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May 6, 2025 47 mins

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Your mind is either your greatest asset or your worst enemy – especially in real estate. When Dr. Noah St. John joins Dwan Bent-Twyford on this episode, he pulls back the curtain on what's really holding most real estate investors back from explosive growth.

Known as "the Sheldon Cooper of self-help," Dr. St. John breaks down success into two critical components: inner game and outer game. While most experts focus exclusively on strategies and tactics, Noah's work with thousands of entrepreneurs reveals a startling truth – 90% of the $3 billion he's helped clients generate came from fixing their inner game first.

Through powerful stories like the real estate investor who tripled her investment in just two weeks before they even discussed business strategies, or the agent who generated $95,000 in commissions in just 12 days (and subsequently moved from Boston to Aruba), Noah demonstrates why what happens between your ears determines your income more than any marketing funnel ever could.

The conversation gets deeply personal as Noah shares his journey from growing up poor in wealthy Kennebunkport, Maine, in a house his parents lost to foreclosure, to paying off his dream mansion 27 years early using his own techniques. "Money isn't money," he explains. "Money is options, money is power – not power over others, but the power to choose."

If you've ever felt stuck at an income ceiling, overwhelmed by your business, or trapped in the "hustle until you drop" mentality, this episode offers a refreshing alternative. Learn how to make more in 12 weeks than your previous 12 months while actually winning back time in your life. Your breakthrough might be closer than you think.

Take the free Inner Game Scorecard at myinnergame.com to discover what's been holding you back and take your first step toward reclaiming both your power and your life.

Thanks again for listening. Don't forget to subscribe, share, and leave a FIVE-STAR review.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dwan Bent-Twyford (00:03):
Hey everybody , Welcome to The Most Dwanderful
Real Estate Podcast Ever.
I'm your host, DwanBent-Twyford.
I'm America's most sought-afterreal estate investor and I have
some really good news to sharewith you.
Thanks to all of you, wereached 1 million downloads, and
I was so excited to get theemail with my certified 1

(00:25):
million downloads.
So thank you for doing that.
Keep doing it, Keep downloadingand let's see how fast we can
reach two, Because, you know,more is always better.
Now I have a really great guesttoday, Dr Noah St John and he
and I are going to have a superfun conversation.
As you know, we talk abouteverything.

(00:45):
If you are interested ingetting some free things or
taking my really fun real estateinvesting quiz kind of shows
you where you are you can go todwanderful.
com D-W-A-N-D-E-R-F-U-L.
com and, as you all know thathave been following me, I took

(01:07):
Dwan, my name and wonderful andmade Dwan-derful, so it is a
happy Dwan-derful day today, sowe're going to jump into it.
So, Dr Noah, how are you today?
GUEST I'm doing great Dwan,Great to be here.

(01:27):
I'm excited.
I love all your books, thankyou.
So we over here we like to dothings a little bit different, I
think, than most people.
I like for you to just tell usin a couple of sentences what
you do and I want you to giveall the ways everybody can find
you, because I always like thatin the very top of the show
notes for the people that justscan and then don't read the
rest, and then I'm going to askyou some questions and you're

(01:49):
just going to be surprised.
All right.
Well, let's see.
Well, my name is Noah St John.
You can go to NoahStJohn.
com, just like it soundsN-O-A-H-S-T-J-O-H-N.
com.
That's our main website, and Ihave tons of books and free
resources for you that I'm surewe'll be talking about.
So, basically, what I do is Ihelp entrepreneurs, and

(02:11):
particularly real estateinvestors, to make a lot of
money in a very short amount oftime while winning their lives
back.
So I'm known for helping peoplemake more in just 12 weeks than
they made in the previous 12months, while actually winning
back one to three hours per dayand, you know, eight to ten
weeks per year, which is a lotof time.

(02:32):
So a lot of people talk about,you know, make a lot of money,
but their whole thing is, youknow, just work till you're dead
, basically.
And that's the hustle bros thatwe've all heard a million times
, and I'm not saying thatthey're wrong, there's nothing
wrong with that but I'm like, Idon't know about you, but I want
a life.
I want to live, and not onlythat, I want my business to
serve me, not the other wayaround.

(02:54):
And so many entrepreneurs andreal estate investors you know
who I talk to they are doing itthe other way around, meaning
they're they're living to servetheir business, and I'm like you
know what it really needs to bein the reverse, and that has to
do with the systems that wehelp people put in place, and
that's really one of the reasonsI'm able to help people make
more in just 12 weeks than theymade in the previous 12 months,

(03:15):
while winning their lives backat the same time.
So that's pretty much me.
That's what I do.
I love it.
You know, I really like thesaying about winning your lives
back.

Dr. Noah St. John (03:24):
Yeah.

Dwan Bent-Twyford (03:24):
Because so I'm 66.
And so I'm a boomer and I wasraised by the parents of the
Midwestern super hard work ethic.
You know, work until you diefor the man.
And it took me a really longtime to get out of that
mentality that I don't need towork 80 hours a day to prove I'm

(03:46):
valuable and I don't need towork so hard.
I need to work smarter.
And even for my own self.
I probably didn't really makechanges on the level of work
till I was like 50.
And I was like man, I'mfreaking tired, I just I work, I
speak, I rehab, it's like, oh,when I have time off, I just

(04:08):
want to like lay in bed andwatch movies all day.
And so I.
So I did through reading booksand various things.
I did learn to put myself first, my health first.
I did do that.
But I got to tell you what,when you have been the person
that helps everybody, doeseverything for everybody, and
then you start saying no, thereis a lot of pushback, oh yeah, I

(04:31):
start saying no to people likeno, I can't do that, and I go
what?
Well, I just I can't do it.
I'm taking care of me first,I'm first, and that doesn't fit
and I can't believe.
Even from my own family, evenfrom my own family, it's like
what is wrong with you,definitely.
What is wrong with you?
So I love all of it.
So what I would want to know is, like a person like myself, who

(04:54):
I think I just became moreself-aware from being in
business, writing books, beingat conferences exposed a lot of
people, what would be one of thefirst things someone would need
to do to recognize that theyneed your help?
Like what's the day where theywake up and they go, oh, I need

(05:15):
something.
Like where's that?

