June 18, 2025 • 17 mins
In a special series dedicated to the Australian Clinical Entrepreneur Program (AUSCEP) we introduce you to some of the passionate health professionals taking part in this 12-month program to develop their innovative ideas into products and enterprises.
Ibrahim Samaan is a senior physiotherapist and Managing Director of Purifas, an award-winning company developing and manufacturing clinically proven hygienic products for allied healthcare - like its FaceShield - now available in Australia, New Zealand, Hong Kong, Japan and the UK.
The company is now branching out to develop a new innovation - Recyclable Single-use Hospital Bed Linen for hospitals and the aged care sector. Ibrahim shares his company’s journey and how being part of AUSCEP with like-minded innovators was important in nurturing his entrepreneurship and business acumen.
The program’s third cohort has been delivered in NSW and Victoria, in partnership with MTPConnect and Australian Society for Medical Entrepreneurship and Innovation (ASME) and supported by LaunchVic and NSW Agency for Clinical Innovation (ACI). The next 2025/26 cohort is open for Victorian applications until 20 June 2025 – apply at auscep.au.
This episode is hosted by MTPConnect’s Caroline Duell and Elizabeth Stares.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Natalie Vella (00:01):
This is the MTP Connect podcast, connecting you
with the people behind thelife-saving innovations driving
Australia's growing lifesciences sector from bench to
bedside for better health andwell-being.
Mtp Connect acknowledges thetraditional owners of country
that this podcast is recorded onand recognises that Aboriginal
(00:23):
and Torres Strait Islanderpeoples are Australia's first
storytellers and the holders offirst science knowledge.
Caroline Duell (00:33):
Hello and welcome to the MTP Connect
podcast.
I'm Caroline Duell.
Do you have a dream totranslate your healthcare ideas
into real world solutions?
Join us as we meet some of thepassionate health professionals
doing just that and taking partin the Australian Clinical
healthcare ideas into real-worldsolutions.
Join us as we meet some of thepassionate health professionals
doing just that and taking partin the Australian Clinical
Entrepreneur Program.
This 12-month innovationprogram is led by MTP Connect
(00:55):
and the Australian Society forMedical Entrepreneurship and
Innovation, with support fromLaunchvic and New South Wales
Health, and it's making adifference from bench to bedside
.
My co-host is MTP Connect'sElizabeth Stares, who is the
Innovation and Translation Leadfor AUSCEP program.
Ibrahim Samaan (01:16):
My name is Ibrahim Samamn, Ibby for short.
I'm a trained physiotherapistthat's worked in both the public
and private sector for over 16years and, more recently, the
founder of Purifas, which is aninnovative and evidence-based
medical hygiene manufacturer.
Caroline Duell (01:33):
What does Purifas make?
What are your products?
Ibrahim Samaan (01:36):
So we have innovated medical hygiene
barriers to improve hygienepractice, initially in the
allied health space and nowmoving into the healthcare space
and aged care.
Caroline Duell (01:52):
So we're talking about the sort of products that
you might find at a physio.
If you go into a physio andyou're lying on the physio bed,
there's a cover for your face orsomething over the bed that you
lie on that type of thing.
Ibrahim Samaan (02:05):
Yeah, yeah, that's correct.
So essentially, anyone that hasa consulting room would put a
physical barrier on the bed.
So we have innovated specificdesigns or fit for purpose
products is probably the bestway to put it to make it simpler
and more hygienic for businessowners and clients alike.
Caroline Duell (02:29):
The innovations that you've developed?
How is it different from sortof current, I guess, products
that have been available on themarket, and I'm thinking
sometimes it feels like you'relying on paper, correct, yeah,
I'm not sure about that, butwhat are the innovations and the
improvements that you you'vebeen able to develop?
Ibrahim Samaan (02:46):
so the first product that we developed, um
our probably our flagshipproduct, is the face shield.
So this came about, um when Irealized that people receiving
treatment that often, often havetheir face in this hole.
They're talking, they'recoughing, they're salivating,
and there was absolutely nothingprotecting them or the next
(03:07):
patient who's making directcontact with the with the same
same space.
