Effective marketers have an uncanny way of knowing what we want and convincing us to click ‘Like’, add to Checkout and in under 20 seconds, buy their thing. Clever.
Meanwhile, over in L&D, we find it more difficult to motivate someone to take action or change their behaviour. So, what does marketing do that we don’t?
In this week’s episode of The Mindtools L&D Podcast, Ross G is joined by Bianca Baumann and Mike Taylor, authors of
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