Dr. Noah St. John (05:19):
Well, actually it's perfect that
you're asking me that, because Ihave several tools that are
available to help people withprecisely that thing, and one of
them is called the Inner GameScorecard, which is free, and
you can just go tomyinnergamecom myinnergamecom,
just like it sounds and you cantake my free Inner Game

(05:42):
Scorecard.
So it's literally you get ascore of how you're doing with
your inner game.
Now let's talk about what Imean by that.

Dwan Bent-Twyford (05:49):
All right, so when we look at success I think
that's where we hang up today,so tell me about it.

Dr. Noah St. John (05:52):
Yeah.
So when we look at success now,I am known as the nerdiest nerd
in the personal growth andbusiness growth industry.
I'm like the Sheldon Cooper ofself-help.
I Sheldon.

Dwan Bent-Twyford (06:02):
Cooper of self-help.
I love Sheldon Cooper.

Dr. Noah St. John (06:04):
Who doesn't right?
We all love Sheldon at least usnerds do, Anyway.
So I'm like the super nerd ofself-help, and so when I say
that, what I mean is that one ofthe things that I love when I
teach, you know, when I do myseminars or keynote speeches, or
even my coaching, I use a lotof Venn diagrams, right, and

(06:25):
Venn diagrams are basicallycircles that tell a story.
Okay, so, here's my very, veryfavorite Venn diagram of all
time, and I'll just explain itto you.
It only has two circles, okay,so, and I again, I talk about
this in my books and my coachingand everything but it's
basically what is success, right?
And success boils down to twomain elements, and that is inner

(06:45):
game and outer game.
So, if you picture two circlesthat meet in the middle, all
right, so on one hand, you havethe inner game and on one hand,
you have the outer game.
Now, what does that mean?
Well, your inner game iseverything that happens between
your ears, that you can't seedirectly, but it affects
everything that you do.
That you can't see directly,but it affects everything that

(07:08):
you do.
And I'll give you an examplewhen I speak to, you know, real
estate corporations ororganizations or teams all
across the country and aroundthe world.
One of the things that I'll dois I'll say all right, everybody
, why don't you tell me one areaof your life where your beliefs
don't affect you?
And here's what people do theygo and I go exactly.
There's no place your beliefsdon't affect you.
And here's what people do, theygo and I go exactly.
There's no place your beliefsdon't affect you.

(07:29):
Right, right, think about it.
Your beliefs, right.
They affect your health, yourwellbeing, your stress level.
Your beliefs affect your money,your finances, your business,
your career.
Your beliefs affect yourrelationships, right, your
marriage, your family life, yoursocial life and everything else
.
Your beliefs are affectingeverything.
But here's the funny thing youcan't see a belief, you can only

(07:51):
see the effects of a belief.
All right, and that's why youcan be doing really well in one
area of your life, but maybeyou're stuck or struggling in
another.
For example, maybe you'remaking a lot of money but your
health is suffering.
Or, conversely, maybe you knowyou're really healthy, feeling
good, but you're not making themoney you want, see.
So it's not cookie cutter, onesize fits all.

(08:12):
It's a very customized andpersonalized approach that we
take at my company,successcliniccom, and you know,
with my coaching and everythingelse, okay, so that's your inner
game.
And then we have your outergame.
All right, so that's the othercircle.
Now your outer game iseverything you can see directly.
That's all the systems andstrategies, the, the funnels,
the traffic, the offers, all ofthe stuff that the marketing

(08:35):
dudes are talking aboutincessantly.
Now, over the last 30 yearswhich I've been in business 30
years now I've been coachingpeople all around the world for
three decades and what I havenoticed is and I've helped my
clients make over $3 billioncollectively.
That means I've helped peopleadd multiple six figures, seven
figures, eight figures, evennine figures.

(08:56):
I mean that's a lot of money,right?
That's a lot of money, a lot ofmoney.
But what's fascinating is 90%of that money that I've helped
my clients make has come fromIntergame.
See everybody else.
I'll give you a quick example.
I was working with a realestate investor from Arizona.
Her name's Tamisa.
Now she's great, greatpersonality.
You know just really bubbly,just doing, you know really

(09:18):
really smart.
But she was hitting an incomeceiling right Now.
She was doing six figures inher business but she'd been just
plateaued and hitting that, asI call it, an income ceiling.
Now she was a self-describedseminar junkie going to all
these seminars.
Maybe some people can relate tothat.

Dwan Bent-Twyford (09:37):
You know, going to all these seminars and
spending all this time and money.

Dr. Noah St. John (09:38):
I know a lot of people can relate to that
because they see you Right,exactly.
But so she was running aroundall these seminars and, you know
, doing well but still hittingthat income ceiling.
So a friend referred her to meand she joined one of my
coaching programs, which iscalled the 12 week breakthrough.
You know, like I was talkingabout earlier, I help people
make more in 12 weeks than theydid in the previous 12 months.
So she decided to join mycoaching and in two weeks she

(10:00):
tripled her investment.
In two weeks, tripled in twoweeks.
We hadn't even gotten to themoney part yet.
Okay, this was all just becauseof me bringing to her awareness
how she had been holding herselfback without her conscious
knowledge.
So that is an example of howpowerful your inner game is.

