January 21, 2025 • 21 mins
In this episode of the Red Chip Poker Podcast, we delve into the world of expensive poker training content. They scrutinize whether high-priced poker courses and boot camps, such as a $3,000 course or a $14,000 boot camp, are genuinely worth their price tags.
The discussion covers the psychology behind perceived value, the ethics of marketing, and the motivations behind inflated pricing. They also examine the historical context by reflecting on the infamous “Let There Be Range” ebook, its hefty price tag, and its polarizing reception.
This episode aims to provide listeners with practical advice on evaluating poker training content, identifying red flags in sales pitches, and making informed decisions about investment in poker education. We emphasize caution and encourage skepticism toward promises of guaranteed success and revolutionary secrets in the high-stakes poker training industry.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Good morning and welcome back to another
episode of the Red Chip Poker Podcast.
In this eye opening episode, we
dive deep into the world of high
priced poker training content.
Is that 3, 000 poker
course really worth it?
Does a 14, 000 boot camp really hold the
secret to crushing high stakes games?
Or are we witnessing a resurgence of
inflated promises and psychological tricks
(00:20):
designed to justify sky high price tags?
Whether you're a seasoned poker grinder
or someone considering their first
Big investment in poker training.
This episode is for you.
We'll dissect the psychology behind
perceived value, explore the ethics of
marketing and quote guaranteed success,
and reveal the hidden motivations
behind these premium price points.
You'll walk away with practical advice on
(00:41):
how to evaluate poker training content.
Spot red flags and sales pitches
and make informed decisions about
where to invest your time and money.
So buckle up and join us as we
navigate the fine line between
value and hype in the ever
evolving world of poker education.
Let's get started.
What is up guys?
Welcome to the red chip poker podcast.
The title of this episode is Royal hustle.
(01:03):
We're going to be thinking about
the current climate of hyper
expensive training content.
I'd like to start with a flashback.
Some of you may have heard of the
Poker PDF, Let There Be Range.
This poker strategy book was launched
quite a number of years back, and
it created a little bit of a stir
(01:23):
in the poker training industry.
Not so much because of the quality of the
content, but because of the price tag.
Now, from personal experience, I
remember that this PDF, a mere 80
pages or so, Was being sold for 5k a
copy when I researched this online,
it seems that there are different
ideas regarding the actual price tag.
(01:45):
Some sources seem to say it
was actually being sold at 1.
5k.
Other sources say 1.
8k.
For some reason, I distinctly
remember this PDF being sold at 5k.
So either I've remembered incorrectly or
many of the sources online are inaccurate,
but the one thing that is consistent here
is that this is a very hefty price tag.
(02:06):
for an 80 page e book and it
had a polarizing effect on
consumers of strategy content.
On one hand, we had players who were
convinced that the only reason why
it's 5k is because this was some
of the most groundbreaking strategy
revelations from high stakes crushers
that the poker world had ever seen.
(02:27):
And that 5k is a mere drop in the
ocean compared to the millions you're
going to be taking from the poker
tables after having access to the
knowledge in this 80 page ebook.
In the other side of the camp,
you had players saying, I
don't care who the author is.
There is no way I am paying
5k for an 80 page ebook.
(02:50):
Besides, many players had the
opinion that the strategy in Let
There Be Range was weak at best,
and in many cases, downright flawed.
It's certainly questionable
whether the strategy in that
ebook matches up to a modern
understanding of good poker strategy.
Now, I'm not going to voice my
(03:10):
personal opinion on the book.
I really don't want to upset anyone.
However, it is interesting that
some sources still list Let
There Be Range as one of the most
influential poker books of all time.
The question is, Why was it influential?
Was it influential because the strategy
was so groundbreaking, or was it
(03:31):
so influential because everyone was
fascinated by the apparent hyperinflated
price tag on an 80 page ebook?
It certainly triggered a lot of
players curiosity, and it certainly
triggered a lot of discussion.
I believe a lot of players used to use
MSN Messenger back in the darker days of
online poker and let's just say most poker
(03:53):
players MSN Messenger had some sort of
conversation about the Let There Be Range
ebook and whether it was really worth
the expensive price tag and what kind
of groundbreaking strategy information
might be included in such an ebook.
Now I think Let There Be Range
was a little bit of an outlier.
There were high profile pieces
of training material that were
(04:14):
released after Let There Be Range.
In the way of video courses and books
and although some of these training
courses would reach into the hundreds
of dollars, it was fairly unlikely
you'd be purchasing something with a
price tag over about 1k US dollars.