Um so we essentially developedthe product that would um
provide 100 coverage both insidethe hole and the top of the
hole, and then productdevelopment through that process
essentially led to the breastprotecting the rest of the bed,
(03:30):
amongst other things.
Caroline Duell (03:33):
And what was your inspiration for this?
Is it really just through yourpractice as a physio that you
kind of started to think aboutthat?
Ibrahim Samaan (03:41):
It wasn't one of those light bulb moments in
terms of how we commercializethe product.
It was a bit more of a journey.
I've always had a penchant forcleanliness, probably something
embedded in my upbringing, butthe idea began when I first
entered the private sector.
(04:02):
I simply saw the quote hygienebarriers that were being used
and thought these aren'tprotecting anyone.
It wasn't until I opened up myown clinic.
I essentially developed whatwere my first prototypes for use
in my own clinic, and it prettymuch stayed the status quo
(04:23):
until about 2017, when I decidedto commercialize it.
There are a couple of factorsthat led to that decision.
I think that the biggest factorwas client feedback, because
they had obviously seen what wasbeing used elsewhere and they
often complemented the product Iwas using.
And the other factor I wasexpecting my first child at the
(04:47):
same time and, with most of myphysio work being after hours, I
realised I needed a job with abit more flexibility to be able
to raise a family and give themthe time that they needed.
Caroline Duell (04:59):
You've developed them to be manufactured in
Australia.
Ibrahim Samaan (05:03):
When we established it, the idea was
that we establishedmanufacturing in Australia, so
we developed the products withAustralian manufacturing in mind
.
At the moment they're currentlybeing manufactured overseas,
but we're essentially trying toget to a certain volume to make
it cost effective to manufacturein Australia.
Caroline Duell (05:24):
Okay, so some challenges there around your
business model as well, I guess.
Tell us about the size of yourbusiness.
Are you selling these productsoverseas, or is it still just
the Australian market?
Ibrahim Samaan (05:36):
No.
So we've got distributors inthree countries the UK, japan
and Hong Kong and we selldirectly to Australia and New
Zealand for the allied health umproducts.
We're doing quite, we're doingquite well in such a short time.
Caroline Duell (05:54):
it's been a it's been a pretty good journey talk
me through, like the the sortof, I guess, the testing of your
prototypes.
Have you had to do sort ofclinical trials with your
products?
Ibrahim Samaan (06:04):
yeah, so we've done.
We've done a fair bit oftesting on the hygiene aspects
of our product, um.
So the the first bit of testingthat we've done, um is done, is
testing for bacterialfiltration efficiency.
So essentially what that testis they push through the
(06:25):
bacteria through the product andthey see how much comes out the
other side.
The only standard of testing isfor a surgical mask.
So we've essentially adoptedthat, that testing process, and
it was shown to have over 90%bacterial filtration, which is
pretty good.
We also supported anindependent microbiologist to
(06:48):
run a clinical trial in theallied health space health space
.
It was preliminary at thisstage because we needed to
understand the number ofsubjects to make it
statistically significant.
So for that trial we had sevensubjects.
It showed bacterial filtrationreduction of over 94% on average
(07:13):
.
We do.
To make it more statisticallysignificant at this stage we
needed to get 20 people in atrial, so we're not far off.
Other testing was more markettesting and client feedback
testing, which were all positiveas well.
Caroline Duell (07:29):
Yeah, so I'm assuming you've probably got a
few physio colleagues that youcould call on to start using
your products and giving youfeedback.
Ibrahim Samaan (07:38):
Yeah, that's exactly how we did.
In fact, the colleagues weremore used to test our prototypes
as we were developing and we'dgive it to them and they'd trial
it in their clinics, give ussome feedback and, yeah, quite
helpful.
Caroline Duell (07:53):
Are they recyclable?
What do you do with them at theend?
Is it?
It's a one use product?
Ibrahim Samaan (07:59):
Yeah, so, being a hygiene product, they needed
to be single use, but they are100% recyclable.
So, yeah, we sustainability.
It was a crucial focus duringour development and there are
multiple ways in which they canbe recycled.
