E83: Building Weight in a Shallow World

In an age obsessed with visibility, applause, and platform, this episode of The New Rules Podcast confronts a hard but necessary truth: real leadership is not built on reputation — it’s forged through weight, substance, and unseen seasons.

Adrian Crawford and Brianna Clark unpack why chasing approval leads to fragile influence, why the next generation of leaders won’t have the luxury of skipping hard formation, and what it actually takes to build something that endures when the applause fades. 

This conversation isn’t about branding yourself better. It’s about becoming someone worthy of lasting impact. Most leaders chase reputation. Few build substance.

If you’re tired of shallow leadership advice and ready to build something that carries real weight, this episode is for you.

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Whether you are a corporate leader, parent, or any individual who finds themselves in a position of leadership - we hope this podcast brings you one step closer on the journey to becoming authentically yourself. 

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