December 16, 2024 • 25 mins
In this episode of Thank You More Please, we’re breaking down the foundational steps to consistently hitting $5,000 months in your business. Whether you’re just starting out or already hitting $3K–$5K months but feeling stuck, this episode is packed with strategies to build momentum, simplify your approach, and set the stage for $10K+ months with ease.
We cover:
- The mindset shifts and messy action required to build confidence and avoid perfectionism.
- Why creating intentional, educational content is your #1 priority to attract and engage your dream clients.
- Proactive outreach strategies to grow your audience and establish yourself as the go-to expert.
- The key offers to focus on at this stage (hello, 1:1 coaching and intensives!) and how to get incredible client results that lead to referrals and testimonials.
- Simple, high-ROI lead magnets and low-ticket products to grow your email list and create an easy sales funnel.
This episode is your game plan to building a solid foundation and hitting consistent $5K months quickly. If you’re ready to ditch distractions, work smart, and embrace your audacity, this one’s for you!
Resources Mentioned:
- Unapologetic: Overcome mindset blocks and show up with confidence.
- Get Visible: Create content that attracts and converts your dream clients.
- Private Coaching Launch Kit: Design, price, sell, and deliver a 1:1 coaching offer.
Ready for more? Explore my Iconic Mastermind, Legendary, or private mentorship for deeper support.
- The Iconic Mastermind: You're ready to hit $10k-$20k+ months in your business.
- The Legendary Mastermind: You're already making $100k+ and are ready to scale your business.
- Private Mentorship: DM me on Instagram @MeganMinnsKing to inquire.
Let’s make money and claim it: Thank you, more please! 💸
Rate, review, and DM me on Instagram @MeganMinnsKing to share your biggest takeaway from this episode!
❤️🔥 Doors to RECLAMATION are open. We begin June 16. Let’s reclaim it all together. Join for $22: https://www.meganminnsking.com/offers/g57DKQrE/checkout
⭐️ If you liked this episode, share it on Instagram stories and tag me at @MeganMinnsKing! And don't forget to leave a rating and review.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to this episode of thepodcast.
In this episode, we are chattingall about the essentials, the
foundations, the fundamentals tohave in place in your business
in order to hit 5, 000 a monthconsistently in your business.
If you are already at thatpoint, maybe you're hitting
three to 5k a month prettyregularly.
Maybe sometimes you're spikingup to 10 K months or beyond.
(00:20):
Everything I'm talking about inthis episode is what I would
consider truly to be thefoundations for a successful
online business.
And so no matter where you'reat, make sure you listen to this
episode and can confirm thatyou've got the right foundations
in place so that hitting 10, 20,30 K months consistently can
actually happen way faster andway easier.
(00:41):
Because if you're missing someof this, uh, It's going to be
harder for you.
It's going to be inconsistent oryou may plateau or you may
actually find yourself droppingin revenue because you can't
sustain it.
Okay.
So let's jump in and getstraight to the point.
At this stage of business, youare just getting the engine and
the machine of your businessgoing.
(01:02):
And in so many ways, thisinitial stage of business is
what I would consider to be thehardest.
The first 1, 000, 5, 000, 10,000 you make is the hardest
money.
To make only because there's solittle evidence to potential
clients that you can do this.
And you also have a smallcommunity most likely, right?
(01:23):
So we're having to do a lot allat once.
We're having to grow ourcommunity, getting people to see
us, getting in front of them,getting us to talk to them.
You know, giving them value,having them trust us enough to
follow, to join our email list,to pay us money takes a lot of
know, like, and trust.
And if you don't have a lot ofclient testimonials, if you
don't have a lot of establishedcred, Right.
(01:46):
Then it's a bigger risk forpeople to invest in you, right?
So there's a lot that has tohappen at this stage.
And this is also a stage verysusceptible to perfectionism, to
overthinking and to mindsetgarbage.
This stage is such a.
Mindset fuck for so many people,because it may feel like you're
(02:08):
shouting into the void.
Progress can feel slow.
You may not know exactly what'sworking.
It's really easy to getdistracted and change course
really quickly.
So there's so much at play atthis stage.
And.
And what I want you to take awayfrom this is not being
discouraged by that, butactually being motivated and
activated by that.
Because the truth is that whilethat first few thousand dollars
(02:29):
may be the hardest, it canhappen very quickly if you're
prioritizing the right thingsand if you are taking the right
action.
And that's exactly what we'regoing to talk about here.
Okay.
So you're in the right place.
So like I said, at this stage ofbusiness, we're trying to get
things going, which means we aredoing a lot of different things
and not, and not a lot, like ahuge quantity, right?
(02:51):
But we are trying to drivethings forward really
intentionally.
And the truth is that it's goingto take hard work.
That doesn't mean you'rehustling and grinding and
staying up till midnight andsacrificing your whole life, but
it does take hard work.
You can't skip this stage.
You can't just want to have asuccessful business post a
couple of times and assumeyou're going to have a A huge
(03:13):
launch of your new program,right?
It just doesn't work that way.
So this stage and thefoundations we're going to be
talking about in this episodecan't be skipped and they can't
be bypassed.
They take work, but they areworth it and can happen very
quickly and pay off veryquickly.
So your most important task,we're getting really into the
strategy here right away.
Your most important task at thisstage of business is 100 percent
(03:37):
creating content that gets youin front of your ideal client.
So this is really intentional.
This isn't posting a daily vlogfor shits and gigs.
Okay.
This is literally like postingcontent with an intention to
attract and get in front of yourideal client, but not only get
in front of them, but alsoattract them.
(03:59):
make them want to follow you orjoin your email list, right?
So this is very intentional.
Your content at this stageshould answer their questions.
It should solve their problems.
It should give them a quick win.
And, and yeah, this iseducational content.
This is content that is helpful.
And there's a crazy narrativegoing on right now on Instagram
(04:20):
or on social media thateducational content is dead.
And that is just fuckingbullshit.
Okay.
Because Maybe when your businessat a different stage,
educational content isn't goingto be your biggest driver, but
at this stage it is because it'syour highest ROI.
No one cares about your storiesand your hot takes.