(08:19):
We're currently working on acircular solution where we can
repurpose the recycled materialfor hospital-based products,
such as sharp containers, tokeep it within the same
ecosystem.
So we've actually got a coupleof partners on board.
Our recycling solution is quiteunique in that, for the
(08:42):
hospital space, when you've gotum fabrics contaminated with
bodily fluids, um, they oftenhave to go into either clinical
waste or, if you're launderingthem, they've got to be um
either incinerated or cleaned ina specific way.
Our recycling solution involvesa stage where we use a
(09:03):
microwaving device todecontaminate the linen.
So essentially, you can recyclethe linen 100% of the time,
whether they've beencontaminated or not.
100% of the time, whetherthey've been contaminated or not
.
Caroline Duell (09:14):
You've told us about these.
I guess you'd call them bedcovers or treatment bed
coverings.
Have you got in your plan todevelop something more like a
hospital sheet for sleeping in?
Ibrahim Samaan (09:34):
Yeah, so, as the story goes, we developed a
cover for the consulting roomsand, in truth, we probably Over
engineered the product.
So what we did from there is weadapted that technology to
develop a recyclable, evidencebased for hospital beds, with
the idea of replacing the linenwith a more hygienic, single-use
(09:57):
, recyclable solution, andthat's the most recent product
that we've developed.
Caroline Duell (10:04):
And so what was your sort of inspiration really
to apply for the AustralianClinical Entrepreneurs Program?
Ibrahim Samaan (10:11):
To be honest, the hospital linen was the
reason that I applied.
I hit a stumbling block withthe product and I didn't know
how to get around it.
So previously, when working inthe private allied health space,
it's generally quite easy toget to the decision maker a
simple email, a phone call, apop-in.
(10:32):
You have your conversation.
They either decide to purchasethe product or they decide it's
not, it's not a suitable fit forthem.
But either way, you, you have a, you have an answer.
You know how to move forward.
Their healthcare space is is alot more complicated.
So osep helped me realize thatthere are a number of
(10:55):
stakeholders involved in theprocurement process that you
needed to address thesestakeholders and they Gave me
some guidance on on how to getinto the home.
Sometimes it's I mean, in mostcases it's not through the front
door.
So, for example, where I wasknocking, I said taught me,
maybe you can Peep through thewindow.
(11:16):
You might find a patient thatwould help support you.
And if they can't open the door, go to the side of the home,
have a look through the window.
You might run into theinfection control manager who
might try and pry the windowopen.
She may bring along thesustainability manager to give
you a hand.
They might bring along the COO,who then may like the product
(11:38):
and give you access to the linenmanager and the nursing
director.
So it was very helpful in thatregard and, truthfully, if I had
done the course earlier, Iwould have saved myself a lot of
expensive mistakes.
Caroline Duell (11:53):
Wow, well, great to hear that it's been so
valuable for your startup andfor this sort of next phase, I
guess, of scale up.
Ibrahim Samaan (12:00):
Yeah, yeah, it's definitely been very, very
helpful, really helps provideguidance.
So I saw firsthand throughoutthe course that the participants
(12:24):
and myself included theapproach to commercialization.
In fact, the idea itself andthe offering itself would often
evolve into something that couldbe commercialized.
Elizabeth Stares (12:37):
It's really good to hear that, Ibby, because
obviously you were moreadvanced than some of the others
in the cohort, and it's greatto hear that OzSep has been able
to provide you with learningsthat have been able to transform
and help you create the newaspects of your business
alongside those who just had theconcept, and they've learned
(12:59):
the same lessons as you in termsof going to find their
customers and how to find them.
So what's next for Purifast?
I know you had a little bit ofwork on bedsores.
Ibrahim Samaan (13:13):
Yeah.
So I mean, as I mentioned, thebusiness is currently has two
audiences.
So for the allied health space,which is, I would say,
semi-established, the idea is toreally strengthen our
foundation in Australia In thehealthcare space.
Our short-term goal isessentially to strengthen the
(13:35):
value proposition withadditional research and more
trials supporting the use of ourproduct.
