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January 2, 2025 19 mins

Jason Medley is the Founder and CEO of The Collective Genius which is a real estate mastermind group that brings together 200 of the nation’s top real estate investors on a quarterly basis to brainstorm about housing market changes and to share their most intimate secrets, strategies, resources and systems. He has over 21 years’ experience in real estate where he has partnered in over 2600 multifamily doors and funded more than 1500 loans.

Through this sharing, the members of the "The Collective Genius” thrive regardless of housing market changes or economic fluctuations and live life freely on their own terms, by their own rules.

In this episode:

  • Founding The Collective Genius: How Jason Medley launched a premier real estate mastermind community.
  • Becoming the "Chief Connector" in fostering collaboration and building meaningful connections.
  • Vision for the Future: Jason’s plans for the growth and impact of The Collective Genius.
  • Joining The Collective Genius: Opportunities and benefits of becoming part of this thriving community.



The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Narrator (00:01):
Welcome to The Norris Group real estate podcast, a
show committed to bringing youinsights from thought leaders
shaping the real estateindustry. In each episode, we'll
dive into conversations withindustry experts and local
insiders, all aimed at helpingyou thrive in an ever-changing
real estate market. continuingthe legacy that Bruce Norris

(00:24):
created, sharing valuableknowledge, and empowering you on
your real estate journey.
Whether you're a seasoned pro ora newcomer, this is your go-to
source for insider tips, markettrends and success strategies.
Here's your host, Craig Evans.

Craig Evans (00:45):
Alright. Welcome back, everybody. Thanks for
joining us for part two withJason Medley from Collective
Genius. When and why did youstart the Collective Genius?

Jason Medley (00:55):
So, I started CG back in 2010 if I recall
correctly, and if I'm beinghonest, I started it as side
hustle, right? I had my corelending business. I had a
transactional funding business,um, and, you know, I was part of

(01:17):
a Mastermind that was all aboutmarketing, and I realized I
could just invite my customersthat I was lending the most
money to, that were doing themost deals sticking the roof.
And they were from all over thecountry. They're not really in
each other's backyards, and sothey would, you know, share
their systems, their strategies,their resources, come in and do
presentations on how they'redoing what they're doing, right?
Because here's the deal, writethis down, if you're new, hell,

(01:43):
if you're older and listening,you got experience and no
experience. Write this down,right? Like there aren't a lot
of secrets, if any. There's onlyruthless, relentless execution.
So that means getting it done,getting it done, right, getting
it done quickly. And so that'sreally the ultimate goal of a

(02:05):
mastermind right, like, you mayget to a point where you're
like, hey, I did five rehabslast year, made 30 G's on each
of them made 150 grand. And, youknow, each one of them took me,
you know, 72 days on average torehab, and you got somebody out
there who's down at doing themat 20 days, and you think, Okay,

(02:29):
well, they are executing betterthan me. Not only executing, but
how much money did they save getin that house on the market 52
days sooner than I did, all thedebt service, all the carrying,
all the like, Okay, so let meget this right. I'm going to
come to this, this groove, andI'm going to sit next to someone
who gets their rehabs on themarket in 52 days, less than

(02:54):
less than I do. And they'regoing to show me, because I'm in
Tampa and they're in OklahomaCity, they're going to show me
how they do, how they've donethat, how they systematized that
process. And now, wait a minute,I can do that once and save all
that money and then do it on allmy rehabs. How much more money
and I'm am I gonna put in mypocket by expediting that right?

(03:14):
And wait a minute. After I metthe guy, he told me that they've
also managed to reduce theircost overruns on East rehab by
24%. Whoa, four out of five ofmy rehabs all went over, you
know, like I can't wait to getto know this individual. And the
best part about it is is he onlyrehabs. He doesn't do any

(03:34):
wholesaling. And I'm doing like,300 wholesale deals a year. And
so when he gives me all thatinformation I'm going to share
with him how, because he'sbuying everything at the
auction, I'm going to share withhim how to generate his own
leads. Now, instead of himmaking 50 grand on rehab, he's
going to start making 70,because he generate right? So
you just get this dynamicexchange of information between