(04:41):
If you can't prove that you knowwhat you're talking about, if
you can't get them a quick winand build no like and trust, no
one cares.
Okay.
And we don't have a lot ofclient success stories to be
sharing right now because you'rejust getting the ball rolling,
right?
So at this stage, the mosteffective content you can be
creating is what istraditionally considered
(05:01):
educational content, helpfulcontent, right?
Um, this is what your dreamclient is going to see and they
are going to save it.
They are going to share it withtheir besties.
They're going to immediately seeyou as an expert who knows what
they're talking about.
They're going to follow you.
So that's our intention.
So I don't want you to thinkabout educational content is
(05:21):
like, it has to be this reallyboring how to three steps, three
tips, whatever, right?
It can take that form, but thinkabout it from our goal.
Our goal is to give them.
a win that makes them want tosave it, share it, comment on
it, follow you.
And that's because we're givingthem value.
We're giving them educationaltips.
(05:43):
We're letting them knowsomething they didn't know
previously.
So sometimes that is truly likeeducation.
I would consider what I'm doingin this podcast episode.
And I actually have an Instagrampost already around this topic.
That's educational content.
It's strategic.
It is giving you wins and adviceand education and value that you
can literally go and act on.
(06:05):
But educational content doesn'talways have to take this much of
a straight up form, right?
Educational content could beletting them know about why a
problem is happening and it canhelp them see something as a
problem they didn't even realizewas going on.
There's, there's so much nuanceto this, but please don't buy
into the belief that educationalcontent is dead.
When you are already at adifferent stage of business.
(06:28):
I would say educational contentisn't your biggest driver, but
if you are ever in a seasonwhere you are trying to grow
your community, it's all abouthelpful content.
That is why this all matters.
That's what you're doing in thefirst place.
You're here to help otherpeople.
And so I really want you toconnect into that energy when
you're creating content.
(06:48):
And if you're showing up tocreate content saying, what does
my ideal person need to hearright now?
What do they need to know?
How can I get them a quick win?
then you're going to be solid.
Okay.
But it has to come from thatgenuine place of service and
connection and wanting to builda community and wanting to help
people.
It can't come from this place ofjust like posting to post to get
(07:08):
money to do to do right.
Like, yes, we are posting to getclients to make money, but
you've got to reconnect with thewhole reason you're doing this.
And it can't just be to makemoney.
It's got to be about the peopleyou want to help.
and using your knowledge togenuinely help them with your
content and being generous andnot worrying about gatekeeping,
(07:30):
not worrying about giving awaytoo much.
It's never going to happen.
But this is your number one job.
If you can do one thing for yourbusiness today is creating a
piece of content.
Okay.
The other side of getting infront of your dream clients,
what we just talked about, it'skind of like this, um, you know,
build it and they will come kindof vibes, right?
Like you're creating it.
(07:50):
We're going to, we're going tohope that it's going to get in
front of them through algorithmsor through searching or through
recommendations, right?
The other, the other side ofthis at this stage of business
is proactive outreach.
This is you very intentionallygetting in front of your ideal
client.
So instead of just waiting forthem to find your content, we
are also going to Um, go wherethey already are.
(08:11):
So getting interviewed on otherpeople's podcasts, engaging with
your people on social media.
Wow.
What a concept.
Actually commenting on otherpeople's posts, actually
engaging with other people,actually answering DMs and
answering questions.
on threads or wherever peopleare asking questions, being in
communities, free communities orpaid communities where your
(08:32):
ideal client is hanging out andthey're asking questions.
And not only are you seeingthose questions and taking that
as market research to informcontent and inform paid offers,
but you're also answeringquestions.
Okay.
Collaborating with others ishuge because it's automatically
a transfer of trust.
If you go.
into someone else's, uh, groupcoaching program and they bring
(08:55):
you on as a guest expert.
That transfer of trust is sohuge.
Okay.
So there are so many things youcan do to be proactive, but
you've got to be proactive.
Okay.
This is This, this is huge andthis can really accelerate your
ability to grow your community,to hit these goals, to get
visible and honestly to becomethat like go to expert.
(09:17):
Okay.
Because this is really whereword of mouth referral starts to
play in this strategy right hereis single handedly how I built
my business as a virtualassistant from like zero to six
figures and booked out andquitting my full time corporate
job in less than a year.
It's this.
Okay.
It's being of service.
(09:37):
It's these two things, really.
It's creating valuable content,but then it's also going where
your people are and being withthem and collaborating with
people they already follow,going on podcasts where they
already are and just genuinelybeing engaging and helpful on
social media.
Okay.
Now the other thing to befocusing on is offers, right?
(09:58):
What are we selling?
Okay.
So at this stage, I really wantyou to be selling.
one on one coaching packages orone off intensives.
Now, if you're listening tothis, maybe you're not planning
on doing coaching.
Maybe this is, you know, aservice, you know, take it or
leave it, whatever.
Well, one on one service, a oneoff intensive, a VIP day,
anything like that is what youare selling at this stage.
(10:21):
Okay.
This is your number one focus.
Um, day one, I have a package,day one, I have a one on one
package.
I have a, like a longer termone, and then I have like a one
off one.
Okay.
I have these two different waysyou can work with me, um, at
different risk levels, differentinvestment levels, but your goal
here is to not only sell that,but to get your clients
incredible results.
(10:43):
Okay.
You get that client, youcelebrate the shit out of it,
and then you get them insaneresults.
That will make or break how fastyou grow.
Because if those few clients, 1,clients who are taking the risk
to work with you with verylittle evidence and they come on
and you get them incredibleresults, you are going to have
(11:03):
incredible testimonials, whichis going to mean that future
clients are going to see workingwith you as not as big of a
risk.
Right?
Because it's clear, you knowwhat you're doing.
You can really help people.
But if you get these clients andthen you give half assed service
and no one gets results, thenguess what?
They're not going to want torenew with you.
You're going to keep having tofind new clients.
You're not going to havetestimonials, so it's still
(11:25):
going to be a risk.
So this is a huge, huge part.
It's not just selling theservice.
It's actually getting yourclients results and getting
testimonials.