(10:21):
And so again, I'll justreiterate that if you go to
myinnergamecom, inner game is.
And so again I'll justreiterate that, if you go to
myinnergamecom, get your freeinner game scorecard and you can
literally see how you're doing.
It's 20 questions in differentareas of your inner game and
then there's a score at the endand then from there you know,
you will say you know, do youdid you score high, medium or
low?
And then we have differentprocesses to help you, of course

(10:42):
, really master For everyonelistening to this program.

Dwan Bent-Twyford (10:48):
You know, I just I can't tell you how much I
agree with what you do.
I know from just years that wehave so much negative self-talk.
I think it's like what is like95 percent of the self-talk in
our heads is negative.
Yeah, and it's hard.
What is it Like?
95% of the self-talk in ourheads is negative?
Yeah, and it's hard to stopdoing that.

(11:09):
Like I tell you, like you can'tjust overnight.
I remember many, many years ago,probably in my 20s, I went to a
Tony Robbins seminar.
I can't remember the guy thatwas talking, but he was talking
about negative self-talk and heput out a challenge like write
down all your thoughts every day.
And every time you get athought, think about, write it

(11:30):
down.
Like you know, I'm gonna dothat.
So every time I had a thought,I'd write, you know, as much as
I could.
And after like two weeks Ithought, wow, I can't believe
how much negative stuff I think,and I mean stuff just like oh,
girl, your hair, oh you justlike anything, like just any
little thing.
And I was like, wow, he is soright.
So I ended up buying the programand I had to learn how to

(11:52):
change my negative mindset toalways be positive, and I mean
it took me a couple of years.
It was work, work and I mean,and I worked on it, one day I
was like, hey, you know what Ihave all these great positive
thoughts.
I pray, I talk to God all day,I'm feeling good, I'm doing this
and doing that.
How about that?

(12:13):
It's hard and I don't thinkthat most people even recognize
that.

Dr. Noah St. John (12:19):
Right, they don't.

Dwan Bent-Twyford (12:25):
Sometimes I always tell people listen, your
mind is your worst enemy.
But you get it under control,like you're talking about, and
you change the way you thinkabout things.
Nothing changes for you.

Dr. Noah St. John (12:33):
Absolutely.
You know, and, and you know Igrew up poor in a rich
neighborhood and that's, that'smy background.
And so I grew up in this littletown called Kennebunkport,
maine, which is one of thewealthiest communities in New
England, in fact in the entirecountry.
But my family was dirt poor,and I mean that literally,
because we lived at the bottomof a dirt road in a drafty,

(12:55):
unfinished house that my parentsended up losing to foreclosure
when I was just 15 years old.
So if any listening to theprogram has either gone through
a foreclosure or knows someonewho has, you know it's a very
traumatic experience and itcertainly was for me and for my
family.
So from a very young age I madea decision, a conscious decision

(13:15):
, that I wasn't going to be poor.
But I knew that because, youknow, my family was poor.
I didn't really have any help.
I'm like, what am I supposed todo?
You know I don't want to bepoor and of course nobody wants
to be poor.
But you know, I made thatdetermination from a very young
age because what I realized is,you know, that dichotomy between
the haves and the have nots.

(13:36):
You know the haves was everyoneelse in the community, the have
nots was my family, right, yeah?
And so I realized that when youdon't have money, it means you
don't have choices, you don'thave options.
So, as I always teach myclients, money isn't money,
money is options, money ischoices.
Money is power, not power overothers, but the power to choose.

(14:01):
And so I realized when you don'thave that, then you don't own
your life, and I said that's notacceptable to me.
So I did the only thing that Icould think of to do back then
when I was growing up, which isI went to the library and I read
every book in the self-helpsection.
I just immersed myself in thisliterature of success and
personal growth.
You know way back in the in theseventies, and you know, of

(14:23):
course, this was long before theinternet.
You know all way back in the70s, and, of course, this was
long before the internet.

Dwan Bent-Twyford (14:27):
Oh yeah, I know I did the same thing the
whole 80s.
Every book I read was self-helpthere was no internet.
We didn't have internet, we hadto figure stuff out.

Dr. Noah St. John (14:35):
Exactly.
And then fast forward manyyears and in 1997, I realized
exactly what was missing in allof those books and all those
trainings that I'd spent so manyyears and hours of my life
studying.
And that is really what haswhat led me to you know, write
these 25 books and 18 languagesthat I have today and do the

(14:57):
coaching and training andkeynote speaking that I do, and
you know really what's amazingabout that, dwan, is that real
estate.
That's why I'm so thrilled tobe here on your program today,
because real estate is one ofthe areas that I've helped
people make the most money.
And why is that?
Well, because, as everyonelistening to this program knows,
90% of your success in realestate is right here between

(15:19):
your ears.
It is the inner game, which iswhat I've been talking about.
And so anything when you have asales organization or a sales
team or something that is verysales heavy, like real estate,
that's your job.
Well, guess what?
Who are you fighting?
Like you just said, you'refighting yourself a lot, let

(15:39):
alone your competitors.
But my point is that realestate is one of the areas where
I have the most and some of thelargest success stories in the
industry.
I'll give you one quick example.
Another example I talked aboutTamisa a moment ago.
She's one example.
Another great example is Brian.
When I met him, I was speakingat a seminar and he came up to

(16:01):
me and he said hey, noah, I lovewhat you do, it sounds great.
And he decided to sign up formy coaching, like on the spot
and, you know, similar to what Iwas talking about earlier.
You know he was hitting thatincome ceiling.
He was doing fine, doing well,but still couldn't break through
that ceiling.
Now, when I coached startedcoaching him, he was living in
Boston right and you know he wasdoing well.

(16:23):
So in just 12 days not 12 weeksand not 12 months, 12 days he,
because of what I taught himabout the inner game, he ended
up scoring ninety five thousanddollars in commissions.
Ninety five thousand dollars in12 days.
I like to hear Hello.
And now guess what?
Now he has his own podcast.
And guess what?
He moved from Boston to Arubaas a result of all this money he

(16:46):
made.
Let's say Boston to Aruba.
You're welcome, I think I wouldchoose Aruba over Boston, you
think.

