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April 15, 2025 16 mins

We’re wrapping up our Directions North America 2025 coverage with more perspective from channel veterans  who were listening and presenting. Robert Jolliffe, Andrew King, and David Laster talked to MSDW during and just after the event. They shared their impressions of Microsoft's presence, the impact they expect from pre-built AI agents like the Sales Order Agent, and Power BI advances. And as Microsoft partners, they were also listening for the company's updates on how Business Central-focused firms can do better in the channel. And no North American SMB-focused ERP event would be complete without an update on Microsoft's push to help partners migrate Dynamics GP customers to Business Central. As our guests explain, that pathway remains complex.

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