July 29, 2025 • 36 mins
Dwan Bent-Twyford celebrates hitting 1 million podcast downloads and welcomes back Jerome Lewis, also known as "Mr. Implementation," to discuss real estate marketing strategies and personal insights. Jerome shares his TRUTH method—a powerful framework for creating engaging content for real estate investors.
• Jerome explains how he earned his nickname "Mr. Implementation" by helping investors put knowledge into action
• Social media presence is crucial for real estate investors—Facebook is recommended as the starting platform due to its older demographic with more resources
• The TRUTH method guides content creation: Target audience, Respond to their questions, Unfold information, Tie-in call to action, Headline creation
• Video marketing puts you in the top 20% of real estate professionals, instantly separating you from competitors
• Authenticity becomes increasingly valuable as AI becomes more prevalent in digital marketing
• Jerome emphasizes focusing on who you're helping rather than how you look or sound on camera
• Morning hours (4-5am) provide peaceful, productive time for focused work
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dwan Bent-Twyford (00:02):
Hey everybody , welcome to THE MOST DWANDERFUL
REAL ESTATE PODCAST EVER! I amyour host, Dwan Bent Twyford,
America's most sought-after realestate investor, and, for those
of you that listen to thepodcast on a regular basis, we
just hit 1 million views, 1million downloads, so I am so
over the moon.
A million downloads is reallywonderful and exciting, and it's
(00:26):
all because of you.
So I thank you and I appreciateyou to keep listening, keep
sharing, keep posting, tellingother people, and let's see if
we can't hit two million thisyear.
So I have an awesome guesttoday.
So, as you know.
So, Jerome, here's what happened.
I went through my phone and Ithought you know, I want to
(00:47):
re-interview some people that Ireally loved the first time
around, and so I have in mycontacts I have all of my people
under the word podcast and then, like, those are all the people
I've done podcasts with.
So I just sat down I mean somany.
I just sat down and I thoughtI'm going to scroll through my
(01:08):
whole phone, all these people,and I'm going to pick 10 people
that I really love the firsttime around and invite them to
come back.
So you were one of the people.
Jerome Lewis (01:19):
I'm honored.
You said 10?
.
I'm honored, I'm going to pick10.
Dwan Bent-Twyford (01:23):
But you know what they say.
They say you may not rememberexactly about the person, but
you remember how they made youfeel or how much you like
talking.
So I went through, I mean Ihave 200 guests.
I scrolled and I was like, oh,this person was so fun, that
(01:46):
person was so good.
Oh, I really forgot.
I love that person.
So I sent out 10 invitations.
Jerome Lewis (01:53):
Thank you.
I'm truly honored when you say10, that makes me feel special.
Dwan Bent-Twyford (01:57):
I just remember we had a good time.
I loved everything about youand I want to show you all.
So this is Jerome Lewis.
We're just coming back seeingwhat he's up to, but he sent me
a box of stuff.
So I've got real estate marketimplementation.
I've got fast client attractionYou're going to keep me reading
here for six months now.
Turn videos into fast money,which?
(02:23):
open that one yeah, I openedthat one one too and what others
say about us.
So you sent me so much stuff.
I got this big old giant box.
I was like Jerome's the man wow, thank you.
Jerome Lewis (02:36):
I appreciate you so much.
Dwan Bent-Twyford (02:39):
I'm gonna read through them.
I'm gonna start with this one,though I like to read
testimonials and case studies.
I'm gonna start with this onebecause I love reading what
other people have to say,because you know, we can all say
how great we are, but it's whatother people say.
Absolutely About us is whatmakes other people interested in
working with us, to start with.
Jerome Lewis (02:58):
Yes, ma'am, and I just want to give a little
context of all of the work, thethings I created and done.
That book there is my favoriteBecause, like you said, people
don't believe what we say aboutourselves.
They believe others.
That is my favorite productI've ever created, because I
don't talk about how awesome Iam or the results I've gotten.
Other people are saying it, sothat's it's my favorite resource
(03:20):
to give away.
Dwan Bent-Twyford (03:21):
Yeah, it is.
So it's like I was going toactually read a couple of these,
like here Paris Hundle, socialmedia marketing and lead
generation for real estateentrepreneurs, the review of the
various platforms and pros andcons.
And running Facebook ads andboosting a post.
Most of all, importance ofdoing videos.
Five stars, Tony and VeronicaExcellent class, oh here.
(03:48):
I sold 166 copies.
I made 1,000 in the US.
This guy.
It's fun to read them.
It's fun to see their pictures.
It's like, oh, and I had a booklike this, but I feel like it
kind of got old.
So now that I saw this, it'smotivated me to make another one
.
Jerome Lewis (04:08):
Okay, excellent, and you know I'm here for you.
I can help you if you need it.
Dwan Bent-Twyford (04:11):
Yes, I know you do Always here to support
you.
Yep.
So tell us what's new.
Give us all your socials so wecan find you everywhere.
Jerome Lewis (04:18):
The best way.
I'm on pretty much all socialmedia is the best way to find
out about me.
I have a website, jeromelewis.
com, so if you go to JeromeLewis.
com, all of my social medias arethere.
I'm usually on pretty much allof them, so that's where I am.
Dwan Bent-Twyford (04:34):
So J-E-R-O-M-E.
Jerome Lewis (04:37):
Yes, J-E-R-O-M-E and Lewis.
Dwan Bent-Twyford (04:47):
I'm glad you mentioned that Lewis is
l-e-w-i-s jerome lewis.
com.
Well, and I find I just met aguy the day his name is jared
jeremy, but it's j-e-r-o-m-ylike jeremy.
I was like, okay, people spellall of us.
I gotta make sure I geteverybody's spelling out there,
all right.
So tell us, uh, update us what.
What is it you do?
Jerome Lewis (05:03):
tell everybody what you do yeah, so so my name
is Jerome Lewis.
I'm known as MentorImplementation.
I help real estateentrepreneurs with their
marketing and I help them withimplementation.
I'm also a real estate investor.
I buy properties creatively,and that's what I've been
working on a lot lately.
Dwan Bent-Twyford (05:20):
Yep.
So I love the fact that youhelp investors with marketing,
because every time I do a liveworkshop, I tell people like,
listen, you need to be onFacebook, you need to be on
Instagram, not for your name butfor like your business and what
you're trying to do.
And if you have a regularFacebook page and you can make a
second page, a business page,and make a business page that
(05:41):
says you know, whatever you know, we help homeowners in distress
or whatever you want to call it, and they're just and people
are like, oh, I don't know whatwould I post, what would I say?
It's like everyone that's goingto work with you, they're going
to look you up on social media.
Jerome Lewis (05:58):
Absolutely.
Dwan Bent-Twyford (05:59):
And if all you have is, like my name, like
I have the Dwan Bent- Twyfordpersonal page and you see my
grandkids and everything elseand there's no business page, to
say, oh Dwan-der-ful, she helpspeople learn how to become
investors.
Like you got to have a page andpeople are so like nervous to
do it.
It is really surprising,because that's one of the things
(06:20):
.
When someone comes to a liveclass on Saturday, I give them
the homework, go home and comeback and bring your phone and
show me your new Facebook pagewith your business name, and
they're like oh, I didn't knowwhat to do and they just it's
like oh my God, guys, like youhave to do that.
Jerome Lewis (06:38):
So I wanna expand on what you just said, because
that is actually how I gained myname.
That's why I'm known as MrImplementation, because this is
exactly right what you're saying.
I would teach a class, I wouldshow everybody, I would show the
people exactly what to do andthen, at the end of class or the
end of a workshop or somethinglike that, they would say Jerome
, I know, I know what to do, Ijust struggle with the
(06:59):
implementation.
Can you help me implement it?
And that's how I said you knowwhat?
People keep coming to me andthey're saying this exact phrase
implementation, implementation,implementation.
And my coach, dan Kennedy Darcyshe's a Dan Kennedy student she
said Jerome, what are peopleasking you for?
And I said they keep saying theimplementation.
They know exactly what to do,but they're struggling with it.
(07:20):
And I was like you know what?
One day I read an article fromDan Kennedy and he was like give
yourself a nickname.
And I was like let me try this.
I've jumped on zoom.
It was during COVID 2020 and Iput the term implementation, mr
Implementation inside of my zoom.
How you update your zoom name?
They started calling me MrImplementation.
I was like, wow, like the sameday, I'm like wow, they just
(07:42):
started calling me that andstuck.
Dwan Bent-Twyford (07:44):
I started with Dwanderful and, like
everyone in the world is, likeyou know, dwanderful, the girl
with the pink hair.
It's like, yeah, it's getting alittle grayer, but it's still
pink.
