Get Social Smart: From Posts to Profits in Business – with Special Guest: CEO and Co-Founder of Katie Lance Consulting – Katie Lance

She is the CEO and Co-Founder of Katie Lance Consulting. 

She is also a nationally known keynote speaker at conferences and events. 

For the past 10 years, she has been working with real estate agents and brokers to help them get smarter about how to use social media to grow their business. 

Her specialty is in helping real estate agents and brokers achieve big results using social media without spending a ton of time. 

She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmartAcademy. 

And she has been named one of the most 100 influential people in real estate by Inman News.

Joining me on this episode of The MindShare Podcast to talk about ' Get Social Smart: From Posts to Profits in Business ' is – CEO and Co-Founder of Katie Lance Consulting – Katie Lance

6:09 *What’s your favorite platform, and why?

9:06 *Let’s say that I am already posting, or maybe I don’t post at all, BUT I do want to leverage social media to help me build mindshare, assume I am ready and open ears to implement whatever I learn today – what is my first step, is it choosing the platform, coming up with content… ?

12:11 *Do I need a business account, and a personal account, or just work from 1 account?

15:20 *How much content should I be producing weekly?

26:56 *What about when I’m out and about, how do I keep “social media” top of mind so I know why, when, and how to capture the personal moments in life as part of my content strategy?

36:24 *What about business, what are the right type of business posts if I’m in sales, say in real estate, that will deliver value, and help grow my brand, but not be overly salesy?

39:57 *How do I stay consistent with my social media?

43:18 *Should I be creating different content for each different platform?

47:18 * What’s your opinion about using AI to create my content… how could I be strategic in using AI as a co-pilot to help, but still remain authentic to my voice, my opinions, and who I am?

51:51 *How important is video on social media today, is it the be all and end all, should everything I do be video, or should there be a mix of photos as well?

54:59 *What are some daily non-negotiables for me when it comes to social media?

56:47 *How much time do you suggest I should dedicate to social media on a daily basis?

58:45 *Social Media is constantly evolving, it’s almost impossible to keep up with the latest trends, what advice do you have about this?

1:00:48 *What about measuring my success… likes, views, followers… keeping up with the jones’… what advice do you have about this?

1:04:28 *My personal favorite are “stories”… what’s the best social media hack you would suggest today?

1:05:51 *What would you say to anyone who says “I can’t” ?

Thanks for tuning in to this episode of The MindShare PodCast with our special guest: CEO and Co-Founder of Katie Lance Consulting – Katie Lance, as we talked about Get Social Smart: From Posts to Profits in Business