(03:58):
members, you know. And it's notjust information, it is, you
know, there are houses beingbought, houses being sold,
there's money being lent, moneybeing borrowed. There's, you
know, there's somebody who's gota piece of land, and then
there's another person who doesground up construction self
storage. And the one guy says, Igot the land, you got the

(04:20):
construction expertise and selfstorage. Let's come together and
do a joint venture partnership,right? So, it's just really
exciting when you get driven Aplayers together who are
intelligent and enjoy connectingwith other human beings. It is a
nothing short of magic. It'slike anything else. It takes an
investment. It takes some time.
It's a commitment, but it canfor the right person at the

(04:45):
right time. Being a part of anymastermind, as long as there's a
high caliber individual in therecan be a very marked moment in
time in your career.

Craig Evans (04:58):
So, you know, we were kind of joking about it
earlier on, Jason, you sayyou're now the chief connector,
not the CEO. So for thoselistening, tell them what you
were telling me about that andhow your mind kind of wraps
through that process.

Jason Medley (05:16):
Sure. So it's not just me. We have a staff full of
people on our team to where,when we have our or events, we
we do what we call, we have whatwe call forced connection, if
you will, right? And forceconnection is, say, for example,
the room that you were sittingin, Craig, there's a gentleman

(05:38):
in there named Lorne Wealth, andhe has fund that he's looking to
raise capital for. And when hegets up and talks about that
fund, right, I know of membersin our organization that are
looking for the type of returnthat his fund yields and looking
to just write a check and get acheck. And so when Lorne is

(06:01):
talking about that, I say, Lon,I want to connect you with Clint
Flowers. I'm going to connectyou with Damon Liaison, like
connect you with these people,and tell them about what you're
doing. And then you guys can,you know, do a zoom, call
whatever you need to do in orderto see if they're interested in
investing in your fund. Or amodular might get up and say,
Hey,I'm doing an apartment toOffice conversion in York, PA

(06:25):
and I need to raise $2.2 millionin in equity, and I can connect
him with people in, you know,like a Jason Byrne might say, I
am super interested in that todeal. You know, you're offering
two points 12% and it's only sixmonths long. Super internet
deals. Okay? I'll make sure thatyou all get connected. And so we

(06:50):
literally, when we come togetherat our events, I can show you
spreadsheet up, spreadsheet up,spreadsheet where people are
talking about the things thatthey need in their business,
which can just, can beinformation, or it can be
capital or whatever we aredocumenting, okay, I'm going to
put that. I'm going to put themwith this person and put them
with that, and then we literallycome behind them at the events,

(07:12):
and physically through text andemail, introduce them with a
recap of why we did so, and thatis what makes the magic happens
for everybody.

Craig Evans (07:22):
So you started, and I love to hear, especially
seeing what what CG is now Ilove to hear, and it's so cool
to hear that it started as aside hustle, you know, so but

(07:43):
how do you see that CollectiveGenius has changed since you
founded it? What do you thinkthe biggest change is since you
founded it?

Jason Medley (07:58):
Because the biggest change in me, or the
business, or like, come down atthe bottom of the funnel, for
me, a little bit on it.

Craig Evans (08:07):
In the direction of what CG was in 2010 to what CG
is now, what is the biggestchange that you see that's
taking place for it?

Jason Medley (08:21):
Yeah, that's an easy question. So when I first
started CG is, we cater to avery, very high level investor,
right? And for probably eight ornine of the 12 or 13 years we've
been around. We had one productfor one caliber of individual,

(08:44):
and that was it. And I had afoothold on that, a strong hold
on it. It was super concernedthat if we did, if we went
outside of those boundaries,that we would lose the
reputation that we had developedaround, like, Hey, man. Like,
that's top of a heap rightthere.

Craig Evans (09:03):
Right.

Jason Medley (09:04):
But as I got to the point where I was like,
Okay, there's going to be a lidon their business if we just do
that, and I actually want togrow this business, and so
here's a great business tip aswell, when you are marketing or
advertising or word of mouthingfor a very high level product or

(09:28):
consumer, over time, you willbegin to generate a lot of leads
for the consumers who arebeneath who you're marketing for
and their journey asentrepreneurs. And so we already
had the leads of our nextproduct, of people who filled
it. They were already coming in.
They just weren't, they justdidn't qualify. A ton, right?

