July 22, 2025 • 54 mins
Mark Dolfini returns to share his evolution from the Landlord Coach to a business strategist helping entrepreneurs create sustainable, time-wealthy businesses through his VIPER methodology. We discuss the importance of putting personal vision before business goals and the dangers of living to serve your business rather than building a business that serves your life.
• Celebrating 1 million podcast downloads and reconnecting with favorite past guests
• Why Mark transitioned from real estate coaching to broader business strategy
• The VIPER method: Vision, Infrastructure, Process, Execution, Reporting
• Creating a personal vision before developing your business vision
• The difference between tactical processes and strategic planning
• Why "action faking" prevents real progress in business
• Creating accountability systems that promote consistent habits
• The importance of intentional communication through regular meetings
• Balancing business ownership with family life and personal priorities
• Mark's new book "The Time Wealthy Advantage" coming soon
Visit strategicboardroom.com/Dwan for special offers on Mark's upcoming book and additional resources for business owners.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dwan Bent-Twyford (00:02):
Hey everybody , Welcome to the most Dwanderful
real estate podcast ever.
I'm your host, DwanBent-Twyford.
I'm America's most sought-afterreal estate investor and I have
one of my fan favorites.
On today we're going to talk toMark Dolfini and we're going to
catch up and see what'shappening, but I wanted to share
some super exciting news.
In case you don't know, I justreached a million downloads on
(00:24):
my podcast recently, I know, andI got a whole thing from
Buzzsprout like official 1million.
I was like so immediately, Mark, I pick up my phone, I'm like,
okay, is 1 million downloadsgood?
And it says, oh, you're in thetop 5%.
And I'm like, look at me.
So I'm so excited about that.
Mark Dolfini (00:44):
So Mark.
Dwan Bent-Twyford (00:44):
Dolfini deal.
Mark Dolfini (00:45):
Welcome back to the show well, hello, welcome
and congratulations on a million.
That's a huge deal that'sthat's.
It's exactly one million morethan I've got I know I was so
excited.
Dwan Bent-Twyford (01:00):
I um, I use buzzsprout to like host my
podcast and stuff.
And they send me this emailwith like a full graphic and it
says congratulations.
And I'm like one millioncertified down.
So, oh my gosh, one million,that seems like a lot.
I've had it five years.
So I start googling.
I'm like, oh my god, that'slike amazing.
I was like, oh, look at me,look at me.
I'm so excited.
So I I posted it everywhere.
(01:23):
I share videos everywhere.
I thanked everybody because I'msuper excited about it you
should be.
Mark Dolfini (01:30):
That's a good, that's a big accomplishment it
is huge.
Dwan Bent-Twyford (01:33):
so, on the next big accomplishment that you
get, you know they have likethe little rewards coming out
and the next one is to reach 500podcasts and I'm at at about
I'm close to 400.
So my first thought was like,okay, if I did like three a week
, you know all this year I couldhit 500.
But then I thought, no, doingthat many it's too many, first
(01:55):
of all, and I don't know that itwouldn't like maybe lower the
quality just having so many allthe time.
So I thought, no, I'm going tokeep doing one a week and it's
going to take me two more yearsto hit 500.
But maybe by then I'll hit 2million and 500 at the same time
.
Mark Dolfini (02:14):
Yes, yes.
Dwan Bent-Twyford (02:15):
That's what I'm hoping for.
Mark Dolfini (02:16):
It's good to have goals.
Dwan Bent-Twyford (02:17):
It is it is yeah.
I want to let you know.
So I went through and you arethe the last of the 10 people.
I went through my phone and Ihave everybody on my phone saved
under um.
You know, under your contactsit's the word podcast and then
their names.
So I think I sent you a linklike a month or two ago in march
(02:40):
it was a while.
Mark Dolfini (02:41):
Actually, it was a while ago.
You're just being very graciousbecause I was slow to respond.
Well, it was.
It had to be in a while ago.
You're just being very graciousbecause I was slow to respond.
Dwan Bent-Twyford (02:46):
Well, it was.
It had to be in march because Iwas in florida and for the
whole month, so it had to be atleast the first week of march.
And I thought, you know, I'mgonna pick out like 10 people
that I really loved and just seewhat they're doing.
And I started scrolling throughand the funny thing is, like
some of the people like I don'teven remember what we talked
about, and other people I waslike, oh, I love that person.
So I know that old saying thatsays people don't always
(03:10):
remember what you said, but theyremember how you make them feel
.
So I said I'm going to testthat theory.
I'm going to scroll throughbecause I've got 200 people, so
I'm going to pick the 10 that Iremember having the most fun
with.
I'm going to invite them tocome back.
And so you were one of the 10.
I made the list.
You did so.
You're one of my personal fanfavorites.
Mark Dolfini (03:30):
I love it.
Well, thank you, that means alot.
Dwan Bent-Twyford (03:32):
Yeah, Well, thank you.
And so, as I was doing it, Iremember like, oh, this person
was really funny and I thought,oh, this person I had to pull
teeth and like you startremembering.
And a few people was like Idon't even know, I have to go
back and even look at thepodcast, I just don't know.
And so I sent out 10 requestsand all 10 said yes and then, as
I have them on, I'm like, hey,you were in my top 10 favorites
(03:56):
of like just remembering that wehad a really fun podcast.
Mark Dolfini (03:59):
Well, that's incredibly humbling.
I appreciate you and I justenjoy your energy and everything
about you.
Dwan Bent-Twyford (04:06):
Oh, you too, I love you too and I also I
follow, and some of the people Irealized that I chose were
people I follow on Instagram, soI feel a little more connected
to them.
Oh, look at this great postthey made so and I was like, oh,
that's kind of fun.
So I put that theory to thetest about not knowing what you
said but how you made them feel.
And then I realized there'sabout a hundred people I I don't
(04:27):
think I could even tell youwhat they look like.
And that's terrible, I shouldremember, but some of them are
four years ago.
Yeah, you know but I've neverseen them or heard from them
since you know.
Mark Dolfini (04:37):
Yeah, it speaks to , though, what is really
important, though, like these,you know, obviously we all we're
getting the business, we do ourthing we have.
Everybody gets busy, but peopledon't forget how someone makes
you feel.
If you have been, you knowthere's been times where I have
not on purpose, but slightedsomeone and I didn't realize
(04:57):
that I had done it until later.
And I reached out and I'm likeman I am, I just realized I was.
I did not handle that situationthe best.
I should have remembered whoyou were, or whatever, like.
I'm very quick to do the best Ican to to mend those fences,
because people sometimes theyharbor things a lot longer than
you do?
Dwan Bent-Twyford (05:17):
I know I've had a few people like you know.
You said you would invite me onyour podcast.
You never sent me a link.
I'm like when, like three yearsago, it's like seriously,
seriously, so and yeah, and Idon't even remember, but I have
had a guy emmanuel I think youtalked to emmanuel before.
That helps, uh, book my shows.
(05:37):
But these I did myself.
I just sent everyone a link andsaid fill it out.
And I said okay, let's see, andlike all 10 and I was like, hey
, all right super excited.
I was like wow, these are myfavorite people so.
Mark Dolfini (05:50):
So the the important question then is did
did it stand up to the test?
So if you've got all 10 now, sofar out of the nine has it been
yeah, they were super greatinterviews.
Dwan Bent-Twyford (06:03):
They were shorter because it's just a
catch-up, you know, and like theshow notes on here, I'll say,
hey, if you want to see uhmark's full, go back to this
episode and watch the wholething.
So these are just more likegonna catch up and have fun.
But yeah, every single one wassuper blast.
A few people I forgot how funnythey were.
I was like, oh, my god, that'swhy I liked them, because they
were super.
And one person is not even inreal estate at all and didn't
(06:26):
tell me.
So I said, oh, how's yourcareer going?
Oh, I stopped and I'm workingat a restaurant.
I was like what?
But it was fine because it wassuper fun anyway.
But the look on my face, I'msure it was like okay, okay, but
that's okay, all right so let'scatch up with you, and so you
said you were switching what youdo a little bit, so tell us
(06:49):
what you're doing now.
Mark Dolfini (06:51):
So what well, what I was doing in the real estate
space I was.
I operated under the landlordcoach brand.
Dwan Bent-Twyford (06:58):
Yes, you did.
Mark Dolfini (06:59):
And I had the book the time wealthyor 2.0.
And I really did enjoy thatduring the time that I did it
right, like I was out doing thecircuit and speaking and all
these different places, andthat's one of those things that
it's fun until it's not right.
Dwan Bent-Twyford (07:21):
I get you.
Mark Dolfini (07:23):
And I had done that for a couple of years and I
had, and I had seen, I mean,we'd see, we don't need to
mention names, but we, we knowwho all the old salts are,
who've been doing it for 30years, right, and I'm like, how
do you keep this?
Like, not even how, but why,why would you keep this pace up?
You know, pace of you know,because, again, for me it's
about being in total control ofmy calendar, Yep, and and being
(07:46):
time wealthy, right, you know,having control of, like, we've
got a.
You know, my bride and I wehave a 19 year old son, a 17
year old son and a two year olddaughter and, you know, I kind
of want to be around.
Yeah, that's a big jump.
The older ones are then atwo-year-old, yeah, yeah, we
were intentional, we wanted tohave more kids.
Dwan Bent-Twyford (08:06):
Oh, that's amazing.
Mark Dolfini (08:08):
That was part of our vision.
Dwan Bent-Twyford (08:08):
How old, are you now?
Mark Dolfini (08:11):
So I didn't really do the math, but being 52 and
chasing a two-year-old around, Ishould have thought that
through a little bit better 52and she's two.
Dwan Bent-Twyford (08:20):
You know what 52 and she's two.
You know what You'll be likethat super fun dad, because at
this point in your life you getto spend more time with the
little one than you did with theolder ones.
Mark Dolfini (08:31):
I do, yeah, and honestly, my relationship with
all of them is good anddifferent, because they're
different kids and they'redifferent humans.
But I'm so much moreintentional about my
relationship and about my use oftime and just being present
yeah, you know, just beingtotally present.
No matter what I'm doing, I'mpresent with you in this moment.
(08:52):
I'm not thinking of 15 thingsthat I didn't get done today and
the 30 things I'm going to tryto get done for the rest of the
day.
I'm just totally present and inthe moment when I'm with them,
when I'm with anyone, and that'sprobably one of the biggest
gift I can give to myself.
Dwan Bent-Twyford (09:09):
It is.
It is, you know, Bill wentthrough that terrible cancer
crazy thing that we went throughwith that bone marrow
transplant and after that I waslike you know what, dude, I
don't want to spend time withanybody anymore, unless like I
really want to, or they addvalue all this like stuff that
we do that's so meaningless.
I'm not doing it anymore.
Like you literally almost diedand you know we're 66 and 67.
(09:33):
It's not like we got 200 yearsleft.
We're on a hard downside ofthings.
It's like I'm just not.
I'm just not.
So I say no to so many thingsover the last three or four
years.
Like so many things I wouldhave done before, like oh man,
but now I'm like no, it doesn'tsuit me.
And people are like wow, andI'm like no, I haven't changed,
I just changed my priorities.
Mark Dolfini (09:53):
Right, right, yeah .
Perspective is it starts to getyou start to get a change of
perspective when something likethat I have someone here.
Hey, Mark, there he is how youdoing stud dog.
Good to see you, man.
Dwan Bent-Twyford (10:06):
Good to see you, you're looking great.
Yeah, you too, man.
Thanks, he looks great, doesn'the?
Mark Dolfini (10:12):
He does Get my hair back anyway, good seeing
you, man, you too, my brother.
Dwan Bent-Twyford (10:18):
He looks so good, doesn't he?
Mark Dolfini (10:19):
He does.
Dwan Bent-Twyford (10:20):
Now he's got all this help back.
He's got that 25-year-oldfemale DNA.
So I tell people he's like mygay best friend, lesbian lover,
husband.
He's like, will you stop that?
I'll be like, no, I won't stopit until it's not funny anymore.
Mark Dolfini (10:33):
Yeah, it kills every time you have 25-year-old
female DNA.
Dwan Bent-Twyford (10:38):
You have identical DNA to a 25-year-old.
It's funny.
Mark Dolfini (10:42):
It is funny.
Yeah, just let it happen.
Dwan Bent-Twyford (10:46):
I tell you, his skin is so soft it's so
bizarre having, I mean, you know, not very many people have a
full bone marrow stem celltransplant, but your skin is so
soft and his blood type changedfrom A blood type to O, which I
didn't.
Somehow during all the classeswe took I never realized your
blood type changes.
Like what do you mean?
He has O blood type now.
So he with the O blood type youknow they're more like
(11:09):
carnivores he eats like everyday, he eats so much protein.
I was like, dude, I've beenmarried to you 20 years.
I haven't seen you eat 20steaks.
I have one every single day andI just crave meat.
I was like like, hey, thedoctor said eat anything at all
that you want to eat.
Don't even worry about thatuntil you get past your five
years and then you can, you know.
(11:29):
But yeah, it's funny.
All right.
So what are you doing now?
Because landlording, I get it,landlording is great.
I'm a landlord, I got it.
But you're working more nowwith what so?
Mark Dolfini (11:41):
I still have my properties, my real estate, and
I'm still doing that and peoplestill come to me because they
have issues Like the Time.
Wealthy Investor 2.0 was afantastic book it was.
I'm very proud of that book, ohit's a great book.
Thank you, and it really helpedpeople who really struggled with
putting together systems andprocesses for their property
(12:05):
management business, their realestate business, basically their
buy and hold business, andthat's where I spent most of my
time teaching.
But the problem was with that.