So that you can then share thosetestimonials so that you can
also renew those clients.
If you have someone working withyou one on one, you should
absolutely be upselling theminto continuing to work with you
(11:45):
beyond the initial package.
Okay?
And then we're going to continueto increase your rates because
you're getting more clients.
We're validating what you'redoing.
You have expertise, you havetestimonials.
That's This machine is goingokay.
So you can start to increaseyour rates a little bit.
You're refining your process.
You're figuring out how you liketo do this.
What makes you stand out as acoach or a service provider.
And if this part's done well,selling gets so much easier and
(12:08):
you can start hitting 10, 15, 20K months so fast because you are
getting people results.
And everyone likes to talk aboutwho's getting them results.
Everyone loves to share theperson who's helping them get
results.
Okay.
The word of mouth referrals willgo crazy.
Okay.
So we're doing the visibilitystuff.
We're doing the content to getthose first few clients.
(12:29):
We're going to keep doing thatthe whole way.
But when you're getting theseclients, you're giving them
insane results.
We're then sharing thoseresults.
We're increasing our prices andbada bing, bada boom, we're,
we're off to And we're going.
Okay.
At this stage, I do want you toalso be growing your email list.
Okay.
So if we're trying to hit, youknow, three, five K months.
(12:49):
Technically, you could hit thatwithout growing your email list
here, but we are icons.
We are thinking long term.
We know we're in this for thelong haul.
You're not here just to makethree, five K, you know, for a
couple months, right?
We're here to go way bigger, sixfigures, seven figures.
Your eyes are on the prize andwe're smart.
Okay.
So we're going to go ahead andstart working on that email list
because you are smart.
So I want you to Be a littleintentional here, right?
(13:13):
You don't have to go crazy.
You don't have to suddenly havethis like really formal
newsletter and this weeklything.
You don't have to go all in.
You don't have to have a hundredfree lead magnets, right?
But Let's do the basics.
Grow your email list with one tothree really intentional lead
magnets or free downloads thatare specific for your dream
client and specific to help yourdream client.
(13:35):
Keep it simple.
No one wants a long assworkbook.
No one wants fluff.
Okay.
What is an actual resource thatsomeone would give an email
address for?
The best thing you can do ishave something that's like a one
page checklist or a cheat sheet.
or resources.
One of my favorite ones I'veever seen that I think is so
(13:56):
brilliant was from someone whodoes more of like, um, cleaning
home organization kind of vibes,right?
They had a freebie that wasliterally like the symbols on
laundry on clothing and whatthey meant.
And you could give them youremail list, you'd get the
freebie and you could print it.
Now, can you Google that?
Yeah.
But how annoying is it to Googlethat shit every time you're
(14:17):
trying to do laundry?
It's annoying.
So instead you get this freebieand the whole point is for you
to print it out and hang it inyour laundry room So you never
have to wonder right?
So do we see how that is aactual helpful resource solves a
problem and will keep you top ofmind.
Okay.
So does your thing have to be aprintable?
No, but I want you to thinkabout it that way.
What's an actual tool that mypeople will use that they want
(14:40):
to use that solves a problem.
Amazing.
That is going to be yoursimplest, most effective lead
magnet.
Are there other things you cando?
Absolutely.
You can do private podcasts, youcan do free webinars and
masterclasses and all of thosethings.
But I Fundamentals, basics, lowlift, high ROI.
If you have a very good andintentional one to three free
(15:02):
lead magnets that kind of hit ona couple of the different things
you'd help serve your clients,you're going to be good.
Okay.
So that's going to be huge.
Think practical and useful, notnecessarily informational.
Okay.
So your freebies don'tnecessarily need to give more
info.
They can, right?
You can have a video that comeswith it that gives some info,
(15:22):
but ultimately the tool itselfis what we are giving in
exchange for an email address.
And these free lead magnetsshould get pitched all the time.
So if you're doing a podcast ora YouTube or an Instagram post,
like pitch the freebie that'srelevant.
It's got to be relevant, butpitch it.
Okay.
This is how we're going to growyour list.
It sounds basic, but guess what?
(15:42):
I've been doing it since 2016.
It still works today.
2024 going into 2025.
It works.
Okay.
So let's recalibrate at thisstage.
Investing with you is still arisk, right?
We're still trying to get to thethree to 5k months.
So low ticket digital productscan be an incredible thing to
have in your product suite atthis stage to give your ideal
(16:04):
clients a low risk way to tryyou on to see if you actually
know what you're talking about.
So These resources should bethings that you want your one on
one clients to have anyways.
So if you're working with aclient and you're like, Oh, I
really wish they had thisspreadsheet or this tracker or
this calendar, this thing, orthis, that, right.
I would, or this information, Iwish they already had it.
(16:25):
Amazing.
Make that product, give it toyour clients, but also sell it
to non clients.
Okay.
So this should be things yourdream clients actually need and
would benefit from.
Okay.
Okay.
So that's how I want you tothink about low ticket digital
products is it isn't, what do Iwant to create?
It's okay.
Here's my dream client.
Here's what we work on.
(16:46):
Here are the actual assets andtools and resources and
templates and information I wishthey all had.
Cool.
Make it, make those digitalproducts again.
We don't have to go crazy.
You don't suddenly have to be ane commerce with 10, 10 different
things, but one to three.
Brilliant, super light, superlow lift, but super intentional
(17:07):
on your end.
And if you can start to see howthis comes together now, if we
do this well, our free leadmagnets can connect and align
with our low ticket digitalproducts.
So we can have a very lightlift.
easy funnel.
So you don't have to worry aboutlike a million of the
(17:27):
complicated timers and all thiskind of stuff, right?
Keep it simple.
But if you have a free download,that's around, um, excuse me,
that's around like, let's sayit's goal setting there.
Okay.
So maybe your freebie is like agoal tracking spreadsheet.
Okay.
Honestly, that could be a paidthing, but whatever.
Let's just say it's, um, a goaltracking spreadsheet for
(17:50):
simplicity.
That's your freebie.
Cool.
Okay.
Well, so a natural next step forthat person might actually be
like a mini course aroundsetting goals, or maybe it's
more about the execution andit's like the 12 week year,
right?