Craig Evans (09:51):
Yeah.

Jason Medley (09:52):
They're on. And so the biggest change was, is we
came out of that and started tobuild a really a full product
suite. You. Uh, you know, like,right now our Premier Level you
need to be, you know, you needto be doing at least 100 plus
transactions a year. Or yougotta be running a, you know, a
$3 million business. And then,you know, our Select Level,

(10:12):
which was our second productwas, you know, you gotta be
anywhere between like 500 to 3million, or 750 to 3 million.
And then our Elevate Product is250 to like 750 and then we
recently came back. We so westarted the top week down now.
We recently came back and wenteven higher with our CG CEO,

(10:34):
which is, you know, for high networth individuals that typically
have a net worth of at least 15plus million dollars, or running
a ten million business or canshow in a consistent pattern of
earning $2 million a year. Sothe biggest change was, I
thought I was, when I startedthe business, it was just going
to be this, just this oneproduct, and that was going to
be it. I was scared to kind of,you know, build a, an ascension,

(10:56):
uh, path, if you will.

Craig Evans (10:59):
Yeah.

Jason Medley (10:59):
Um, finally, once we made the shift, uh, turn this
little, cute, cute little, uh,decent little business into, now
what's turning into a prettygood size, you know, pretty good
size, a little, little monster.

Craig Evans (11:16):
Well, and, you know, Jason, the thing is it's a
phenomenal organization,phenomenal group. I mean, the
the thing that I loved aboutwalking in was people were just
collaborating and talking, thereweren't a lot of egos. I love
that you guys get up and withinthe first 10 minutes of starting
the week, you know, you're like,hey, check your egos at the

(11:39):
door. In essence, you know, likethere's no room for that here.
You know, I love that because,boy, in the real estate world,
man, people always want to tryto prove that they're the bigger
dog on the street, you know.
And, yeah, dumping their chestand, man, that was honestly,
Jason, it was really refreshingto walk in the room and to see
that kind of mantra, that that'snot who we are, you know. So, so

(12:02):
you've done a lot with with CG,what is, and you just kind of
laid out what some of the stuffis growing, and how you're
creating a vertical ascensionpath, really, not just to grab
more people, but to also, Imean, if I see that right, I
mean, hey, that's a great way totake that person, that's 250 to

(12:24):
750 and say, now let's help youfigure out how to grow and
scale, and then not just to bein a different level of our
platform, but that's, you becomea better person and a better
business operator. And so you'velaid that out. But what is your
vision for the future ofCollective Genius? If you pick
one thing, what do you think ofthat would be?

Jason Medley (12:49):
Yeah, I mean, you know, the thing that I enjoy the
most, like you said, it's notjust about, you know, well,
let's get some more members thething for me, that I
fundamentally get the most joyout of is being a catalyst in
people's lives. You know, emailsall the time, text messages

(13:15):
where people are saying, Man, Ijust can't thank The Collective
Genius your squad. All you gotcan't thank you guys enough.
Because, you know, when I camein, I was here, and now I'm
here. And it's not just herefrom a money perspective, but
you know who I am, my level ofintentionality in regards to who
I am as a man, as a woman, as amother, as a father, as a
spouse, leader. You know, thatis my paycheck. You know, of

(13:40):
course, I like making money. Istill certainly don't want to
stop making money. But I'm alsoat a point in my life, at almost
53, years old, where more of itis really not going to change a
whole lot, right? Not going tochange a whole lot. So I love
being a catalyst. That'sprobably my best paycheck, if
you will. And you know, if I wasgoing to talk about the future

(14:05):
of CG, I don't see any really anend in mind. I think we've got
plenty of new products tolaunch. You know, we kind of
started out initially in thelargely in the single family
space, if you will, wholesaling,flipping, landlording, etc. And

(14:28):
now I'm really excited about CEOand scaling that. But I
envision, as we continue togrow, we will launch new
verticals, right, not justlevels in single family whether
you're 28 and three years on thefield, or you're in, you know,
58 and, you know, been on thefield 30 years and got a