Well, I realized, came torealize it was really using
about maybe 10, 15% of reallywhat I can coach and consult and
train on.
So I decided to niche up alittle bit and I now like
(12:26):
working with business owners ingeneral.
So many of them tend to beinvestors you know, real estate
investors but they also tend tohave contracting businesses or
hair salons or coffee shops andother things, and they were
looking at the real estateinvestments as just something to
channel their wealth into.
So I founded a company calledstrategic boardroom and you can,
(12:48):
you can find uh, the uh that's,you can find that as strategic
boardroomcom and uh, I just amactually getting ready to launch
my next book.
So it's not even published yet,but I, I, I don't know if you
can see it, I'll hold it up here, but it's uh, that's the
rendering, that's the proof oh,I like it the time wealthy
(13:10):
advantage.
Dwan Bent-Twyford (13:10):
I like that clock thing on there.
Mark Dolfini (13:12):
Yeah, it's uh it's super cool because the clock
face actually has a, has adollar bill imposed on it, like
a, like a, uh oh, hold it upagain.
Dwan Bent-Twyford (13:21):
Let me look at it, yeah yeah, it's uh.
Mark Dolfini (13:23):
So there's a ben franklin, so you'll see this
little strip across there.
That's the, that's the proof.
Dwan Bent-Twyford (13:27):
But you can see the little ben ben franklin.
Yeah, that's such a great,that's great, that's beautiful
it.
Mark Dolfini (13:33):
It's really cool because, um and really, it's
about creating a time wealthyadvantage for people who are
business owners, who arestruggling with time in general,
you know, with struggling withprocrastination, struggling with
being late everywhere,struggling with, you know, not
being able to wind down or havewhite space on their calendar
(13:54):
for when things like life showup.
Yeah, and they're so used torunning at.
You know they're running hot.
They're running anywhere from99 to 105% every day.
Dwan Bent-Twyford (14:05):
Every day.
Mark Dolfini (14:06):
And it leaves a deficit right.
So when life shows up, itbecomes this massive event.
And now they're even furtherbehind, so it creates this whole
downward spiral.
So it's about creating a timewealthy advantage, where it's
not about being more freneticand getting more things done.
It's about putting, aboutputting systems, processes and
certain other things in place soyou can be much more effective
(14:28):
in what you're doing I love it.
Dwan Bent-Twyford (14:30):
So.
So you're working with business, which I like the fact too,
because there are a lot ofbusiness owners that still sort
of need like a mentor or someoneto help them, because they're
you know, they haven't beenbusiness owners before.
Same thing with landlords, andif you're going to have start
buying, you know, rentals andstuff, you need someone to kind
of show you the ropes a littlebit yeah I mean, everything's
not so easy as it looks on youhgtv really really it isn't.
Mark Dolfini (14:54):
You mean, that's not real I watch their show.
Dwan Bent-Twyford (14:57):
Sometimes I'm just like, oh my god, poor
people.
They have no idea what they'regetting into and they just go
look how easy that was.
Mark Dolfini (15:06):
It is.
It really does.
And the one thing that peopleoften forget is that real estate
is very much a people business.
Yeah, it really is, and likethey just think that, like the
systems and processes areimportant, don't get me wrong.
But they should always focus onthe human element, the
deliverable right and makingsure that the experience is
(15:31):
considered.
Dwan Bent-Twyford (15:32):
Yeah, so now someone gets into your strategic
boardroom.
Let's say, I own a hair salon.
Mark Dolfini (15:38):
Yeah.
Dwan Bent-Twyford (15:38):
What would you help me with?
Mark Dolfini (15:40):
So the approach that I take, which I wrote in
the book, is called the VIPERmethod V-I-P-E-R.
Dwan Bent-Twyford (15:46):
Is that an acronym?
Mark Dolfini (15:48):
It's an acronym, that's right.
Dwan Bent-Twyford (15:49):
I'm writing this down on my paper here how
many steps?
Mark Dolfini (15:52):
did it take, okay, viper.
So VIPER is because I'm astrategist, I look at things in
certain categories and I'll getto those categories here in a
second.
But the VIPER method it standsfor Vision Infrastructure
Process.
Dwan Bent-Twyford (16:08):
Hold on, I have to write this down.
Mark Dolfini (16:10):
I'm getting it.
Dwan Bent-Twyford (16:12):
You can't write quite that fast.
Structure okay.
Vision Infrastructure.
Mark Dolfini (16:17):
Vision Infrastructure Process.
Dwan Bent-Twyford (16:19):
Oh Process, Okay, I love it.
Execution oh process, Okay, Ilove it.
Mark Dolfini (16:22):
Execution, oh and reporting.
Dwan Bent-Twyford (16:28):
Okay, I got it written down.
Vision infrastructure processes.
Mark Dolfini (16:35):
Execution oh execution.
Dwan Bent-Twyford (16:36):
I wrote that really.
Oh, I didn't cross the XExecution, Okay, and Reporting.
Oh, reporting I-N-G.
Okay, I wrote that really fast,I'm like the fastest Okay.
So I like that.
So they have the Viper method.
Mark Dolfini (16:48):
Right.
So so what that does, it's ait's a very it's.
You know, channeling my innerStephen Covey from the seven
habits, right, it's habit numbertwo, which is beginning with
the end in mind.
So we want, what we're tryingto do, is create a business that
exists for us, not us existingfor the business.
(17:08):
So, first and foremost, thevision contains two components
and the vision piece.
The first part of vision is thepersonal vision, right, like
what are you doing this for?
You know, if you landed in apile of money, or you had, you
didn't have to worry aboutincome generation, you know what
would, what would your lifelook like from day to day?
And the problem is that mostpeople that I and when they get
(17:33):
into business, they focus on thebusiness vision first and, in
essence, the business visionbecomes the personal vision.
They live for their business.
And oftentimes I see this whenyou know, when you create a
business vision before youcreate a personal vision, you
end up creating a life thatexists to serve the business.
I've done that, oh yeah, I'vedone that too, and I, and I've
(17:55):
done it a couple of times.
Dwan Bent-Twyford (17:57):
I have to, I have to, I'm fine, like no, I'm
putting my foot down.
That's the.
I don't think they're going tobe anymore.
Mark Dolfini (18:02):
I have to, I have to.
I'm finally like no, I'mputting my foot down.
That's the.
I don't think they're going tobe anymore.
Yeah, yeah, and good for youfor doing that, because you're a
great gal and Bill's a greatguy, and the world would be
lesser off if we didn't get tosee that side of you right If it
was always about business.
Well, it's just, it's the truth,and it's the truth for so many
people that I end up workingwith Now.
There's some people let's justface it they're, you know, not
(18:24):
great folks and you're just kindof like, okay, you know you're,
you're bad at life.
Maybe you should just stoptrying, you know, I know some
people make so many baddecisions but not even once or
twice, like decades on end.
Oh, yeah, yeah, what's wrongwith you?
(18:45):
Yeah, and and what it is, andthat's fine.
But for the folks who really dowant to focus on their marriage
or being a great dad or being agreat mom, maybe faith plays a
big role in their life, or maybethey want to play a bigger role
, but whatever that is, nowthey've got this.
Now their job description isn'ta life description.
Dwan Bent-Twyford (19:05):
Yeah.
Mark Dolfini (19:05):
Right.
Dwan Bent-Twyford (19:07):
So the first thing is you work on their
personal.
And then what's the second?
Mark Dolfini (19:11):
So the second piece of the vision right.
So you do create a businessvision, but you know so I'm not
saying business vision isirrelevant, it just can't come
first, right, right.
So you create a personal vision,then you create a business
vision and you create a businessvision around three Cs, which
is core purpose, core values andclient avatar.
That helps define the businessvision, right.
And then of course, you put atimeline on that and so forth.
(19:33):
But that's the basis of thevision.
The next piece, the I, is theinfrastructure.
Right Now, the is theinfrastructure.
Right Now, the infrastructureand process.
That's the INP of Viper, that'sthe system part of the business
, right?
So when you're thinking aboutit, the infrastructure is your
desks, your chairs, yoursoftware, your phone systems,
your websites, things like that,right, your processes.
(19:56):
That's broken down into twodifferent areas.
So one is the day-to-dayprocess.
It's the day-to-day stuff.
It's the SOPs, it's youropening procedures, it's your
closing procedures.
You have a hair salon.
You know how do you open forthe day, how do you close for
the day, how do you prepare bankdeposits?
Right, it's the.
It's the mundane, boring stuff.
(20:17):
Right, Right.
So Michael Gerber wrote aboutthat in the E-Myth literally
like 100 years ago, and it was,like you know, in the E-Myth
like everyone raved about it.
Well, that's what he talkedabout was the processes right.
Dwan Bent-Twyford (20:27):
Yeah, I think I read that book like 20 years
ago or more it was.
Mark Dolfini (20:31):
the original book was actually published in the
70s.
Dwan Bent-Twyford (20:35):
Gosh, I read it so long ago I don't even
remember it?
Mark Dolfini (20:43):
Yeah, well, if so, one of the things that he
talked about was you want tosystematize, as if you were
going to franchise and that's agood idea, right?
As if he said look, even ifyou're not planning on
franchising, just you want it tobe consistent.
You want your consistencyshould be your aim, and I think,
with the processes and makingsure all the processes are built
out, that makes a lot of sense.
Yeah, it does, Right.
So the other side of process isis your strategic planning.
(21:06):
So you have your tacticalday-to-day stuff and then you
have strategic planning, whichis the other side of process.
And the reason that strategicplanning is so important is
because you know let's just sayyou know your, your job and my
job is to get in the boat in row, right, I'm the left door door,
you're the right or right, andour job is just to just grab the
oar and row every day and justkeep rowing until we get tired
(21:29):
and then do the same thing thenext day.
Well, that's what many businessowners do, right?
Dwan Bent-Twyford (21:35):
ah, that is so true.
You just row and rub and thenext thing you wake up you go.
Oh man, my arms are tired, butI'm gonna row again all day
today.
Mark Dolfini (21:41):
Got to row, got to row again.
Dwan Bent-Twyford (21:43):
That's exactly what it is.
Mark Dolfini (21:45):
Well, exactly, and the problem is the problem with
that is they never stop andlook up and go.
Where are we going Like?
Are we making one big left turn, or are we getting ready to go
over the waterfalls?
Dwan Bent-Twyford (22:00):
right, we're on the same island all the time.
Mark Dolfini (22:02):
That's right.
Just cutting holes in the oceanAwesome.
So the strategic plan part iswhere you look up once in a
while and make sure the boat'sstill going in the same
direction.
You want it to go in right.
So strategic planning, it's gotcertain components to it.
It's got the people side of it,the purpose of the strategic
(22:28):
plan and and, of course, thepromotion and making sure that
you know, you know who who needsto know right the inside, the
outside, that sort of thing, so.
So there's certain componentsto the tactical processes and
there's certain components tothe strategic planning part of
the process.
So that's the.
So that's the vision,infrastructure and process.
And then then you've gotexecution right.
So execution is simply, youknow, like again, if there's a
you've made this big plan right,well, if it's going to fall
(22:51):
apart, it's generally going tofall apart in the execution,
like that's, yeah, everyone'slike it'll fall apart in the
beginning exactly, yeah, I meanwhere.
This is where where excessiveplanning can become another form
of procrastination and younever execute.
Dwan Bent-Twyford (23:07):
I meet people .
You know, bill, and I teach,like you, we teach and I meet
people that say, well, I've gotto get my LLC, I've got to get
my bank, I've got to get thislaundry list, and then I'll see
them at an event, like a yearlater.
Yeah, I was like like, well,how are you doing?
They go.
Well, you know, I just stilldon't have like my base.
It's like, oh my god, that'slike the easiest part.
(23:27):
If you can't get past that, youneed to just save yourself the
time and quit now, becauseyou're never going to make it in
investing.
You know, you see the samepeople.
Mark Dolfini (23:39):
It's like yeah, you're like dude, what are you
doing?
Well, or even worse.
They've opened like seven LLCsand they still don't own a
property, you know, or it's like, but they're getting ready, to
get ready, and they've openedthree trusts and they've got a
Wisconsin LLC and a Wyoming LLC.
Like, what in the world are youdoing?
You don't even own anything yet.
Dwan Bent-Twyford (23:59):
Oh, I can't tell you how often I see that,
like at a big event like theOhio Rio, because I remember
people.
They'll come on and they'relike hey, I saw you two years
ago, what are you doing?
They're like well, and it's thesame answer.
It's like okay.
Mark Dolfini (24:12):
Okay.
Dwan Bent-Twyford (24:14):
All right, it's like a form, it is.
It's like they feel like I callit like people doing like busy
work, but it's reallyprocrastination.
Mark Dolfini (24:22):
Yeah.
Dwan Bent-Twyford (24:22):
They feel like they're doing something.
They're online, they're lookingat leads.
You know they're looking thingsup and they feel busy, but it's
like procrastinating.
You haven't done anything.
Mark Dolfini (24:32):
I refer to that as action faking.
Dwan Bent-Twyford (24:35):
Oh, action faking, that's a good word.
Mark Dolfini (24:38):
I may have to use that.
Yeah, action faking.
So it's where.
You like, oh so you're going todo something and you're like,
oh cool, I'm going to spend fivehours designing my business
card.
You're like, dude, it's abusiness card, no one cares, no
one, really cares, nobody cares.
Name your phone number.
(24:59):
Right, right, but I got to messwith the font Like dude.
Literally no one cares thatmuch really.
Dwan Bent-Twyford (25:07):
Nobody cares.
Mark Dolfini (25:09):
So, yeah.
So the action faking isdefinitely a thing.