But you're right, the nicknameis Mr Implementation that are
(08:08):
new, or investors, or haven'tfigured out how to market or
even have, like, an Instagrampage or a Facebook page, or
let's just start with Facebook,because, like, I feel like, I
feel like, like I like Instagrambetter.
I feel like everybody in theworld still does like Facebook.
You know, maybe it's my agegroup, I don't know, but I tell
them like, hey, listen, you canjust like, click over, get a
business page and like, thereyou go.
Jerome Lewis (08:31):
So like what would someone, how would they start?
What would they post?
Like what would draw attentionto them?
Yeah, so I want to address whatyou said.
Like, you mentioned that youlove Instagram and then, when
you were speaking, you mentionedlike an age demographic and I
used to teach a class on socialmedia and people always state
like they like the newest stuff,people like new right.
Typically, instagram is fairlynew compared to facebook, is new
as hip, as younger.
(08:52):
However, what I used to alwayshelp my uh students and my
clients understand is thatinstagram is a younger audience
and facebook is an olderaudience and and we as investors
, agents, real estateprofessionals the typical client
that we want to deal withthey're typically older, so
older clients have moreresources, including houses.
(09:13):
So I highly recommend that ifyou want to get on social media,
at least start on Facebook.
Dwan Bent-Twyford (09:19):
That's what I tell everybody too.
I said everyone myeight-year-old mom has a
Facebook page.
Exactly, yeah, my 15-year-oldnieces and nephews have Facebook
page.
Everybody's got a Facebook page.
Jerome Lewis (09:30):
Yes, instagram is new, tiktok is new.
That stuff is new and hip.
But we have to think about notwhat we like, necessarily, but
what our client likes, whatthey're doing.
So I always recommend peoplestart with Facebook and I kind
of lost your question in theresomewhere.
Dwan Bent-Twyford (09:48):
If someone is I know I put in like five
things in a row so if someone'sgoing to start a Facebook page,
what are some things they wouldneed to put on there to give off
that that aura of I am a realestate professional, I can help
you with your foreclosure?
And so one thing I tell peoplebecause on my website,
dwanderful, we post like twoblogs a week and I say listen,
(10:16):
if you have nothing to say, goto my page and take a blog and
copy it and put it over, youknow, onto your Facebook page
and at least people havesomething to read.
And then I'm like you have tostart doing videos.
And you have people that arelike, oh, I don't want a video
on tape myself.
It's like you got to do videos.
You have to get on and say, hey, I'm a local real estate
(10:38):
investor, you want to helppeople in foreclosure.
Like you have to start doingvideos.
And then when you meet ahomeowner and you help them,
have them do a video testimonial.
Jerome Lewis (10:56):
And people are like, so hesitant to get on
camera.
They are hesitant.
So so to answer your question,since we've uh spoken on our lab
podcast, I've developed thisnew I'll call it like a
methodology.
It's called the truth, thetruth method, truth t-r-u-t-h.
Okay, this is what I usegenerally to help people
understand what it is that theyneed to pose.
Now, truth, truth, and it's inthe book.
I'm going to send you a new,updated copy.
I think I have a special copyfor you.
(11:18):
I'll give these away to specialpeople.
Dwan Bent-Twyford (11:22):
Okay, you better sign that one.
Jerome Lewis (11:24):
Yes, I am going to sign it.
So the truth method in here.
It's an acronym and it standsfor certain things, so the T
like you have to think about whoit is that you're targeting.
You want to target oneparticular target distress
homeowners.
It could be homeowners, notdistress.
Like you want to think aboutyour target.
T stands for target, so youwant to think about who you're
going to formulate your contentfor.
That's first and foremost.
(11:45):
Then we've got the R.
Okay, r is we're going torespond Right and typically
people are.
It's easier for us to answerquestions.
So I like to tell people whatare the top questions that
people have and I like to givethem the number five.
Think of five questions thattarget person might have A
distressed homeowner Can I sellmy house fast?
Might be a question.
(12:06):
Can I sell my house for within90 days?
That's saying the same thing.
Can I sell my house for as muchmoney as possible?
Might be another question thatthey have.
Can I sell my house with amortgage?
Might be a question they have.
So you want to start thinkingabout the questions that these
targets have, and a great way todo that is kind of go to Google
(12:26):
, type in think in their mindframe.
Type it in and Google willbring up what people are asking.
There's a section called whatpeople also ask there.
So that's the R.
You want to respond to theirtop questions that they have Now
.
Next is the U, and the U standsfor unfold.
Dwan Bent-Twyford (12:45):
Right, it means unfold, so what you're
going to do is you're going tolet them know what they're
getting into.
Jerome Lewis (12:50):
It's kind of an introduction is what the U
stands for.
So once you've responded andyou've given them the five
questions you're going to answer, you're going to explain what
exactly you're going to answer.
That's an introduction.
And the U also stands for Unify, but it comes a little bit
later.
Then we got the T.
The T stands for tie-in, tie-in, a call to action.
(13:11):
So you want to tie in a veryparticular call to action.
What do you want them to do?
Do you want them to go to yourwebsite and download something?
Do you want them to call youdirectly?
Do you want them to send you atext?
Right.
And then finally, we've got theH, which is the headline.
Then you think about what you'regoing to name your content,
right.
So a lot of times when we thinkwe think, for example, I help
people, like, put books together, courses, they typically think
(13:34):
I'm going to name it this thing,but the name comes last because
we want to find out what themarket responds to.
The A stands for headline.
That's the framework that wegive people on posting content,
what the post and what it isthat you need to do.
And it's inside the book thatDeJuan showed us a little bit
earlier real estate marketingimplementation.
(13:55):
That exact framework is inthere and we go deeper on
exactly how to implement that.
You can implement it on yoursocial media, you can implement
it on your podcast, you canimplement it in a book.
Whatever you need to deliverinformation, you can use that
truth methodology to knowexactly what's opposed.
Dwan Bent-Twyford (14:12):
I like that truth.
So if I'm doing my nextworkshop and I say hey, I want
y'all to make a Facebook page atyour homework, show it to me
tomorrow.
I want you to use Jerome's fivesteps and tell them what TRUTH
is and tell them who you are.
Can I send people to you forthat?
Jerome Lewis (14:28):
Absolutely, and if you want, you can even invite
me.
I'll come in and teach for you,or something like that.
Dwan Bent-Twyford (14:33):
That'd be so fun.
We should do actually, weshould do like a webinar.
Jerome Lewis (14:38):
I'm all for it.
Dwan Bent-Twyford (14:39):
Because what you teach is, I mean, I'm more
about, hey, I'll teach you howto do real estate, how to
wholesale contracts, da da da.
And I have social mediaeverywhere.
But I also have a VA team thatdoes a lot of it for me, because
there's only so many things Ican do and I would rather focus
on coaching, answering questions, helping someone close a deal.
(14:59):
I have my VA team do my socialmedia.
I mean, I do the videos andstuff and then they, you know,
they add all the pizzazz toeverything.
Same with the podcast.
I record it and I send it tothem and they make all the magic
happen, because that's notwhere I want to spend my time.
But new investors, they've gotto learn to just get their face
out there.
(15:19):
Stop being so scared.
And you're going to meet allthese homeowners face to face
anyway, so why not get to knowthem and let them get to know
you on social media?
So when you meet them, they'veseen you, they've seen a couple
of your videos You've talkedabout.
Know, whatever?
The top five, the top fivequestions is brilliant, by the
way.
These are the top fivequestions again.
Jerome Lewis (15:39):
Have them on there , make posts and have some blogs
and and let people know who youare and run some ads, boost
some ads absolutely, and I lovethe fact that you mentioned
video and, uh, a lot of us likewe freeze up and it's like I
don't want to do that.
I don't like how I look, Idon't like how I sound and we
it's been.
It's been a while since we'vetalked.
(15:59):
Ai has been out for quite sometime but it's like really
popular right now and it's verypopular and it's like because ai
is so popular, authenticity islike going away the human touch,
the human contact, the humanvoice.
You go online, you see a chatbox.
You're like I don't want totalk to a robot, I don't want to
(16:20):
talk to an AI, I want to talkto a human.
By getting involved with video,you start to humanize yourself
and you separate yourself fromall of the other companies and
all of the other people.
You really get an advantagewhen you start to incorporate
video, and I used to.
It's been a while since I'vechecked this statistic, but I
can bet money is still about thesame.
Less than 20, less than 80%.
(16:42):
Less than 20% of real estateprofessionals use video.
That came directly from theNational Association of Realtors
.
Less than 20% use video.
So if you automatically startto use video, you enter the top
20% easily and the realtors Last20% use video.
So if you automatically startto use video, you enter the top
20% easily, separating yourselffrom everybody.