Dwan Bent-Twyford (16:54):
You know what I'm saying.
So another great.
I got a lot of them Because inColorado we got to put a snow.

Dr. Noah St. John (16:58):
Exactly.
Anyway, I'm like.
You're welcome Brian.

Dwan Bent-Twyford (17:01):
Anyway, I'm like you're welcome, Brian.
Yeah, See, I just I love thatso much and you know it's like
my mom.
I love my mom dearly, but she'sa good example.
She was raised very poor, likereally poor, and then when she
married my dad, like they were,you know, middle class, they had
all that.
But she's still to this day,she's 88 years old, and she'll

(17:26):
still to this day say, oh, Ican't do that, I'm poor and it's
like but poor and broke are twodifferent things.
You can be broke ass, butyou're not poor If you're poor.
That is a mindset that if youcan't overcome that, you're
always going to be poor.
And I always help people likelisten, poor and broke.
I've been broke, broke, broke,broke, broke, no-transcript, and

(17:47):
I never would, because that's anegative mindset.
And being poor, like you said,being like dirt poor, like my
parents were raised with, youknow, no running water, no
plumbing.
My grandmother's only got indoorplumbing when I was 16.
So I would go to Tennessee tovisit and have to use an
outhouse and I was like what isthis nightmare that's?

Dr. Noah St. John (18:08):
outside Exactly yeah, and.

Dwan Bent-Twyford (18:11):
I was terrified.
I was like, oh, my God.
So when they got into plumbing,I was like, oh, thank the Lord.

Dr. Noah St. John (18:18):
I know Right.

Dwan Bent-Twyford (18:20):
And my parents were raised that way,
you know, and it's just, it'sthe mindset, and but people do
get stuck.
So tell me, what do you thinkin your opinion?
What do you think in youropinion?
What do you think?
One is the number one reasonswhy people get like stuck at a
level.
Is it their surroundings?
Is it their mind?
Is it lack of exposure, like,what do you think is like the

(18:42):
number one?

Dr. Noah St. John (18:43):
Well, there are three main problems that I
fix when it comes to inner game.
Three main problems, ok, andthey have three corresponding
solutions, all right.
So the first problem that I seeso many people have.
So, and let me back up for asecond.
So I want the for the folkslistening to this program.
I want you to think about yourgoal like it is a destination,

(19:05):
all right.
So that is the destinationwhere you're driving to, all
right.
So going for your goal is likedriving in a car, all right.
You want to go from point A topoint B, right, and of course,
you want to get there as quicklyand efficiently as possible,
right, with the least amount oftime, energy and money wasted,
right, that's what we all want.
So you know, one of the commongoals that you know most

(19:25):
entrepreneurs have is havingthat million dollar lifestyle
business, just having thatmillion dollar lifestyle
business.
Now, I'm using that term veryspecifically.
Now, let's say, you'relistening to this program,
you're like, well, no, I'malready making a million, that's
nothing, okay, fine, make it 10million, I'm making a hundred
million.
I don't really care what thenumbers, but what I am saying is
, when you look at the secondpart of that phrase lifestyle
business.

(19:45):
I will reiterate what I saidearlier, which is I want and I
would think you want yourbusiness to serve you.
That's what I mean.
In other words, I'm doing thisso I can live, so I can live the
lifestyle that I choose.
That's why most entrepreneursdo it.
I saw a fantastic sign theother day on social media.
It said we don't do thesethings because they're hard.

(20:07):
We do these things because wethought it would be easy.
The entrepreneur's creative.
I'm like.
That is so true.
I love that.
You know, because they told usit was going to be easy.
All these girls, oh, it's easy.
I'm like, no, it's not easy, no, anyway.
So, going back to that point,so there's your goal, right?

(20:29):
So, a million dollar, sevenfigure lifestyle, whatever
number you want.
Ok, so the three problems thatmost people have when it comes
to that.
The first problem is a lack ofdirection, right, a lack of
direction.
That means, remember, I justtalked about that you know
you're driving in a car.
Well, imagine if you're drivinga car, you don't know where the
heck you're going right.

Dwan Bent-Twyford (20:47):
Let's see.
I don't know, I don't know.
Let's see.

Dr. Noah St. John (20:48):
I don't know, I don't know Right.
So, and you know, the problem,or another problem is that you
know, you can see if you havethis problem by.
You know if you have, likeconstant overthinking, been

(21:12):
exacerbated, of course, by thesewonderful tools that we have at
our fingertips calledsmartphones, and all the social
media companies which are, whichtheir job is to addict you to
their platforms.
Their job is to addict yourbrain to their platform so that
they can show you moreadvertising, so they make more

(21:32):
money.

Dwan Bent-Twyford (21:32):
Yeah.

Dr. Noah St. John (21:33):
That's how it works, folks.

Dwan Bent-Twyford (21:34):
I agree.

Dr. Noah St. John (21:34):
So anyway, so lack of direction, huge problem
number one.
Huge problem number two is lackof focus.

Dwan Bent-Twyford (21:39):
Okay.

Dr. Noah St. John (21:40):
Lack of focus ?
All right.
So those two go hand in hand,right?
If you don't know where you'regoing, then it's awfully hard to
focus.
Exactly Right.
So that means you're like, man,I really should do this, I
really need to call that person,or I need to write this article

(22:00):
, or I need to, you know, filmthis video.
But you know what?
I think I'll watch Netflix, youknow.
So you're just getting thisprocrastination.
And then what's amazing is youtell yourself oh no, I'd love to
do that, but I don't have thetime.
Really, you don't have the time.
How many hours are you watchingNetflix again?
You know, I'm not saying youshouldn't have fun or enjoy your
life.