So defining the execution isreally important, and when
you're defining execution, youwant to look at lead metrics and
lag metrics.
Lead metrics are the activitiesand the actions and the lag
metrics, of course, are theresults of those actions and
activities.
So the only thing you have realdirect control over is your
actions and activities, yourlead metrics.
So you should have in theexecution, this is where you're
(25:34):
going to be tracking the thingsthat you actually need to be
doing, the things that are goingto move the needle towards your
strategic plan, right, thethings that are going to move
the needle towards yourstrategic plan.
So the last component is the R,which is the reporting and
reporting.
Everything's got to have areporting function, right?
So this is where you'retracking your operational
metrics, your things like that,and this is where I come into
(25:54):
the four core functions ofbusiness, and the four core
functions are lead generation,sales, operations and accounting
.
Every business has to havethose four functions.
They do, and the reportingfunction should report on all
the actions and activitiesaround those four functions your
lead generation, your sales,your operations and your
accounting.
And your customer's journeyhappens in that order.
(26:15):
So that's yeah.
So that's the premise in termsof if you had a, you know
whatever business you of of.
If you were had a.
If you had a, uh uh, you knowwhatever business you had, even
if it was real estate orotherwise.
Dwan Bent-Twyford (26:26):
Yeah, yeah, yeah, yeah, anything.
I mean everyone.
You know, I think a lot ofpeople, especially in real
estate, they're like oh yeah,I'm going to just buy a fixer
upper, and like there's not areal plan.
It's like do you want to buyone?
Do you want to buy two?
Are you going to work on yourstuff?
You're going to hire people out?
Like, what are you going to dowhen you have, like you know,
it's just like people just Ifeel like, for real estate
investing, some people just sortof just think if they just roll
(26:50):
into it, they'll become likesuper wealthy and everything
will work, but they don't everhave a plan.
Mark Dolfini (26:56):
Yeah, that's.
That's probably one of thereasons why I stopped looking to
exclusively work with realestate investors.
Not that I won't work with them, right, but when I was focusing
specifically on buy and holdinvestors, it was really
frustrating because they werelike, well, let me get 50 units
(27:18):
and then I'll hire you, get 50units and then I'll hire you.
I'm like dude at that pointyou're, you're I, I don't know
that you're going to get there,because you're so disconnected
and discombobulated now Like youthink you're going to get to 50
units overnight, Like not goingto work.
Dwan Bent-Twyford (27:32):
I talk to people like that.
I'm just like oh my God, you'reso cute, you can't possibly
think that's how.
That's how things are.
I I'm with you all the time.
I mean the people that we coach.
We make them stay soaccountable.
Mark Dolfini (27:45):
Yeah.
Dwan Bent-Twyford (27:45):
And then sometimes you're just like God,
I have to just turn onaccountability logs every week.
It's like, well, we have toknow what you're doing, like you
got to turn stuff in.
If you can't be accountable tous and we're coaching and
helping you, I don't know howyou're going to build anything.
Yeah, coaching and helping you,I don't know how you're going
to build anything.
Mark Dolfini (28:01):
Yeah, it's tough, it is, it is really tough.
And the thing withaccountability is that people
they're like, oh no, no, dwan, Ididn't want that kind of
accountability, I wanted kind ofthe other kind of
accountability, which was supereasy, and you just tell
everybody, you know, and then Ihave another excuse somewhere
else built in.
Dwan Bent-Twyford (28:17):
They do.
We have this form that peoplehave to fill out.
They have to fill it out, theyhave to send it every week, and
it says like, how many doors didyou knock or how many postcards
or how many leads did you reachout to?
Like the very specific, howmany people did you talk to, how
many people did you make anappointment with?
So I'll be like, oh, I talkedto 50 people and made no
appointments.
And then, and then in a fewmonths they'll go listen, I'm
(28:40):
taking two weeks off and theystart like giving excuses why
they can't send their login.
Even if it's all zeros, thefact that you send it every week
, still, you're still doing itLike it doesn't have to be full.
And then, and then you just seethem, you know more and more
zeros.
Or on the other side, they'relike they're blowing up and
they've got so much going onthat they need a little bit more
(29:03):
help.
So it is funny because we'relike you have to do this every
friday, I don't care what you'redoing, I have to get it.
Uh, I have to get this thing.
You can take a picture, you cantext me email, I don't care
what you do.
No, you can't miss any days, nomatter what, and then you'll
see in just a few weeks.
Well, this happened and thathappened, and I did.
I'm like I don't know abouthere, just put a bunch of zeros,
(29:24):
but you got to keep sending itin.
Mark Dolfini (29:26):
Yeah, yeah, I love that because it's really it's
just like saving right, it'slike saving money.
It's it's about the habit morethan it is about the thing.
Dwan Bent-Twyford (29:35):
Yeah, and I'm like, listen, I don't care if
it's all zeros, but the factthat you send it every Friday by
5, by 5 pm Eastern time everyFriday, that's just part of
making things a habit.
Mark Dolfini (29:47):
Yeah, there was a great book.
It was published back in the90s by this guy, chet Holmes,
and he worked under CharlieMunger for a bit and he wrote
the book that's called theUltimate Sales Machine and it
was the first business book Iread after college.
And of course after college Iwas like I thank God, I never
get to read another book again,right.
Dwan Bent-Twyford (30:07):
Oh, you started.
Mark Dolfini (30:08):
Yeah, I literally just started, but, but it was
funny because one of the thingshe talked about in that, in that
book, was to hold meetings,hold weekly meetings.
He says and even if you're aone man army, you need to hold a
meeting, and I thought that'sthe dumbest thing I've ever
heard in my life.
(30:28):
And you're holding the meeting,not for the meeting, but because
, eventually, when you have atribe, when you have people that
you're working, that areworking under you, that habit's
already been instilled.
So I love that you're teachingthat to your clients.
Dwan Bent-Twyford (30:43):
Yeah, we have you know I think I don't know
if I told you before or notwe're rehabbing a bunch of
buildings in Clinton, iowa.
I think when I talked to youlast time we'd already started.
We've been doing it for aboutfive years now.
So we ended up opening up alittle antique mall and a
marketplace, a coffee shop andlike a clothing boutique.
And I'm like bill, we don'tknow anything about any of these
(31:04):
businesses, I don't even drinkcoffee.
But we ended up opening them upand the people were like I said
listen, I need, I need canada,I need recipes, I need this, I
need that, I need that and allthis stuff, oh my god.
And I said you guys have tomeet every week.
We see each other every day.
I said I don't, you have to sitdown when the store is closed
and you have to meet every week.
I don't care if it's for 20minutes, I don't care.
(31:26):
You see each other every day.
You have to have a meeting andI mean, I'm telling you what for
like the first three monthshalf the people were like that
sounds stupid.
I'm like, well, you know what?
You have the option to quit youdon't have to work for me.
But if you're going to, you'regoing to meet every week.
You're going to send me a listof what you talked about and
you're going to do that everyweek forever, till the end of
time.
Yes, and now they're like we'reso excited for our meeting and
(31:49):
they're all about it now.
But in the beginning, man, Igot a lot of flack from these
kids, like we just want to makecoffee and go home.
It.
Mark Dolfini (31:56):
No, no, that's not how that works.
Dwan Bent-Twyford (31:58):
I don't care if you want to make coffee, tell
me how many cups of juice, tellme Liz, how much coffee, how
many straws.
Tell me all that, and then youcan make all the coffee you want
.
Mark Dolfini (32:06):
Yeah, it's interesting because I see and I
even wrote about this in thebook where people will declare
meeting bankruptcy.
They're like no more meetings,we don't have to meet anymore.
It's like well, we, wecommunicate through all
throughout the day.
You know like, so we don'treally have to meet.
It's not the same.
And and it was I think it wasGeorge Bernard Shaw who said the
(32:27):
funny thing about communicationis the illusion that it's
happened.
Dwan Bent-Twyford (32:32):
That's brilliant.
Yeah, I can't, I didn't, I'mparaphrasing, but yeah, that was
so smart but yeah, that was sosmart, it's so funny and these
people, I mean, they worktogether all the time.
I'm like it's not the samething for me just saying, hey,
listen, we ordered cups.
Like you know, I want a meeting.
So now I've got them alltrained.
Now they're all really greatand they've got all these things
(32:52):
in action.
They've got all these bindersand they've got system and all
the stuff.
That well, it's really great.
It's like working for a bigcompany and so you got to treat
a little company like a bigcompany.
If you ever want to be a bigcompany, yeah, yeah, I didn't
know that, so I was like 15years into investing.
I had terrible record keeping,terrible everything.
I'm only bad about it now.
Just because I mentor so manypeople, I have to keep track of
(33:15):
myself.
Mark Dolfini (33:16):
Yeah, yeah, yeah, it's Well and it allows you to
have mental bandwidth.
So you're like, oh, did Iforget to do this?
Did I forget to do that?
When I leave my office at nightand my house is only a few
minutes away it's about a sevenminute drive I'm not obsessing
(33:37):
about anything at night, layingdown going, oh did I do this?
Did I do this?
Did I do this?
Of course, every now and againsomething pops up, but I just
open up a little, you know, orlike something I think of and I
go oh, I got to, I got toremember to do that tomorrow and
I might have to make a quicknote, but it's pretty rare now
that I that I even have to dothat.
Dwan Bent-Twyford (33:56):
Yeah, no, I'm getting pretty good at that too
.
I'm like it only took me untilI was like in my 60s.
So all y'all out there, startgetting organized earlier.
Mark Dolfini (34:06):
Do it now right.
Do it now.
Dwan Bent-Twyford (34:08):
You're never too old though, just so you know
you're still never too old, butjust start doing it now.
Well, I love all the stuff thatyou have going, so I'm assuming
that people are going to be insome type of mentorship or
something like that.
So, you know, don't want togive a big sales pitch or
anything, but like, whereverpeople go to, whatever you have
them do, take a quiz, get a freedownload, have something when
(34:31):
are they going to find that?
Mark Dolfini (34:33):
I'll tell you what I'm going to.
I was thinking about it.
I was going to create a pagefor just your listeners of
strategicboardroomcom, forwardslash Dwan, and where they could
get a copy of the book um for alot cheaper than um buying it
on Amazon and uh, and they?
I can sign it direct to themand I can give some other cool
(34:54):
stuff away too with the purchaseof the book.
So, I mean.
Dwan Bent-Twyford (34:58):
I hope you don't get zero people.
Mark Dolfini (35:02):
Well, you know what Zero is fine, that's okay,
that'd be great.
Dwan Bent- (35:07):
Strategiccoachingcom and possibly a forward slash
Dwan.
And then what?
Mark Dolfini (35:11):
are your Strategic boardroom.
I'm sorry.
Dwan Bent-Twyford (35:14):
Strategic.
I looked right at the word andread wrong Strategicboardroomcom
.
I wrote it down yeah, forwardslash Dwan Yep, there you gocom.
Mark Dolfini (35:20):
I wrote it down.
Yeah, forward slash one, yep,there you go.
Okay, and on your socials.
Dwan Bent-Twyford (35:23):
Where are you on social media?
What are all your socials?
Mark Dolfini (35:27):
Yeah, so again, I'm pretty easy to find on
social media, most of my.
I have a small YouTube channel.
I think it's maybe 1500 peopleat this point, so I literally
just started growing that lastyear.
So you can find me on YouTube.
You can find me on Facebookjust under my name.
I'm pretty easy to find.
So I don't do much on LinkedInthese days because I feel like
(35:50):
that's just become this likeMiddle Eastern bazaar for
selling health insurance.
I don't know.
Dwan Bent-Twyford (35:55):
I don't even I have a BA team.
I think they put up stuff onthere once in a while.
It's like I haven't looked atmy LinkedIn page for I don't
even know.
Years like years.
Mark Dolfini (36:11):
Every time I go in there someone's trying to sell
me health insurance.
I'm like do I look sick?
Do I look like I'm?
You do not look sick.
Is that what I like?
Why are you constantly pitching?
I mean, so I just don't even gothere anymore.
I feel like someone's going totry to sell me a you know a, a
cashmere rug.
Dwan Bent-Twyford (36:23):
So I just like you know, I don't even go
there.
I don't either.
I just I don't know.
I was never a super fan of itbecause I'm not really looking
for other business.
I just am mostly on Instagramand Facebook and my YouTube
channel.
So I had not been on Instagramfor about six months and I went
(36:45):
on there the other day and I'mlike, hey, I got 3,500 followers
.
It's like look at me.
Mark Dolfini (36:51):
Yeah, that's amazing.
Dwan Bent-Twyford (36:52):
If I check stuff every day, it doesn't grow
fast enough.
So now I have to just look atthings like followers and time
like every two months, Cause ifI look at today and then
tomorrow it's like, oh my God,nobody watched anything in the
whole day.
I get too obsessed.
So I'm like every three monthsI go through the whole channel,
I go through everything and I'mlike, wow, look how much I grew
(37:13):
since the last time.
This is really great.
Mark Dolfini (37:16):
So I have to.
Those are metrics, those aremetrics.
Those are metrics you shouldtrack.
Dwan Bent-Twyford (37:21):
Yeah, yeah, yeah.
So I have a team track all mystuff.
Every week they send me.
Oh, okay, oh no no, no, my teamtracks every opt-in, every
click, everything of everything.
I get a whole report sent to meevery single week.
But when I go on there myself,if I don't see like a bunch of
growth since like two videos ago, I'm like where are the people?
Okay, for my own mental health,I just have to check it every
(37:42):
couple months there was.
Mark Dolfini (37:44):
There was a um, a baseball.
Uh, I don't remember who it was.