Maybe you love the 12 week yearconcept, or you have your own
way for people to like, Actuallyexecute on their goals.
(18:10):
Right?
So the freebie is about thegoals.
And then the natural next stepis them executing.
And so your low ticket digitalproduct can be, you know,
setting the goals, but thenexecuting on the goals.
Amazing, right?
And then from there, we'repitching your one on one.
So great.
You've got all this, you havethe plan, but now you need
accountability.
Now you need customization.
Now you need someone to help youactually refine what you're
(18:32):
doing to make sure this isworking.
Right?
Cool.
Hire me.
Or maybe, Hey, you went throughthis whole thing.
Maybe you want someone to helpyou create this strategy with
you.
Book a VIP date with me.
Book a one off intensive withme.
Okay.
So obviously apply this to yourown industry, but do you see how
we've basically created a reallylight low lift funnel?
Anytime you're creating a pieceof content around goal setting
(18:55):
or productivity even, orexecuting or strategy, right?
You can pitch the freebie andyou could pitch the low ticket
digital product.
You could pick and choose, butthey're all going to flow
together and it's all ultimatelypitching your one on one.
Okay.
Super low lift, light, easyfunnel.
That just makes sense.
And it's all for your dreamclient.
It's all for the person.
(19:16):
We want to work with you one onone now at this stage, I know we
just went through somepriorities, right?
Visibility content, proactiveoutreach, private coaching
offers, strategic lead magnets,low ticket digital products.
Okay.
At this stage, that's it.
Don't get distracted by all thebells and whistles.
(19:37):
You don't need.
crazy backend systems at thisstage.
I know I'm a former systemsgirly, you know, other systems
girlies out there don't hate onme, but at this stage you don't
need it.
You don't need a perfect backendof your business right now.
You don't need a perfectwebsite.
You definitely don't need acopywriter or professional
branding or any of that stuff.
(19:58):
And you don't need to be onevery single platform right now,
creating content.
Okay.
You need to be focusing on thosekey foundations I just
mentioned.
And execute on those untilyou're hitting those five K
months consistently, and thenramping up to 15 K months and
beyond perfectionism at thisstage will ruin everything for
(20:20):
you.
Okay.
This is the era of your businesswhere you're taking messy
action.
And it might be uncomfortable ashell for you, but this is where
you're going to move the needle.
This is where you're going tomove quickly and take risks and
see what works and see whatdoesn't and adjust.
Okay.
We're focused on thoseessentials, but we're not so
(20:43):
attached and like, soperfectionist about it that it
takes us months to launch a leadmagnet or months to launch a
podcast or months or well,hopefully it's not taking months
for you to write an Instagrampost.
We get the idea, right?
Perfectionism will ruin yourbusiness at this stage.
It will hold you back.
You will never hit your goals.
This is the season of messyaction.
(21:04):
Fuck around and find out.
This is like, what if, just likeaudacity, bold.
Embrace the cringe.
Go for it.
Be your own biggest hype person,okay?
Be delusional.
Know that you will besuccessful.
Trust yourself to have your ownback.
Drink your own Kool-Aid.
Be your biggest fan.
No one will be.
(21:25):
your hype person at this stageother than you.
If you don't believe inyourself, no one else will.
If you don't buy into your ownshit, no one else will.
Okay.
You've got to be your ownbiggest fan and have an insane
amount of self trust and beliefand confidence so that other
(21:45):
people will.
And if you're putting that levelof confidence and energy out
there, your people will feel it.
Okay.
So, I don't give two shits aboutif you're worried about being
cringe, embrace it.
Everyone's cringy until theymake money and be successful,
right?
Who cares?
Have the audacity to show up, tobe loud, and to take up space,
(22:09):
okay?
This is your game plan tohitting 5K months.
It's the basics, it's thefundamentals, it's foundational,
but if you're focused, if you'reintentional, if you show up and
you execute and you avoid allthe distractions and shiny
object and you work through allthe mindset garbage, this can
(22:30):
happen so, so, so quickly.
Okay.
And I have a couple of programsthat can help you on each step
of this.
So if you're the type of personwho's like, I really need to
work on the mindset stuff.
I'm terrified to show up.
I don't know how to have thisaudacity to show up
unapologetically.
Guess what?
I've got a real simple programfor you called unapologetic.
That's going to guide youthrough exactly Becoming
(22:50):
unapologetic.
Okay.
If you're the type of personwho's like, okay, I've got that,
but I'm really struggling tocreate the content that's
getting me visible.
That's getting in front of mypeople.
It's attracting the wrongpeople.
I don't know what I'm doingwrong.
I don't know my messaging.
Great.
I've got a program for you.
It's called get visible.
It's going to help you do everysingle piece of that.
It's a very simple, easy to runthrough training that will
change everything about the wayyou create content.
(23:12):
If you're sitting there saying,cool, I don't know what the fuck
I'm selling.
How do I do one on one?
What?
How?
How do I, what do I put in it?
How do I price it?
How do I sell it?
How do I deliver it?
Amazing.
Guess what?
I've got a program for you.
It's called Private CoachingLaunch Kit.
It's going to walk you througheverything you need to know
about adding in a one on onecoaching offer to either an
existing business model.
So if you're already at adifferent stage selling other
(23:33):
things and you want to add inone on one, guess what?
This will help you do it.
It will help you fill in thegaps of your product suite.
And also if you have nothingelse and you're coming in and
you're starting with one on one,like I recommend, amazing.
This will help you do that.
Okay.
The links to all of those are inthe description.
of this episode, and they willtruly help you get to that point
of the three to 5k months sothat then we can continue on
(23:54):
working together in programslike iconic or legendary or
private mentorship.
But these are the fundamentalsat this stage of business.
You do not need to be consuminga ton of content.
You don't need a hundredcourses.
Okay.
You need to come in, learn thestrategy, execute, and stay
focused.
Keep the blinders on.
(24:15):
Don't get shiny object syndrome.
Don't try to do a hundredthings.
Know what you need to do.
Get the resources.
You need to do it.
Well, Do it, make money, moveon.
