Effective marketers have an uncanny way of knowing what we want and convincing us to click ‘Like’, add to Checkout and in under 20 seconds, buy their thing. Clever.
Meanwhile, over in L&D, we find it more difficult to motivate someone to take action or change their behaviour. So, what does marketing do that we don’t?
In this week’s episode of The Mindtools L&D Podcast, Ross G is joined by Bianca Baumann and Mike Taylor, authors of Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning. They discuss:
- The intersection of marketing and learning<
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.