We've recently learned, as youmentioned, that our hospital
linen, in addition to improvinghygiene, cost and sustainability
, may also reduce the risk ofpressure sore injuries.
Sustainability may also reducethe risk of pressure sore
(13:57):
injuries.
So we're always looking forpeople interested in giving it a
trial just to help us establishmore research in this space.
Caroline Duell (14:02):
And I guess it must have been interesting for
you to be part of OSSAP withother clinicians and allied
health professionals.
You know generating ideas tomake improvements for areas of
health care.
You must have found that quiteinspiring it is.
Ibrahim Samaan (14:17):
It's great to be around like-minded innovators.
I think, as as healthprofessionals, we're natural
problem solvers, because it'swhat we do.
We have a problem in front ofus.
Our job is to solve it in.
In saying that, I don't thinkentrepreneurship and business
(14:38):
acumen is something that'sembedded into our training,
which is why programs like OSSEPare so important, because
otherwise these great ideas,these great solutions simply
stay that way.
They stay as ideas as opposedto helping people, helping the
greater good.
Caroline Duell (15:01):
It's great to see that you've got your
products on the market in anumber of jurisdictions and
you're looking to continue todevelop products that are going
to make a difference.
Ibrahim Samaan (15:07):
Yeah, thank you.
It's been a beautiful journey.
If there's any advice for anypeople that are interested in
following the same journey,there's a.
Can't recall the book it wasfrom, but it essentially said
with a startup, you either youonly have two emotions.
You have really big highs andreally big lows.
But well worth it, don'thesitate, just do it.
(15:29):
It's it's.
It's a great program.
It will help your growth forthe idea, regardless of what
stage you're at.
It'll give you tools that youcan implement in other areas.
Yeah, only benefit can comefrom it, and I'm a big believer
(15:51):
that any education in any areahelps people grow.
Caroline Duell (15:57):
That was Ibrahim Saman, a senior physiotherapist
and managing director ofPurifas, an award-winning
company developing clinicallyproven hygienic products for
allied healthcare, like its faceshield, now available in
Australia, new Zealand, HongKong, Japan and the UK.
The company is now branchingout to develop a new innovation
(16:17):
a recyclable single-use hospitalbed linen for hospitals and the
aged care sector.
To find out how to be part ofthe next Australian Clinical
Entrepreneurs' Program, visitthe AUSCEP website to find out
more.
A-u-s-c-e-p dot A-U.
You've been listening to theMTP Connect podcast.
(16:39):
This podcast is produced on thelands of the Wurundjeri people
here in Narm, Melbourne.
Thanks for listening to theshow.
If you love what you heard,share our podcast and follow us
for more Until next time.
This is the MTP Connect podcast, connecting you
with the people behind thelife-saving innovations driving
Australia's growing lifesciences sector from bench to
bedside for better health andwell-being.
Mtp Connect acknowledges thetraditional owners of country
that this podcast is recorded onand recognises that Aboriginal
(00:23):
and Torres Strait Islanderpeoples are Australia's first
storytellers and the holders offirst science knowledge.
Caroline Duell (00:33):
Hello and welcome to the MTP Connect
podcast.
I'm Caroline Duell.
Do you have a dream totranslate your healthcare ideas
into real world solutions?
Join us as we meet some of thepassionate health professionals
doing just that and taking partin the Australian Clinical
healthcare ideas into real-worldsolutions.
Join us as we meet some of thepassionate health professionals
doing just that and taking partin the Australian Clinical
Entrepreneur Program.
This 12-month innovationprogram is led by MTP Connect
(00:55):
and the Australian Society forMedical Entrepreneurship and
Innovation, with support fromLaunchvic and New South Wales
Health, and it's making adifference from bench to bedside
.
My co-host is MTP Connect'sElizabeth Stares, who is the
Innovation and Translation Leadfor AUSCEP program.
Ibrahim Samaan (01:16):
My name is Ibrahim Samamn, Ibby for short.
I'm a trained physiotherapistthat's worked in both the public
and private sector for over 16years and, more recently, the
founder of Purifas, which is aninnovative and evidence-based
medical hygiene manufacturer.