Okay.
So that's the vibe.
Okay.
I hope you enjoyed this episode.
If you did, please let me knowon Instagram, send me a DM, or
go ahead and leave a rating anda review on the podcast.
Really helps me spread the wordabout the podcast and get it in
(24:38):
front of new people.
And don't forget to check outeither unapologetic, get visible
or private coaching launch kitusing the links below.
And if you're listening to thisand you're like, Oh, Holy shit.
I want more.
I want deeper work.
I'm ready to not just hit 5k.
I want to go 10k 20k beyond.
Then I have other programs thatI can support you in like my
iconic mastermind.
Or if you're like alreadyhitting those six figures,
(24:59):
readying to scale beyond, wecould talk about legendary.
And I have a very, very, verysmall one to two spots for
private mentorship as well.
So.
If you're interested in more indepth work, I will have links to
that, or you can always DM me onInstagram at Megan Minns King,
and we can chat about what thebest fit is for you.
I'm here cheering you on.
Let's go make some money.
Thank you.
More, please.
Welcome to this episode of thepodcast.
In this episode, we are chattingall about the essentials, the
foundations, the fundamentals tohave in place in your business
in order to hit 5, 000 a monthconsistently in your business.
If you are already at thatpoint, maybe you're hitting
three to 5k a month prettyregularly.
Maybe sometimes you're spikingup to 10 K months or beyond.
(00:20):
Everything I'm talking about inthis episode is what I would
consider truly to be thefoundations for a successful
online business.
And so no matter where you'reat, make sure you listen to this
episode and can confirm thatyou've got the right foundations
in place so that hitting 10, 20,30 K months consistently can
actually happen way faster andway easier.
(00:41):
Because if you're missing someof this, uh, It's going to be
harder for you.
It's going to be inconsistent oryou may plateau or you may
actually find yourself droppingin revenue because you can't
sustain it.
Okay.
So let's jump in and getstraight to the point.
At this stage of business, youare just getting the engine and
the machine of your businessgoing.
(01:02):
And in so many ways, thisinitial stage of business is
what I would consider to be thehardest.
The first 1, 000, 5, 000, 10,000 you make is the hardest
money.
To make only because there's solittle evidence to potential
clients that you can do this.
And you also have a smallcommunity most likely, right?
(01:23):
So we're having to do a lot allat once.
We're having to grow ourcommunity, getting people to see
us, getting in front of them,getting us to talk to them.
You know, giving them value,having them trust us enough to
follow, to join our email list,to pay us money takes a lot of
know, like, and trust.
And if you don't have a lot ofclient testimonials, if you
don't have a lot of establishedcred, Right.
(01:46):
Then it's a bigger risk forpeople to invest in you, right?
So there's a lot that has tohappen at this stage.
And this is also a stage verysusceptible to perfectionism, to
overthinking and to mindsetgarbage.
This stage is such a.
Mindset fuck for so many people,because it may feel like you're
(02:08):
shouting into the void.
Progress can feel slow.
You may not know exactly what'sworking.
It's really easy to getdistracted and change course
really quickly.
So there's so much at play atthis stage.
And.
And what I want you to take awayfrom this is not being
discouraged by that, butactually being motivated and
activated by that.
Because the truth is that whilethat first few thousand dollars
(02:29):
may be the hardest, it canhappen very quickly if you're
prioritizing the right thingsand if you are taking the right
action.
And that's exactly what we'regoing to talk about here.
Okay.
So you're in the right place.
So like I said, at this stage ofbusiness, we're trying to get
things going, which means we aredoing a lot of different things
and not, and not a lot, like ahuge quantity, right?
(02:51):
But we are trying to drivethings forward really
intentionally.
And the truth is that it's goingto take hard work.
That doesn't mean you'rehustling and grinding and
staying up till midnight andsacrificing your whole life, but
it does take hard work.
You can't skip this stage.
You can't just want to have asuccessful business post a
couple of times and assumeyou're going to have a A huge
(03:13):
launch of your new program,right?
It just doesn't work that way.
So this stage and thefoundations we're going to be
talking about in this episodecan't be skipped and they can't
be bypassed.
They take work, but they areworth it and can happen very
quickly and pay off veryquickly.
So your most important task,we're getting really into the
strategy here right away.
Your most important task at thisstage of business is 100 percent
(03:37):
creating content that gets youin front of your ideal client.
So this is really intentional.
This isn't posting a daily vlogfor shits and gigs.
Okay.
This is literally like postingcontent with an intention to
attract and get in front of yourideal client, but not only get
in front of them, but alsoattract them.
(03:59):
make them want to follow you orjoin your email list, right?
So this is very intentional.
Your content at this stageshould answer their questions.
It should solve their problems.
It should give them a quick win.
And, and yeah, this iseducational content.
This is content that is helpful.
And there's a crazy narrativegoing on right now on Instagram
(04:20):
or on social media thateducational content is dead.
And that is just fuckingbullshit.
Okay.
Because Maybe when your businessat a different stage,
educational content isn't goingto be your biggest driver, but
at this stage it is because it'syour highest ROI.
No one cares about your storiesand your hot takes.
(04:41):
If you can't prove that you knowwhat you're talking about, if
you can't get them a quick winand build no like and trust, no
one cares.
Okay.
And we don't have a lot ofclient success stories to be
sharing right now because you'rejust getting the ball rolling,
right?
So at this stage, the mosteffective content you can be
creating is what istraditionally considered
(05:01):
educational content, helpfulcontent, right?
Um, this is what your dreamclient is going to see and they
are going to save it.
They are going to share it withtheir besties.
They're going to immediately seeyou as an expert who knows what
they're talking about.
They're going to follow you.
So that's our intention.
So I don't want you to thinkabout educational content is
(05:21):
like, it has to be this reallyboring how to three steps, three
tips, whatever, right?
It can take that form, but thinkabout it from our goal.
Our goal is to give them.
a win that makes them want tosave it, share it, comment on
it, follow you.
And that's because we're givingthem value.
We're giving them educationaltips.
(05:43):
We're letting them knowsomething they didn't know
previously.
So sometimes that is truly likeeducation.
