The MM+M Podcast

The MM+M Podcast

MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released every Wednesday.

Episodes

MM+M Podcast 11.2.21: RDA’s Michael Nace

November 2, 2021 • 33 mins
Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products.
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HCP measurability and insights

October 28, 2021 • 27 mins
Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic.
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MM+M Podcast 10.26.21: PulsePoint’s Maria Simeone

October 26, 2021 • 26 mins
Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient audiences in 2022.
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Engaging partners early in the commercialization process is key to success

October 21, 2021 • 27 mins
Creating a solid branding foundation and market access strategy will pay off down the road.
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MM+M Podcast 10.21.21: Issue One’s Danielle Caputo

October 21, 2021 • 18 mins
Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations.
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Why product design and usability matter in supporting HCP engagements

October 20, 2021 • 28 mins
In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education.
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Return to work with Steph Garcia and Steve Madden

October 19, 2021 • 20 mins
Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy.
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Best practices for patient audience targeting and measurement

October 14, 2021 • 23 mins
How AI and machine learning steer sharper measurement.
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MM+M Podcast 10.14.21: Highlights from the MM+M Awards dinner

October 14, 2021 • 23 mins
MM+M’s Larry Dobrow and Marc Iskowitz put up a pot of coffee the morning after the Oct. 7 MM+M Awards dinner to recap highlights from a very special evening, including interviews with some of the winners.
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MM+M Podcast 10.6.21: GSK Consumer Healthcare’s Tamara Rogers

October 7, 2021 • 28 mins
GSK Consumer Healthcare's Tamara Rogers, global chief marketing officer, explains how the work of setting the purpose for its brands took on more urgency during the pandemic.
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Becoming a Healthcare Agency of Choice Among Clients and Employees

October 6, 2021 • 34 mins
In this podcast, you’ll hear from Partner & President of imre Health, Jeff Smokler, on how the agency works to differentiate itself among a crowded landscape of talented and well-capitalized competitors offering similar services.
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Driving adherence through nursing and compassionate connections

September 29, 2021 • 24 mins
While the past year and a half has presented a myriad of challenges — both from a patient perspective and for those working in healthcare and pharma — the pandemic accelerated engagement approaches. In a recent podcast, Kelly Elio, RN and director of commercial strategy and client engagement, UBC; and Marc Iskowitz, editor-at-large, MM+M; explored the important role registered nurses play in patient support programs.
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MM+M Podcast 9.28.21: Alerje’s Javier Evelyn

September 28, 2021 • 25 mins
Javier Evelyn, founder of digital allergy management startup Alerje, discusses the lack of capital for Black founders and why structural exclusion is hampering the digital health ecosystem.
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Digital healthcare transformation

September 27, 2021 • 22 mins
The dark downsides and how marketers can address.
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MM+M Podcast 9.24.21: Ipsen’s Paul Murasko and Impiricus’ Dr. Osama Hashmi

September 24, 2021 • 27 mins
Physicians want to access medical content on-demand, but pharma still relies on a “push” model. Ipsen’s Paul Murasko and Impericus’ Dr. Osama Hashmi share data-based suggestions for the kind of HCP engagement the industry should move toward in the post-pandemic landscape.
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The Pitfalls of Data-Driven Planning

September 16, 2021 • 38 mins
What is your data telling you? Most pharma marketers either aren’t getting the Health Care Professional (HCP) insights they need to drive impact or don’t know how to interpret what they have in an actionable way. As many marketers begin planning for 2022, John Gardner from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022.
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MM+M Podcast Sept. 15, 2021: Fingerpaint’s Krystal Gomola and Closerlook’s Jasmine Anthony

September 15, 2021 • 26 mins
Gomola and Anthony discuss their agencies’ efforts to broaden and diversify the pipeline of healthcare marketing talent. Third in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey.
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MM+M Podcast with Ashfield Health

September 15, 2021 • 27 mins
When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter most—every time.
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The MM+M Podcast with Pleio

September 14, 2021 • 24 mins
Pleio is the creator of the white-label GoodStart program, a patient support program designed to close the adherence gaps through patient education and reverse the elusive $300 billion medication management problem.  The Pleio GoodStart program was designed to partner with pharmacies and utilize non-HCPs to provide patient guidance outside of the clinical setting to navigate through the complexities and challenges of medication ma...
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MM+M Podcast 09.13.21: Calcium founder and CEO Steven Michaelson

September 13, 2021 • 19 mins
Calcium's Steven Michaelson talks about the art of drive and commitment — and about conquering adversity along the way.
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