The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

A creepy collectible toy might not be your marketing inspo but hear me out. There’s a reason Labubu is all over your feed.

In this episode, I break down the wild obsession behind Labubu and what small business owners can learn from it. From building community to harnessing scarcity, this isn’t just about trends… it’s about staying memorable in a sea of sameness.

If your marketing feels too saf...

My favorite way to get new clients? It’s not social media or email. It’s referrals from friends. And that kind of trust doesn’t just show up. It’s built.

In this episode, I’m joined by Jessica Abel, an artist-turned-business coach, to talk about relationship-based marketing—what it looks like, how it works, and why so many creatives struggle to sell their work. We also dig into business models, service-bas...

If you’re over making Instagram Reels that barely reach your audience, this episode is your permission slip to shift gears.

I’m joined by SEO strategist and YouTube queen Mariah Magazine for a candid convo on why long-form content is having a well-deserved comeback—and how it can actually work for your business. We dig into her YouTube growth strategy, monetization, and how long-form content plays a bigger...

If the summer heat is draining your energy, your content shouldn’t be doing the same.

In this episode, I’m breaking down the 3 habits that are quietly sabotaging your marketing—and what to do instead. Because you can stay visible without chasing trends, obsessing over metrics, or posting daily just to keep up.

Whether you’re in a summer slump or just tired of the pressure, this episode will he...

What kind of content actually works when you're slowing down for the summer?

In this episode, I’m breaking down 3 types of posts you can share during your summer slowdown. These aren’t trendy or complicated—they’re rooted in strategy, build long-term trust, and help you stay visible without burning out.

Whether you’re off traveling, spending time with family, or just need space from the algori...

Feeling like Instagram just isn’t hitting the way it used to?

You're not alone. This week, I sat down with Instagram strategist Michelle Gifford to get honest about what’s actually working right now—and what isn’t.

We talk through how to make content creation sustainable, how the algorithm really works, and what makes marketing feel more aligned (especially when you’re also raising kids, juggl...

We’re told that marketing requires hustle, constant availability, and showing up 24/7. But at what cost?

In this episode, I’m sharing the real story behind why I turned off notifications, redefined my work hours, and stopped working from the beach (yes, really). Because protecting your energy is a strategy—and boundaries aren’t walls, they’re invitations.

Whether you’ve been running your business for years or you’re still finding y...

One of my favorite ways to get clients? Podcast guesting.

And no—it’s not just about showing up, sharing tips, and hoping for the best. It’s about building real relationships, delivering value, and knowing how to turn one great interview into long-term opportunities.

This week, I’m joined by Sam Brake Guia, podcast host and co-founder of PodWritten, to break down how to approach podcast guesti...

SEO isn’t dead; it just evolved.

Google’s algorithm has changed a lot in recent years, and if you’re still thinking like it’s 2012 (hello, keyword stuffing!), this episode is for you.

I’m joined by Lindsey Busfield of Optimize My Firm to break down what’s actually working in SEO right now—from AI changes and backlink credibility to the human-first experience Google’s really prioritizing.

“Hire a team, scale fast, never stop growing.”

That’s the advice we’ve all heard. But what if that isn’t your dream? What if building a business that actually supports your life means not hiring a big team?

This week, Maggie Patterson joins me to talk about her new book, Staying Solo, and why more business owners are choosing to stay lean, profitable, and in control—without sacrificing growth....

Threads isn’t just another X clone—it’s a community builder.

If you’ve been wondering how to use Threads to grow your business and actually connect with people, Laura Sinclair is here to share how she’s done exactly that.

We talk about how she approaches the platform differently, why her community keeps showing up, and how she’s built real relationships—all without the “salesy” energy we’re al...

Do you really need another social media app?

If you’re still figuring out if Bluesky deserves a spot in your strategy, this episode is for you. I’m breaking down everything you need to know—from its launch and user experience to the real differences between Bluesky, Threads, and X (formerly Twitter).

You’ll hear my thoughts on its underground, community-focused vibes, the pros and cons of joining early, and who I think should skip ...

If you’ve ever woken up and thought, “what if I just didn’t post today?”—this one’s for you.

Because sometimes the problem isn’t the strategy. It’s that you’re tired. Life is lifing. Your season is heavier. And marketing feels like too much.

In this episode, I’m sharing the real story behind my current season of business, why burnout hit hard, and what I’ve learned about showing up online when energy is low. 

From data-backed trend...

Posting more doesn’t require more confidence—it requires clarity.

And as today’s guest Natalie Bullen reminds us, showing up consistently isn’t just about marketing. It’s about choosing to stand in your values, serve your people, and build something sustainable—without letting fear or perfectionism slow you down.

In this episode, we talk about marketing unapologetically, building a personal brand that cuts through the noise, and ho...

Sales and marketing should work together—but too often, they don’t.

Instead of collaborating, teams operate in silos and miss opportunities hiding in plain sight.

Victor Adefuye is here to change that. In this episode, we talk about how AI is bridging the gap between sales and marketing—by turning real sales conversations into actionable marketing insights, better customer experiences, and smarter strategies.

If you’ve ever felt li...

Big followings don’t guarantee sales. Connection does.

Because it’s not about how many people see your content—it’s about how many feel something from it.

Brooke Adams joins me to break down the real difference between having an audience and building a community. We dig into what keeps people around, how to create belonging (without burning out), and what makes someone go from casual follower ...

Let’s talk about scrappy content.

That low-effort, high-impact content that doesn’t look perfect—but still gets the job done.

In this episode, I’m joined by Adam Constantine, founder of Ace Creatives, to talk all about the power of creating content without the studio setup. We dive into what makes scrappy content work, how to stay consistent with only 2 hours a week, and why authenticity still...

Think your LinkedIn profile is doing its job? After auditing 10 accounts during the annual LinkedIn Challenge in the Mindful Marketing Lab, I found clear patterns—some great, others... not so much.

In this episode, I’m walking you through the most common profile mistakes, the kinds of content that actually work, and the one thing almost everyone is overlooking when it comes to engagement.

Whether you’re ju...

Influencer marketing isn’t what it used to be. Brands are shifting from chasing big names to working with highly engaged niche influencers. So how do you find the right influencers and create partnerships that actually drive results?

I’m joined by influencer marketing expert Sherri Langburt, who’s breaking down what’s working now and how brands can maximize their influencer partnerships.

If influencer marketing is part of your stra...