Dwan Bent-Twyford (16:58):
And it's easy .
I mean, you know I've got myring light and it holds my
little camera and yeah, yourphone is awesome.
I make videos all the time.
But you know, I'm a ham and Ilike to be on camera and I'm not
shy.
But I do remember in thebeginning being really critical
about how did I look.
Oh my god, the outfit made melook fat, not like my hair.
My makeup wasn't right and Ifinally was like you know what?
(17:19):
I don't even have makeup ontoday.
It's like I don't need all that.
I'm a superstar.
I just need to go on there andtalk.
So all those things I used toworry about is like, do you?
just have to you have to getpast.
How you sound, how you look,you and just be like hey, I
can't be afraid, because you'regoing to meet people and they're
going to see you and they'regoing to talk to you and they
(17:43):
need to have a little bit ofconfidence going in.
Jerome Lewis (17:46):
Absolutely so.
One of the things that you saidyou mentioned you said you were
speaking about you, and that'swhat we do.
We tend to think about us,which can be like a little
serving.
So when I was teaching aboutthe truth method, the first
letter is t and it's your target.
Your target it's not you, it'syour target, so right, it's them
(18:07):
.
So it's like who are youhelping?
Like, think about the personthat you're helping, not you,
and how you look.
Think about the information andthe person that you're going to
help.
Yeah, and that should help youovercome all of the things that
you have about you.
Dwan Bent-Twyford (18:21):
Uh, it does.
I mean, honest to god, I havelike no makeup on, I just like
shovel my hair and go.
Okay, I'm doing a podcast todayinstead of spending an hour
doing all the makeup putting,putting on all the base, doing
all the contouring.
It's like, oh my God, I don'thave an hour in my day to do
stuff.
That's like who cares?
I'm fine.
Jerome Lewis (18:42):
Who cares and you're helping someone.
People do care, but they're waytoo busy.
They're way too busy.
You're helping someone, you'rehelping the audience by
delivering information andcontent that they can listen to.
You're thinking about servingother people, and it comes back.
Congratulations.
I said it to you by text, butcongratulations on 1 million.
You must be doing somethingcorrectly, isn't that something
(19:02):
that is amazing.
Dwan Bent-Twyford (19:03):
I got a little thing from Buzzsprout and
it's like the thing I postedthat had the balloons.
It said you have 1 millionofficial certified downloads.
I was like I started crying.
I'm like, oh my God Cause, Ididn't realize.
I guess I don't follow enough.
I didn't realize I was thatclose.
I just remember looking at it acouple of months ago.
I'm like, oh my God, how do I Ineed to get to a million.
(19:24):
And then I just didn't look atit for a few months and then
boom, I got this email and I waslike, oh, okay, I got a million
.
And then the next thing onBuzzsprout is 500 podcasts and
they send you like a wholeplaque.
I'm like, okay, you got and Ihave I'm at like 400.
So I'm like, how can I knockout 500 by the end of this year?
I was like, okay, then that'slike two a week or three a week.
(19:47):
I thought, nah, I feel likewith that many you would lose
the content and the value ifyou're just trying to knock it
out to hit the 500.
Jerome Lewis (19:56):
Right, you got to like stay on the go and you'll
get there, just like you weredoing with the 1 million.
You're just going to get thereby cruising.
Dwan Bent-Twyford (20:03):
Yeah.
So I immediately Googled okay,how many is 1 million down below
?
Good, I said immediately Google, and it's like it says you're
in like the top 5% worldwide.
I was look at me, look at me,I'm so excited.
So I said oh my god, I sent iteverybody.
I made posts, I shared them.
I was like look what I did, butI did it for me.
Jerome Lewis (20:23):
So yeah, and that's because you are serving
other people.
You, you got all thosedownloads because you're helping
other people.
Uh, your content is great.
I remember the experience, evenfor me, like we're talking,
like we're doing a podcasttogether and going like speaking
to the audience and giving themcontent.
But even you, like I justremember when we did it, it was
like an amazing experience andyou helped me.
(20:44):
You came to my podcast.
We did a podcast swap and itwas amazing, so well-deserved.
You earned it because you wereselfless enough to like get out
there and serve other.
Dwan Bent-Twyford (20:57):
Yeah, and I do it all the time.
I mean I've been doing it forfive years other than like a few
times.
You know, I took a six monthbreak when I had my hip done and
a few times along the way Itook like a little break here
and there, just some, just fromdoing them in general, but it's
like, ah, I'm good, I'm gettingup on it now.
So when I interviewed you thelast time, I don't know if I was
asking these questions, so I'mgoing to ask you again.
(21:20):
Maybe I did, maybe I didn't,but I started changing up some
of the questions just to getlike more personal and get to
know people better, and I mayhave asked you.
I don't know.
I started doing it about twoyears ago, but I'm thinking that
we interviewed longer than that.
Jerome Lewis (21:33):
You may have, and I don't mind answering them
again.
Dwan Bent-Twyford (21:36):
So tell me your favorite band of all time.
Jerome Lewis (21:38):
Oh yeah, I remember Did.
Dwan Bent-Twyford (21:40):
I ask.
Jerome Lewis (21:43):
You did your favorite band of all time.
Oh yep, I remember my ass, youdid, and I did not have a
favorite band.
I still do not, actually I do.
So I I don't have a favoriteband, but I like there's this uh
song called uh, blue, I'm blueor something.
You know what song I'm talkingabout?
Maybe blue group?
I think that's the name of thegroup.
I don't know, but last time Iwas here I was like I don't have
one, so blue man group, thatthat will be oh yeah you know, I
(22:05):
remember I remember I told myhusband.
Dwan Bent-Twyford (22:08):
I said you know what?
I've never met a person in mylife that doesn't have a
favorite band.
You were the first one I wasthe person.
Jerome Lewis (22:16):
So good, yeah, I don't.
Well, since the interview,maybe two years ago or so, I was
able to.
I like that group, so I'm gonnago with that band okay, no,
that's a good band, that is good.
Dwan Bent-Twyford (22:28):
But you know, I just, uh, I don't know.
I always love music and you cankind of tell a lot about my
people what they listen to andyou know their favorite, like my
favorite bands are still backfrom the 70s, because in the 70s
music was good and nothing wassynthesized and if you couldn't
play and sing you couldn't befamous.
And now you just like add allthe crap and then you hear
(22:48):
someone sing without all thatand you're like, oh my god, how
do they have a record deal?
Yes, like seriously, so I still.
But you know, if you don't havea favorite group, you should
listen to some of the oldies,like the beatles.
Okay, they're like they werethe beginning of like a whole,
like they changed everythingyeah, the same way, where like
(23:10):
people are like, what do I post?
Jerome Lewis (23:11):
where do I even start?
That's what I would say when itcomes to the bands like music,
because when I was growing up Ilistened to like individual
singers and rappers andperformers.
It was never like a band.
Yeah, listen to them, so andthey give me a favorite
performer, rapper too.
Dwan Bent-Twyford (23:28):
Yeah, I started.
I mean, I don't know.
As long as I can remember mydad always played, uh, hank
williams, uh, senior, the oldbluegrass, and and I still know
all the words to every singlesong, but I like it.
Sometimes I listen to BluegrassI'm like, oh, it reminds me of
my childhood.
And then, you know, 70s wasrock, 80s was disco, like just
(23:50):
through the decades.
So now I have four littlegrandkids.
We're teaching them about musicand so on Sirius, we have 70s
like the 70s channel and so onSirius, we have 70s like the 70s
channel, and we only play 70sfor them.
Because in the 70s there was nocursing at all in any song.
(24:10):
In the 80s it was like, youknow, damn, or whatever.
And then by the 90s, like the Fword was in all the songs.
It's like, oh, my god, whathappened to?
Like music.
So my little grandkids arelearning about the Beatles and
like Elvis and Queen and some ofthe 70s bands, because by the
80s it's like I don't want toteach them more songs where
(24:32):
there's so much cursing, I don'twant them singing along.
And my daughter-in-law said, oh, teach them Taylor Swift.
I said, girlfriend, have youlistened to the words of Taylor
Swift.
She uses the up for it in everysingle song.
I'm not teaching that to mygrandkids.
Do you teach them all you wantNot happening over here?
Jerome Lewis (24:50):
Maybe teach them about 70s.
Yeah, so to me, like I kind ofgrew up listening to those kinds
not those songs, but songs withwork, songs with profanity,
like negative stuff.
So that's why, even when youact, I'm like I don't have a
favorite brand, because I don'tsupport that type of music
anymore.
I don't find it productive, andespecially me, like now I'm I'm
(25:11):
a black man, so like hip hopand rap is popular in our
culture and I don't think itserves us well.