It might have been like baberuth or something, like he never
checked his stats, like henever wanted to know, or it was
some some big league hitter whonever he never checked his.
Yeah, it was kind ofinteresting because he never
wanted to know, like if he wasin a slump, because that would
get, that would rent space inhis head.
(38:05):
So, yeah, I can see that?
Dwan Bent-Twyford (38:07):
because I I did that when I started my
youtube channel a couple yearsago every day and I'm like, oh
my gosh, I only got 10 morepeople today and like every day.
And I was like, okay, this isnot good for me, I need to check
it.
I have a team that does it andsends me a report.
And then, like my podcast, Ichecked my stats.
I mean, like six or eightmonths ago I was like, oh, I'm
like you know, I don't knowwhere I was at, maybe six
(38:29):
hundred thousand or something.
I thought probably you know thenext year or so.
And then I just forgot to checkand, just proof, I got a thing
for me.
I was like, so yeah, I have aperson that I want someone to
track everything for me and sendit to me.
But personally, every day, gothrough everything.
If it's not growing as fast asI think it should, then it gets
in like, well, I need to do more.
No, I'm trying to not do more,I'm fine.
Mark Dolfini (38:55):
I'm impressed that you have a team that tracks
your metrics for you.
That's super impressive.
Dwan Bent-Twyford (38:58):
They track everything.
Mark Dolfini (38:59):
I love it.
I have a whole VA team.
Dwan Bent-Twyford (39:02):
They track every single thing because,
first of all, I don't want totrack everything.
It's not a thing I enjoy doing.
Right Now every week I getlikes options how much time
people send on my website, onthe video, on the blog, like
every single thing because Ilike to read it.
I don't want to spend the timedoing it yeah, that that makes a
(39:24):
lot more sense.
Mark Dolfini (39:25):
Now I can see myself getting getting too
sucked into the into themechanism of actually compiling
the data, because I do havepeople do the same thing, but uh
, but there are some data that Ido track personally because I
do want to.
I'm interested in it.
I just want to see how thingsperform.
Dwan Bent-Twyford (39:38):
Yeah I mostly do personally, personally, a
lot of my podcast stuff.
I like to do that.
I have my intro, my mid-romanoutro and I read all the show
notes and I fix all the spellingand I write the little blog and
I pick the 60 seconds that thisis going to go on Instagram.
I really like to do all of that.
But the rest I'm just like, hmm,send me a report every
(40:00):
Wednesday, every Wednesday at 10o'clock.
I'm happy and surprised.
Right, right, all right, sowe're going to.
I just want to ask you a coupleof questions.
I don't even know when we starttalking, so I have not tracked
the time.
Do you know when we started?
Mark Dolfini (40:15):
I think we started at 45 after, so we're about 45
minutes in.
Dwan Bent-Twyford (40:19):
We're about 45.
Okay, usually I start like Iwrite it down, but you know I'm
getting the time.
Today I was like I didn't eventrack it.
But it's okay, people lovelistening to us anyway, and I
may have asked you this before,because I don't know when I
added these questions to mypodcast, so you may have been
asked this before.
But if you haven't asked youagain, what's your favorite band
of all time?
Mark Dolfini (40:41):
My favorite band of all time, man, I got to tell
you I think I always seem togravitate back towards
Nickelback.
Dwan Bent-Twyford (40:50):
I like Nickelback.
Mark Dolfini (40:52):
Yeah.
Dwan Bent-Twyford (40:54):
I like Nickelback too.
They're a good band.
I don't remember.
I don't think I was doing thatwhen I interviewed you the first
time, so I started askingquestions about music and food
and what people do, because, atthe end of the day, people work
with people that they like.
Like you talked about earlier,people work with people that
they like and if you have thingsin common with other people,
it's like oh, we like the samekind of music, we like this, we
(41:16):
like food, we like that, we likestrategizing and I feel like it
.
You know, plus it's more yeah,what's your favorite food?
Mark Dolfini (41:24):
my favorite food.
Um, let's see my favorite food.
That's a really good questionbecause, uh, right now it just
seemed, when you have atwo-year-old, you pretty much
eat whatever she shoves in yourmouth, so so it's generally
anything that's not wet thatcame out of a two-year-old's
mouth.
But I really enjoy good sushi.
Dwan Bent-Twyford (41:46):
Yeah, I had poke for breakfast yesterday.
For breakfast, bill's like howdo you eat things?
I'm like it's the best thing inthe world.
I had it for breakfast.
You know, we started taking ourgrandkids to Indian food when
they were really little, likeone and two.
They love Indian food.
Now they are three, five, nineand ten and if you say we want
(42:06):
to go out to eat, they alwayswant to go to indian food no
kidding, wow yeah I started themoff with the tandoori chicken I
like I like indian food too.
Mark Dolfini (42:16):
We have a few.
So I live in um lafayette,indiana, indiana, and because
Purdue is so close by and wehave a lot of industry around
here in addition to the college,there are quite a few different
cuisine type.
You know different cuisinesaround here, so there's Indian,
there's Japanese, there's Korean.
I mean, for a small town that'sa big deal.
(42:39):
You might say if you live inNew York, like who cares, like
that's on every corner, we're inthe Midwest.
That's a big deal.
You might say if you live inNew York, like who cares, like
that's on every corner, we're inthe Midwest.
That's a little unusual, but wehave a really eclectic set of
cuisine here.
Dwan Bent-Twyford (42:50):
I started taking my little grandkids to
Indian because I love to eatIndian food.
We just got our first Indianfood restaurant in the mountains
.
I've lived here 24 years now.
We just got an indian foodrestaurant and I mean the place
is packed every minute of theday because it's in the
mountains, like we only havelike five restaurants in this
whole area.
I got to drive all the way downto denver, which is like an
(43:13):
hour to drive to go out to eat.
So I'm like yeah, yeah indianfood, we have chinese and then
we have, of course, like youknow, your little diner type
things.
It's like oh fine, there's someSubway, we got a Subway.
It's like that's a big deal.
Mark Dolfini (43:27):
You're on the map.
Yeah, you're on the map.
Dwan Bent-Twyford (43:29):
I'm like we have a Subway.
I'm waiting for a Taco Bell,Like, oh, come on, please put a
Taco Bell on up here.
Mark Dolfini (43:41):
Come on a Taco Bell, I'll probably gain 20
pounds.
Dwan Bent-Twyford (43:43):
I love Taco Bell.
Just push your car home afteryou eat it.
I know I don't know what it is.
I I worked as my first job inhigh school.
I know it's so terrible for you, but I love Taco Bell.
Mark Dolfini (43:50):
Yeah.
Dwan Bent-Twyford (43:51):
So what's your favorite time of day?
You have a new baby now, so,like what is your happy place?
Where's your time of day, whereyou're like?
Mark Dolfini (44:03):
ah, this is the best time ever right now.
Um, it's pretty much alwaysbeen for me early, early in the
morning.
I really like getting up early.
Um, not always super easy.
Right now, um, she's definitelybecoming a better sleeper, but
my bride takes the brunt of that, so, um, I'm very grateful for
her.
She's a fantastic mom and umand such a great, such a great
gal.
Um very blessed to have her inmy life and have her raising our
(44:27):
daughter, um, so it enables meto get up.
I like getting up like superearly, as early as I can Like.
If I could get up at four 30 inthe morning, give it, but I got
to have enough rest.
If I don't have enough rest,I'm not going to get up that
early.
Dwan Bent-Twyford (44:38):
I hear you but.
Mark Dolfini (44:38):
I love being up like super early, like 4.30,
4.45 in the morning that's likemy best time of the day.
Dwan Bent-Twyford (44:44):
Yeah, a lot of people are really early in
the morning kind of people.
They love that time of day.
You know what One thing I dolike?
I love that you call her mybride, because you've been
married for a long time.
Right, the kids are all yeah,yeah so, like 20-something, 25
years only been together.
Mark Dolfini (45:00):
So we've been together.
Let's see, so we've beenmarried 11 years.
We've been together for gosh 15years.
So I adopted our boys they'remy boys and then we had Lily,
(45:21):
you know, between the two of us.
Dwan Bent-Twyford (45:23):
So yeah, so we're.
Mark Dolfini (45:27):
Liliana yeah.
Dwan Bent-Twyford (45:28):
Oh man, that's so sweet.
Mark Dolfini (45:31):
Yeah, yeah, she's a.
Dwan Bent-Twyford (45:34):
But you always say my bride.
And it's funny because I don'tknow.
Do you know who Marshall Silveris?
Yeah, yeah, you know Marshall.
He always calls Erica.
He always says my bride andthey've been together forever
and ever.
And I meet a few people herenow and instead of saying this
is my wife or what do they say,my bride.
And he said that today, I waslike, oh, I really love.
I told Bill, I said you need tostart calling me your bride.
Mark Dolfini (46:09):
I like that because it makes it sound like
the honeymoon phase never wentaway.
That's how, when I hear that,that's how I feel it for well,
and it's I mean of course Ireference my spouse or my wife.
You know, I don't not use that,but when I I mean like bride is
a, like you just get one day tobe that like I don't know.
I think that kind of that kindof sucks.
So so we, so I, I, I juststarted referencing that to her
and and called her that prettymuch the whole first year and
and uh and kept calling her thatand she, she loves it.
Dwan Bent-Twyford (46:31):
I love it.
When you said today my bridehas an appointment, I was like,
oh, my bride, I love people thatyou call you.
Mark Dolfini (46:39):
Um, I don't know that she, you know she doesn't
reference me anything differentthan just husband.
I think you know, um, you knowstallion, something like that, I
don't know.
No, I've been out there becauseI'm 52 years old that's right I
do like that.
Dwan Bent-Twyford (46:55):
I just I only meet a few people now and then
that say that I was like, yeah,that's really sweet because it
does make it feel you're right,you only get to be a bride for
like the day.
It makes it feel like evenyears later there's some newness
.
Mark Dolfini (47:08):
But I'll always be the new bride.
Dwan Bent-Twyford (47:09):
I'm like I'm going to tell Billy I want to be
called bride.
Mark Dolfini (47:13):
Yeah, yeah, renew your vows, Then you can start
there.
Dwan Bent-Twyford (47:27):
And we're at the point now where we call it
like hey, what are you doing,freak?
I think we're on like a reallyplayable stage.
So we call it like these reallyfunny names, I think, but other
people probably think it's notfunny.
But oh my god, we just dielaughing.
He'll call me hey, freak,what's?
Mark Dolfini (47:32):
up.
That's hilarious.
Dwan Bent-Twyford (47:33):
I'm like, hey , we're doing weirdo and we
think it's really funny.
But I'm like we need toprobably be careful in public
because people might think areinsulting each other, but we're
just antagonizing, yeah, I loveit.
It is funny, all right, so, um,I have one more question.
So, first of all, I want tothank you, I want to thank
everybody for listening and ifyou enjoyed the show today, you
(47:54):
know mark's one of my faves, sohe was on my top 10 and, uh, I
want you to, you know, leave afive-star review, leave a
comment, share.
Help us get to 2 milliondownloads.
I tell you what, when I get to2 million downloads, I don't
know what I'm going to do.
That's going to be someday.
So help us.
We can't do that without all ofyou.
(48:14):
And also, don't forget to go todwanderful D-W-A-N-D-E-R-F-U-L,
dwanderfulcom and take my RealEstate Investing quiz and see
where you're at, and me, or myhusband, will actually call you
after you take the quiz andoffer you a little bit of free
advice.
So take the quiz.
(48:35):
It's fun and it's worth it.
Okay, last thing is, I want youto give us a word of wisdom,
but just one actual word.
Mark Dolfini (48:50):
Intention.
Dwan Bent-Twyford (48:53):
Okay, now I'm going to ask you what it means
in a minute.
But so, at the wonderfuluniverse, we make that our word
of the week.
So anyone that listens thisweek will write the word
intention and put on a littlesticky in front of the mirror
and every time they go in abrush their teeth, they'll say
intention, intention, intention,intention, intention.
So I like having a word of theweek and people do it and they
(49:16):
follow through.
They'll go hey, I used thisword all week.
It was really great.
So what we want to know then iswhat does it mean to you?
Mark Dolfini (49:23):
intention for me is um, it it's far more than
just well, I just kind of wantthis thing.
It's.
It's.
For me, it's a very focusedword, meaning, um, that when you
can have, you can, you can havelike an idea, you can have a
(49:46):
dream, but you're really neverdoing anything until you have
fully focused intention.
And to me, it encompassesvision, it encompasses
commitment, and when you'refully committed to something,
fully committed, there's noother options except success or
failure, like like burn, likeit's like burn the boats we're
(50:07):
either going to win or we'regoing to die, right?
So when it, when it comes tothat, I think it encompasses so
many other words, like vision,like commitment, like
consistency, like ferocity ofpurpose.
So for me, intention, itencompasses so many things and I
think, for people, I think thatif you can get really
intentional about what it isthat you really want in your
(50:30):
life, I don't think anything canstop you.
Dwan Bent-Twyford (50:34):
I love it.
I love it.
That's a great description,that's a great word.
So y'all, that's your word ofthe week.
Well, listen, I want to thankyou for coming back on and for
taking the time and catching upwith me.
I love the strategic boardroomthat you're on like a new,
exciting path where you'rehelping business owners,
entrepreneurs and things likethat.
(50:55):
So y'all, check them out.
You have a business, starting abusiness, doing whatever.
It's a lot easier with someoneto guide you.
I can tell you that for a fact.
I really wish I would have hadsomeone like me 35 years ago.
My learning curve was longDecades yeah.
Long.
Mark Dolfini (51:17):
I wish you were around and I was in a spot where
I would have been willing tolisten.