Dwan Bent-Twyford (22:18):
I get it, I think everybody.

Dr. Noah St. John (22:22):
Exactly.

Dwan Bent-Twyford (22:23):
All right, so that's the procrastination loop
.

Dr. Noah St. John (22:25):
OK, and then and then just having trouble
following through, right, likeI'm the king of follow through,
because I know exactly where I'mgoing and I have just this
laser focus on what I want.
So when you have that, then ofcourse it's easier to follow
through.
If you don't have that, thenyou know it's hard to follow
through.
So those are the first twoproblems.
Then the third problem that Isee so many entrepreneurs making

(22:47):
you know, especially realestate investors in many cases,
is isolation and overwhelm, justisolation, because as an
entrepreneur it can be verylonely, it can be a lonely road.
And why?
Well, because, number one, weweren't taught this in school,
right?
Remember that entrepreneurialclass you took in high school?
Of course you don't.
Because you didn't, becausethere wasn't.
No, it doesn't exist.

(23:11):
And so we were taught.
Like you were saying a momentago, you know, we're taught.
You know, get a job and work 40years and retire, we were all
taught, I mean, most of us weretaught this, certainly of a
certain age, and it's like what?
So you know to be not that, tonot go in that direction.
Well, guess what You're?
you're weird, you're strange,you're not normal, you know, so

(23:31):
that can be very isolating andyou can feel very overwhelmed
because you're like you know, Idon't ever want to talk to you.
You can't talk to your familybecause they're all working in
jobs.
And you know you start talkingabout your problems as an
entrepreneur, their eyes glazeover.
You're like, ah, you know,forget it, so you don't have the
right support system, you'refeeling overload.
And then you really get thatself-doubt spiral, that
self-doubt downward spiral, andit's like, ah, I don't think I,

(23:54):
maybe I should just get, maybe Ishould just go get a job.
You know, we've all faced that.
I mean, I've faced thathundreds of times in the last
few years and you're like, ah,you know, geez, maybe it's just
not worth it.
So that is really, really toughif you don't have the right
support system.

(24:16):
So the way that I fix that andhelp people with that is very
simple.
So there's three problems.
There's three solutions, allright.
So the first problem is what Isaid is lack of direction.
So what do we do?
We fix that with the right plan.
Yep, Right, so we get you theright plan for you.
Now, remember, for them this isand this is another reason I
love, you know coaching realreal estate investors, because I
use a lot of house analogiesand so real estate investors are

(24:37):
used to dealing with homes andapartment buildings and so forth
.
So one of the things that Italk about is building a house.
So imagine if you wanted tobuild a house and you don't have
a blueprint.
How's that going to go for you?

Dwan Bent-Twyford (24:49):
Not going to work.

Dr. Noah St. John (24:50):
Not so much, but yet this is what so many
entrepreneurs are doing.
They wake up in the morning andthey go wow, man, I need a
house.
What do I do?
I don't know.
Well, I don't know.
Let's.
Let's start slapping boardstogether and hope a house shows
up.
So they're busy and the end.
Why is it so cold in here?
Because you don't have a plan.

Dwan Bent-Twyford (25:13):
I was like I so hear you no-transcript.

Dr. Noah St. John (25:37):
That's what so many entrepreneurs are doing.
They're like you know hey,let's pick out the curtains on
the third floor.
We haven't even poured thefoundation yet.

Dwan Bent-Twyford (25:43):
That's true.

Dr. Noah St. John (25:44):
Okay, so anyway.
So that's the first we have theright tools, and that fixes the
problem of lack of focus.
The second problem right, righttools, all right.
So again, building a house,right, okay, you've got your
blueprint.
There's the plan.
Boom, boom, boom, we're doingthis to this.

(26:05):
Well, let's see.
What do I need to do that?
Well, you need the right toolsright when I started in 1997, I
was living in a 300 square footbasement apartment.
I had $800 to my name.
I had no money, no connections,no list, no marketing, no sales
experience.
I didn't know anything aboutrunning a business.
You know, the only funnels wehad back then were funnel cake.

(26:25):
There was nothing, nothing.
So we had no, no toolswhatsoever, nothing, you know.
But what I did have was what Ibet almost everyone listening to
this program also has, which isa deep burning desire to make a
difference, a deep burningdesire to help people, to make

(26:45):
an impact.
Yes, and I had that and thatthat saved me from really a lack
of knowledge and a lack ofexperience.
It was that one thing that keptme going all those years.

Dwan Bent-Twyford (26:56):
Nice.

Dr. Noah St. John (26:57):
I love that.
But now you know, of course wewant to make it.
I don't want people to, youknow, go through the same
torment and agony that I had togo through.
I mean, I had to go throughyears and years and years and
paying all these you knowso-called gurus so much money,
only to find out they can'tteach their way out of a paper
bag.
There's no there there.

Dwan Bent-Twyford (27:16):
They don't tell you anything.

Dr. Noah St. John (27:18):
I said I just paid you all this money, now
tell me what to do.
Well, you know, go do it.
You know, get leads.
No kidding, I'm what.
Hello, what are?

Dwan Bent-Twyford (27:30):
you doing you know you're literally speaking
my life, I hear you oh my God,it was awful.

Dr. Noah St. John (27:36):
All right, so that's the second.
So now we remember we got theright plan, what we're doing,
the right tools, how we do it.
And then what's the thirdelement?
The right support.
All right, so you've got tohave the five people you spend
the most time with yes.
And that I think that's prettyaccurate.

Dwan Bent-Twyford (27:55):
I think most people would agree with that.

Dr. Noah St. John (27:58):
So, you know, going back to my example, and
like what you were talking aboutearlier, duann, you know I grew
up poor in a rich neighborhood.
So who was I around?
Well, I was around poor peoplein my family, but when I went to
school, I was around richpeople.
So I'm like Hmm, uh and, andyou know, there's really not a
heck of a lot of difference,except money.
And I'll tell you another funnystory, uh, and a true story.