Dwan Bent-Twyford (25:19):
So I like the original hip-hop, like the run
dmc and some of those easierrappy, you know, um, I can't
even think I have a wholeplaylist of all the old hip-hop
that I listen to all the timebecause I had to dance to it and
then it started getting worseand worse and then like people
like I was like, oh my god, myears, I can't so that's the same
(25:43):
for me.
I grew up on that, but Icouldn't stick to it because
it's it's just very destructive,so I don't support it anymore I
know my, my son listens to umsome german band I can't think
of their name right now and thensongs are in german, but you
can feel the cussing and thefoul language.
I'm like dude Rammstein, Likelisten, you can't play that
(26:05):
around the kids.
It was in German, I don't carewhat it's in.
I can tell you right now thatmusic is no good.
It makes my heart clench Likechange your music.
Okay, what is I?
Know I didn't ask you thisbecause I just added this what
is your?
Jerome Lewis (26:25):
favorite time of day, like between all the hours
of the day.
Where are you?
Just like.
This is the best time of my day.
If it will fit, it will beearly in the morning, so I wake
up very early.
I have a weird schedule.
I go to sleep about 12 am and Iwake up about between 4 and 5
am.
So between that waking up and 4or 5 am, I like that time.
(26:45):
It's like I'm an introvert,it's like peaceful, it's
extremely peaceful.
The world is sleep, everythingaround is like sleep.
So I've really enjoyed thatsolitary time, like right before
I get ready for work or rightbefore I get to do stuff.
I really enjoy that time, justthat quiet peace.
When everybody's asleep.
I enjoy that time.
And the second runner up wouldbe that 12 am.
(27:06):
I like when off, peak off hours, when everything's like calm.
Dwan Bent-Twyford (27:11):
I do too.
I am totally one of thesepeople.
I get up early, I get up before.
I'm like, yeah, I agree, butwhen it gets fixed 7 o'clock at
night it's quiet and in themountains, you know, maybe we
light a fire and it's like it'sso nice right now.
I like the off-peak hours too.
They say that the smarter youare, the later you go to bed.
(27:32):
So I am a 12 to 1 am sleepperson.
So when I go to sleep, peopleare like oh, I go to bed at 10.
I go to bed at 11.
I go to bed at 9.
I'm like why would you do that?
Sometimes I go to bed at 2.
It's like there you go.
How can we help you?
What can we do over here tohelp you become more successful,
right?
Jerome Lewis (27:52):
now, personally, I like collaborating and teaching
, so that webinar and workshopidea that you mentioned a little
bit earlier, I would like loveto do that, love to do something
with you, so that would behelpful.
I would love to do somethingwith you.
Dwan Bent-Twyford (28:10):
Okay, I like that too.
That would help me and it wouldhelp you.
And you know, like I said, whenwe do our two-day workshops,
one of the sessions is dealfinding.
And I tell people like, hey,you know, you got to be on
Facebook, instagram, likeLinkedIn, like da-da-da-da-da.
And I tell everybody do a page.
Let me look at it in themorning.
No one ever does their page.
It's like, seriously, people,you're paying all this money to
(28:32):
be here, get a Facebook page,all right.
Last thing, I want you to giveus a word of wisdom, but I want
you to give me a single word.
Jerome Lewis (28:46):
Truth.
Dwan Bent-Twyford (28:47):
Say it again Truth.
Oh, I like truth.
Okay, now before you tell mewhat it means.
So what we do now is I used tohave people just give like a
word, but sometimes people werewaiting along for 25 minutes.
It's like, for the love of God,I just wanted a word.
So now it's a word, and then Itell all my D'Wonderful family
take the word, write it down,get all sticky, put it up on
(29:09):
your mirror and you're brushingyour teeth, going to bed, say
the word truth Over and over.
That's the word of the week inthe D'Wonderful community.
And so what does truth mean toyou?
Jerome Lewis (29:20):
Truth means.
So I have to go and givecontext, because that one word
thing that you do, I didn'tremember where I got it from,
but I got it from you.
I'll do that on my podcast.
Dwan Bent-Twyford (29:31):
You did do it for me, cause you said, hey, I
love that I'm going to startdoing this and not go for it,
cause you know what.
I'm talking about People getthis long.
It's like oh my God, I justwant like a word, a word.
Actually, I just want one word.
Jerome Lewis (29:42):
That's how it came to be so I got that from you, I
implement it and it works well.
I'm like one word.
So truth means to me, it meanshonesty.
It's just honesty and truth,and I really don't have a lot of
context on expanding on that,because that's what I mean.
I want people to embrace truth.
I want them to embrace honestyeven when it's not uh, even when
(30:05):
it doesn't feel good, it's likeI'm with you, I'm with you.
Dwan Bent-Twyford (30:10):
I mean like truth to me falls under like
truth, loyalty, honesty.
So if you don't have thosethings in your marriage or your
life or your business, like youdon't really have anything
really.
You know, and truth is it?
I mean, and the thing is,people don't want to hear the
truth.
I tell people all the time hey,listen, I love you, buy my
(30:31):
program.
It's only 10% are going to makeany money.
Are you one of the 10%?
I am Okay, well, I expect youto do something.
And then you know, at the endof the day, 10% do it and 90%
tinkle here and there, and thenthey don't do anything.
So it's like, hey, come on, man, I give you all the numbers, I
give you all the stats youpromised me, and then I don't
(30:52):
hear from you.
But I like truth and you know,with what you're doing too, and
helping people and helping withthe books and helping with all
the things that you do, I meanit's really amazing what you do.
I love your energy.
I was super excited to get onand catch up with you again.
I was like, well, I don'tremember even how long ago our
podcast was and when I scrollthrough my phone it just has
(31:13):
everybody alphabetically, sosome people's like I don't even
know when I interviewed them,and one or two of them were like
four years ago and I stillremember like how much fun they
were.
Jerome Lewis (31:24):
I think ours was.
I think ours was about fouryears ago, I think it was during
COVID?
Dwan Bent-Twyford (31:30):
Yeah, maybe it was, but I just remember like
it was fun and that's I.
So I thought I'm going to.
I'm going to test that theorythat everyone says you may not
remember an exact conversation.
Remember how people make youfeel.
So I thought you know what?
Let me see that I'm going toscroll through every name and
I'm going to pick all the peoplethat I remember.
At the end of it I thought likeI love this person.
They made me feel good.
The interview was fun.
(31:52):
You know, we both participatedand it was really easy.
Actually, I had picked abouteight and I had a struggle to
find two more.
Jerome Lewis (31:59):
Well, I picked about eight and I had a struggle
to find two more.
Well, I'm honored that youreached out to me.
I thank you so much for havingme.
You really made my day bytelling me you picked me one out
of 10.
So you made me feel great and Icouldn't remember where I got
that one word thing from apodcast.
But I have implemented that andI'm so grateful to you for that
.
Thank you.
Dwan Bent-Twyford (32:20):
It's fun, isn't it?
Because you don't tell themahead of time, right?
You just throw it at them.
Jerome Lewis (32:24):
Yes.
Dwan Bent-Twyford (32:25):
Because if you tell them ahead of time, you
can actually see their eyes.
They'll be looking, they'llwrite something down.
You can see them trying tofigure out a word.
It's like no, I just want whatcomes out.
Whatever comes out first,that's the word.
Yeah, that's the word.
All right.
Well, mr jerome, I hopeeveryone you enjoyed catching up
with mr jerome I.
I love this and dearly.
I'm gonna start sending youmusic I.
(32:47):
I would appreciate that youdon't have to have a favorite
band or a favorite group orfavorite singer.
Jerome Lewis (32:52):
You can't go through life without a favorite
well, that's why we need coachesand mentors sometimes, right,
I'm gonna send you some randomvideos every now and then and
you just watch them on yourphone.
Dwan Bent-Twyford (33:03):
I'll send you a link and just listen.
You'll be like, oh, that'sreally good.
Jerome Lewis (33:08):
Okay, I'm going to hold you to that, it'll all be
good and I have no cursing in it.
Dwan Bent-Twyford (33:11):
Okay.
Jerome Lewis (33:12):
Thank you so much I appreciate it.
Dwan Bent-Twyford (33:15):
I mean, my roughest song is like, but most
my stuff's basic, so all right,everyone, thank you for coming
back.
And I'm looking forward togetting my new copy of the book.
It's right here I'm going tosign it.
Jerome Lewis (33:27):
It's right here.
You got it.
I can't wait till it comes.
Dwan Bent-Twyford (33:30):
I'm going to do a post when I get it and talk
about you online.
Jerome Lewis (33:34):
Thank you.
Dwan Bent-Twyford (33:35):
All right.