Dwan Bent-Twyford (51:23):
I know, I know.
I tell people, I say, hey,you're going to learn everything
.
You're going to learn throughmentors and mistakes.
And I'm telling you, mentorsare cheaper 100%.
A couple of mistakes to knockyou out mentally or financially,
and then you never pick back upfrom that.
So let people that know helpyou reach all of your goals.
All right, everyone, we'll beback next week, same bat time,
(51:45):
same bat channel.
And remember that the truth isin the red letters.
Bye everybody, bye Mark, thankyou See ya.
Hey everybody , Welcome to the most Dwanderful
real estate podcast ever.
I'm your host, DwanBent-Twyford.
I'm America's most sought-afterreal estate investor and I have
one of my fan favorites.
On today we're going to talk toMark Dolfini and we're going to
catch up and see what'shappening, but I wanted to share
some super exciting news.
In case you don't know, I justreached a million downloads on
(00:24):
my podcast recently, I know, andI got a whole thing from
Buzzsprout like official 1million.
I was like so immediately, Mark, I pick up my phone, I'm like,
okay, is 1 million downloadsgood?
And it says, oh, you're in thetop 5%.
And I'm like, look at me.
So I'm so excited about that.
Mark Dolfini (00:44):
So Mark.
Dwan Bent-Twyford (00:44):
Dolfini deal.
Mark Dolfini (00:45):
Welcome back to the show well, hello, welcome
and congratulations on a million.
That's a huge deal that'sthat's.
It's exactly one million morethan I've got I know I was so
excited.
Dwan Bent-Twyford (01:00):
I um, I use buzzsprout to like host my
podcast and stuff.
And they send me this emailwith like a full graphic and it
says congratulations.
And I'm like one millioncertified down.
So, oh my gosh, one million,that seems like a lot.
I've had it five years.
So I start googling.
I'm like, oh my god, that'slike amazing.
I was like, oh, look at me,look at me.
I'm so excited.
So I I posted it everywhere.
(01:23):
I share videos everywhere.
I thanked everybody because I'msuper excited about it you
should be.
Mark Dolfini (01:30):
That's a good, that's a big accomplishment it
is huge.
Dwan Bent-Twyford (01:33):
so, on the next big accomplishment that you
get, you know they have likethe little rewards coming out
and the next one is to reach 500podcasts and I'm at at about
I'm close to 400.
So my first thought was like,okay, if I did like three a week
, you know all this year I couldhit 500.
But then I thought, no, doingthat many it's too many, first
(01:55):
of all, and I don't know that itwouldn't like maybe lower the
quality just having so many allthe time.
So I thought, no, I'm going tokeep doing one a week and it's
going to take me two more yearsto hit 500.
But maybe by then I'll hit 2million and 500 at the same time
.
Mark Dolfini (02:14):
Yes, yes.
Dwan Bent-Twyford (02:15):
That's what I'm hoping for.
Mark Dolfini (02:16):
It's good to have goals.
Dwan Bent-Twyford (02:17):
It is it is yeah.
I want to let you know.
So I went through and you arethe the last of the 10 people.
I went through my phone and Ihave everybody on my phone saved
under um.
You know, under your contactsit's the word podcast and then
their names.
So I think I sent you a linklike a month or two ago in march
(02:40):
it was a while.
Mark Dolfini (02:41):
Actually, it was a while ago.
You're just being very graciousbecause I was slow to respond.
Well, it was.
It had to be in a while ago.
You're just being very graciousbecause I was slow to respond.
Dwan Bent-Twyford (02:46):
Well, it was.
It had to be in march because Iwas in florida and for the
whole month, so it had to be atleast the first week of march.
And I thought, you know, I'mgonna pick out like 10 people
that I really loved and just seewhat they're doing.
And I started scrolling throughand the funny thing is, like
some of the people like I don'teven remember what we talked
about, and other people I waslike, oh, I love that person.
So I know that old saying thatsays people don't always
(03:10):
remember what you said, but theyremember how you make them feel
.
So I said I'm going to testthat theory.
I'm going to scroll throughbecause I've got 200 people, so
I'm going to pick the 10 that Iremember having the most fun
with.
I'm going to invite them tocome back.
And so you were one of the 10.
I made the list.
You did so.
You're one of my personal fanfavorites.
Mark Dolfini (03:30):
I love it.
Well, thank you, that means alot.
Dwan Bent-Twyford (03:32):
Yeah, Well, thank you.
And so, as I was doing it, Iremember like, oh, this person
was really funny and I thought,oh, this person I had to pull
teeth and like you startremembering.
And a few people was like Idon't even know, I have to go
back and even look at thepodcast, I just don't know.
And so I sent out 10 requestsand all 10 said yes and then, as
I have them on, I'm like, hey,you were in my top 10 favorites
(03:56):
of like just remembering that wehad a really fun podcast.
Mark Dolfini (03:59):
Well, that's incredibly humbling.
I appreciate you and I justenjoy your energy and everything
about you.
Dwan Bent-Twyford (04:06):
Oh, you too, I love you too and I also I
follow, and some of the people Irealized that I chose were
people I follow on Instagram, soI feel a little more connected
to them.
Oh, look at this great postthey made so and I was like, oh,
that's kind of fun.
So I put that theory to thetest about not knowing what you
said but how you made them feel.
And then I realized there'sabout a hundred people I I don't
(04:27):
think I could even tell youwhat they look like.
And that's terrible, I shouldremember, but some of them are
four years ago.
Yeah, you know but I've neverseen them or heard from them
since you know.
Mark Dolfini (04:37):
Yeah, it speaks to , though, what is really
important, though, like these,you know, obviously we all we're
getting the business, we do ourthing we have.
Everybody gets busy, but peopledon't forget how someone makes
you feel.
If you have been, you knowthere's been times where I have
not on purpose, but slightedsomeone and I didn't realize
(04:57):
that I had done it until later.
And I reached out and I'm likeman I am, I just realized I was.
I did not handle that situationthe best.
I should have remembered whoyou were, or whatever, like.
I'm very quick to do the best Ican to to mend those fences,
because people sometimes theyharbor things a lot longer than
you do?
Dwan Bent-Twyford (05:17):
I know I've had a few people like you know.
You said you would invite me onyour podcast.
You never sent me a link.
I'm like when, like three yearsago, it's like seriously,
seriously, so and yeah, and Idon't even remember, but I have
had a guy emmanuel I think youtalked to emmanuel before.
That helps, uh, book my shows.
(05:37):
But these I did myself.
I just sent everyone a link andsaid fill it out.
And I said okay, let's see, andlike all 10 and I was like, hey
, all right super excited.
I was like wow, these are myfavorite people so.
Mark Dolfini (05:50):
So the the important question then is did
did it stand up to the test?
So if you've got all 10 now, sofar out of the nine has it been
yeah, they were super greatinterviews.
Dwan Bent-Twyford (06:03):
They were shorter because it's just a
catch-up, you know, and like theshow notes on here, I'll say,
hey, if you want to see uhmark's full, go back to this
episode and watch the wholething.
So these are just more likegonna catch up and have fun.
But yeah, every single one wassuper blast.
A few people I forgot how funnythey were.
I was like, oh, my god, that'swhy I liked them, because they
were super.
And one person is not even inreal estate at all and didn't
(06:26):
tell me.
So I said, oh, how's yourcareer going?
Oh, I stopped and I'm workingat a restaurant.
I was like what?
But it was fine because it wassuper fun anyway.
But the look on my face, I'msure it was like okay, okay, but
that's okay, all right so let'scatch up with you, and so you
said you were switching what youdo a little bit, so tell us
(06:49):
what you're doing now.
Mark Dolfini (06:51):
So what well, what I was doing in the real estate
space I was.
I operated under the landlordcoach brand.
Dwan Bent-Twyford (06:58):
Yes, you did.
Mark Dolfini (06:59):
And I had the book the time wealthyor 2.0.
And I really did enjoy thatduring the time that I did it
right, like I was out doing thecircuit and speaking and all
these different places, andthat's one of those things that
it's fun until it's not right.
Dwan Bent-Twyford (07:21):
I get you.
Mark Dolfini (07:23):
And I had done that for a couple of years and I
had, and I had seen, I mean,we'd see, we don't need to
mention names, but we, we knowwho all the old salts are,
who've been doing it for 30years, right, and I'm like, how
do you keep this?
Like, not even how, but why,why would you keep this pace up?
You know, pace of you know,because, again, for me it's
about being in total control ofmy calendar, Yep, and and being
(07:46):
time wealthy, right, you know,having control of, like, we've
got a.
You know, my bride and I wehave a 19 year old son, a 17
year old son and a two year olddaughter and, you know, I kind
of want to be around.
Yeah, that's a big jump.
The older ones are then atwo-year-old, yeah, yeah, we
were intentional, we wanted tohave more kids.
Dwan Bent-Twyford (08:06):
Oh, that's amazing.
Mark Dolfini (08:08):
That was part of our vision.
Dwan Bent-Twyford (08:08):
How old, are you now?
Mark Dolfini (08:11):
So I didn't really do the math, but being 52 and
chasing a two-year-old around, Ishould have thought that
through a little bit better 52and she's two.
Dwan Bent-Twyford (08:20):
You know what 52 and she's two.
You know what You'll be likethat super fun dad, because at
this point in your life you getto spend more time with the
little one than you did with theolder ones.
Mark Dolfini (08:31):
I do, yeah, and honestly, my relationship with
all of them is good anddifferent, because they're
different kids and they'redifferent humans.
But I'm so much moreintentional about my
relationship and about my use oftime and just being present
yeah, you know, just beingtotally present.
No matter what I'm doing, I'mpresent with you in this moment.
(08:52):
I'm not thinking of 15 thingsthat I didn't get done today and
the 30 things I'm going to tryto get done for the rest of the
day.
I'm just totally present and inthe moment when I'm with them,
when I'm with anyone, and that'sprobably one of the biggest
gift I can give to myself.
Dwan Bent-Twyford (09:09):
It is.
It is, you know, Bill wentthrough that terrible cancer
crazy thing that we went throughwith that bone marrow
transplant and after that I waslike you know what, dude, I
don't want to spend time withanybody anymore, unless like I
really want to, or they addvalue all this like stuff that
we do that's so meaningless.
I'm not doing it anymore.
Like you literally almost diedand you know we're 66 and 67.
(09:33):
It's not like we got 200 yearsleft.
We're on a hard downside ofthings.
It's like I'm just not.
I'm just not.
So I say no to so many thingsover the last three or four
years.
Like so many things I wouldhave done before, like oh man,
but now I'm like no, it doesn'tsuit me.
And people are like wow, andI'm like no, I haven't changed,
I just changed my priorities.
Mark Dolfini (09:53):
Right, right, yeah .
Perspective is it starts to getyou start to get a change of
perspective when something likethat I have someone here.
Hey, Mark, there he is how youdoing stud dog.
Good to see you, man.
Dwan Bent-Twyford (10:06):
Good to see you, you're looking great.
Yeah, you too, man.
Thanks, he looks great, doesn'the?
Mark Dolfini (10:12):
He does Get my hair back anyway, good seeing
you, man, you too, my brother.
Dwan Bent-Twyford (10:18):
He looks so good, doesn't he?
Mark Dolfini (10:19):
He does.
Dwan Bent-Twyford (10:20):
Now he's got all this help back.
He's got that 25-year-oldfemale DNA.
So I tell people he's like mygay best friend, lesbian lover,
husband.
He's like, will you stop that?
I'll be like, no, I won't stopit until it's not funny anymore.
Mark Dolfini (10:33):
Yeah, it kills every time you have 25-year-old
female DNA.
Dwan Bent-Twyford (10:38):
You have identical DNA to a 25-year-old.
It's funny.
Mark Dolfini (10:42):
It is funny.
Yeah, just let it happen.
Dwan Bent-Twyford (10:46):
I tell you, his skin is so soft it's so
bizarre having, I mean, you know, not very many people have a
full bone marrow stem celltransplant, but your skin is so
soft and his blood type changedfrom A blood type to O, which I
didn't.
Somehow during all the classeswe took I never realized your
blood type changes.
Like what do you mean?
He has O blood type now.
So he with the O blood type youknow they're more like
(11:09):
carnivores he eats like everyday, he eats so much protein.
I was like, dude, I've beenmarried to you 20 years.
I haven't seen you eat 20steaks.
I have one every single day andI just crave meat.
I was like like, hey, thedoctor said eat anything at all
that you want to eat.
Don't even worry about thatuntil you get past your five
years and then you can, you know.
(11:29):
But yeah, it's funny.
All right.
So what are you doing now?
Because landlording, I get it,landlording is great.
I'm a landlord, I got it.
But you're working more nowwith what so?
Mark Dolfini (11:41):
I still have my properties, my real estate, and
I'm still doing that and peoplestill come to me because they
have issues Like the Time.
Wealthy Investor 2.0 was afantastic book it was.
I'm very proud of that book, ohit's a great book.
Thank you, and it really helpedpeople who really struggled with
putting together systems andprocesses for their property
(12:05):
management business, their realestate business, basically their
buy and hold business, andthat's where I spent most of my
time teaching.
But the problem was with that.
Well, I realized, came torealize it was really using
about maybe 10, 15% of reallywhat I can coach and consult and
train on.
So I decided to niche up alittle bit and I now like
(12:26):
working with business owners ingeneral.
So many of them tend to beinvestors you know, real estate
investors but they also tend tohave contracting businesses or
hair salons or coffee shops andother things, and they were
looking at the real estateinvestments as just something to
channel their wealth into.
So I founded a company calledstrategic boardroom and you can,
(12:48):
you can find uh, the uh that's,you can find that as strategic
boardroomcom and uh, I just amactually getting ready to launch
my next book.
