experimenting withhow you're positioning your
offer.
Maybe you post about your one onone coaching offer one way and
(22:50):
you get crickets.
And so instead of saying, well,I guess it's a dud, no.
What if the next day you go froma different angle, change up
some wording, change up talkingless about the features and more
about the result.
Maybe the next day you talkabout more about where your
person is right now and theircurrent problems and then
suddenly someone DMs you, right?
(23:10):
So we're learning, you'rerefining, you're mastering a
skill of messaging and selling.
And so often you are either, andby you, everyone, people who
make this mistake, my clients,I've done it too.
Um, you try to have it perfectat the get go.
(23:31):
So you ever, you either likenever really sell because it's
not perfect yet or you try toget it perfect.
You sell it or pitch it oncethat one way you think is
perfect and you don't get aresponse and you either then
stop or you never evolve it andyou just keep trying the same
thing over and over again.
(23:52):
Um, and so.
Um, part of having a moreproactive sales approach is
truly build like, this is askill.
Like if you're going to be abusiness owner, a coach, like
sales skills are essential andselling isn't bad.
So like any, any, you know,mindset baggage you got there,
we'll have to addressseparately, but like get good at
(24:14):
selling and you only get good atselling by practicing, by
selling a lot.
And by figuring out what'sworking and what's not working,
what resonates and what doesn'tresonate.
And you might hit an angle thatyou didn't think would resonate
and boom, wow, you got threeclients all of a sudden.
Okay, well, that reallyresonated with my people.
Lean into it, right?
But you never get there if youeither keep doing the passive
(24:39):
approach or you give up.
So I really want you to be moreproactive in experimenting and
refining your messaging and yoursales skills.
But then also, are you doing thelegwork so that people can trust
you?
There's another piece of sellinghere, which is content creation
and connecting with youraudience because the sale is
much easier if someone alreadyknows and likes and trusts you.
(25:02):
And so if you're just sittingthere and the only thing you're
doing on Instagram is a coupleof sales slides on Instagram
stories, but you're not givingany value or any connection to
you or behind the scenes of yourlife or personal stories or a
viewpoint on like what makes youdifferent or what's your
approach or how you work withyour clients.
Or showing that you understandwhere your people are at and
(25:23):
what they're struggling with andthat you can help them.
You could be the bestsalesperson in the world and
you're missing a huge piece ofthe puzzle because you're being
too passive about it.
You're not really showing up andmarketing and selling.
When it comes to more directsales, I'm a big believer in
selling in the DMs.
It's what I teach my clients howto do in Rich Coach Club.
Um, Um, when it comes to sellingin the DMs, nine times out of
(25:45):
10, I find that when I'mauditing a sales conversation,
my clients are leaving it, um,and other people are leaving it
way to open ended.
You're not actually asking whichthey want, you're not actually
asking for the sale.
And so in all spectrums of yourmarketing and your sales
process, be proactive, get infront of your people,
(26:07):
experiment, refine, master.
Get good at selling and thatonly comes through practice and
through understanding you mightbe bad at first.
It is okay to be bad atsomething.
You have to let yourself show upwherever you're at with the
skills you got and like put inthe legwork to get better at it.
(26:28):
Okay, fifth mistake that I seehappening all the time, way too
often, is over delivering inyour one on one time.
Package and the way you've setit up So many times people come
to me already working withclients or wanting to work with
clients and they think that theyneed to Have a weekly call and
(26:51):
be available 24 7 and haveextremely fast response times
and they need to accommodatetheir clients availability for
calls and so they end up workingat Terrible hours for them so
that their client is happy YouAnd at the root of this, it's
people pleasing, right?
I say this as someone whostruggles with it.
(27:11):
So big hug if you identify as apeople pleaser But that's like
why we try to over deliver rightis because we are worried about
disappointing someone And so wefeel like if we shove more
features and more access Thenwe're helping and we're
preventing that we're kind ofprotecting ourselves But what's
really interesting is that mosthigh ticket clients in
particular Are fucking busy Andlike don't Want a weekly call,
(27:38):
even if they think they want aweekly call, it's going to be
hard for them to actually dothat.
And then what happens if theycan't do it one week because
they're on vacation and theyskip a week.
Do they get an extra week ofsupport?
And it's just like all thesecomplexities.
I've even run into this in myown coaching when I.
experimented with doing twocalls a month instead of one.
And my clients like just didn'talways need it.
(28:00):
And we literally ran into this,like, okay, well, what do I do?
Do I get to like add that callin on the last month and do I
get more access?
And you know, when your clientsare busy people, it's usually
not necessary to have that manycalls.
Now how you package your one onone coaching and how many calls,
for example, or what type ofasynchronous support is there or
not there, um, That is very muchlike a process that should be
(28:25):
customized to what you do andhow you help people.
But as a general baseline, Ifind that one call per month
with asynchronous support threeto four days a week at most,
it's usually enough for, likeeveryone.
