In this powerhouse episode of The MLO Project, Frazier and Michael sit down with mortgage leader, speaker, and coach Brian Covey for a raw conversation on what it really takes to lead, inspire, and win in today’s mortgage market.
Fresh off his move to CrossCountry Mortgage, Brian opens up about leadership, personal branding, and the power of storytelling to build trust and long-term advocates—not just one-time closings.
He shares his tactical playbook for hitting massive goals, growing your influence, and creating a career that’s aligned with who you are—not just what you do.
Hit play and get ready to take notes—this one’s loaded with real talk, real strategies, and real inspiration.
00:00 Introduction and Banter
01:25 Introducing the Special Guest: Brian Covey
02:42 Brian Covey's Career Journey and Insights
07:27 Strategies for Success in the Mortgage Industry
10:23 Tactical Approaches to Leadership and Recruitment
15:00 Content Strategy and Personal Branding
17:41 The Power of Reintroduction
18:11 Attracting the Right People
19:05 Definite Purpose and Content
20:07 Unique Value and Personal Branding
21:37 Building Relationships and Networks
25:15 Creating Advocates and Telling Stories
26:34 The KNOW Framework for Loan Officers
31:43 Final Thoughts and Wrap-Up
Join our HighLevel Facebook Group
TMP is presented by: Empower LO
Connect with us at mloproject@empowerlo.com
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.