(28:19):
So, um, a few years ago, uh, mywife and I were living in a
house here I live in NortheastOhio and we had a.
It was a nice, middle-classneighborhood, you know it was,
uh, you know, a nice house.
Yeah, nothing really to writehome about, but it was nice,
right, nice neighborhood andeverything.
And all of a sudden, one day,in fact, it was the Saturday
before Thanksgiving of 2020.

(28:39):
Now, this was the height of thepandemic, if you can remember
back that far.

Dwan Bent-Twyford (28:42):
Oh.

Dr. Noah St. John (28:43):
I remember, and I woke up with a vision.
And this vision said you'resupposed to move.
And I was like what, what doyou mean?
Move?
Everything's fine, we're not.
What do you have you ever getthose visions or that just sort
of inner knowing, that innerprompting, and it doesn't make
any logical sense.
Well, I've been doing this longenough to know you got to
listen to those visions, thosepromptings, whatever it is, and

(29:04):
I said okay, even though itdidn't make any sense, and I
said all right.
So I said you know, I got up it.
So I said you know, I got up,it was six in the morning and I
just started looking on, youknow, online, to different real
estate places and I and I foundthis house and it was just this
beautiful, beautiful home and itwas literally eight minutes
down the road from where I live.
And the the next day the Sundaybefore Thanksgiving 2020, there

(29:27):
was going to be an open house.
So I said, honey, would youlike to go see a house tomorrow?
She's like, yeah, sure, wedrove up the driveway.
She turns to me and she saysI'm packing tonight.
12 weeks later, we moved intothis home right here, which is a
5,000 square foot mansion on ahill.
It is literally better than mydream home.

(29:47):
A lot of people tell you hey,write your dream home.
I'll tell you and this is trueIf I would have written my dream
home, it'd be like here.
This house is like here.
It's better than I could havedreamed of.

Dwan Bent-Twyford (29:57):
So why do?

Dr. Noah St. John (29:57):
I share that story.
What does that mean foreverybody listening?
The point is number one whenyou listen to those inner
promptings, even sometimes itdoesn't make any logical sense,
but you listen in here with yourheart, your gut, wherever you
want to say it comes from.
That's when you're overcomingyour fear.
Right, Because your fear willtell you not to move forward.
Your fear will tell you it'sstupid.
Your fear will tell you it'llnever work, It'll never happen

(30:18):
for you.
Don't listen to your fear.
Listen to that inner prompting,Take the action.
If I hadn't taken the action,we wouldn't be here, right?

Dwan Bent-Twyford (30:25):
I know, now you have this beautiful house.
That's amazing, exactly.

Dr. Noah St. John (30:29):
And because of using the very things that I
teach my clients, I was actuallyable to pay off the mortgage 27
years early on my dream home,27 years early.
So that the point of the storyis if it works for me, it can
work for anybody.
That all happened in 12 weeks,just 12 weeks.
That's where the name 12 WeekBreakthrough came from, because

(30:49):
I realized, wow, if I can changemy life in 12 weeks, that means
I can help anybody do it, andthat's the power of having the
right plan, the right tools andthe right support.

Dwan Bent-Twyford (30:58):
Yeah, I love your all of it.
I love all of your story and allthe things that you say, like
having the direction and youknow, and not having the focus
and not having especially thesupport.
Because when I started workingfor myself, I was rehabbing
houses by myself, so I was goingto the job and, like my friends

(31:21):
helped me on my first couplehouses.
I hired a few people but, likeI didn't have any real estate
friends this is, this is beforeeven those real estate groups
came to fruition, so I didn'thave anyone else and so I would
come home a lot at night.
But I have, like nobody to runideas by, because everyone in my
family was like you're a singlemom, you need to get a job,

(31:43):
insurance and be responsible,but being irresponsible working
for yourself, who do you thinkyou are?
And I'm like I don't know.
I'm a person that worked in afactory for two weeks after high
school because everyone told meto and thought if I had to live
here my whole life, I'm killingmyself that's right but I can't
do this.
And when I got laid off I waslike thank you, jesus, I am
thank you right I actually leftthe state.

(32:05):
I'm from ohio.
I'm like I'm moving out of thestate because if I stay here I'm
gonna get bullied into work ata factory, because general
motors is big in this.
I graduated high school in 77and get married and have kids
and, like all my friends, gotmarried out of high school and
everybody worked at the factoryand I got a factory job and it
was like the worst six weeks ofmy entire life.
It's so horrible and so and Iwas like I don't know, I've

(32:27):
never been in a factory.
It's like it's so hot.
Erica, you're standing onconcrete and I thought why would
my people that love me want meto do this for 40 years?
Why would I even ask my dad?
I was like, why would you wantthat for me?
He goes oh well, you work forthe man and then you retire and
then you can live your life.
But I don't want to live mylife Because, you know, when

(32:49):
you're 18 or 19, people that are60 are like, wow, how are they
still alive?
You know, and I was like Idon't want to live my life.
I'm in my 60s, I'll probably bedead.
I don't know how y'all arestill alive right now.
Right, I was like I want to livenow.
So I went to Florida.
I was like I don't know whatI'm going to do, but I'm going
to figure it out.
But it's not going to haveanything to do with a factory.