I would consider what I'm doingin this podcast episode.
And I actually have an Instagrampost already around this topic.
That's educational content.
It's strategic.
It is giving you wins and adviceand education and value that you
can literally go and act on.
(06:05):
But educational content doesn'talways have to take this much of
a straight up form, right?
Educational content could beletting them know about why a
problem is happening and it canhelp them see something as a
problem they didn't even realizewas going on.
There's, there's so much nuanceto this, but please don't buy
into the belief that educationalcontent is dead.
When you are already at adifferent stage of business.
(06:28):
I would say educational contentisn't your biggest driver, but
if you are ever in a seasonwhere you are trying to grow
your community, it's all abouthelpful content.
That is why this all matters.
That's what you're doing in thefirst place.
You're here to help otherpeople.
And so I really want you toconnect into that energy when
you're creating content.
(06:48):
And if you're showing up tocreate content saying, what does
my ideal person need to hearright now?
What do they need to know?
How can I get them a quick win?
then you're going to be solid.
Okay.
But it has to come from thatgenuine place of service and
connection and wanting to builda community and wanting to help
people.
It can't come from this place ofjust like posting to post to get
(07:08):
money to do to do right.
Like, yes, we are posting to getclients to make money, but
you've got to reconnect with thewhole reason you're doing this.
And it can't just be to makemoney.
It's got to be about the peopleyou want to help.
and using your knowledge togenuinely help them with your
content and being generous andnot worrying about gatekeeping,
(07:30):
not worrying about giving awaytoo much.
It's never going to happen.
But this is your number one job.
If you can do one thing for yourbusiness today is creating a
piece of content.
Okay.
The other side of getting infront of your dream clients,
what we just talked about, it'skind of like this, um, you know,
build it and they will come kindof vibes, right?
Like you're creating it.
(07:50):
We're going to, we're going tohope that it's going to get in
front of them through algorithmsor through searching or through
recommendations, right?
The other, the other side ofthis at this stage of business
is proactive outreach.
This is you very intentionallygetting in front of your ideal
client.
So instead of just waiting forthem to find your content, we
are also going to Um, go wherethey already are.
(08:11):
So getting interviewed on otherpeople's podcasts, engaging with
your people on social media.
Wow.
What a concept.
Actually commenting on otherpeople's posts, actually
engaging with other people,actually answering DMs and
answering questions.
on threads or wherever peopleare asking questions, being in
communities, free communities orpaid communities where your
(08:32):
ideal client is hanging out andthey're asking questions.
And not only are you seeingthose questions and taking that
as market research to informcontent and inform paid offers,
but you're also answeringquestions.
Okay.
Collaborating with others ishuge because it's automatically
a transfer of trust.
If you go.
into someone else's, uh, groupcoaching program and they bring
(08:55):
you on as a guest expert.
That transfer of trust is sohuge.
Okay.
So there are so many things youcan do to be proactive, but
you've got to be proactive.
Okay.
This is This, this is huge andthis can really accelerate your
ability to grow your community,to hit these goals, to get
visible and honestly to becomethat like go to expert.
(09:17):
Okay.
Because this is really whereword of mouth referral starts to
play in this strategy right hereis single handedly how I built
my business as a virtualassistant from like zero to six
figures and booked out andquitting my full time corporate
job in less than a year.
It's this.
Okay.
It's being of service.
(09:37):
It's these two things, really.
It's creating valuable content,but then it's also going where
your people are and being withthem and collaborating with
people they already follow,going on podcasts where they
already are and just genuinelybeing engaging and helpful on
social media.
Okay.
Now the other thing to befocusing on is offers, right?
(09:58):
What are we selling?
Okay.
So at this stage, I really wantyou to be selling.
one on one coaching packages orone off intensives.
Now, if you're listening tothis, maybe you're not planning
on doing coaching.
Maybe this is, you know, aservice, you know, take it or
leave it, whatever.
Well, one on one service, a oneoff intensive, a VIP day,
anything like that is what youare selling at this stage.
(10:21):
Okay.
This is your number one focus.
Um, day one, I have a package,day one, I have a one on one
package.
I have a, like a longer termone, and then I have like a one
off one.
Okay.
I have these two different waysyou can work with me, um, at
different risk levels, differentinvestment levels, but your goal
here is to not only sell that,but to get your clients
incredible results.
(10:43):
Okay.
You get that client, youcelebrate the shit out of it,
and then you get them insaneresults.
That will make or break how fastyou grow.
Because if those few clients, 1,clients who are taking the risk
to work with you with verylittle evidence and they come on
and you get them incredibleresults, you are going to have
(11:03):
incredible testimonials, whichis going to mean that future
clients are going to see workingwith you as not as big of a
risk.
Right?
Because it's clear, you knowwhat you're doing.
You can really help people.
But if you get these clients andthen you give half assed service
and no one gets results, thenguess what?
They're not going to want torenew with you.
You're going to keep having tofind new clients.
You're not going to havetestimonials, so it's still
(11:25):
going to be a risk.
So this is a huge, huge part.
It's not just selling theservice.
It's actually getting yourclients results and getting
testimonials.
So that you can then share thosetestimonials so that you can
also renew those clients.
If you have someone working withyou one on one, you should
absolutely be upselling theminto continuing to work with you
(11:45):
beyond the initial package.
Okay?
And then we're going to continueto increase your rates because
you're getting more clients.
We're validating what you'redoing.
You have expertise, you havetestimonials.
That's This machine is goingokay.
So you can start to increaseyour rates a little bit.
You're refining your process.
You're figuring out how you liketo do this.
What makes you stand out as acoach or a service provider.
And if this part's done well,selling gets so much easier and
(12:08):
you can start hitting 10, 15, 20K months so fast because you are
getting people results.
And everyone likes to talk aboutwho's getting them results.
Everyone loves to share theperson who's helping them get
results.
Okay.
The word of mouth referrals willgo crazy.
Okay.
So we're doing the visibilitystuff.
We're doing the content to getthose first few clients.
(12:29):
We're going to keep doing thatthe whole way.
But when you're getting theseclients, you're giving them
insane results.
