The MindShare Podcast

The MindShare Podcast

Disrupting the sheep mentality one day at a time, David Greenspan is the host of The MindShare PodCast. A proud Member of the Industry Syndicate. He will poke, provoke, and make you laugh. The Real Estate industry has some highly successful people, a whole bunch of people who will never make it, and the people who have what it takes and want to go next level. The MindShare podcast is here to help all 3 of these Groups. This is straight talk, tips, and training on how to make your Real Estate business a success. David is a marketing strategist who will tell you how to actually implement that new tool, how to make it work for you and your budget, and how to build #MindShare. This is real. Blunt. No fluff. This is The MindShare Podcast.#MindShare101 Credit to our Sponsor: KiTS Keep-in-Touch SystemsThe MindShare Podcast is a Founding Member of The Industry Syndicate Media Network... Show More

Episodes

October 23, 2020 39 min

This week on The MindShare PodCast…it’s just you and me. 

I figured, it’s the BIG 1 0 0 , I want to do something different, it’s been an absolutely crazy ride this year, and there’s a whole ton of stuff going on in everyone’s world, that for some reason it feels harder to keep up now, than ever before – don’t you feel like that too?

The reason for this – we as people have endured a behavioral change because of smart phone technology,...

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Mark as Played

What seems easy to some, can be very hard to others.

One thing that remains constant is that everyone wants to grow their pipeline, get more traffic, and increase their sales. 

With all of the options available for how to market yourself and build MindShare, it can get very overwhelming very fast, trying to understand how to create an online funnel, how to convert on those ads you spent money on. 

Not to mention time is always of the ...

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Mark as Played

She’s a social media curator and consultant…which as she says is just a fancy way of saying – she loves helping people transform their Instagram accounts.

She strategically takes a deep dive into how to make your brand stand out online and specializes in Instagram Strategies for Real Estate Agents.

When she's not running workshops on Instagram 101, she is posting on behalf of her clients, creating captivating content for their ta...

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A midlife mom of millennials, she is a firm believer that age is just a number and reinvention is always within one’s reach! 

She is a Realtor with RE/MAX Services in Boca Raton Florida. 

She is the founder of #SoooBoca® Lifestyle & Media, and In The Hive With Michele Bee Podcast.

She speaks passionately about how she has leveraged her micro local blog along with Instagram to build a personal brand that generates real estate refer...

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Mark as Played

He has over 32 years experience selling Real Estate in Windsor, Ontario, Canada.

He leads a team of professionals to be the most successful and recognizable real estate team in the area and they are currently ranked the #3 Team in Canada

He has achieved the highest honors at RE/MAX, including Circle of Legends, Lifetime Achievement Award and Diamond Awards.

He has also been a Speaker at RE/MAX, and other industry-wide National Events,...

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He's the CEO of the Ontario Real Estate Association, Canada’s largest provincial real estate industry association representing 78,000 REALTORS®. 

He joined OREA after a distinguished 21 years of public service in the Ontario Legislature – including five years as Leader of the Progressive Conservative Party of Ontario.

Since becoming CEO in December 2016, he and his OREA team have focused on transforming OREA into Ontario’s most e...

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Mark as Played

He’s the Founder and CEO of SparkTank Media - A Speaking, and Coaching Company for the Real Estate, Mortgage and Title Industries. 

His focus is always on Sales, Marketing, Technology, Social Media and systems that create more sales and productivity   

He’s been in Real Estate for over 30  years, in that time he has been a top producing agent, has run Real Estate brokerages, he was the VP of Technology and Marketing for an Internatio...

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Mark as Played

This week on the show I am joined by Special Guest - Adam Contos. 

I've been following him for a while now, and really appreciate his content. 

He used to be a member of law enforcement including the Marines Corps, Deputy Sheriff, and SWAT Tactical Commander. 

And after a successful career, he transitioned, and started with Remax in 2003. Taking on different leadership roles along the way, in 2018 he was named, and currently sits ...

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Mark as Played

With over 450 Agents, his Office sits as the #1 Office in the Greater Toronto Area, the #2 Office in Canada for Century 21, and the #3 Office in the World!