(33:11):
Married your kids.
There, you go and everybodylike you'll be back, you'll be
back.
I was like, no, you don'tunderstand, I will not, I'm not
ever doing that.
And I've got friends that didall the fact, all the stuff, and
now they're my age and theirbodies and they've never, done a
thing and it's like Kelly.
So that's why I tell people like, just make the changes now,

(33:34):
work for yourself.
So I love your 12-weekbreakthrough.
It's like work for yourself,figure it out, get someone like
you.
A lot of people, but I'mtelling all my Dwanville people
you definitely need Dr Noahbecause I can help you with the
real estate and making all themoney and show you all the
tricks to that.
But your mindset is the numberone thing that'll hold you back

(33:55):
and I don't really teach a whole, whole, whole lot about other
than like, read some books.
And now we have you, they canrefer people to you because they
need help when they're.
I mean.
I'm not that I encourage them, Iteach them.
I'm always like the biggestcheerleader, but when they don't
have anyone else around or theydon't have the mindset I can
share with them all day, butthey still fall back, and that

(34:19):
really is the cycle.

Dr. Noah St. John (34:21):
Yes, I'm telling all of you.

Dwan Bent-Twyford (34:23):
Dr Noah take that quiz.
So inner game myinnergamecom.
I am going to take the quiz.
So absolutely.
That's a plethora ofinformation.
I love it.

Dr. Noah St. John (34:35):
That's wonderful.
I just also want to mention, ifyou go to
BreakthroughWithNoahcom justlike it sounds
BreakthroughWithNoahcom I'mknown as the Breakthrough Coach
again the 12-week breakthrough,but BreakthroughWithNoahcom if
you really just want to get onthe fast track and you know,
want me track and want me or oneof my coaches to help you, just
go to BreakthroughWithNoahcomand there is a quick video there

(34:57):
and you can just select a timeand answer a few questions and
then me or one of my coacheswill get on the phone or Zoom
with you.
They'll do a 15-minute businessevaluation and you'll walk away
with three tips you canimplement immediately to
skyrocket your business.
And all of that is available atBreakthroughWithNoahcom.

Dwan Bent-Twyford (35:17):
I love it.
So, folks, he's giving you allhis stuff.
It's in the show notes.
You can't tell me you can'tfind the guy, okay, so we're
going to turn things around alittle bit.
We want to learn somethingabout you.
So what is your favorite bandof all time?

Dr. Noah St. John (35:33):
Bon Jovi.

Dwan Bent-Twyford (35:34):
Ah, bon Jovi, I love Bon Jovi.

Dr. Noah St. John (35:36):
There you go.

Dwan Bent-Twyford (35:38):
I do and you know I am such a concert person.
I've been to thousands and forwhatever reason I was kind of
going through a list of who haveI not seen.
I don't know why I have neverseen Bon Jovi.

Dr. Noah St. John (35:48):
Wow.

Dwan Bent-Twyford (35:49):
That's like next time they roll through
Denver.
I don't care when or where I'mgoing to go.
I love Bon Jovi.
What's your favorite food?

Dr. Noah St. John (35:58):
lobster.

Dwan Bent-Twyford (35:59):
I'm from maine, so it's lobster I tell
you what maine has those uh, Ican't remember the name of that
place those little lobstersandwiches that are like just
yeah, they're called lobsterrolls lobster oh, cooked in
butter, it's like love thoseevery time I go there, that's
the first place I go oh yeah andthen I go every day for like a
week.
It's like, oh, you cannot eatenough of those yes the lobster

(36:22):
rolls are so unbelievably good.
What is your favorite time ofthe day?
Where is your happy place inyour day?

Dr. Noah St. John (36:29):
You know it's 6 am.
That's like when I woke up Ihad that vision.
I was telling you I just I likegetting up, you know, a little
bit early, and I know a lot ofpeople are like on the 4am, 5am,
I'm like you know what, I justget up when I feel like it.
It's not like I have to get upat 6am, but that's when I just
feel very creative, get a lotdone, and you know I'm usually

(36:51):
done by, you know, one or two inthe afternoon.
So I am the opposite of thehustle and grind bros.
I mean like go ahead and work18 hours a day, man.
But I want to live, I want toenjoy life.
My wife and I, we sit by thefire, we have a koi pond in the
backyard, we watch the birds andthe fish and we have deer and
everything.

(37:11):
And it's just wonderful to justenjoy life and not work, work,
work all the time.

Dwan Bent-Twyford (37:18):
I could not agree with you more.
I've interviewed so many people.
They're like oh yeah, I'm up at4am, I'm in the gym and my mind
now I'm just like but why, whyare you up when it's literally
the middle of the night, it's4am, Like I don't even get it.
So I don't know, I don't get it, I I naturally wake up about

(37:39):
7.30.

Dr. Noah St. John (37:39):
I haven't set an alarm for 30 years, so no, I
just get up when I feel like it, unless.
I'm doing a workshop orsomething, a lot of times I'll
start working.
You know, if I'm starting workat 6 am, I'll go back to bed.
I'll take another nap.

Dwan Bent-Twyford (37:51):
I've been known to do that too.
Okay, so what is so?
Just to review everyone onceyou go Noah stjohncom, you have
the 12 week breakthroughmyinnergamecom.
And what was the other one?
Breakthroughwithnoahcom,breakthroughwithnoahcom.

Dr. Noah St. John (38:11):
And are you on Instagram and all the stuff?
Oh yeah, absolutely.
Just search noahstjohncomFacebook, instagram and
especially my YouTube channel.
Make sure you go to check outmy YouTube channel.
We have a lot of really coolvideos and things like that.
Every that we release, you know, on a consistent basis to help
you, you know, with your innergame and your outer game.
So we help people in both ways.

Dwan Bent-Twyford (38:31):
And I love your whole inner game out of you
Really.
It's just, it's really it'samazing what you do and I just
don't think sometimes peoplerealize how much they need this
kind of training, because yourmind is either really helping
you or it really is your worstenemy.
And it's hard for people tountrain the things they've heard

(38:52):
have been taught so muchnegativity in the world and
videos and the news is like ohGod, you guys are too much.
So, um, so again, folks, if youhappen to be new, this is the
most wonderful real estatepodcast ever.
I'm on wonderful Facebook,wonderful Instagram, wonderful
YouTube, wonderful LinkedIn,wonderfulcom.