(14:49):
gazillion dollars, not justdifferent levels, but new
verticals, where we say, Okay,we're going to build what we did
in a single family space, in themulti family space, we're going
to build what we did in thesingle family space, in the
cell. Storage space we're goingto right and so I just really
can continue to see theexpansion of different verticals
in the future. And really,really excited about giving me

(15:13):
people on my team the sameopportunities that their
business has given me in thelast, you know, 12 to 15 years
that too is probably my biggestjoy at the moment is helping
them advance financially andhelping them grow and on all
fronts. And so at this phase,this stage of my life, I'm

(15:35):
definitely becoming moreconscious than ever that there
is no destination, however, it'sjust the journey, if you at all.
And so I don't have a stoppingpoint, per se. As long as God
continues to bless me and peoplecontinue to join The Collective
Genius, we're gonna just keeptrucking right low.

Craig Evans (15:58):
Well listen as first of all, Jason, I know
we're all busy and and we'reliterally two days before
Christmas, and so I am sograteful for you taking out of
your time and time away frombusiness and family and
everything else that we've allgot going. But you know you
mentioned joining CollectiveGenius. So in closing out, I
really want to give you, and Iknow you've got Leon and some,

(16:20):
just some great people that thatdo a great thing for CG and do
that. But, you know, tell ouraudience, listen, they want to
learn about CG. How do they getinvolved? How do they get that
information from you?

Jason Medley (16:33):
Sure, there's a couple things that you can do.
You can go to thecollectivegenius.com and right
at the top, it'll give you abreakdown to tell you to kind of
choose where your business isat. You know, are you 250, to
750? Are you 750 to 3 million,right? We have our different
levels there. When you clickyour level, it'll kind of take
you on the right path to educateyou a little bit more about what

(16:56):
that particular community lookslike, if you want to kind of see
some behind the scenes of anevent, you can go to
dominatethedownturn.com. And wekind of use that domain,
because, like right now, the thereal estate market has, has, has

(17:18):
slowed from a volumeperspective, rates continue to
be stubbornly high. And sothere's a new set of challenges
that we didn't have, you know,in 24, 36 months ago. And so,
but if you're around the rightpeople, and you know how to
execute on you, you will eatother people's lunch during
times like these. And so that'swhy we call it dominate the

(17:41):
downturn. So again,collectivegenius.com kind of
pick your level. If you're atthe CEO level, that's not
something that we reallyadvertise. If you're at that top
of the heap, you're high networkperson. But in the real estate
game, that's not something wereally advertise. That's so but
if you're if that's you, you canclick on the Premier Level
button on our one page. You cancomplete an app there, and it'll

(18:03):
go to the right person based onthe day that you put in there.
But you know, we are not just,as you said earlier, Craig, not
just looking for members. We arelooking for good people, good
men, good women, who arededicated to really advancing
all facets of their life. And soit's great if you have financial

(18:23):
qualifications or deal flowqualifications, but we're
looking for people who reallywant to be intentional about
everything else too.

Craig Evans (18:29):
For all of our audience listening, I can tell
you you want to be a part of agroup that's unique and special
in what they do. Collectivegenius is a phenomenal, as Jason
said, a phenomenal group ofpeople, you know, very
intelligent, high level of whatthey do, but phenomenal group of
people. So, Jason man, listen, Ican't again. I've probably said

(18:50):
that a ton appreciate your time.
Appreciate your commitment tojump on and do it. Look forward
to seeing you in 2025 and allthat brings. Okay, thanks
everybody. Have a great day.

Jason Medley (18:59):
Alright. Thank you.

Narrator (19:00):
For more information on hard money loans, trust deed
investing, and upcoming eventswith The Norris group. Check out
thenorrisgroup.com. For moreinformation on passive investing
through the DBL Capital RealEstate Investment Fund, please
visit dblapital.com.

Joey Romero (19:19):
The Norris group originates and services loans in
California and Florida underCalifornia DRE license 01219911.
Florida mortgage lender license1577 and NMLS license 1623669.
For more information on hardmoney lending go to
thenorrisgroup.com and click thehard money tab.
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