So it's not even published yet,but I, I, I don't know if you
can see it, I'll hold it up here, but it's uh, that's the
rendering, that's the proof oh,I like it the time wealthy
(13:10):
advantage.
Dwan Bent-Twyford (13:10):
I like that clock thing on there.
Mark Dolfini (13:12):
Yeah, it's uh it's super cool because the clock
face actually has a, has adollar bill imposed on it, like
a, like a, uh oh, hold it upagain.
Dwan Bent-Twyford (13:21):
Let me look at it, yeah yeah, it's uh.
Mark Dolfini (13:23):
So there's a ben franklin, so you'll see this
little strip across there.
That's the, that's the proof.
Dwan Bent-Twyford (13:27):
But you can see the little ben ben franklin.
Yeah, that's such a great,that's great, that's beautiful
it.
Mark Dolfini (13:33):
It's really cool because, um and really, it's
about creating a time wealthyadvantage for people who are
business owners, who arestruggling with time in general,
you know, with struggling withprocrastination, struggling with
being late everywhere,struggling with, you know, not
being able to wind down or havewhite space on their calendar
(13:54):
for when things like life showup.
Yeah, and they're so used torunning at.
You know they're running hot.
They're running anywhere from99 to 105% every day.
Dwan Bent-Twyford (14:05):
Every day.
Mark Dolfini (14:06):
And it leaves a deficit right.
So when life shows up, itbecomes this massive event.
And now they're even furtherbehind, so it creates this whole
downward spiral.
So it's about creating a timewealthy advantage, where it's
not about being more freneticand getting more things done.
It's about putting, aboutputting systems, processes and
certain other things in place soyou can be much more effective
(14:28):
in what you're doing I love it.
Dwan Bent-Twyford (14:30):
So.
So you're working with business, which I like the fact too,
because there are a lot ofbusiness owners that still sort
of need like a mentor or someoneto help them, because they're
you know, they haven't beenbusiness owners before.
Same thing with landlords, andif you're going to have start
buying, you know, rentals andstuff, you need someone to kind
of show you the ropes a littlebit yeah I mean, everything's
not so easy as it looks on youhgtv really really it isn't.
Mark Dolfini (14:54):
You mean, that's not real I watch their show.
Dwan Bent-Twyford (14:57):
Sometimes I'm just like, oh my god, poor
people.
They have no idea what they'regetting into and they just go
look how easy that was.
Mark Dolfini (15:06):
It is.
It really does.
And the one thing that peopleoften forget is that real estate
is very much a people business.
Yeah, it really is, and likethey just think that, like the
systems and processes areimportant, don't get me wrong.
But they should always focus onthe human element, the
deliverable right and makingsure that the experience is
(15:31):
considered.
Dwan Bent-Twyford (15:32):
Yeah, so now someone gets into your strategic
boardroom.
Let's say, I own a hair salon.
Mark Dolfini (15:38):
Yeah.
Dwan Bent-Twyford (15:38):
What would you help me with?
Mark Dolfini (15:40):
So the approach that I take, which I wrote in
the book, is called the VIPERmethod V-I-P-E-R.
Dwan Bent-Twyford (15:46):
Is that an acronym?
Mark Dolfini (15:48):
It's an acronym, that's right.
Dwan Bent-Twyford (15:49):
I'm writing this down on my paper here how
many steps?
Mark Dolfini (15:52):
did it take, okay, viper.
So VIPER is because I'm astrategist, I look at things in
certain categories and I'll getto those categories here in a
second.
But the VIPER method it standsfor Vision Infrastructure
Process.
Dwan Bent-Twyford (16:08):
Hold on, I have to write this down.
Mark Dolfini (16:10):
I'm getting it.
Dwan Bent-Twyford (16:12):
You can't write quite that fast.
Structure okay.
Vision Infrastructure.
Mark Dolfini (16:17):
Vision Infrastructure Process.
Dwan Bent-Twyford (16:19):
Oh Process, Okay, I love it.
Execution oh process, Okay, Ilove it.
Mark Dolfini (16:22):
Execution, oh and reporting.
Dwan Bent-Twyford (16:28):
Okay, I got it written down.
Vision infrastructure processes.
Mark Dolfini (16:35):
Execution oh execution.
Dwan Bent-Twyford (16:36):
I wrote that really.
Oh, I didn't cross the XExecution, Okay, and Reporting.
Oh, reporting I-N-G.
Okay, I wrote that really fast,I'm like the fastest Okay.
So I like that.
So they have the Viper method.
Mark Dolfini (16:48):
Right.
So so what that does, it's ait's a very it's.
You know, channeling my innerStephen Covey from the seven
habits, right, it's habit numbertwo, which is beginning with
the end in mind.
So we want, what we're tryingto do, is create a business that
exists for us, not us existingfor the business.
(17:08):
So, first and foremost, thevision contains two components
and the vision piece.
The first part of vision is thepersonal vision, right, like
what are you doing this for?
You know, if you landed in apile of money, or you had, you
didn't have to worry aboutincome generation, you know what
would, what would your lifelook like from day to day?
And the problem is that mostpeople that I and when they get
(17:33):
into business, they focus on thebusiness vision first and, in
essence, the business visionbecomes the personal vision.
They live for their business.
And oftentimes I see this whenyou know, when you create a
business vision before youcreate a personal vision, you
end up creating a life thatexists to serve the business.
I've done that, oh yeah, I'vedone that too, and I, and I've
(17:55):
done it a couple of times.
Dwan Bent-Twyford (17:57):
I have to, I have to, I'm fine, like no, I'm
putting my foot down.
That's the.
I don't think they're going tobe anymore.
Mark Dolfini (18:02):
I have to, I have to.
I'm finally like no, I'mputting my foot down.
That's the.
I don't think they're going tobe anymore.
Yeah, yeah, and good for youfor doing that, because you're a
great gal and Bill's a greatguy, and the world would be
lesser off if we didn't get tosee that side of you right If it
was always about business.
Well, it's just, it's the truth,and it's the truth for so many
people that I end up workingwith Now.
There's some people let's justface it they're, you know, not
(18:24):
great folks and you're just kindof like, okay, you know you're,
you're bad at life.
Maybe you should just stoptrying, you know, I know some
people make so many baddecisions but not even once or
twice, like decades on end.
Oh, yeah, yeah, what's wrongwith you?
(18:45):
Yeah, and and what it is, andthat's fine.
But for the folks who really dowant to focus on their marriage
or being a great dad or being agreat mom, maybe faith plays a
big role in their life, or maybethey want to play a bigger role
, but whatever that is, nowthey've got this.
Now their job description isn'ta life description.
Dwan Bent-Twyford (19:05):
Yeah.
Mark Dolfini (19:05):
Right.
Dwan Bent-Twyford (19:07):
So the first thing is you work on their
personal.
And then what's the second?
Mark Dolfini (19:11):
So the second piece of the vision right.
So you do create a businessvision, but you know so I'm not
saying business vision isirrelevant, it just can't come
first, right, right.
So you create a personal vision,then you create a business
vision and you create a businessvision around three Cs, which
is core purpose, core values andclient avatar.
That helps define the businessvision, right.
And then of course, you put atimeline on that and so forth.
(19:33):
But that's the basis of thevision.
The next piece, the I, is theinfrastructure.
Right Now, the is theinfrastructure.
Right Now, the infrastructureand process.
That's the INP of Viper, that'sthe system part of the business
, right?
So when you're thinking aboutit, the infrastructure is your
desks, your chairs, yoursoftware, your phone systems,
your websites, things like that,right, your processes.
(19:56):
That's broken down into twodifferent areas.
So one is the day-to-dayprocess.
It's the day-to-day stuff.
It's the SOPs, it's youropening procedures, it's your
closing procedures.
You have a hair salon.
You know how do you open forthe day, how do you close for
the day, how do you prepare bankdeposits?
Right, it's the.
It's the mundane, boring stuff.
(20:17):
Right, Right.
So Michael Gerber wrote aboutthat in the E-Myth literally
like 100 years ago, and it was,like you know, in the E-Myth
like everyone raved about it.
Well, that's what he talkedabout was the processes right.
Dwan Bent-Twyford (20:27):
Yeah, I think I read that book like 20 years
ago or more it was.
Mark Dolfini (20:31):
the original book was actually published in the
70s.
Dwan Bent-Twyford (20:35):
Gosh, I read it so long ago I don't even
remember it?
Mark Dolfini (20:43):
Yeah, well, if so, one of the things that he
talked about was you want tosystematize, as if you were
going to franchise and that's agood idea, right?
As if he said look, even ifyou're not planning on
franchising, just you want it tobe consistent.
You want your consistencyshould be your aim, and I think,
with the processes and makingsure all the processes are built
out, that makes a lot of sense.
Yeah, it does, Right.
So the other side of process isis your strategic planning.
(21:06):
So you have your tacticalday-to-day stuff and then you
have strategic planning, whichis the other side of process.
And the reason that strategicplanning is so important is
because you know let's just sayyou know your, your job and my
job is to get in the boat in row, right, I'm the left door door,
you're the right or right, andour job is just to just grab the
oar and row every day and justkeep rowing until we get tired
(21:29):
and then do the same thing thenext day.
Well, that's what many businessowners do, right?
Dwan Bent-Twyford (21:35):
ah, that is so true.
You just row and rub and thenext thing you wake up you go.
Oh man, my arms are tired, butI'm gonna row again all day
today.
Mark Dolfini (21:41):
Got to row, got to row again.
Dwan Bent-Twyford (21:43):
That's exactly what it is.
Mark Dolfini (21:45):
Well, exactly, and the problem is the problem with
that is they never stop andlook up and go.
Where are we going Like?
Are we making one big left turn, or are we getting ready to go
over the waterfalls?
Dwan Bent-Twyford (22:00):
right, we're on the same island all the time.
Mark Dolfini (22:02):
That's right.
Just cutting holes in the oceanAwesome.
So the strategic plan part iswhere you look up once in a
while and make sure the boat'sstill going in the same
direction.
You want it to go in right.
So strategic planning, it's gotcertain components to it.
It's got the people side of it,the purpose of the strategic
(22:28):
plan and and, of course, thepromotion and making sure that
you know, you know who who needsto know right the inside, the
outside, that sort of thing, so.
So there's certain componentsto the tactical processes and
there's certain components tothe strategic planning part of
the process.
So that's the.
So that's the vision,infrastructure and process.
And then then you've gotexecution right.
So execution is simply, youknow, like again, if there's a
you've made this big plan right,well, if it's going to fall
(22:51):
apart, it's generally going tofall apart in the execution,
like that's, yeah, everyone'slike it'll fall apart in the
beginning exactly, yeah, I meanwhere.
This is where where excessiveplanning can become another form
of procrastination and younever execute.
Dwan Bent-Twyford (23:07):
I meet people .
You know, bill, and I teach,like you, we teach and I meet
people that say, well, I've gotto get my LLC, I've got to get
my bank, I've got to get thislaundry list, and then I'll see
them at an event, like a yearlater.
Yeah, I was like like, well,how are you doing?
They go.
Well, you know, I just stilldon't have like my base.
It's like, oh my god, that'slike the easiest part.
(23:27):
If you can't get past that, youneed to just save yourself the
time and quit now, becauseyou're never going to make it in
investing.
You know, you see the samepeople.
Mark Dolfini (23:39):
It's like yeah, you're like dude, what are you
doing?
Well, or even worse.
They've opened like seven LLCsand they still don't own a
property, you know, or it's like, but they're getting ready, to
get ready, and they've openedthree trusts and they've got a
Wisconsin LLC and a Wyoming LLC.
Like, what in the world are youdoing?
You don't even own anything yet.
Dwan Bent-Twyford (23:59):
Oh, I can't tell you how often I see that,
like at a big event like theOhio Rio, because I remember
people.
They'll come on and they'relike hey, I saw you two years
ago, what are you doing?
They're like well, and it's thesame answer.
It's like okay.
Mark Dolfini (24:12):
Okay.
Dwan Bent-Twyford (24:14):
All right, it's like a form, it is.
It's like they feel like I callit like people doing like busy
work, but it's reallyprocrastination.
Mark Dolfini (24:22):
Yeah.
Dwan Bent-Twyford (24:22):
They feel like they're doing something.
They're online, they're lookingat leads.
You know they're looking thingsup and they feel busy, but it's
like procrastinating.
You haven't done anything.
Mark Dolfini (24:32):
I refer to that as action faking.
Dwan Bent-Twyford (24:35):
Oh, action faking, that's a good word.
Mark Dolfini (24:38):
I may have to use that.
Yeah, action faking.
So it's where.
You like, oh so you're going todo something and you're like,
oh cool, I'm going to spend fivehours designing my business
card.
You're like, dude, it's abusiness card, no one cares, no
one, really cares, nobody cares.
Name your phone number.
(24:59):
Right, right, but I got to messwith the font Like dude.
Literally no one cares thatmuch really.
Dwan Bent-Twyford (25:07):
Nobody cares.
Mark Dolfini (25:09):
So, yeah.
So the action faking isdefinitely a thing.
So defining the execution isreally important, and when
you're defining execution, youwant to look at lead metrics and
lag metrics.
Lead metrics are the activitiesand the actions and the lag
metrics, of course, are theresults of those actions and
activities.
So the only thing you have realdirect control over is your
actions and activities, yourlead metrics.
So you should have in theexecution, this is where you're
(25:34):
going to be tracking the thingsthat you actually need to be
doing, the things that are goingto move the needle towards your
strategic plan, right, thethings that are going to move
the needle towards yourstrategic plan.