Jerome Lewis (33:36):
All right.
Dwan Bent-Twyford (33:37):
Okay, everyone, remember that,
dwonderfulcom.
Fill out my quiz, take my realestate investing quiz and see if
you have what it takes to workdirectly with me.
I will guarantee that you willclose your next three deals.
You just got to take that quiz,dwonderfulcom, and we'll be
back next week.
Same bat time, same bat channel.
(33:58):
And remember that the truth isin the red letters.
All right, everybody.
Ciao, jerome, be back next week.
Hey everybody , welcome to THE MOST DWANDERFUL
REAL ESTATE PODCAST EVER! I amyour host, Dwan Bent Twyford,
America's most sought-after realestate investor, and, for those
of you that listen to thepodcast on a regular basis, we
just hit 1 million views, 1million downloads, so I am so
over the moon.
A million downloads is reallywonderful and exciting, and it's
(00:26):
all because of you.
So I thank you and I appreciateyou to keep listening, keep
sharing, keep posting, tellingother people, and let's see if
we can't hit two million thisyear.
So I have an awesome guesttoday.
So, as you know.
So, Jerome, here's what happened.
I went through my phone and Ithought you know, I want to
(00:47):
re-interview some people that Ireally loved the first time
around, and so I have in mycontacts I have all of my people
under the word podcast and then, like, those are all the people
I've done podcasts with.
So I just sat down I mean somany.
I just sat down and I thoughtI'm going to scroll through my
(01:08):
whole phone, all these people,and I'm going to pick 10 people
that I really love the firsttime around and invite them to
come back.
So you were one of the people.
Jerome Lewis (01:19):
I'm honored.
You said 10?
.
I'm honored, I'm going to pick10.
Dwan Bent-Twyford (01:23):
But you know what they say.
They say you may not rememberexactly about the person, but
you remember how they made youfeel or how much you like
talking.
So I went through, I mean Ihave 200 guests.
I scrolled and I was like, oh,this person was so fun, that
(01:46):
person was so good.
Oh, I really forgot.
I love that person.
So I sent out 10 invitations.
Jerome Lewis (01:53):
Thank you.
I'm truly honored when you say10, that makes me feel special.
Dwan Bent-Twyford (01:57):
I just remember we had a good time.
I loved everything about youand I want to show you all.
So this is Jerome Lewis.
We're just coming back seeingwhat he's up to, but he sent me
a box of stuff.
So I've got real estate marketimplementation.
I've got fast client attractionYou're going to keep me reading
here for six months now.
Turn videos into fast money,which?
(02:23):
open that one yeah, I openedthat one one too and what others
say about us.
So you sent me so much stuff.
I got this big old giant box.
I was like Jerome's the man wow, thank you.
Jerome Lewis (02:36):
I appreciate you so much.
Dwan Bent-Twyford (02:39):
I'm gonna read through them.
I'm gonna start with this one,though I like to read
testimonials and case studies.
I'm gonna start with this onebecause I love reading what
other people have to say,because you know, we can all say
how great we are, but it's whatother people say.
Absolutely About us is whatmakes other people interested in
working with us, to start with.
Jerome Lewis (02:58):
Yes, ma'am, and I just want to give a little
context of all of the work, thethings I created and done.
That book there is my favoriteBecause, like you said, people
don't believe what we say aboutourselves.
They believe others.
That is my favorite productI've ever created, because I
don't talk about how awesome Iam or the results I've gotten.
Other people are saying it, sothat's it's my favorite resource
(03:20):
to give away.
Dwan Bent-Twyford (03:21):
Yeah, it is.
So it's like I was going toactually read a couple of these,
like here Paris Hundle, socialmedia marketing and lead
generation for real estateentrepreneurs, the review of the
various platforms and pros andcons.
And running Facebook ads andboosting a post.
Most of all, importance ofdoing videos.
Five stars, Tony and VeronicaExcellent class, oh here.
(03:48):
I sold 166 copies.
I made 1,000 in the US.
This guy.
It's fun to read them.
It's fun to see their pictures.
It's like, oh, and I had a booklike this, but I feel like it
kind of got old.
So now that I saw this, it'smotivated me to make another one
.
Jerome Lewis (04:08):
Okay, excellent, and you know I'm here for you.
I can help you if you need it.
Dwan Bent-Twyford (04:11):
Yes, I know you do Always here to support
you.
Yep.
So tell us what's new.
Give us all your socials so wecan find you everywhere.
Jerome Lewis (04:18):
The best way.
I'm on pretty much all socialmedia is the best way to find
out about me.
I have a website, jeromelewis.
com, so if you go to JeromeLewis.
com, all of my social medias arethere.
I'm usually on pretty much allof them, so that's where I am.
Dwan Bent-Twyford (04:34):
So J-E-R-O-M-E.
Jerome Lewis (04:37):
Yes, J-E-R-O-M-E and Lewis.
Dwan Bent-Twyford (04:47):
I'm glad you mentioned that Lewis is
l-e-w-i-s jerome lewis.
com.
Well, and I find I just met aguy the day his name is jared
jeremy, but it's j-e-r-o-m-ylike jeremy.
I was like, okay, people spellall of us.
I gotta make sure I geteverybody's spelling out there,
all right.
So tell us, uh, update us what.
What is it you do?
Jerome Lewis (05:03):
tell everybody what you do yeah, so so my name
is Jerome Lewis.
I'm known as MentorImplementation.
I help real estateentrepreneurs with their
marketing and I help them withimplementation.
I'm also a real estate investor.
I buy properties creatively,and that's what I've been
working on a lot lately.
Dwan Bent-Twyford (05:20):
Yep.
So I love the fact that youhelp investors with marketing,
because every time I do a liveworkshop, I tell people like,
listen, you need to be onFacebook, you need to be on
Instagram, not for your name butfor like your business and what
you're trying to do.
And if you have a regularFacebook page and you can make a
second page, a business page,and make a business page that
(05:41):
says you know, whatever you know, we help homeowners in distress
or whatever you want to call it, and they're just and people
are like, oh, I don't know whatwould I post, what would I say?
It's like everyone that's goingto work with you, they're going
to look you up on social media.
Jerome Lewis (05:58):
Absolutely.
Dwan Bent-Twyford (05:59):
And if all you have is, like my name, like
I have the Dwan Bent- Twyfordpersonal page and you see my
grandkids and everything elseand there's no business page, to
say, oh Dwan-der-ful, she helpspeople learn how to become
investors.
Like you got to have a page andpeople are so like nervous to
do it.
It is really surprising,because that's one of the things
(06:20):
.
When someone comes to a liveclass on Saturday, I give them
the homework, go home and comeback and bring your phone and
show me your new Facebook pagewith your business name, and
they're like oh, I didn't knowwhat to do and they just it's
like oh my God, guys, like youhave to do that.
Jerome Lewis (06:38):
So I wanna expand on what you just said, because
that is actually how I gained myname.
That's why I'm known as MrImplementation, because this is
exactly right what you're saying.
I would teach a class, I wouldshow everybody, I would show the
people exactly what to do andthen, at the end of class or the
end of a workshop or somethinglike that, they would say Jerome
, I know, I know what to do, Ijust struggle with the
(06:59):
implementation.
Can you help me implement it?
And that's how I said you knowwhat?
People keep coming to me andthey're saying this exact phrase
implementation, implementation,implementation.
And my coach, dan Kennedy Darcyshe's a Dan Kennedy student she
said Jerome, what are peopleasking you for?
And I said they keep saying theimplementation.
They know exactly what to do,but they're struggling with it.
(07:20):
And I was like you know what?
One day I read an article fromDan Kennedy and he was like give
yourself a nickname.
And I was like let me try this.
I've jumped on zoom.
It was during COVID 2020 and Iput the term implementation, mr
Implementation inside of my zoom.
How you update your zoom name?
They started calling me MrImplementation.
I was like, wow, like the sameday, I'm like wow, they just
(07:42):
started calling me that andstuck.
Dwan Bent-Twyford (07:44):
I started with Dwanderful and, like
everyone in the world is, likeyou know, dwanderful, the girl
with the pink hair.
It's like, yeah, it's getting alittle grayer, but it's still
pink.
But you're right, the nicknameis Mr Implementation that are
(08:08):
new, or investors, or haven'tfigured out how to market or
even have, like, an Instagrampage or a Facebook page, or
let's just start with Facebook,because, like, I feel like, I
feel like, like I like Instagrambetter.
I feel like everybody in theworld still does like Facebook.
You know, maybe it's my agegroup, I don't know, but I tell
them like, hey, listen, you canjust like, click over, get a
business page and like, thereyou go.
Jerome Lewis (08:31):
So like what would someone, how would they start?
