The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

If you’ve hired social media help but still feel like you’re micromanaging, this episode is for you. 

I’m breaking down why most “content problems” are actually systems problems, and how to set up simple processes that help your team succeed without you constantly stepping in. From creating a digital brain to outlining clear content flows, you’ll learn how to move from micromanaging to truly supported.

If holiday marketing makes you want to crawl under a blanket until January, you’re not alone. 

In this episode, I’m sharing a calmer, more mindful way to plan your Q4 marketing so it actually works without draining you. I’ll walk you through the exact framework I use, the holidays I prioritize, and how I structure my sales to keep things simple. Plus, you can grab the free 2025 Holiday Marketing Handbook t...

What do you do when trolls show up in your comments? After sharing a clip about inclusive marketing, I was hit with racist remarks and negativity. 

Instead of letting it derail me, I’m breaking down how I handle comments like these, what boundaries I put in place, and why protecting your energy online matters more than ever.

If you’re creating content online and feeling the sting from a hatefu...

Sometimes growth looks like chasing a million-dollar year. Other times, it looks like letting go of old goals, finding joy in smaller seasons, and rewriting the rules to fit your life now. 

In this episode, I’m reflecting on what changed after two babies, selling my agency, and shifting my business model, and why I’m more excited than ever about what’s next.

If you’ve ever felt like your busin...

What if saying “for women” is actually turning away the very people you’d love to work with?

In this episode, I’m diving into the nuances of gendered marketing and why I choose not to use gender-specific labels in my business. From real-life examples to practical shifts you can make, we’ll unpack how inclusive marketing doesn’t just feel better, it performs better too.

Whether you’re rethinkin...

More posts ≠ more progress.

I’m sharing exactly what’s working on social media right now—and what’s not—so you can adapt your content to meet your audience where they are (without burning out in the process).

We’re covering real shifts in content behavior, algorithm changes, and how smart marketers are showing up differently in 2025. If you're frustrated with lower reach and engagement, this e...

Ever opened Airtable or Asana and immediately closed it because your brain just said “nope”? Been there. 

In this episode, I’m joined by systems expert Rachael Mueller for a real talk on how to make your tools work for you—not overwhelm you.

We’re diving into practical strategies that actually make your life easier (not more complicated). Whether you’re drowning in post-its or juggling a milli...

A creepy collectible toy might not be your marketing inspo but hear me out. There’s a reason Labubu is all over your feed.

In this episode, I break down the wild obsession behind Labubu and what small business owners can learn from it. From building community to harnessing scarcity, this isn’t just about trends… it’s about staying memorable in a sea of sameness.

If your marketing feels too saf...

My favorite way to get new clients? It’s not social media or email. It’s referrals from friends. And that kind of trust doesn’t just show up. It’s built.

In this episode, I’m joined by Jessica Abel, an artist-turned-business coach, to talk about relationship-based marketing—what it looks like, how it works, and why so many creatives struggle to sell their work. We also dig into business models, service-bas...

If you’re over making Instagram Reels that barely reach your audience, this episode is your permission slip to shift gears.

I’m joined by SEO strategist and YouTube queen Mariah Magazine for a candid convo on why long-form content is having a well-deserved comeback—and how it can actually work for your business. We dig into her YouTube growth strategy, monetization, and how long-form content plays a bigger...

If the summer heat is draining your energy, your content shouldn’t be doing the same.

In this episode, I’m breaking down the 3 habits that are quietly sabotaging your marketing—and what to do instead. Because you can stay visible without chasing trends, obsessing over metrics, or posting daily just to keep up.

Whether you’re in a summer slump or just tired of the pressure, this episode will he...

What kind of content actually works when you're slowing down for the summer?

In this episode, I’m breaking down 3 types of posts you can share during your summer slowdown. These aren’t trendy or complicated—they’re rooted in strategy, build long-term trust, and help you stay visible without burning out.

Whether you’re off traveling, spending time with family, or just need space from the algori...

Feeling like Instagram just isn’t hitting the way it used to?

You're not alone. This week, I sat down with Instagram strategist Michelle Gifford to get honest about what’s actually working right now—and what isn’t.

We talk through how to make content creation sustainable, how the algorithm really works, and what makes marketing feel more aligned (especially when you’re also raising kids, juggl...

We’re told that marketing requires hustle, constant availability, and showing up 24/7. But at what cost?

In this episode, I’m sharing the real story behind why I turned off notifications, redefined my work hours, and stopped working from the beach (yes, really). Because protecting your energy is a strategy—and boundaries aren’t walls, they’re invitations.

Whether you’ve been running your business for years or you’re still finding y...

One of my favorite ways to get clients? Podcast guesting.

And no—it’s not just about showing up, sharing tips, and hoping for the best. It’s about building real relationships, delivering value, and knowing how to turn one great interview into long-term opportunities.

This week, I’m joined by Sam Brake Guia, podcast host and co-founder of PodWritten, to break down how to approach podcast guesti...

SEO isn’t dead; it just evolved.

Google’s algorithm has changed a lot in recent years, and if you’re still thinking like it’s 2012 (hello, keyword stuffing!), this episode is for you.

I’m joined by Lindsey Busfield of Optimize My Firm to break down what’s actually working in SEO right now—from AI changes and backlink credibility to the human-first experience Google’s really prioritizing.

“Hire a team, scale fast, never stop growing.”

That’s the advice we’ve all heard. But what if that isn’t your dream? What if building a business that actually supports your life means not hiring a big team?

This week, Maggie Patterson joins me to talk about her new book, Staying Solo, and why more business owners are choosing to stay lean, profitable, and in control—without sacrificing growth....

Threads isn’t just another X clone—it’s a community builder.

If you’ve been wondering how to use Threads to grow your business and actually connect with people, Laura Sinclair is here to share how she’s done exactly that.

We talk about how she approaches the platform differently, why her community keeps showing up, and how she’s built real relationships—all without the “salesy” energy we’re al...

Do you really need another social media app?

If you’re still figuring out if Bluesky deserves a spot in your strategy, this episode is for you. I’m breaking down everything you need to know—from its launch and user experience to the real differences between Bluesky, Threads, and X (formerly Twitter).

You’ll hear my thoughts on its underground, community-focused vibes, the pros and cons of joining early, and who I think should skip ...