So the last component is the R,which is the reporting and
reporting.
Everything's got to have areporting function, right?
So this is where you'retracking your operational
metrics, your things like that,and this is where I come into
(25:54):
the four core functions ofbusiness, and the four core
functions are lead generation,sales, operations and accounting
.
Every business has to havethose four functions.
They do, and the reportingfunction should report on all
the actions and activitiesaround those four functions your
lead generation, your sales,your operations and your
accounting.
And your customer's journeyhappens in that order.
(26:15):
So that's yeah.
So that's the premise in termsof if you had a, you know
whatever business you of of.
If you were had a.
If you had a, uh uh, you knowwhatever business you had, even
if it was real estate orotherwise.
Dwan Bent-Twyford (26:26):
Yeah, yeah, yeah, yeah, anything.
I mean everyone.
You know, I think a lot ofpeople, especially in real
estate, they're like oh yeah,I'm going to just buy a fixer
upper, and like there's not areal plan.
It's like do you want to buyone?
Do you want to buy two?
Are you going to work on yourstuff?
You're going to hire people out?
Like, what are you going to dowhen you have, like you know,
it's just like people just Ifeel like, for real estate
investing, some people just sortof just think if they just roll
(26:50):
into it, they'll become likesuper wealthy and everything
will work, but they don't everhave a plan.
Mark Dolfini (26:56):
Yeah, that's.
That's probably one of thereasons why I stopped looking to
exclusively work with realestate investors.
Not that I won't work with them, right, but when I was focusing
specifically on buy and holdinvestors, it was really
frustrating because they werelike, well, let me get 50 units
(27:18):
and then I'll hire you, get 50units and then I'll hire you.
I'm like dude at that pointyou're, you're I, I don't know
that you're going to get there,because you're so disconnected
and discombobulated now Like youthink you're going to get to 50
units overnight, Like not goingto work.
Dwan Bent-Twyford (27:32):
I talk to people like that.
I'm just like oh my God, you'reso cute, you can't possibly
think that's how.
That's how things are.
I I'm with you all the time.
I mean the people that we coach.
We make them stay soaccountable.
Mark Dolfini (27:45):
Yeah.
Dwan Bent-Twyford (27:45):
And then sometimes you're just like God,
I have to just turn onaccountability logs every week.
It's like, well, we have toknow what you're doing, like you
got to turn stuff in.
If you can't be accountable tous and we're coaching and
helping you, I don't know howyou're going to build anything.
Yeah, coaching and helping you,I don't know how you're going
to build anything.
Mark Dolfini (28:01):
Yeah, it's tough, it is, it is really tough.
And the thing withaccountability is that people
they're like, oh no, no, dwan, Ididn't want that kind of
accountability, I wanted kind ofthe other kind of
accountability, which was supereasy, and you just tell
everybody, you know, and then Ihave another excuse somewhere
else built in.
Dwan Bent-Twyford (28:17):
They do.
We have this form that peoplehave to fill out.
They have to fill it out, theyhave to send it every week, and
it says like, how many doors didyou knock or how many postcards
or how many leads did you reachout to?
Like the very specific, howmany people did you talk to, how
many people did you make anappointment with?
So I'll be like, oh, I talkedto 50 people and made no
appointments.
And then, and then in a fewmonths they'll go listen, I'm
(28:40):
taking two weeks off and theystart like giving excuses why
they can't send their login.
Even if it's all zeros, thefact that you send it every week
, still, you're still doing itLike it doesn't have to be full.
And then, and then you just seethem, you know more and more
zeros.
Or on the other side, they'relike they're blowing up and
they've got so much going onthat they need a little bit more
(29:03):
help.
So it is funny because we'relike you have to do this every
friday, I don't care what you'redoing, I have to get it.
Uh, I have to get this thing.
You can take a picture, you cantext me email, I don't care
what you do.
No, you can't miss any days, nomatter what, and then you'll
see in just a few weeks.
Well, this happened and thathappened, and I did.
I'm like I don't know abouthere, just put a bunch of zeros,
(29:24):
but you got to keep sending itin.
Mark Dolfini (29:26):
Yeah, yeah, I love that because it's really it's
just like saving right, it'slike saving money.
It's it's about the habit morethan it is about the thing.
Dwan Bent-Twyford (29:35):
Yeah, and I'm like, listen, I don't care if
it's all zeros, but the factthat you send it every Friday by
5, by 5 pm Eastern time everyFriday, that's just part of
making things a habit.
Mark Dolfini (29:47):
Yeah, there was a great book.
It was published back in the90s by this guy, chet Holmes,
and he worked under CharlieMunger for a bit and he wrote
the book that's called theUltimate Sales Machine and it
was the first business book Iread after college.
And of course after college Iwas like I thank God, I never
get to read another book again,right.
Dwan Bent-Twyford (30:07):
Oh, you started.
Mark Dolfini (30:08):
Yeah, I literally just started, but, but it was
funny because one of the thingshe talked about in that, in that
book, was to hold meetings,hold weekly meetings.
He says and even if you're aone man army, you need to hold a
meeting, and I thought that'sthe dumbest thing I've ever
heard in my life.
(30:28):
And you're holding the meeting,not for the meeting, but because
, eventually, when you have atribe, when you have people that
you're working, that areworking under you, that habit's
already been instilled.
So I love that you're teachingthat to your clients.
Dwan Bent-Twyford (30:43):
Yeah, we have you know I think I don't know
if I told you before or notwe're rehabbing a bunch of
buildings in Clinton, iowa.
I think when I talked to youlast time we'd already started.
We've been doing it for aboutfive years now.
So we ended up opening up alittle antique mall and a
marketplace, a coffee shop andlike a clothing boutique.
And I'm like bill, we don'tknow anything about any of these
(31:04):
businesses, I don't even drinkcoffee.
But we ended up opening them upand the people were like I said
listen, I need, I need canada,I need recipes, I need this, I
need that, I need that and allthis stuff, oh my god.
And I said you guys have tomeet every week.
We see each other every day.
I said I don't, you have to sitdown when the store is closed
and you have to meet every week.
I don't care if it's for 20minutes, I don't care.
(31:26):
You see each other every day.
You have to have a meeting andI mean, I'm telling you what for
like the first three monthshalf the people were like that
sounds stupid.
I'm like, well, you know what?
You have the option to quit youdon't have to work for me.
But if you're going to, you'regoing to meet every week.
You're going to send me a listof what you talked about and
you're going to do that everyweek forever, till the end of
time.
Yes, and now they're like we'reso excited for our meeting and
(31:49):
they're all about it now.
But in the beginning, man, Igot a lot of flack from these
kids, like we just want to makecoffee and go home.
It.
Mark Dolfini (31:56):
No, no, that's not how that works.
Dwan Bent-Twyford (31:58):
I don't care if you want to make coffee, tell
me how many cups of juice, tellme Liz, how much coffee, how
many straws.
Tell me all that, and then youcan make all the coffee you want
.
Mark Dolfini (32:06):
Yeah, it's interesting because I see and I
even wrote about this in thebook where people will declare
meeting bankruptcy.
They're like no more meetings,we don't have to meet anymore.
It's like well, we, wecommunicate through all
throughout the day.
You know like, so we don'treally have to meet.
It's not the same.
And and it was I think it wasGeorge Bernard Shaw who said the
(32:27):
funny thing about communicationis the illusion that it's
happened.
Dwan Bent-Twyford (32:32):
That's brilliant.
Yeah, I can't, I didn't, I'mparaphrasing, but yeah, that was
so smart but yeah, that was sosmart, it's so funny and these
people, I mean, they worktogether all the time.
I'm like it's not the samething for me just saying, hey,
listen, we ordered cups.
Like you know, I want a meeting.
So now I've got them alltrained.
Now they're all really greatand they've got all these things
(32:52):
in action.
They've got all these bindersand they've got system and all
the stuff.
That well, it's really great.
It's like working for a bigcompany and so you got to treat
a little company like a bigcompany.
If you ever want to be a bigcompany, yeah, yeah, I didn't
know that, so I was like 15years into investing.
I had terrible record keeping,terrible everything.
I'm only bad about it now.
Just because I mentor so manypeople, I have to keep track of
(33:15):
myself.
Mark Dolfini (33:16):
Yeah, yeah, yeah, it's Well and it allows you to
have mental bandwidth.
So you're like, oh, did Iforget to do this?
Did I forget to do that?
When I leave my office at nightand my house is only a few
minutes away it's about a sevenminute drive I'm not obsessing
(33:37):
about anything at night, layingdown going, oh did I do this?
Did I do this?
Did I do this?
Of course, every now and againsomething pops up, but I just
open up a little, you know, orlike something I think of and I
go oh, I got to, I got toremember to do that tomorrow and
I might have to make a quicknote, but it's pretty rare now
that I that I even have to dothat.
Dwan Bent-Twyford (33:56):
Yeah, no, I'm getting pretty good at that too
.
I'm like it only took me untilI was like in my 60s.
So all y'all out there, startgetting organized earlier.
Mark Dolfini (34:06):
Do it now right.
Do it now.
Dwan Bent-Twyford (34:08):
You're never too old though, just so you know
you're still never too old, butjust start doing it now.
Well, I love all the stuff thatyou have going, so I'm assuming
that people are going to be insome type of mentorship or
something like that.
So, you know, don't want togive a big sales pitch or
anything, but like, whereverpeople go to, whatever you have
them do, take a quiz, get a freedownload, have something when
(34:31):
are they going to find that?
Mark Dolfini (34:33):
I'll tell you what I'm going to.
I was thinking about it.
I was going to create a pagefor just your listeners of
strategicboardroomcom, forwardslash Dwan, and where they could
get a copy of the book um for alot cheaper than um buying it
on Amazon and uh, and they?
I can sign it direct to themand I can give some other cool
(34:54):
stuff away too with the purchaseof the book.
So, I mean.
Dwan Bent-Twyford (34:58):
I hope you don't get zero people.
Mark Dolfini (35:02):
Well, you know what Zero is fine, that's okay,
that'd be great.
Dwan Bent- (35:07):
Strategiccoachingcom and possibly a forward slash
Dwan.
And then what?
Mark Dolfini (35:11):
are your Strategic boardroom.
I'm sorry.
Dwan Bent-Twyford (35:14):
Strategic.
I looked right at the word andread wrong Strategicboardroomcom
.
I wrote it down yeah, forwardslash Dwan Yep, there you gocom.
Mark Dolfini (35:20):
I wrote it down.
Yeah, forward slash one, yep,there you go.
Okay, and on your socials.
Dwan Bent-Twyford (35:23):
Where are you on social media?
What are all your socials?
Mark Dolfini (35:27):
Yeah, so again, I'm pretty easy to find on
social media, most of my.
I have a small YouTube channel.
I think it's maybe 1500 peopleat this point, so I literally
just started growing that lastyear.
So you can find me on YouTube.
You can find me on Facebookjust under my name.
I'm pretty easy to find.
So I don't do much on LinkedInthese days because I feel like
(35:50):
that's just become this likeMiddle Eastern bazaar for
selling health insurance.
I don't know.
Dwan Bent-Twyford (35:55):
I don't even I have a BA team.
I think they put up stuff onthere once in a while.
It's like I haven't looked atmy LinkedIn page for I don't
even know.
Years like years.
Mark Dolfini (36:11):
Every time I go in there someone's trying to sell
me health insurance.
I'm like do I look sick?
Do I look like I'm?
You do not look sick.
Is that what I like?
Why are you constantly pitching?
I mean, so I just don't even gothere anymore.
I feel like someone's going totry to sell me a you know a, a
cashmere rug.
Dwan Bent-Twyford (36:23):
So I just like you know, I don't even go
there.
I don't either.
I just I don't know.
I was never a super fan of itbecause I'm not really looking
for other business.
I just am mostly on Instagramand Facebook and my YouTube
channel.
So I had not been on Instagramfor about six months and I went
(36:45):
on there the other day and I'mlike, hey, I got 3,500 followers
.
It's like look at me.
Mark Dolfini (36:51):
Yeah, that's amazing.
Dwan Bent-Twyford (36:52):
If I check stuff every day, it doesn't grow
fast enough.
So now I have to just look atthings like followers and time
like every two months, Cause ifI look at today and then
tomorrow it's like, oh my God,nobody watched anything in the
whole day.
I get too obsessed.
So I'm like every three monthsI go through the whole channel,
I go through everything and I'mlike, wow, look how much I grew
(37:13):
since the last time.
This is really great.
Mark Dolfini (37:16):
So I have to.
Those are metrics, those aremetrics.
Those are metrics you shouldtrack.
Dwan Bent-Twyford (37:21):
Yeah, yeah, yeah.
So I have a team track all mystuff.
Every week they send me.
Oh, okay, oh no no, no, my teamtracks every opt-in, every
click, everything of everything.
I get a whole report sent to meevery single week.
But when I go on there myself,if I don't see like a bunch of
growth since like two videos ago, I'm like where are the people?
Okay, for my own mental health,I just have to check it every
(37:42):
couple months there was.
Mark Dolfini (37:44):
There was a um, a baseball.
Uh, I don't remember who it was.
It might have been like baberuth or something, like he never
checked his stats, like henever wanted to know, or it was
some some big league hitter whonever he never checked his.
Yeah, it was kind ofinteresting because he never
wanted to know, like if he wasin a slump, because that would
get, that would rent space inhis head.
(38:05):
So, yeah, I can see that?
Dwan Bent-Twyford (38:07):
because I I did that when I started my
youtube channel a couple yearsago every day and I'm like, oh
my gosh, I only got 10 morepeople today and like every day.
And I was like, okay, this isnot good for me, I need to check
it.