We're then sharing thoseresults.
We're increasing our prices andbada bing, bada boom, we're,
we're off to And we're going.
Okay.
At this stage, I do want you toalso be growing your email list.
Okay.
So if we're trying to hit, youknow, three, five K months.
(12:49):
Technically, you could hit thatwithout growing your email list
here, but we are icons.
We are thinking long term.
We know we're in this for thelong haul.
You're not here just to makethree, five K, you know, for a
couple months, right?
We're here to go way bigger, sixfigures, seven figures.
Your eyes are on the prize andwe're smart.
Okay.
So we're going to go ahead andstart working on that email list
because you are smart.
So I want you to Be a littleintentional here, right?
(13:13):
You don't have to go crazy.
You don't have to suddenly havethis like really formal
newsletter and this weeklything.
You don't have to go all in.
You don't have to have a hundredfree lead magnets, right?
But Let's do the basics.
Grow your email list with one tothree really intentional lead
magnets or free downloads thatare specific for your dream
client and specific to help yourdream client.
(13:35):
Keep it simple.
No one wants a long assworkbook.
No one wants fluff.
Okay.
What is an actual resource thatsomeone would give an email
address for?
The best thing you can do ishave something that's like a one
page checklist or a cheat sheet.
or resources.
One of my favorite ones I'veever seen that I think is so
(13:56):
brilliant was from someone whodoes more of like, um, cleaning
home organization kind of vibes,right?
They had a freebie that wasliterally like the symbols on
laundry on clothing and whatthey meant.
And you could give them youremail list, you'd get the
freebie and you could print it.
Now, can you Google that?
Yeah.
But how annoying is it to Googlethat shit every time you're
(14:17):
trying to do laundry?
It's annoying.
So instead you get this freebieand the whole point is for you
to print it out and hang it inyour laundry room So you never
have to wonder right?
So do we see how that is aactual helpful resource solves a
problem and will keep you top ofmind.
Okay.
So does your thing have to be aprintable?
No, but I want you to thinkabout it that way.
What's an actual tool that mypeople will use that they want
(14:40):
to use that solves a problem.
Amazing.
That is going to be yoursimplest, most effective lead
magnet.
Are there other things you cando?
Absolutely.
You can do private podcasts, youcan do free webinars and
masterclasses and all of thosethings.
But I Fundamentals, basics, lowlift, high ROI.
If you have a very good andintentional one to three free
(15:02):
lead magnets that kind of hit ona couple of the different things
you'd help serve your clients,you're going to be good.
Okay.
So that's going to be huge.
Think practical and useful, notnecessarily informational.
Okay.
So your freebies don'tnecessarily need to give more
info.
They can, right?
You can have a video that comeswith it that gives some info,
(15:22):
but ultimately the tool itselfis what we are giving in
exchange for an email address.
And these free lead magnetsshould get pitched all the time.
So if you're doing a podcast ora YouTube or an Instagram post,
like pitch the freebie that'srelevant.
It's got to be relevant, butpitch it.
Okay.
This is how we're going to growyour list.
It sounds basic, but guess what?
(15:42):
I've been doing it since 2016.
It still works today.
2024 going into 2025.
It works.
Okay.
So let's recalibrate at thisstage.
Investing with you is still arisk, right?
We're still trying to get to thethree to 5k months.
So low ticket digital productscan be an incredible thing to
have in your product suite atthis stage to give your ideal
(16:04):
clients a low risk way to tryyou on to see if you actually
know what you're talking about.
So These resources should bethings that you want your one on
one clients to have anyways.
So if you're working with aclient and you're like, Oh, I
really wish they had thisspreadsheet or this tracker or
this calendar, this thing, orthis, that, right.
I would, or this information, Iwish they already had it.
(16:25):
Amazing.
Make that product, give it toyour clients, but also sell it
to non clients.
Okay.
So this should be things yourdream clients actually need and
would benefit from.
Okay.
Okay.
So that's how I want you tothink about low ticket digital
products is it isn't, what do Iwant to create?
It's okay.
Here's my dream client.
Here's what we work on.
(16:46):
Here are the actual assets andtools and resources and
templates and information I wishthey all had.
Cool.
Make it, make those digitalproducts again.
We don't have to go crazy.
You don't suddenly have to be ane commerce with 10, 10 different
things, but one to three.
Brilliant, super light, superlow lift, but super intentional
(17:07):
on your end.
And if you can start to see howthis comes together now, if we
do this well, our free leadmagnets can connect and align
with our low ticket digitalproducts.
So we can have a very lightlift.
easy funnel.
So you don't have to worry aboutlike a million of the
(17:27):
complicated timers and all thiskind of stuff, right?
Keep it simple.
But if you have a free download,that's around, um, excuse me,
that's around like, let's sayit's goal setting there.
Okay.
So maybe your freebie is like agoal tracking spreadsheet.
Okay.
Honestly, that could be a paidthing, but whatever.
Let's just say it's, um, a goaltracking spreadsheet for
(17:50):
simplicity.
That's your freebie.
Cool.
Okay.
Well, so a natural next step forthat person might actually be
like a mini course aroundsetting goals, or maybe it's
more about the execution andit's like the 12 week year,
right?
Maybe you love the 12 week yearconcept, or you have your own
way for people to like, Actuallyexecute on their goals.
(18:10):
Right?
So the freebie is about thegoals.
And then the natural next stepis them executing.
And so your low ticket digitalproduct can be, you know,
setting the goals, but thenexecuting on the goals.
Amazing, right?
And then from there, we'repitching your one on one.
So great.
You've got all this, you havethe plan, but now you need
accountability.
Now you need customization.
Now you need someone to help youactually refine what you're
(18:32):
doing to make sure this isworking.
Right?
Cool.
Hire me.
Or maybe, Hey, you went throughthis whole thing.
Maybe you want someone to helpyou create this strategy with
you.
Book a VIP date with me.
Book a one off intensive withme.
Okay.
So obviously apply this to yourown industry, but do you see how
we've basically created a reallylight low lift funnel?
Anytime you're creating a pieceof content around goal setting
(18:55):
or productivity even, orexecuting or strategy, right?