Like it's a really good baselineand a good starting point.
Maybe two calls a month.
(28:45):
But so many times people come tome absolutely over delivering
and this is where they run intothe issue of burnout.
Or like, I have three clientsand I'm totally maxed out.
How can I possibly hit sixfigures with this type of
deliverability?
Well, it's because we need to,you know, restructure your
package and we also need to setsome boundaries.
(29:06):
Nine times out of 10, there'salso some boundary issues
happening here.
Um, and so this is absolutely amistake I see happening all the
time that I really want to helpyou with and make sure that you
are setting up your one on onepackaging in a way that
absolutely gets your clientsresults.
That absolutely is appealing toyour dream clients.
And sometimes having too muchstuff in there is actually
(29:27):
unappealing and like notenticing and may turn clients
off, right?
And we also want to make surethat it supports.
You're life, because if you dohave limited amount of time,
like me, 10, 12, 15 hours a weekat most on a good week, you, we,
we won't be able to hit sixfigures if you're available 24
(29:49):
seven around the clock.
And you're going to be miserableif you're having to work, you
know, stay up late to do aclient call because you're
trying to accommodate yourclient instead of having
established boundaries foryourself and your work.
So this is definitely somethingI love helping my clients work
through, um, and is absolutely acommon mistake.
So if you are already workingwith clients or potentially you
(30:11):
feel like you're getting a lotof, uh, people ghosting you who
aren't saying yes to your offer,I would absolutely reevaluate.
Are you over delivering?
Have you feature stuffed yourcoaching service and, um, have
you really compromised your ownhealth and wellbeing?
by how much access you've givento yourself.
(30:32):
Do you have clear boundaries?
Have they been communicated?
Have you upheld them?
Have you been letting clientswalk all over you?
Have you been letting yourclients dictate your schedule?
These are all some really goodthings that if any of that
resonates with you, it's amoment to pause and say, okay,
we're gonna, we're gonna makesome changes.
And I love helping my clientsmake these changes.
(30:54):
Um, and so these are really thefive big mistakes I see
happening the most often with mynew clients and mistakes I have
made.
So again, all of this is with abig hug and like, I see you, I
feel you, it's all coming from agood place, right?
Whether it's having too manyoffers because you're trying to
(31:16):
meet people where they're at, orif you are.
over delivering because you'retrying to make people happy.
Um, it's all coming from a placeof wanting to do good by your
clients.
It's coming from a place ofwanting to build a successful
business.
It's coming from a place ofprotecting yourself and I get it
when you address these, thesefive little things, everything
(31:38):
can get easier.
Everything can move faster, moreseamlessly, you have clarity,
you know exactly what to work onand when to work on it.
You know who you help, how youhelp them, and the one offer
that helps them.
And you're mastering your salesprocess.
You're getting better atcontent, better at messaging,
better at selling, better atdelivering a one on one coaching
(32:01):
package that actually gets yourclients results, that has the
testimonials pouring in, thatbrings in more clients because
people can't stop talking abouthow great you are.
And it's this beautiful likeripple effect that when you
become aware of these things.
a lot can get easier for you.
So I'm hoping that by listeningto this episode, you have
(32:21):
awareness.
Now you have some ideas on howyou can resolve some of these
potential sticking points andissues.
And if you want more support ingrowing your private coaching
business and addressing theseissues, if you want my feedback
in particular, I would love tohave you in rich coach club.
The doors to rich coach club areopening on April 30th when I'm
(32:43):
doing my live masterclass allabout the five C framework and
what your 15 hour a week weeklyschedule should look like and
the math of having a six figureprivate coaching business.
So go to simplify with Megan.
com forward slash masterclass togo ahead and sign up for the
free training.
And then you'll get all the infoabout Rich Coach Club when the
(33:04):
doors open.
The doors are only open thisnext week.
Uh, once the webinar happens,they're open for a week and then
they close again until mid tolate fall.
I'd love to have you in RichCoach Club.
And even if you're not going tojoin Rich Coach Club, would love
to have you on the masterclass.
Because this is going to be avery valuable training and I
(33:25):
would love to get to see youthere live and hang out with you
and answer any questions youhave at the live Q& A at the end
of the training.
And I just am sending you love.
All the well wishes.
I'm always here.
Just know I'm always herecheering you on whether you are
a client of mine or a listener.
I truly appreciate you and Iwant the best for you.
(33:45):
If you enjoyed this episode, itwould mean so much to me if you
would share it on Instagramstories or social media and tag
me or leave a review.
That always helps whether you'reon Apple or Spotify or somewhere
else, reviews really help thepodcast grow, helps me know that
you enjoy these episodes andshare it with someone you think
would also benefit from it.
(34:06):
Thank you again so much.
I hope I get to see you on thelive masterclass and then I get
to help you overcome thesemistakes and these sticking
points in your own coachingbusiness inside of Rich Coach
Club.
Thanks so much.
I'll see you on the nextepisode.
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