The Future of REALTOR.ca: A Conversation with CREA’s CEO - Special Guest: Janice Myers

She is a leader in Canadian real estate with more than two decades of experience in governance, program development, fundraising and membership recruitment. 

Before becoming the CEO of the Canadian Real Estate Association in January 2024, she was the CEO of the Ottawa Real Estate Board and had served as the Executive Director of the Okanagan Mainline Real Estate Board. 

She is committed to furthering CREA’s federal advocacy efforts, providing REALTORS® with technology and tools they need to succeed, and continuing the success of REALTOR.ca. 

Her dedication to broader causes is reflected in her current role as Vice Chair of World Animal Protection Canada.

Joining me on this episode of The MindShare Podcast to talk about ' The Future of REALTOR.ca: A Conversation with CREA’s CEO ' is – Special Guest: Janice Myers .

4:32 *Can you share a little bit about your journey in the real estate industry, you started in the Okanagan, and the move to Ottawa - what led you to your current role as CEO of CREA?

9:06 *How has your experience as CEO of the Ottawa Real Estate Board and Executive Director of the Okanagan Mainline Real Estate Board shaped your approach to leading CREA?

11:49 *What was your initial vision for CREA when you took over as CEO, and how has it evolved over the past year?

16:18 *There has been a lot of talk about the change to Realtor.ca, some thinking it has been privatized, but in fact the decision is to transition it into a wholly owned taxable subsidiary of CREA. Can you clarify the difference?

22:47 *How will the additional revenue generated from privatizing REALTOR.ca be used to support CREA and its members?

29:31 *Leads: There’s been a big focus from Realtors on the ability to generate leads from online sources. How will these changes impact the process of leads, and the distribution of those leads, does CREA plan to offer this type of service going forward, and what should everyone know?

41:54 *What about the “Tools Marketplace”, will these be built and launched internally, or will these be offered by 3rd party vendors, and if 3rd party, how will those companies be selected, and will they have access to the data within the platform?

45:29 *there has been talk, and subsequent concerns around advertising, and whether or not consumers will now be faced with increased advertising while on the platform, what should people know about the overall experience for everyone on the platform?

57:19 *What are some of the key federal advocacy efforts CREA is currently focusing on, and how do they impact REALTORS® and the housing market in Canada?

1:00:31 *What do you envision for the future of real estate in Canada, and how is CREA positioning itself to be at the forefront of these changes?

Thanks for tuning in to this episode of The MindShare PodCast with our special guest: Janice Myers, as we talked about ' The Future of REALTOR.ca: A Conversation with CREA’s CEO '.

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