Starting in Real Estate at the age of 19, and opening his first Office back in 2004, he has seen many different markets, many different agents, and not only does he understand how to navigate all of it, he knows how to win.

Joining me on this Episode of the MindShare PodCast is Pr...

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Mark as Played

The past 6 Months has forced our world to embrace technology. Not that we haven't been doing that already, but I'm talking about everyone, every generation, from young to old, everyone is leveraging it more and more each day.

Social distancing and fear have caused many to still remain locked down in their homes, retail was hit by amazon, and then covid came in with a steam roller and just kept backing up over it. 

Taxis, and ...

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Mark as Played

Last week on the show we talked to The Fulton Sisters who are 3rd generation Realtors helping to run the family Brokerage, along with 2 Sales Teams. 

They shared insights into how and why to effectively mix new school technology with old school tactics for your Real Estate business. They also told us that Social Media is not the be all and end all of your business, instead its all about networking and building relationships.

This wee...

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Mark as Played

Such confusion these days around what works and what doesn't work to grow your Real Estate Business.

This mish mash of options available, from the old school ways to the new school ways, there is simply so many different places to spend your time and your money to try and build your business.

But which one is the best one?

Should the seasoned old school vets who've been in the business 20, 30, or even 40 years long worry about...

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Mark as Played

Do you wait until your car runs out of gas to go fill up at the gas station…or do you prepare before the tank hits Empty?

Do you wait until you are getting rained on to fix that leak in your roof, or are you all over that making sure the rain doesn’t get in?

Do you wait to adjust your marketing budget, your spending, and your work habits until a global pandemic hits, or are you reading for anything life throws at you at anytime?

When ...

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Mark as Played

Earlier on throughout Covid, I was doing a lot of virtual presentations to help Realtors, Mortgage Brokers, Loan Officers, Entrepreneurs, and Small Business Owners navigate a time of crisis.

I'd like to believe we are coming out the other side of this thing now, and although many people are getting back at it, and finding a lot of success, we always want to ensure we have a solid plan for what if it happens again, and whether it...

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Mark as Played

Not only a sports fan, I have been playing sports my entire life…as long as I can remember. Both Hockey and Baseball. And as soon as I was good enough to compete at a higher level, I moved into playing at a rep level in both sports. 

I play ice hockey once a week every week during the winter, and I own a roller blade league where we play every week during the summer. Unfortunately I stopped playing organized baseball years ago. 

My w...

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It has been one crazy ride these past 4 months. We literally just went through and some could argue that we are still going through something we’ve never before seen across the entire world. 

From a business perspective we have seen a lot of people tighten the belt, marketing budgets, how they operate, what they do each day. Unfortunately many have succumb to their injuries, but fortunately many others have really pulled through and...

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Mark as Played

Wow, what a first half of the year! And I don’t mean that in a good way. 

Crazzzzzzyness! It has definitely turned everyone’s worlds upside down. BUT is that upside down in a bad way? I know for me personally, I have learned so much, and this was a very well needed break. 

So many businesses have had to turn off the lights and close the doors. Trying to navigate these new waters, and ultimately, how to keep paying the bills is a chal...

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Mark as Played

Branding. Its thought that this boils down to a logo and a set of colors. 

But it is so much more than that. To have a successful brand we need to go beyond the surface level marketing, and we need to dig deep into understanding who our Audience is, so we can deliver the value they need. 

By delivering the right message across the right channel, combined with building relationships one client at a time, and a whole lot of consistency...

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Mark as Played

Has the business of Real Estate really changed much? I mean from 20-30yrs ago, even 40-50 years ago? 

You're probably thinking I'm crazy to even ask that. But think about it - what has really changed? I mean yes there's a whole bunch of new tech tools available, and so many more ways to market ourselves...yes a lot has changed. 

But has the way we actually earn the business changed much? It's always been a people busi...

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Mark as Played

It is so frustrating when you post something on social media, only to later see: 11 people reached, 0 engagements.

Like, how is your marketing ever going to work if nobody even gets to see what you post??

Social Media, being what it is – SOCIAL media, my guest on todays show and I have never actually met, but due to a mutual group of friends, and our online network, we have the opportunity to connect, learn from, and add value for on...

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Mark as Played

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