(39:15):
So opt in, take my little quizand you can see where you're at
in your real estate investing.
You take Noah's quiz and seewhat you need to do to help you
get where you want to go.
And so one last.
I have two last things, and oneis what is something that the
Dwanerville family can do rightnow to help you reach your next

(39:36):
big goal, and what is it?
What is your next big goal?

Dr. Noah St. John (39:40):
Well, I just really want to, of course, help
more people.
That's my mission is to teachpeople about the power of the
inner game and really give themback their power.
I think a lot of us have lostour power, have given our power
away over the years, and so Iwant to give people their power
back, showing them that it'salready inside of them.
And so really, for the folkslistening I mean number one you

(40:03):
can have me come in and speakand do trainings for your team,
your organization.
Number two you know I dokeynote speeches, whether live
or virtually.
So have me come in and do thatfor you.
Just contact me, you know, onmy website or on social media,
and then just spread the word.
I mean just really say hey, youknow what I heard, dr Noah on
the DeWonderful podcast, youshould check it out.

(40:23):
But really, that's it.
I've got lots of books andtrainings and coachings and
keynote presentations and I'dcertainly love to help all the
folks listening to the programtoday.

Dwan Bent-Twyford (40:34):
Okay good, I always want to see how we can
help you, because if you have aset like you're working towards
this, I always want to help andI always tell all my people like
, hey, let's help everybody elsereach their goal, because when
you're helping other peoplereach your their goals, somehow
you tend to reach your own goals.
That's right and I also justquickly, uh want to ask the

(40:57):
audience to do me a favor.
If you had fun today, youlearned one thing you laughed,
you think think Noah's soadorable, or, of course, you
know I'm always the wonderful.
I want you to find the podcastand like, subscribe, and leave a
five star review and also writea comment.
And what is your podcast name?

Dr. Noah St. John (41:19):
For me.

Dwan Bent-Twyford (41:20):
Yes.

Dr. Noah St. John (41:21):
Oh, I don't have a podcast, I'm just a guest
on other people's podcast so Iwas gonna say, go to your
podcast and leave a review too.
But no, I I don't have oneright now.
I just enjoy being a guest nowbe a guest.

Dwan Bent-Twyford (41:31):
You know, be a guest guests are fun.
I love doing the podcast and Iwas on them for like a decade.
I think I should start my own,but I'm gonna tell you it's a
labor of love.
Yeah, what you, what you do,big guess You're an amazing
guest.
So, anyway, podcasts can't growwithout your help.
So I just always ask you if youenjoyed it, loved anything,

(41:54):
learned anything, laughedanything five stars, write a
comment and say how awesome bothof us are.
And last thing for you, noah,is I want you to give us a word,
leave us with a word ofinspiration, but only, or
motivation, whatever, but onlyone actual single word empower.

Dr. Noah St. John (42:18):
Okay, that's it.
And the reason I said that isbecause wait, wait, wait, wait,
wait, wait.

Dwan Bent-Twyford (42:24):
Hold on, I'm gonna get there.
Okay, I don't tell people aheadof time, because I don't want
them thinking about their wordand trying and then they can't
figure out.
So I just want to hear the word.
So.
So what we do is the word ofthe week at dwanderful is now in
power, so we have a word of theweek and I have everyone put on
a little sticky and put on yourmirror and use and say the word

(42:46):
Empower, empower, empower,empower.
And then we do actually nowwant to know what it means to
you.

Dr. Noah St. John (42:54):
It means to claim the power that you already
have inside of you.
I think a lot of people havelost or given away their power.
I know I did.
You know I did that for years Ilet people walk all over me and
I was a total doormat, and soit took a long time for me to
learn how to stand up for myself, to claim my power, to find my
voice.
So now I'm able to help peopledo that, and really in many,

(43:17):
many cases it does change yourlife.

Dwan Bent-Twyford (43:19):
It does, I love it.
Empower is a very great one.
I any cases, it does changeyour life.
Empower is a very great one.
I like to always get the wordthat I want to tell everyone
that's our word of the week, butthen I always want to know what
it means to you, becauseempower means many things to
many people, so we're alwayscurious what it means to you.
But you know, I like the factthat you say like to claim your
power and take your power back.

Dr. Noah St. John (43:37):
And.

Dwan Bent-Twyford (43:37):
I think I'm going to start using that as my
description of empower, becauseit is so easy to give your power
away, do too much for everyoneyou're you know, or be too much
of a people pleaser or whatever,and when I made the decision to
like stop doing that, it ishard to take your power but now

(43:59):
they have it back.
It's like and and nobody takingmy power.

Dr. Noah St. John (44:02):
That's right.

Dwan Bent-Twyford (44:03):
Now it's like now I got my power, but it was
not easy and I love that toclaim the power.
Take back your power.
That's a great word.
That's a great word.
So that's going to be on mymirror.
In a minute I'm going to goright and put in power up on my
board.
So I everyone.
First of all, thank you.
You are such a pleasure as aguest.

(44:24):
I've enjoyed so much talking toyou today.
You're just so fun and you'reinteresting and you're so
motivated and you like the bestmusic and you eat my favorite
food.
So next time I'm in Ohio, we'regoing to have to go find us a
lobster roll somewhere.

Dr. Noah St. John (44:38):
Let's do it.

Dwan Bent-Twyford (44:39):
So, oh, I love those things somewhere,
let's do it so oh I love thosethings, I thinking about now
it's like, oh, I feel like justflying over there.
All right, so great, so great,um, and everyone will be back
next week, same bat time, samebat channel.
And remember that the truth isin the red letters.
All right, guys, thank you, andnoah, thank you.
We'll be back next week.
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