The MindShare Podcast

Reading through her website, I learned that at one time she had Googled herself, and what she found totally set her off. 

She realized that with all the mass advertising she was doing, the bus benches, the billboards, the flyer drops, the newsletters...her name was coming up less than 10x's in online search results...of her own name!

She also learned that 70% of people were starting their real estate ho... Read more

I met this guy at an event that we were both speaking at a few weeks ago. 

Totally intrigued by his story, I had to have him on the show. 

Typically  I like to focus on how to help You build more MindShare, and as you know, I do this by bringing on guests who are not only talking the talk, but who are actually walking the walk. 

He is a 17 year old landlord who purchased his first investment prop... Read more

This past weekend I was in San Francisco for the annual NAR Convention. I was asked to present on 2 separate topics, as well as co-host 2 separate panels. 

If you haven't been to NAR before, and you are in the Real Estate industry, this is a must attend show. It is massive. They say there were 20,000 attendees this year. 

So many booths, and so many Speakers, it is a wealth of knowledge over just a few ... Read more

It’s amazing how life can change in the blink of an eye.

Here we are stressing every single day about how much we have to do, how much more money we want to make, and so many other things we each face every day in life.

But is it all really necessary? 

When you get told no? when you don’t get the deal? When you have a fight with a friend or family member? Or lets go extreme like I have at this cu... Read more

I met this couple at an event that I keynoted. They then reached out to me after the fact to set up a workshop for their Office.

This was almost 3 Years ago. 

In that time, we have stayed in touch regularly, and they have become an inspiration to me in more ways than one.

Major supporters of the Easter Seals Program, they have collectively helped raise over a million dollars to support this life ... Read more

Its a popular thing these days to want to be a "content provider". 

But what does that really mean? HOW do you even get started? WHY do you want to get started? WHAT do you need to get started? And very importantly WHAT is the ROI in it?

In this Episode I am joined by the Founder of REC, and the Host of the REC Experience - Jas Takhar. 

We learn about his background in Real Estate. How he... Read more

This week it is Thanksgiving here in Canada. 

Last week in The MindShare Challenge we talked all about planning ahead, time management, process, gratitude, mindset, and consistency. 

Interestingly enough, based on my sched for this week, I like always planned ahead and knew what I needed to get done before I was out of office for a few days. 

The thing is, because my mindset is right, and because... Read more

We know that there is what we like to call the 80/20 rule. 80% of the people don’t do much, and the other 20% do 80% of the business or more. 

Most of the time, I believe although maybe deeper rooted, that some people are just not cut out for this business and truly don’t know what it means to get out there and do the things they are supposed to be doing every day. 

And in many cases as people are looking t... Read more

These days its all about mixing the old school with the new school. Yet many people are totally scared when it comes to posting and engaging on Social Media.

Social Media is powerful. It is steroids to your Sales business, which means you need to leverage it. 

You need to get over being uncomfortable and worrying about what people think.

You're there aren't you? So don't just scroll, ... Read more

So often these days we hear about the term – Value. We hear about the fact that we have to deliver value.

But trying to break through the noise is harder than ever these days. 

So if you’re going to try do it, which you need to be trying to do every single day, you’d better have something good to say or share with me, because quite frankly we are all super busy.

We’ve all heard of WIFM - What’s i... Read more

We all have goals and aspirations. We all know that we need to work hard in life to get the things we ultimately we want. Unfortunately not everyone lives the daily grind the way they should in order to get what they want. 

Real Estate is a Relationship business. Everyone wants a Deal everyday, but its not reality. So in comes the day to day, in how we operate, how we carry ourselves, what we learn, and how we use it ... Read more

This is the BIG 4 - 0 !!!

I don't know...seems like some sort of milestone I guess....

WOW, uproar, backlash, support, and confusion. All reactions I received…amongst the many, to one of my recent posts in a popular Real Estate Facebook group. And I loved it!! 

It got people talking for sure! And I certainly exposed the craziness behind what makes our industry tick. Well, maybe more specifica... Read more

Everyone is out there every day trying to get new business, and trying to figure what does and doesn't work to get that business.

There are so many techniques and tools available. As time moves on, most try to stay with the times and use the new stuff that may not necessarily be tried and true yet, and which certainly does not have the test of time to stand behind it yet either. 

Not that the new stuff ... Read more

As children we're taught to be ourselves. As we grow up we try and figure out who we are. 

Do you remember back in high school, the type of music you listened to set the tone for how you dressed, and who you hung out with? 

Growing up, we were all influenced by others. What they thought was cool, influenced what we thought was cool. This was and still is a form of acceptance. Wanting to be accepted by certai... Read more

A Brand is not a set of colors or a logo. A Brand is about #MindShare...being top of mind. 

Do people think of you, when they think of what you do? How do people perceive you? How do you carry yourself, how do you do business? It is so much more than just the logos and the colors.

Branding is the overall of YOU, and includes all of the above. Just because you get a logo, or new branding, or new photos, or a webs... Read more

Do you realize we’re headed into the final quarter of our year? Ya, the fall market is around the corner, Q4 is here!! 

Call this cliché or whatever you want, I’ve told you this before, but I’m going to tell you again – if you want to achieve your goals, you need to set goals, and you need to have a plan.

It’s scary to see how many Realtors have no idea what they’re actually truly working towards. There is ... Read more

Video brings our words to life. 

Many people want to incorporate Video as a tactic, but most are simply too shy of the camera, too scared of the camera, or simply have no idea where to start. 

This is not about likes, and views. This is not about just recording and posting a Video once. This is about leveraging the power of Video to keep us human, to keep us real, and to build relationships, in the face of ... Read more

All this talk all the time about what is 'the BIG disruptor' in this Real Estate Industry. 

The past numbers of years, technology has totally invaded our space. Well sort of. The thing is, we are the ones who built it. We are the ones who have and continue to, implement it. 

But let's go deeper to the reason why we built it - Think about Chat Bots, Action Plans, and iBuyers. They all serve a pur... Read more

Working with Realtors every day, we are exposed to your wins and losses on a regular basis. We have seen Realtors come and go. Those that get in and realize it isn't for them, those that get in and struggle every day, and those that get in it and win it.

Every single person is unique in our own way. We all do things differently. What's good for some, is not always good for others. This isn't rocket science... Read more