What would they post?
Like what would draw attentionto them?
Yeah, so I want to address whatyou said.
Like, you mentioned that youlove Instagram and then, when
you were speaking, you mentionedlike an age demographic and I
used to teach a class on socialmedia and people always state
like they like the newest stuff,people like new right.
Typically, instagram is fairlynew compared to facebook, is new
as hip, as younger.
(08:52):
However, what I used to alwayshelp my uh students and my
clients understand is thatinstagram is a younger audience
and facebook is an olderaudience and and we as investors
, agents, real estateprofessionals the typical client
that we want to deal withthey're typically older, so
older clients have moreresources, including houses.
(09:13):
So I highly recommend that ifyou want to get on social media,
at least start on Facebook.
Dwan Bent-Twyford (09:19):
That's what I tell everybody too.
I said everyone myeight-year-old mom has a
Facebook page.
Exactly, yeah, my 15-year-oldnieces and nephews have Facebook
page.
Everybody's got a Facebook page.
Jerome Lewis (09:30):
Yes, instagram is new, tiktok is new.
That stuff is new and hip.
But we have to think about notwhat we like, necessarily, but
what our client likes, whatthey're doing.
So I always recommend peoplestart with Facebook and I kind
of lost your question in theresomewhere.
Dwan Bent-Twyford (09:48):
If someone is I know I put in like five
things in a row so if someone'sgoing to start a Facebook page,
what are some things they wouldneed to put on there to give off
that that aura of I am a realestate professional, I can help
you with your foreclosure?
And so one thing I tell peoplebecause on my website,
dwanderful, we post like twoblogs a week and I say listen,
(10:16):
if you have nothing to say, goto my page and take a blog and
copy it and put it over, youknow, onto your Facebook page
and at least people havesomething to read.
And then I'm like you have tostart doing videos.
And you have people that arelike, oh, I don't want a video
on tape myself.
It's like you got to do videos.
You have to get on and say, hey, I'm a local real estate
(10:38):
investor, you want to helppeople in foreclosure.
Like you have to start doingvideos.
And then when you meet ahomeowner and you help them,
have them do a video testimonial.
Jerome Lewis (10:56):
And people are like, so hesitant to get on
camera.
They are hesitant.
So so to answer your question,since we've uh spoken on our lab
podcast, I've developed thisnew I'll call it like a
methodology.
It's called the truth, thetruth method, truth t-r-u-t-h.
Okay, this is what I usegenerally to help people
understand what it is that theyneed to pose.
Now, truth, truth, and it's inthe book.
I'm going to send you a new,updated copy.
I think I have a special copyfor you.
(11:18):
I'll give these away to specialpeople.
Dwan Bent-Twyford (11:22):
Okay, you better sign that one.
Jerome Lewis (11:24):
Yes, I am going to sign it.
So the truth method in here.
It's an acronym and it standsfor certain things, so the T
like you have to think about whoit is that you're targeting.
You want to target oneparticular target distress
homeowners.
It could be homeowners, notdistress.
Like you want to think aboutyour target.
T stands for target, so youwant to think about who you're
going to formulate your contentfor.
That's first and foremost.
(11:45):
Then we've got the R.
Okay, r is we're going torespond Right and typically
people are.
It's easier for us to answerquestions.
So I like to tell people whatare the top questions that
people have and I like to givethem the number five.
Think of five questions thattarget person might have A
distressed homeowner Can I sellmy house fast?
Might be a question.
(12:06):
Can I sell my house for within90 days?
That's saying the same thing.
Can I sell my house for as muchmoney as possible?
Might be another question thatthey have.
Can I sell my house with amortgage?
Might be a question they have.
So you want to start thinkingabout the questions that these
targets have, and a great way todo that is kind of go to Google
(12:26):
, type in think in their mindframe.
Type it in and Google willbring up what people are asking.
There's a section called whatpeople also ask there.
So that's the R.
You want to respond to theirtop questions that they have Now
.
Next is the U, and the U standsfor unfold.
Dwan Bent-Twyford (12:45):
Right, it means unfold, so what you're
going to do is you're going tolet them know what they're
getting into.
Jerome Lewis (12:50):
It's kind of an introduction is what the U
stands for.
So once you've responded andyou've given them the five
questions you're going to answer, you're going to explain what
exactly you're going to answer.
That's an introduction.
And the U also stands for Unify, but it comes a little bit
later.
Then we got the T.
The T stands for tie-in, tie-in, a call to action.
(13:11):
So you want to tie in a veryparticular call to action.
What do you want them to do?
Do you want them to go to yourwebsite and download something?
Do you want them to call youdirectly?
Do you want them to send you atext?
Right.
And then finally, we've got theH, which is the headline.
Then you think about what you'regoing to name your content,
right.
So a lot of times when we thinkwe think, for example, I help
people, like, put books together, courses, they typically think
(13:34):
I'm going to name it this thing,but the name comes last because
we want to find out what themarket responds to.
The A stands for headline.
That's the framework that wegive people on posting content,
what the post and what it isthat you need to do.
And it's inside the book thatDeJuan showed us a little bit
earlier real estate marketingimplementation.
(13:55):
That exact framework is inthere and we go deeper on
exactly how to implement that.
You can implement it on yoursocial media, you can implement
it on your podcast, you canimplement it in a book.
Whatever you need to deliverinformation, you can use that
truth methodology to knowexactly what's opposed.
Dwan Bent-Twyford (14:12):
I like that truth.
So if I'm doing my nextworkshop and I say hey, I want
y'all to make a Facebook page atyour homework, show it to me
tomorrow.
I want you to use Jerome's fivesteps and tell them what TRUTH
is and tell them who you are.
Can I send people to you forthat?
Jerome Lewis (14:28):
Absolutely, and if you want, you can even invite
me.
I'll come in and teach for you,or something like that.
Dwan Bent-Twyford (14:33):
That'd be so fun.
We should do actually, weshould do like a webinar.
Jerome Lewis (14:38):
I'm all for it.
Dwan Bent-Twyford (14:39):
Because what you teach is, I mean, I'm more
about, hey, I'll teach you howto do real estate, how to
wholesale contracts, da da da.
And I have social mediaeverywhere.
But I also have a VA team thatdoes a lot of it for me, because
there's only so many things Ican do and I would rather focus
on coaching, answering questions, helping someone close a deal.
(14:59):
I have my VA team do my socialmedia.
I mean, I do the videos andstuff and then they, you know,
they add all the pizzazz toeverything.
Same with the podcast.
I record it and I send it tothem and they make all the magic
happen, because that's notwhere I want to spend my time.
But new investors, they've gotto learn to just get their face
out there.
(15:19):
Stop being so scared.
And you're going to meet allthese homeowners face to face
anyway, so why not get to knowthem and let them get to know
you on social media?
So when you meet them, they'veseen you, they've seen a couple
of your videos You've talkedabout.
Know, whatever?
The top five, the top fivequestions is brilliant, by the
way.
These are the top fivequestions again.
Jerome Lewis (15:39):
Have them on there , make posts and have some blogs
and and let people know who youare and run some ads, boost
some ads absolutely, and I lovethe fact that you mentioned
video and, uh, a lot of us likewe freeze up and it's like I
don't want to do that.
I don't like how I look, Idon't like how I sound and we
it's been.
It's been a while since we'vetalked.
(15:59):
Ai has been out for quite sometime but it's like really
popular right now and it's verypopular and it's like because ai
is so popular, authenticity islike going away the human touch,
the human contact, the humanvoice.
You go online, you see a chatbox.
You're like I don't want totalk to a robot, I don't want to
(16:20):
talk to an AI, I want to talkto a human.
By getting involved with video,you start to humanize yourself
and you separate yourself fromall of the other companies and
all of the other people.
You really get an advantagewhen you start to incorporate
video, and I used to.
It's been a while since I'vechecked this statistic, but I
can bet money is still about thesame.
Less than 20, less than 80%.
(16:42):
Less than 20% of real estateprofessionals use video.
That came directly from theNational Association of Realtors
.
Less than 20% use video.
So if you automatically startto use video, you enter the top
20% easily and the realtors Last20% use video.
So if you automatically startto use video, you enter the top
20% easily, separating yourselffrom everybody.
Dwan Bent-Twyford (16:58):
And it's easy .
I mean, you know I've got myring light and it holds my
little camera and yeah, yourphone is awesome.
I make videos all the time.
But you know, I'm a ham and Ilike to be on camera and I'm not
shy.
But I do remember in thebeginning being really critical
about how did I look.
Oh my god, the outfit made melook fat, not like my hair.
My makeup wasn't right and Ifinally was like you know what?
(17:19):
I don't even have makeup ontoday.
It's like I don't need all that.