Caroline Duell (01:33):
What does Purifas make?
What are your products?
Ibrahim Samaan (01:36):
So we have innovated medical hygiene
barriers to improve hygienepractice, initially in the
allied health space and nowmoving into the healthcare space
and aged care.
Caroline Duell (01:52):
So we're talking about the sort of products that
you might find at a physio.
If you go into a physio andyou're lying on the physio bed,
there's a cover for your face orsomething over the bed that you
lie on that type of thing.
Ibrahim Samaan (02:05):
Yeah, yeah, that's correct.
So essentially, anyone that hasa consulting room would put a
physical barrier on the bed.
So we have innovated specificdesigns or fit for purpose
products is probably the bestway to put it to make it simpler
and more hygienic for businessowners and clients alike.
Caroline Duell (02:29):
The innovations that you've developed?
How is it different from sortof current, I guess, products
that have been available on themarket, and I'm thinking
sometimes it feels like you'relying on paper, correct, yeah,
I'm not sure about that, butwhat are the innovations and the
improvements that you you'vebeen able to develop?
Ibrahim Samaan (02:46):
so the first product that we developed, um
our probably our flagshipproduct, is the face shield.
So this came about, um when Irealized that people receiving
treatment that often, often havetheir face in this hole.
They're talking, they'recoughing, they're salivating,
and there was absolutely nothingprotecting them or the next
(03:07):
patient who's making directcontact with the with the same
same space.
Um so we essentially developedthe product that would um
provide 100 coverage both insidethe hole and the top of the
hole, and then productdevelopment through that process
essentially led to the breastprotecting the rest of the bed,
(03:30):
amongst other things.
Caroline Duell (03:33):
And what was your inspiration for this?
Is it really just through yourpractice as a physio that you
kind of started to think aboutthat?
Ibrahim Samaan (03:41):
It wasn't one of those light bulb moments in
terms of how we commercializethe product.
It was a bit more of a journey.
I've always had a penchant forcleanliness, probably something
embedded in my upbringing, butthe idea began when I first
entered the private sector.
(04:02):
I simply saw the quote hygienebarriers that were being used
and thought these aren'tprotecting anyone.
It wasn't until I opened up myown clinic.
I essentially developed whatwere my first prototypes for use
in my own clinic, and it prettymuch stayed the status quo
(04:23):
until about 2017, when I decidedto commercialize it.
There are a couple of factorsthat led to that decision.
I think that the biggest factorwas client feedback, because
they had obviously seen what wasbeing used elsewhere and they
often complemented the product Iwas using.
And the other factor I wasexpecting my first child at the
(04:47):
same time and, with most of myphysio work being after hours, I
realised I needed a job with abit more flexibility to be able
to raise a family and give themthe time that they needed.
Caroline Duell (04:59):
You've developed them to be manufactured in
Australia.
Ibrahim Samaan (05:03):
When we established it, the idea was
that we establishedmanufacturing in Australia, so
we developed the products withAustralian manufacturing in mind
.
At the moment they're currentlybeing manufactured overseas,
but we're essentially trying toget to a certain volume to make
it cost effective to manufacturein Australia.
Caroline Duell (05:24):
Okay, so some challenges there around your
business model as well, I guess.
Tell us about the size of yourbusiness.
Are you selling these productsoverseas, or is it still just
the Australian market?
Ibrahim Samaan (05:36):
No.
So we've got distributors inthree countries the UK, japan
and Hong Kong and we selldirectly to Australia and New
Zealand for the allied health umproducts.
We're doing quite, we're doingquite well in such a short time.
Caroline Duell (05:54):
it's been a it's been a pretty good journey talk
me through, like the the sortof, I guess, the testing of your
prototypes.
Have you had to do sort ofclinical trials with your
products?
Ibrahim Samaan (06:04):
yeah, so we've done.
We've done a fair bit oftesting on the hygiene aspects
of our product, um.
So the the first bit of testingthat we've done, um is done, is
testing for bacterialfiltration efficiency.
So essentially what that testis they push through the
(06:25):
bacteria through the product andthey see how much comes out the
other side.