You can pitch the freebie andyou could pitch the low ticket
digital product.
You could pick and choose, butthey're all going to flow
together and it's all ultimatelypitching your one on one.
Okay.
Super low lift, light, easyfunnel.
That just makes sense.
And it's all for your dreamclient.
It's all for the person.
(19:16):
We want to work with you one onone now at this stage, I know we
just went through somepriorities, right?
Visibility content, proactiveoutreach, private coaching
offers, strategic lead magnets,low ticket digital products.
Okay.
At this stage, that's it.
Don't get distracted by all thebells and whistles.
(19:37):
You don't need.
crazy backend systems at thisstage.
I know I'm a former systemsgirly, you know, other systems
girlies out there don't hate onme, but at this stage you don't
need it.
You don't need a perfect backendof your business right now.
You don't need a perfectwebsite.
You definitely don't need acopywriter or professional
branding or any of that stuff.
(19:58):
And you don't need to be onevery single platform right now,
creating content.
Okay.
You need to be focusing on thosekey foundations I just
mentioned.
And execute on those untilyou're hitting those five K
months consistently, and thenramping up to 15 K months and
beyond perfectionism at thisstage will ruin everything for
(20:20):
you.
Okay.
This is the era of your businesswhere you're taking messy
action.
And it might be uncomfortable ashell for you, but this is where
you're going to move the needle.
This is where you're going tomove quickly and take risks and
see what works and see whatdoesn't and adjust.
Okay.
We're focused on thoseessentials, but we're not so
(20:43):
attached and like, soperfectionist about it that it
takes us months to launch a leadmagnet or months to launch a
podcast or months or well,hopefully it's not taking months
for you to write an Instagrampost.
We get the idea, right?
Perfectionism will ruin yourbusiness at this stage.
It will hold you back.
You will never hit your goals.
This is the season of messyaction.
(21:04):
Fuck around and find out.
This is like, what if, just likeaudacity, bold.
Embrace the cringe.
Go for it.
Be your own biggest hype person,okay?
Be delusional.
Know that you will besuccessful.
Trust yourself to have your ownback.
Drink your own Kool-Aid.
Be your biggest fan.
No one will be.
(21:25):
your hype person at this stageother than you.
If you don't believe inyourself, no one else will.
If you don't buy into your ownshit, no one else will.
Okay.
You've got to be your ownbiggest fan and have an insane
amount of self trust and beliefand confidence so that other
(21:45):
people will.
And if you're putting that levelof confidence and energy out
there, your people will feel it.
Okay.
So, I don't give two shits aboutif you're worried about being
cringe, embrace it.
Everyone's cringy until theymake money and be successful,
right?
Who cares?
Have the audacity to show up, tobe loud, and to take up space,
(22:09):
okay?
This is your game plan tohitting 5K months.
It's the basics, it's thefundamentals, it's foundational,
but if you're focused, if you'reintentional, if you show up and
you execute and you avoid allthe distractions and shiny
object and you work through allthe mindset garbage, this can
(22:30):
happen so, so, so quickly.
Okay.
And I have a couple of programsthat can help you on each step
of this.
So if you're the type of personwho's like, I really need to
work on the mindset stuff.
I'm terrified to show up.
I don't know how to have thisaudacity to show up
unapologetically.
Guess what?
I've got a real simple programfor you called unapologetic.
That's going to guide youthrough exactly Becoming
(22:50):
unapologetic.
Okay.
If you're the type of personwho's like, okay, I've got that,
but I'm really struggling tocreate the content that's
getting me visible.
That's getting in front of mypeople.
It's attracting the wrongpeople.
I don't know what I'm doingwrong.
I don't know my messaging.
Great.
I've got a program for you.
It's called get visible.
It's going to help you do everysingle piece of that.
It's a very simple, easy to runthrough training that will
change everything about the wayyou create content.
(23:12):
If you're sitting there saying,cool, I don't know what the fuck
I'm selling.
How do I do one on one?
What?
How?
How do I, what do I put in it?
How do I price it?
How do I sell it?
How do I deliver it?
Amazing.
Guess what?
I've got a program for you.
It's called Private CoachingLaunch Kit.
It's going to walk you througheverything you need to know
about adding in a one on onecoaching offer to either an
existing business model.
So if you're already at adifferent stage selling other
(23:33):
things and you want to add inone on one, guess what?
This will help you do it.
It will help you fill in thegaps of your product suite.
And also if you have nothingelse and you're coming in and
you're starting with one on one,like I recommend, amazing.
This will help you do that.
Okay.
The links to all of those are inthe description.
of this episode, and they willtruly help you get to that point
of the three to 5k months sothat then we can continue on
(23:54):
working together in programslike iconic or legendary or
private mentorship.
But these are the fundamentalsat this stage of business.
You do not need to be consuminga ton of content.
You don't need a hundredcourses.
Okay.
You need to come in, learn thestrategy, execute, and stay
focused.
Keep the blinders on.
(24:15):
Don't get shiny object syndrome.
Don't try to do a hundredthings.
Know what you need to do.
Get the resources.
You need to do it.
Well, Do it, make money, moveon.
Okay.
So that's the vibe.
Okay.
I hope you enjoyed this episode.
If you did, please let me knowon Instagram, send me a DM, or
go ahead and leave a rating anda review on the podcast.
Really helps me spread the wordabout the podcast and get it in
(24:38):
front of new people.
And don't forget to check outeither unapologetic, get visible
or private coaching launch kitusing the links below.
And if you're listening to thisand you're like, Oh, Holy shit.
I want more.
I want deeper work.
I'm ready to not just hit 5k.
I want to go 10k 20k beyond.
Then I have other programs thatI can support you in like my
iconic mastermind.
Or if you're like alreadyhitting those six figures,
(24:59):
readying to scale beyond, wecould talk about legendary.
And I have a very, very, verysmall one to two spots for
private mentorship as well.
So.
If you're interested in more indepth work, I will have links to
that, or you can always DM me onInstagram at Megan Minns King,
and we can chat about what thebest fit is for you.
I'm here cheering you on.
Let's go make some money.
Thank you.
More, please.
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