I'm a superstar.
I just need to go on there andtalk.
So all those things I used toworry about is like, do you?
just have to you have to getpast.
How you sound, how you look,you and just be like hey, I
can't be afraid, because you'regoing to meet people and they're
going to see you and they'regoing to talk to you and they
(17:43):
need to have a little bit ofconfidence going in.
Jerome Lewis (17:46):
Absolutely so.
One of the things that you saidyou mentioned you said you were
speaking about you, and that'swhat we do.
We tend to think about us,which can be like a little
serving.
So when I was teaching aboutthe truth method, the first
letter is t and it's your target.
Your target it's not you, it'syour target, so right, it's them
(18:07):
.
So it's like who are youhelping?
Like, think about the personthat you're helping, not you,
and how you look.
Think about the information andthe person that you're going to
help.
Yeah, and that should help youovercome all of the things that
you have about you.
Dwan Bent-Twyford (18:21):
Uh, it does.
I mean, honest to god, I havelike no makeup on, I just like
shovel my hair and go.
Okay, I'm doing a podcast todayinstead of spending an hour
doing all the makeup putting,putting on all the base, doing
all the contouring.
It's like, oh my God, I don'thave an hour in my day to do
stuff.
That's like who cares?
I'm fine.
Jerome Lewis (18:42):
Who cares and you're helping someone.
People do care, but they're waytoo busy.
They're way too busy.
You're helping someone, you'rehelping the audience by
delivering information andcontent that they can listen to.
You're thinking about servingother people, and it comes back.
Congratulations.
I said it to you by text, butcongratulations on 1 million.
You must be doing somethingcorrectly, isn't that something
(19:02):
that is amazing.
Dwan Bent-Twyford (19:03):
I got a little thing from Buzzsprout and
it's like the thing I postedthat had the balloons.
It said you have 1 millionofficial certified downloads.
I was like I started crying.
I'm like, oh my God Cause, Ididn't realize.
I guess I don't follow enough.
I didn't realize I was thatclose.
I just remember looking at it acouple of months ago.
I'm like, oh my God, how do I Ineed to get to a million.
(19:24):
And then I just didn't look atit for a few months and then
boom, I got this email and I waslike, oh, okay, I got a million
.
And then the next thing onBuzzsprout is 500 podcasts and
they send you like a wholeplaque.
I'm like, okay, you got and Ihave I'm at like 400.
So I'm like, how can I knockout 500 by the end of this year?
I was like, okay, then that'slike two a week or three a week.
(19:47):
I thought, nah, I feel likewith that many you would lose
the content and the value ifyou're just trying to knock it
out to hit the 500.
Jerome Lewis (19:56):
Right, you got to like stay on the go and you'll
get there, just like you weredoing with the 1 million.
You're just going to get thereby cruising.
Dwan Bent-Twyford (20:03):
Yeah.
So I immediately Googled okay,how many is 1 million down below
?
Good, I said immediately Google, and it's like it says you're
in like the top 5% worldwide.
I was look at me, look at me,I'm so excited.
So I said oh my god, I sent iteverybody.
I made posts, I shared them.
I was like look what I did, butI did it for me.
Jerome Lewis (20:23):
So yeah, and that's because you are serving
other people.
You, you got all thosedownloads because you're helping
other people.
Uh, your content is great.
I remember the experience, evenfor me, like we're talking,
like we're doing a podcasttogether and going like speaking
to the audience and giving themcontent.
But even you, like I justremember when we did it, it was
like an amazing experience andyou helped me.
(20:44):
You came to my podcast.
We did a podcast swap and itwas amazing, so well-deserved.
You earned it because you wereselfless enough to like get out
there and serve other.
Dwan Bent-Twyford (20:57):
Yeah, and I do it all the time.
I mean I've been doing it forfive years other than like a few
times.
You know, I took a six monthbreak when I had my hip done and
a few times along the way Itook like a little break here
and there, just some, just fromdoing them in general, but it's
like, ah, I'm good, I'm gettingup on it now.
So when I interviewed you thelast time, I don't know if I was
asking these questions, so I'mgoing to ask you again.
(21:20):
Maybe I did, maybe I didn't,but I started changing up some
of the questions just to getlike more personal and get to
know people better, and I mayhave asked you.
I don't know.
I started doing it about twoyears ago, but I'm thinking that
we interviewed longer than that.
Jerome Lewis (21:33):
You may have, and I don't mind answering them
again.
Dwan Bent-Twyford (21:36):
So tell me your favorite band of all time.
Jerome Lewis (21:38):
Oh yeah, I remember Did.
Dwan Bent-Twyford (21:40):
I ask.
Jerome Lewis (21:43):
You did your favorite band of all time.
Oh yep, I remember my ass, youdid, and I did not have a
favorite band.
I still do not, actually I do.
So I I don't have a favoriteband, but I like there's this uh
song called uh, blue, I'm blueor something.
You know what song I'm talkingabout?
Maybe blue group?
I think that's the name of thegroup.
I don't know, but last time Iwas here I was like I don't have
one, so blue man group, thatthat will be oh yeah you know, I
(22:05):
remember I remember I told myhusband.
Dwan Bent-Twyford (22:08):
I said you know what?
I've never met a person in mylife that doesn't have a
favorite band.
You were the first one I wasthe person.
Jerome Lewis (22:16):
So good, yeah, I don't.
Well, since the interview,maybe two years ago or so, I was
able to.
I like that group, so I'm gonnago with that band okay, no,
that's a good band, that is good.
Dwan Bent-Twyford (22:28):
But you know, I just, uh, I don't know.
I always love music and you cankind of tell a lot about my
people what they listen to andyou know their favorite, like my
favorite bands are still backfrom the 70s, because in the 70s
music was good and nothing wassynthesized and if you couldn't
play and sing you couldn't befamous.
And now you just like add allthe crap and then you hear
(22:48):
someone sing without all thatand you're like, oh my god, how
do they have a record deal?
Yes, like seriously, so I still.
But you know, if you don't havea favorite group, you should
listen to some of the oldies,like the beatles.
Okay, they're like they werethe beginning of like a whole,
like they changed everythingyeah, the same way, where like
(23:10):
people are like, what do I post?
Jerome Lewis (23:11):
where do I even start?
That's what I would say when itcomes to the bands like music,
because when I was growing up Ilistened to like individual
singers and rappers andperformers.
It was never like a band.
Yeah, listen to them, so andthey give me a favorite
performer, rapper too.
Dwan Bent-Twyford (23:28):
Yeah, I started.
I mean, I don't know.
As long as I can remember mydad always played, uh, hank
williams, uh, senior, the oldbluegrass, and and I still know
all the words to every singlesong, but I like it.
Sometimes I listen to BluegrassI'm like, oh, it reminds me of
my childhood.
And then, you know, 70s wasrock, 80s was disco, like just
(23:50):
through the decades.
So now I have four littlegrandkids.
We're teaching them about musicand so on Sirius, we have 70s
like the 70s channel and so onSirius, we have 70s like the 70s
channel, and we only play 70sfor them.
Because in the 70s there was nocursing at all in any song.
(24:10):
In the 80s it was like, youknow, damn, or whatever.
And then by the 90s, like the Fword was in all the songs.
It's like, oh, my god, whathappened to?
Like music.
So my little grandkids arelearning about the Beatles and
like Elvis and Queen and some ofthe 70s bands, because by the
80s it's like I don't want toteach them more songs where
(24:32):
there's so much cursing, I don'twant them singing along.
And my daughter-in-law said, oh, teach them Taylor Swift.
I said, girlfriend, have youlistened to the words of Taylor
Swift.
She uses the up for it in everysingle song.
I'm not teaching that to mygrandkids.
Do you teach them all you wantNot happening over here?
Jerome Lewis (24:50):
Maybe teach them about 70s.
Yeah, so to me, like I kind ofgrew up listening to those kinds
not those songs, but songs withwork, songs with profanity,
like negative stuff.
So that's why, even when youact, I'm like I don't have a
favorite brand, because I don'tsupport that type of music
anymore.
I don't find it productive, andespecially me, like now I'm I'm
(25:11):
a black man, so like hip hopand rap is popular in our
culture and I don't think itserves us well.
Dwan Bent-Twyford (25:19):
So I like the original hip-hop, like the run
dmc and some of those easierrappy, you know, um, I can't
even think I have a wholeplaylist of all the old hip-hop
that I listen to all the timebecause I had to dance to it and
then it started getting worseand worse and then like people
like I was like, oh my god, myears, I can't so that's the same
(25:43):
for me.
I grew up on that, but Icouldn't stick to it because
it's it's just very destructive,so I don't support it anymore I
know my, my son listens to umsome german band I can't think
of their name right now and thensongs are in german, but you
can feel the cussing and thefoul language.