The only standard of testing isfor a surgical mask.
So we've essentially adoptedthat, that testing process, and
it was shown to have over 90%bacterial filtration, which is
pretty good.
We also supported anindependent microbiologist to
(06:48):
run a clinical trial in theallied health space health space
.
It was preliminary at thisstage because we needed to
understand the number ofsubjects to make it
statistically significant.
So for that trial we had sevensubjects.
It showed bacterial filtrationreduction of over 94% on average
(07:13):
.
We do.
To make it more statisticallysignificant at this stage we
needed to get 20 people in atrial, so we're not far off.
Other testing was more markettesting and client feedback
testing, which were all positiveas well.
Caroline Duell (07:29):
Yeah, so I'm assuming you've probably got a
few physio colleagues that youcould call on to start using
your products and giving youfeedback.
Ibrahim Samaan (07:38):
Yeah, that's exactly how we did.
In fact, the colleagues weremore used to test our prototypes
as we were developing and we'dgive it to them and they'd trial
it in their clinics, give ussome feedback and, yeah, quite
helpful.
Caroline Duell (07:53):
Are they recyclable?
What do you do with them at theend?
Is it?
It's a one use product?
Ibrahim Samaan (07:59):
Yeah, so, being a hygiene product, they needed
to be single use, but they are100% recyclable.
So, yeah, we sustainability.
It was a crucial focus duringour development and there are
multiple ways in which they canbe recycled.
(08:19):
We're currently working on acircular solution where we can
repurpose the recycled materialfor hospital-based products,
such as sharp containers, tokeep it within the same
ecosystem.
So we've actually got a coupleof partners on board.
Our recycling solution is quiteunique in that, for the
(08:42):
hospital space, when you've gotum fabrics contaminated with
bodily fluids, um, they oftenhave to go into either clinical
waste or, if you're launderingthem, they've got to be um
either incinerated or cleaned ina specific way.
Our recycling solution involvesa stage where we use a
(09:03):
microwaving device todecontaminate the linen.
So essentially, you can recyclethe linen 100% of the time,
whether they've beencontaminated or not.
100% of the time, whetherthey've been contaminated or not
.
Caroline Duell (09:14):
You've told us about these.
I guess you'd call them bedcovers or treatment bed
coverings.
Have you got in your plan todevelop something more like a
hospital sheet for sleeping in?
Ibrahim Samaan (09:34):
Yeah, so, as the story goes, we developed a
cover for the consulting roomsand, in truth, we probably Over
engineered the product.
So what we did from there is weadapted that technology to
develop a recyclable, evidencebased for hospital beds, with
the idea of replacing the linenwith a more hygienic, single-use
(09:57):
, recyclable solution, andthat's the most recent product
that we've developed.
Caroline Duell (10:04):
And so what was your sort of inspiration really
to apply for the AustralianClinical Entrepreneurs Program?
Ibrahim Samaan (10:11):
To be honest, the hospital linen was the
reason that I applied.
I hit a stumbling block withthe product and I didn't know
how to get around it.
So previously, when working inthe private allied health space,
it's generally quite easy toget to the decision maker a
simple email, a phone call, apop-in.
(10:32):
You have your conversation.
They either decide to purchasethe product or they decide it's
not, it's not a suitable fit forthem.
But either way, you, you have a, you have an answer.
You know how to move forward.
Their healthcare space is is alot more complicated.
So osep helped me realize thatthere are a number of
(10:55):
stakeholders involved in theprocurement process that you
needed to address thesestakeholders and they Gave me
some guidance on on how to getinto the home.
Sometimes it's I mean, in mostcases it's not through the front
door.
So, for example, where I wasknocking, I said taught me,
maybe you can Peep through thewindow.
(11:16):
You might find a patient thatwould help support you.
And if they can't open the door, go to the side of the home,
have a look through the window.
You might run into theinfection control manager who
might try and pry the windowopen.
She may bring along thesustainability manager to give
you a hand.
They might bring along the COO,who then may like the product
(11:38):
and give you access to the linenmanager and the nursing
director.