I have a team that does it andsends me a report.
And then, like my podcast, Ichecked my stats.
I mean, like six or eightmonths ago I was like, oh, I'm
like you know, I don't knowwhere I was at, maybe six
(38:29):
hundred thousand or something.
I thought probably you know thenext year or so.
And then I just forgot to checkand, just proof, I got a thing
for me.
I was like, so yeah, I have aperson that I want someone to
track everything for me and sendit to me.
But personally, every day, gothrough everything.
If it's not growing as fast asI think it should, then it gets
in like, well, I need to do more.
No, I'm trying to not do more,I'm fine.
Mark Dolfini (38:55):
I'm impressed that you have a team that tracks
your metrics for you.
That's super impressive.
Dwan Bent-Twyford (38:58):
They track everything.
Mark Dolfini (38:59):
I love it.
I have a whole VA team.
Dwan Bent-Twyford (39:02):
They track every single thing because,
first of all, I don't want totrack everything.
It's not a thing I enjoy doing.
Right Now every week I getlikes options how much time
people send on my website, onthe video, on the blog, like
every single thing because Ilike to read it.
I don't want to spend the timedoing it yeah, that that makes a
(39:24):
lot more sense.
Mark Dolfini (39:25):
Now I can see myself getting getting too
sucked into the into themechanism of actually compiling
the data, because I do havepeople do the same thing, but uh
, but there are some data that Ido track personally because I
do want to.
I'm interested in it.
I just want to see how thingsperform.
Dwan Bent-Twyford (39:38):
Yeah I mostly do personally, personally, a
lot of my podcast stuff.
I like to do that.
I have my intro, my mid-romanoutro and I read all the show
notes and I fix all the spellingand I write the little blog and
I pick the 60 seconds that thisis going to go on Instagram.
I really like to do all of that.
But the rest I'm just like, hmm,send me a report every
(40:00):
Wednesday, every Wednesday at 10o'clock.
I'm happy and surprised.
Right, right, all right, sowe're going to.
I just want to ask you a coupleof questions.
I don't even know when we starttalking, so I have not tracked
the time.
Do you know when we started?
Mark Dolfini (40:15):
I think we started at 45 after, so we're about 45
minutes in.
Dwan Bent-Twyford (40:19):
We're about 45.
Okay, usually I start like Iwrite it down, but you know I'm
getting the time.
Today I was like I didn't eventrack it.
But it's okay, people lovelistening to us anyway, and I
may have asked you this before,because I don't know when I
added these questions to mypodcast, so you may have been
asked this before.
But if you haven't asked youagain, what's your favorite band
of all time?
Mark Dolfini (40:41):
My favorite band of all time, man, I got to tell
you I think I always seem togravitate back towards
Nickelback.
Dwan Bent-Twyford (40:50):
I like Nickelback.
Mark Dolfini (40:52):
Yeah.
Dwan Bent-Twyford (40:54):
I like Nickelback too.
They're a good band.
I don't remember.
I don't think I was doing thatwhen I interviewed you the first
time, so I started askingquestions about music and food
and what people do, because, atthe end of the day, people work
with people that they like.
Like you talked about earlier,people work with people that
they like and if you have thingsin common with other people,
it's like oh, we like the samekind of music, we like this, we
(41:16):
like food, we like that, we likestrategizing and I feel like it
.
You know, plus it's more yeah,what's your favorite food?
Mark Dolfini (41:24):
my favorite food.
Um, let's see my favorite food.
That's a really good questionbecause, uh, right now it just
seemed, when you have atwo-year-old, you pretty much
eat whatever she shoves in yourmouth, so so it's generally
anything that's not wet thatcame out of a two-year-old's
mouth.
But I really enjoy good sushi.
Dwan Bent-Twyford (41:46):
Yeah, I had poke for breakfast yesterday.
For breakfast, bill's like howdo you eat things?
I'm like it's the best thing inthe world.
I had it for breakfast.
You know, we started taking ourgrandkids to Indian food when
they were really little, likeone and two.
They love Indian food.
Now they are three, five, nineand ten and if you say we want
(42:06):
to go out to eat, they alwayswant to go to indian food no
kidding, wow yeah I started themoff with the tandoori chicken I
like I like indian food too.
Mark Dolfini (42:16):
We have a few.
So I live in um lafayette,indiana, indiana, and because
Purdue is so close by and wehave a lot of industry around
here in addition to the college,there are quite a few different
cuisine type.
You know different cuisinesaround here, so there's Indian,
there's Japanese, there's Korean.
I mean, for a small town that'sa big deal.
(42:39):
You might say if you live inNew York, like who cares, like
that's on every corner, we're inthe Midwest.
That's a big deal.
You might say if you live inNew York, like who cares, like
that's on every corner, we're inthe Midwest.
That's a little unusual, but wehave a really eclectic set of
cuisine here.
Dwan Bent-Twyford (42:50):
I started taking my little grandkids to
Indian because I love to eatIndian food.
We just got our first Indianfood restaurant in the mountains
.
I've lived here 24 years now.
We just got an indian foodrestaurant and I mean the place
is packed every minute of theday because it's in the
mountains, like we only havelike five restaurants in this
whole area.
I got to drive all the way downto denver, which is like an
(43:13):
hour to drive to go out to eat.
So I'm like yeah, yeah indianfood, we have chinese and then
we have, of course, like youknow, your little diner type
things.
It's like oh fine, there's someSubway, we got a Subway.
It's like that's a big deal.
Mark Dolfini (43:27):
You're on the map.
Yeah, you're on the map.
Dwan Bent-Twyford (43:29):
I'm like we have a Subway.
I'm waiting for a Taco Bell,Like, oh, come on, please put a
Taco Bell on up here.
Mark Dolfini (43:41):
Come on a Taco Bell, I'll probably gain 20
pounds.
Dwan Bent-Twyford (43:43):
I love Taco Bell.
Just push your car home afteryou eat it.
I know I don't know what it is.
I I worked as my first job inhigh school.
I know it's so terrible for you, but I love Taco Bell.
Mark Dolfini (43:50):
Yeah.
Dwan Bent-Twyford (43:51):
So what's your favorite time of day?
You have a new baby now, so,like what is your happy place?
Where's your time of day, whereyou're like?
Mark Dolfini (44:03):
ah, this is the best time ever right now.
Um, it's pretty much alwaysbeen for me early, early in the
morning.
I really like getting up early.
Um, not always super easy.
Right now, um, she's definitelybecoming a better sleeper, but
my bride takes the brunt of that, so, um, I'm very grateful for
her.
She's a fantastic mom and umand such a great, such a great
gal.
Um very blessed to have her inmy life and have her raising our
(44:27):
daughter, um, so it enables meto get up.
I like getting up like superearly, as early as I can Like.
If I could get up at four 30 inthe morning, give it, but I got
to have enough rest.
If I don't have enough rest,I'm not going to get up that
early.
Dwan Bent-Twyford (44:38):
I hear you but.
Mark Dolfini (44:38):
I love being up like super early, like 4.30,
4.45 in the morning that's likemy best time of the day.
Dwan Bent-Twyford (44:44):
Yeah, a lot of people are really early in
the morning kind of people.
They love that time of day.
You know what One thing I dolike?
I love that you call her mybride, because you've been
married for a long time.
Right, the kids are all yeah,yeah so, like 20-something, 25
years only been together.
Mark Dolfini (45:00):
So we've been together.
Let's see, so we've beenmarried 11 years.
We've been together for gosh 15years.
So I adopted our boys they'remy boys and then we had Lily,
(45:21):
you know, between the two of us.
Dwan Bent-Twyford (45:23):
So yeah, so we're.
Mark Dolfini (45:27):
Liliana yeah.
Dwan Bent-Twyford (45:28):
Oh man, that's so sweet.
Mark Dolfini (45:31):
Yeah, yeah, she's a.
Dwan Bent-Twyford (45:34):
But you always say my bride.
And it's funny because I don'tknow.
Do you know who Marshall Silveris?
Yeah, yeah, you know Marshall.
He always calls Erica.
He always says my bride andthey've been together forever
and ever.
And I meet a few people herenow and instead of saying this
is my wife or what do they say,my bride.
And he said that today, I waslike, oh, I really love.
I told Bill, I said you need tostart calling me your bride.
Mark Dolfini (46:09):
I like that because it makes it sound like
the honeymoon phase never wentaway.
That's how, when I hear that,that's how I feel it for well,
and it's I mean of course Ireference my spouse or my wife.
You know, I don't not use that,but when I I mean like bride is
a, like you just get one day tobe that like I don't know.
I think that kind of that kindof sucks.
So so we, so I, I, I juststarted referencing that to her
and and called her that prettymuch the whole first year and
and uh and kept calling her thatand she, she loves it.
Dwan Bent-Twyford (46:31):
I love it.
When you said today my bridehas an appointment, I was like,
oh, my bride, I love people thatyou call you.
Mark Dolfini (46:39):
Um, I don't know that she, you know she doesn't
reference me anything differentthan just husband.
I think you know, um, you knowstallion, something like that, I
don't know.
No, I've been out there becauseI'm 52 years old that's right I
do like that.
Dwan Bent-Twyford (46:55):
I just I only meet a few people now and then
that say that I was like, yeah,that's really sweet because it
does make it feel you're right,you only get to be a bride for
like the day.
It makes it feel like evenyears later there's some newness
.
Mark Dolfini (47:08):
But I'll always be the new bride.
Dwan Bent-Twyford (47:09):
I'm like I'm going to tell Billy I want to be
called bride.
Mark Dolfini (47:13):
Yeah, yeah, renew your vows, Then you can start
there.
Dwan Bent-Twyford (47:27):
And we're at the point now where we call it
like hey, what are you doing,freak?
I think we're on like a reallyplayable stage.
So we call it like these reallyfunny names, I think, but other
people probably think it's notfunny.
But oh my god, we just dielaughing.
He'll call me hey, freak,what's?
Mark Dolfini (47:32):
up.
That's hilarious.
Dwan Bent-Twyford (47:33):
I'm like, hey , we're doing weirdo and we
think it's really funny.
But I'm like we need toprobably be careful in public
because people might think areinsulting each other, but we're
just antagonizing, yeah, I loveit.
It is funny, all right, so, um,I have one more question.
So, first of all, I want tothank you, I want to thank
everybody for listening and ifyou enjoyed the show today, you
(47:54):
know mark's one of my faves, sohe was on my top 10 and, uh, I
want you to, you know, leave afive-star review, leave a
comment, share.
Help us get to 2 milliondownloads.
I tell you what, when I get to2 million downloads, I don't
know what I'm going to do.
That's going to be someday.
So help us.
We can't do that without all ofyou.
(48:14):
And also, don't forget to go todwanderful D-W-A-N-D-E-R-F-U-L,
dwanderfulcom and take my RealEstate Investing quiz and see
where you're at, and me, or myhusband, will actually call you
after you take the quiz andoffer you a little bit of free
advice.
So take the quiz.
(48:35):
It's fun and it's worth it.
Okay, last thing is, I want youto give us a word of wisdom,
but just one actual word.
Mark Dolfini (48:50):
Intention.
Dwan Bent-Twyford (48:53):
Okay, now I'm going to ask you what it means
in a minute.
But so, at the wonderfuluniverse, we make that our word
of the week.
So anyone that listens thisweek will write the word
intention and put on a littlesticky in front of the mirror
and every time they go in abrush their teeth, they'll say
intention, intention, intention,intention, intention.
So I like having a word of theweek and people do it and they
(49:16):
follow through.
They'll go hey, I used thisword all week.
It was really great.
So what we want to know then iswhat does it mean to you?
Mark Dolfini (49:23):
intention for me is um, it it's far more than
just well, I just kind of wantthis thing.
It's.
It's.
For me, it's a very focusedword, meaning, um, that when you
can have, you can, you can havelike an idea, you can have a
(49:46):
dream, but you're really neverdoing anything until you have
fully focused intention.
And to me, it encompassesvision, it encompasses
commitment, and when you'refully committed to something,
fully committed, there's noother options except success or
failure, like like burn, likeit's like burn the boats we're
(50:07):
either going to win or we'regoing to die, right?
So when it, when it comes tothat, I think it encompasses so
many other words, like vision,like commitment, like
consistency, like ferocity ofpurpose.
So for me, intention, itencompasses so many things and I
think, for people, I think thatif you can get really
intentional about what it isthat you really want in your
(50:30):
life, I don't think anything canstop you.
Dwan Bent-Twyford (50:34):
I love it.
I love it.
That's a great description,that's a great word.
So y'all, that's your word ofthe week.
Well, listen, I want to thankyou for coming back on and for
taking the time and catching upwith me.
I love the strategic boardroomthat you're on like a new,
exciting path where you'rehelping business owners,
entrepreneurs and things likethat.
(50:55):
So y'all, check them out.
You have a business, starting abusiness, doing whatever.
It's a lot easier with someoneto guide you.
I can tell you that for a fact.
I really wish I would have hadsomeone like me 35 years ago.
My learning curve was longDecades yeah.
Long.
Mark Dolfini (51:17):
I wish you were around and I was in a spot where
I would have been willing tolisten.
Dwan Bent-Twyford (51:23):
I know, I know.
I tell people, I say, hey,you're going to learn everything
.
You're going to learn throughmentors and mistakes.
And I'm telling you, mentorsare cheaper 100%.
A couple of mistakes to knockyou out mentally or financially,
and then you never pick back upfrom that.
So let people that know helpyou reach all of your goals.
All right, everyone, we'll beback next week, same bat time,
(51:45):
same bat channel.
And remember that the truth isin the red letters.
Bye everybody, bye Mark, thankyou See ya.
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