I'm like dude Rammstein, Likelisten, you can't play that
(26:05):
around the kids.
It was in German, I don't carewhat it's in.
I can tell you right now thatmusic is no good.
It makes my heart clench Likechange your music.
Okay, what is I?
Know I didn't ask you thisbecause I just added this what
is your?
Jerome Lewis (26:25):
favorite time of day, like between all the hours
of the day.
Where are you?
Just like.
This is the best time of my day.
If it will fit, it will beearly in the morning, so I wake
up very early.
I have a weird schedule.
I go to sleep about 12 am and Iwake up about between 4 and 5
am.
So between that waking up and 4or 5 am, I like that time.
(26:45):
It's like I'm an introvert,it's like peaceful, it's
extremely peaceful.
The world is sleep, everythingaround is like sleep.
So I've really enjoyed thatsolitary time, like right before
I get ready for work or rightbefore I get to do stuff.
I really enjoy that time, justthat quiet peace.
When everybody's asleep.
I enjoy that time.
And the second runner up wouldbe that 12 am.
(27:06):
I like when off, peak off hours, when everything's like calm.
Dwan Bent-Twyford (27:11):
I do too.
I am totally one of thesepeople.
I get up early, I get up before.
I'm like, yeah, I agree, butwhen it gets fixed 7 o'clock at
night it's quiet and in themountains, you know, maybe we
light a fire and it's like it'sso nice right now.
I like the off-peak hours too.
They say that the smarter youare, the later you go to bed.
(27:32):
So I am a 12 to 1 am sleepperson.
So when I go to sleep, peopleare like oh, I go to bed at 10.
I go to bed at 11.
I go to bed at 9.
I'm like why would you do that?
Sometimes I go to bed at 2.
It's like there you go.
How can we help you?
What can we do over here tohelp you become more successful,
right?
Jerome Lewis (27:52):
now, personally, I like collaborating and teaching
, so that webinar and workshopidea that you mentioned a little
bit earlier, I would like loveto do that, love to do something
with you, so that would behelpful.
I would love to do somethingwith you.
Dwan Bent-Twyford (28:10):
Okay, I like that too.
That would help me and it wouldhelp you.
And you know, like I said, whenwe do our two-day workshops,
one of the sessions is dealfinding.
And I tell people like, hey,you know, you got to be on
Facebook, instagram, likeLinkedIn, like da-da-da-da-da.
And I tell everybody do a page.
Let me look at it in themorning.
No one ever does their page.
It's like, seriously, people,you're paying all this money to
(28:32):
be here, get a Facebook page,all right.
Last thing, I want you to giveus a word of wisdom, but I want
you to give me a single word.
Jerome Lewis (28:46):
Truth.
Dwan Bent-Twyford (28:47):
Say it again Truth.
Oh, I like truth.
Okay, now before you tell mewhat it means.
So what we do now is I used tohave people just give like a
word, but sometimes people werewaiting along for 25 minutes.
It's like, for the love of God,I just wanted a word.
So now it's a word, and then Itell all my D'Wonderful family
take the word, write it down,get all sticky, put it up on
(29:09):
your mirror and you're brushingyour teeth, going to bed, say
the word truth Over and over.
That's the word of the week inthe D'Wonderful community.
And so what does truth mean toyou?
Jerome Lewis (29:20):
Truth means.
So I have to go and givecontext, because that one word
thing that you do, I didn'tremember where I got it from,
but I got it from you.
I'll do that on my podcast.
Dwan Bent-Twyford (29:31):
You did do it for me, cause you said, hey, I
love that I'm going to startdoing this and not go for it,
cause you know what.
I'm talking about People getthis long.
It's like oh my God, I justwant like a word, a word.
Actually, I just want one word.
Jerome Lewis (29:42):
That's how it came to be so I got that from you, I
implement it and it works well.
I'm like one word.
So truth means to me, it meanshonesty.
It's just honesty and truth,and I really don't have a lot of
context on expanding on that,because that's what I mean.
I want people to embrace truth.
I want them to embrace honestyeven when it's not uh, even when
(30:05):
it doesn't feel good, it's likeI'm with you, I'm with you.
Dwan Bent-Twyford (30:10):
I mean like truth to me falls under like
truth, loyalty, honesty.
So if you don't have thosethings in your marriage or your
life or your business, like youdon't really have anything
really.
You know, and truth is it?
I mean, and the thing is,people don't want to hear the
truth.
I tell people all the time hey,listen, I love you, buy my
(30:31):
program.
It's only 10% are going to makeany money.
Are you one of the 10%?
I am Okay, well, I expect youto do something.
And then you know, at the endof the day, 10% do it and 90%
tinkle here and there, and thenthey don't do anything.
So it's like, hey, come on, man, I give you all the numbers, I
give you all the stats youpromised me, and then I don't
(30:52):
hear from you.
But I like truth and you know,with what you're doing too, and
helping people and helping withthe books and helping with all
the things that you do, I meanit's really amazing what you do.
I love your energy.
I was super excited to get onand catch up with you again.
I was like, well, I don'tremember even how long ago our
podcast was and when I scrollthrough my phone it just has
(31:13):
everybody alphabetically, sosome people's like I don't even
know when I interviewed them,and one or two of them were like
four years ago and I stillremember like how much fun they
were.
Jerome Lewis (31:24):
I think ours was.
I think ours was about fouryears ago, I think it was during
COVID?
Dwan Bent-Twyford (31:30):
Yeah, maybe it was, but I just remember like
it was fun and that's I.
So I thought I'm going to.
I'm going to test that theorythat everyone says you may not
remember an exact conversation.
Remember how people make youfeel.
So I thought you know what?
Let me see that I'm going toscroll through every name and
I'm going to pick all the peoplethat I remember.
At the end of it I thought likeI love this person.
They made me feel good.
The interview was fun.
(31:52):
You know, we both participatedand it was really easy.
Actually, I had picked abouteight and I had a struggle to
find two more.
Jerome Lewis (31:59):
Well, I picked about eight and I had a struggle
to find two more.
Well, I'm honored that youreached out to me.
I thank you so much for havingme.
You really made my day bytelling me you picked me one out
of 10.
So you made me feel great and Icouldn't remember where I got
that one word thing from apodcast.
But I have implemented that andI'm so grateful to you for that
.
Thank you.
Dwan Bent-Twyford (32:20):
It's fun, isn't it?
Because you don't tell themahead of time, right?
You just throw it at them.
Jerome Lewis (32:24):
Yes.
Dwan Bent-Twyford (32:25):
Because if you tell them ahead of time, you
can actually see their eyes.
They'll be looking, they'llwrite something down.
You can see them trying tofigure out a word.
It's like no, I just want whatcomes out.
Whatever comes out first,that's the word.
Yeah, that's the word.
All right.
Well, mr jerome, I hopeeveryone you enjoyed catching up
with mr jerome I.
I love this and dearly.
I'm gonna start sending youmusic I.
(32:47):
I would appreciate that youdon't have to have a favorite
band or a favorite group orfavorite singer.
Jerome Lewis (32:52):
You can't go through life without a favorite
well, that's why we need coachesand mentors sometimes, right,
I'm gonna send you some randomvideos every now and then and
you just watch them on yourphone.
Dwan Bent-Twyford (33:03):
I'll send you a link and just listen.
You'll be like, oh, that'sreally good.
Jerome Lewis (33:08):
Okay, I'm going to hold you to that, it'll all be
good and I have no cursing in it.
Dwan Bent-Twyford (33:11):
Okay.
Jerome Lewis (33:12):
Thank you so much I appreciate it.
Dwan Bent-Twyford (33:15):
I mean, my roughest song is like, but most
my stuff's basic, so all right,everyone, thank you for coming
back.
And I'm looking forward togetting my new copy of the book.
It's right here I'm going tosign it.
Jerome Lewis (33:27):
It's right here.
You got it.
I can't wait till it comes.
Dwan Bent-Twyford (33:30):
I'm going to do a post when I get it and talk
about you online.
Jerome Lewis (33:34):
Thank you.
Dwan Bent-Twyford (33:35):
All right.
Jerome Lewis (33:36):
All right.
Dwan Bent-Twyford (33:37):
Okay, everyone, remember that,
dwonderfulcom.
Fill out my quiz, take my realestate investing quiz and see if
you have what it takes to workdirectly with me.
I will guarantee that you willclose your next three deals.
You just got to take that quiz,dwonderfulcom, and we'll be
back next week.
Same bat time, same bat channel.
(33:58):
And remember that the truth isin the red letters.
All right, everybody.
Ciao, jerome, be back next week.
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