More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

You recorded the episode, you sent an email, you maybe promoted it on Instagram a couple of times. Done. On to the next one. But that episode you just moved past? It's still a perfectly good sales asset sitting in your Google Drive doing nothing.

For most podcasters, episodes aren't tied to a date or a news cycle. They're evergreen. And yet we treat them like they expire after release week. I took four months off the podcast and sti...

If you're running your business, working with clients all week, and trying to keep a life running at the same time, the idea of adding "learn how to produce a podcast" to that list is a non-starter. There isn't margin for it. That's the spot Valerie McDonnell was in when she decided to launch the RISE to Intimacy Podcast.

Valerie came to the Launch Accelerator because she wanted a show, not a second job learning audio production, so...

You finish your launch and the messages start coming in. "This was so helpful." "I learned so much." "You really know your stuff." And then you check the sales numbers and almost no one bought. The content landed. The sales didn't.

This happens because most coaches and consultants treat launch episodes like teaching opportunities. You stack the content with frameworks and step-by-step training to prove how much you know, thinking th...

Let's talk about the timing of your podcast calls to action. When you make your asks and what kind of ask you're making at each point changes how well they actually convert. Most podcasters are making one call to action per episode, usually at the end, usually rushed, and wondering why their show isn't converting.

Here's what that one-CTA approach misses. A pre-roll ad does a different job than a mid-episode mention, which does a di...

Podcast pitching services look like a shortcut. Hire someone, get booked on shows, show up and record. But almost every person who asks me about these services is coming off a bad experience, and when I ask what the agency's process was, they can't answer the question. They never asked.

Skipping that question is expensive. Not just in dollars, but in the relationships it can quietly damage when a cold template goes out to someone yo...

Stop asking ChatGPT for content ideas. Stop Googling "podcast topics for coaches." Stop posting on Instagram asking what your audience wants to hear. Your audience doesn't know what they need you to tell them. That's your job, not theirs.

The best content ideas aren't sitting in AI tools or search results. They're already in your business. In your sales call recordings, your DMs, your client conversations. The places where people ar...

There's a toxic belief spreading around the internet that if your podcast isn't on YouTube as a video show, you can't find an audience. That audio-only podcasting is dying. But that's an opinion being presented as fact, and it's causing podcasters to make expensive decisions without understanding if video actually makes sense for their business.

The reality is 53% of podcast listeners still prefer pure audio. Audio completion rates ...

Life gets hard sometimes. Things pile up. And when you're looking at what to put down, your podcast feels like an obvious choice, especially if you're the one doing all the work. But most podcasters assume that stepping away means their show stops working for them entirely.

I didn't release a podcast episode from September through January. Four full months of silence. And during that time, I signed multiple new production clients. O...

A commitment to “record and release in the same week” is the thing keeping your podcast stuck. If your show isn’t built around quarterly planning, it’s not going to work as the sales asset you need it to be.

Every production client I’ve worked with - whether they’ve been with us six months or six years - comes to the table for quarterly strategy. Because the truth is, your content has to serve the...

If you’re still sitting on a podcast idea because you’re waiting for the “right” time, let me stop you. What you’re actually doing is waiting for perfect. And perfect is just procrastination with better branding. While you’re busy “getting ready,” somebody else is already publishing and getting in front of your clients.

I’ve put out 689 episodes of this show. Do I think they&rsqu...

If your downloads have dipped and you’re thinking, “The podcast is broken, what am I doing wrong?”—you’re not alone. It’s easy to spiral when numbers dip, but more downloads doesn’t equal more sales.

Your show has a job inside your sales process. The real question isn’t “How do I get more listeners?” It’s “Is my show actually moving the right people closer to be...

Until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business.

But what about the impact on how you feel about your podcast? That’s the focus for today’s show, where we dive into the process of putting episodes together.

In this episode of The More Profitable Podcast, you’ll learn about the strategic...

When you open up Spotify or another preferred podcast app, what do you see?

As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together.

So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts wit...

Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good!

Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect p...

New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be?

This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a go...

This is not the episode I had planned for today, but I had a question come up in a conversation with a client recently and it gave me a desire to do something a little behind the scenes. So that's what we're going to do today. I'm going to take you into the aftermath of my mid-year review.

During their mid-year review, my client asked some really great questions about how I make decisions around what to do next with my own show. And...

If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don't have to look real hard. We can blame the podcast instead of our approach to the podcast.

But here's the thing about overhauls. They're usually expensive, they cost you a lot of energy, and t...

It's easy to get stuck in gear and hosting choices and building new pages for your website when you're launching a podcast. But when we're using this as a tool to market our business, some things have got to be lined up from the jump so we actually see the results we want to see.

I have conversations with potential podcasters all the time where we end up talking about how many downloads they should expect, how quickly they'll see sa...

It's time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful.

Here's the thing: we've onboarded clients this year who fell into two camps. Some were convinced they needed way more than they actually did...