So it was very helpful in thatregard and, truthfully, if I had
done the course earlier, Iwould have saved myself a lot of
expensive mistakes.
Caroline Duell (11:53):
Wow, well, great to hear that it's been so
valuable for your startup andfor this sort of next phase, I
guess, of scale up.
Ibrahim Samaan (12:00):
Yeah, yeah, it's definitely been very, very
helpful, really helps provideguidance.
So I saw firsthand throughoutthe course that the participants
(12:24):
and myself included theapproach to commercialization.
In fact, the idea itself andthe offering itself would often
evolve into something that couldbe commercialized.
Elizabeth Stares (12:37):
It's really good to hear that, Ibby, because
obviously you were moreadvanced than some of the others
in the cohort, and it's greatto hear that OzSep has been able
to provide you with learningsthat have been able to transform
and help you create the newaspects of your business
alongside those who just had theconcept, and they've learned
(12:59):
the same lessons as you in termsof going to find their
customers and how to find them.
So what's next for Purifast?
I know you had a little bit ofwork on bedsores.
Ibrahim Samaan (13:13):
Yeah.
So I mean, as I mentioned, thebusiness is currently has two
audiences.
So for the allied health space,which is, I would say,
semi-established, the idea is toreally strengthen our
foundation in Australia In thehealthcare space.
Our short-term goal isessentially to strengthen the
(13:35):
value proposition withadditional research and more
trials supporting the use of ourproduct.
We've recently learned, as youmentioned, that our hospital
linen, in addition to improvinghygiene, cost and sustainability
, may also reduce the risk ofpressure sore injuries.
Sustainability may also reducethe risk of pressure sore
(13:57):
injuries.
So we're always looking forpeople interested in giving it a
trial just to help us establishmore research in this space.
Caroline Duell (14:02):
And I guess it must have been interesting for
you to be part of OSSAP withother clinicians and allied
health professionals.
You know generating ideas tomake improvements for areas of
health care.
You must have found that quiteinspiring it is.
Ibrahim Samaan (14:17):
It's great to be around like-minded innovators.
I think, as as healthprofessionals, we're natural
problem solvers, because it'swhat we do.
We have a problem in front ofus.
Our job is to solve it in.
In saying that, I don't thinkentrepreneurship and business
(14:38):
acumen is something that'sembedded into our training,
which is why programs like OSSEPare so important, because
otherwise these great ideas,these great solutions simply
stay that way.
They stay as ideas as opposedto helping people, helping the
greater good.
Caroline Duell (15:01):
It's great to see that you've got your
products on the market in anumber of jurisdictions and
you're looking to continue todevelop products that are going
to make a difference.
Ibrahim Samaan (15:07):
Yeah, thank you.
It's been a beautiful journey.
If there's any advice for anypeople that are interested in
following the same journey,there's a.
Can't recall the book it wasfrom, but it essentially said
with a startup, you either youonly have two emotions.
You have really big highs andreally big lows.
But well worth it, don'thesitate, just do it.
(15:29):
It's it's.
It's a great program.
It will help your growth forthe idea, regardless of what
stage you're at.
It'll give you tools that youcan implement in other areas.
Yeah, only benefit can comefrom it, and I'm a big believer
(15:51):
that any education in any areahelps people grow.
Caroline Duell (15:57):
That was Ibrahim Saman, a senior physiotherapist
and managing director ofPurifas, an award-winning
company developing clinicallyproven hygienic products for
allied healthcare, like its faceshield, now available in
Australia, new Zealand, HongKong, Japan and the UK.
The company is now branchingout to develop a new innovation
(16:17):
a recyclable single-use hospitalbed linen for hospitals and the
aged care sector.
To find out how to be part ofthe next Australian Clinical
Entrepreneurs' Program, visitthe AUSCEP website to find out
more.
A-u-s-c-e-p dot A-U.
You've been listening to theMTP Connect podcast.
(16:39):
This podcast is produced on thelands of the Wurundjeri people
here in Narm, Melbourne.
Thanks for listening to theshow.
If you love what you heard,share our podcast and follow us
for more Until next time.
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