Predict, Personalise, Profit: The Future of Hospitality Marketing

In this episode, I sit down with Jim Harenchar, CEO of Response Marketing Group (RMG), to explore how hospitality businesses can leverage predictive modelling, data insights, and personalised marketing strategies to enhance customer engagement and drive business growth. With over 35 years of experience, Jim shares how RMG helps brands like The Ritz Carlton, Georgia Tourism, and Arkansas Tourism create game-changing outcomes through data-driven marketing strategies. We discuss:✅ How hotels and restaurants can use data insights to improve guest experiences and customer retention✅ The role of predictive modelling in driving upselling and cross-selling opportunities✅ Key customer journey touchpoints hospitality businesses should focus on✅ How smaller businesses can adopt strategies used by DMOs to attract more tourists✅ The future of data technology in hospitality and how to stay ahead Jim also shares an exclusive offer for my listeners—be sure to check the link in the show notes! Key Topics Covered in This Episode: 🔹 Using Data to Enhance Guest Experiences: How hospitality businesses can leverage customer insights for personalisation and retention. 🔹 Predictive Modelling for Upselling & Cross-Selling: How hotels and restaurants can use data to predict next-likely-product purchases and drive revenue. 🔹 The Customer Journey & Key Metrics: The most important touchpoints and KPIs hospitality businesses should track to refine engagement strategies. 🔹 Small Business Strategies from Big-Scale DMOs: How independent operators can adopt proven marketing approaches to attract and retain more guests. 🔹 Future Trends in Data & AI for Hospitality: What’s next in marketing analytics, personalisation, and predictive intelligence in the industry. Jim has a special exclusive offer for my podcast listeners! Click here to access it: https://rmg-usa.com/hospitality/