But in modern times we seem to
be experiencing a resurgence.
Imagine, for example, that I told you
(04:36):
that I had a video training course.
It contains a large amount of
secret information about the game
that even experienced high stakes
players and nosebleed players
don't know about, and this training
course is going to cost you 3, 000.
What would you say?
If some of you are saying, where is
this course, let me sign up immediately.
Let me just say thank you.
(04:56):
I appreciate your faith and confidence.
However, the course doesn't exist.
I think that most of you might be
thinking, I don't care who the coach is.
There's no way that I'm paying 3,
000 for a video training course.
There's no way that the information
can be that groundbreaking
that it's worth 3, 000.
What if I told you I had a bootcamp?
(05:17):
Teaches you all of the high stakes
poker secrets you need to know.
And the sign up fee is only 14, 000.
And you see, this is a great deal because
I valued the content in that bootcamp, and
it's worth way over 20, 000 US dollars.
And I'm giving it to you
for 14, 000 US dollars.
Think about all of the money you're
going to make beating high stakes.
(05:39):
All you really need to do is just
make this one time fairly small
investment when you think about
it in the big scheme of things of
14, 000 to sign up to my bootcamp.
What do you think?
Are you in?
Once again, this could have
some polarizing results.
I'm sure there are some guys out there.
Where do I sign up?
14, 000 isn't that much for me.
And this must be groundbreaking,
(06:00):
amazing information given the price tag.
And we have the same
second group of players.
Are you serious?
14, 000 for a poker bootcamp.
I don't care what you offer.
I don't care who the coach is.
This is not a university degree.
There's no way that I'm
paying 14, 000 for this.
And in modern times, we've seen a
resurgence of training content with
(06:22):
a price tag over 1k US dollars, well
over 1k US dollars in some cases.
And one of the questions is why does
this seem to have such a polarizing
effect on consumers of strategy content?
And one of the things I'd like to
mention briefly is a concept that
we can refer to as perceived value.
And the way the psychology works
(06:42):
for some players is that the more
expensive something The more they
perceive it as being valuable
to the point where you could put
two identical objects on a table.
For example, imagine I was selling you
an iPhone and they're exactly the same.
I put them both on the table and
I say, this one is worth 700.
(07:04):
iPhone one, iPhone two is worth 1, 400.
Now the logical thing to look at
that is say, you know what, it's
the same phone, first one 700.
I'm going to take that, but
there's a percentage of people
that are going to start gravitating
towards a more expensive one.
They think to themselves, there must
be a reason why this second option.
is more expensive.
(07:25):
There must be something that I don't know
about that creates that higher price tag.
So how does this apply to
poker training content?
Well, certain group of players
find themselves thinking
along the following lines.
If it's that expensive, it must be good.
The Let Their Range ebook must be good.
This poker video course for 3, 000.
(07:46):
Normally, poker video
courses go for a few hundred.
This one's worth 3, 000.
It must be amazing.
It must be completely
revolutionary and groundbreaking.
Another thing that players might
say, I would expect a 3k course to
be better than a course for 500.
It sounds logical, but there's
(08:07):
clearly a disconnect in terms of the
valuation of Poker training content.
Players value it very differently.
In some cases, they might value training
content based on their own opinion
of themselves, regardless of whether
that opinion is objectively true.
I.
e.
I'm so good at poker that when I create
(08:27):
a training course, it has to be worth
at least 3k just because I'm so good.
Objectively, that might not be true.
That could just be a player's opinion
of themselves, but because they
have a high opinion of themselves,
They put a very hefty price
tag on a poker training course.
It could also be a deliberate attempt
to manipulate this psychological
(08:47):
leaning towards perceived value where
a product with a higher price tag
feels like it should be more valuable.
In other words, if I sell my high
stakes training course for 50, Players
are going to assume that it's a joke.
This can't be any good.
Why is this guy charging
50 for 20 hours of content?
Whereas if I market that same
training course, exact same
(09:08):
videos, put a 3k price tag on it.
Wow.
This content has to be revolutionary.
Can't wait to get my hands on this course.
What if also I add a
guarantee to my course?
I guarantee that after watching
this course, you are going to
absolutely crush high stakes.
You're going to make millions.
In fact, I'm so certain that
(09:29):
you're going to crush high stakes
automatically after watching this
course that I'm going to offer you
some type of money back guarantee.
Here are graphs from 10 random
players with a positive red line.
That show you how much money you're
guaranteed to be making after
watching this course and learning
about the magic bullet that will
(09:50):
crush any high stakes game ever.
How do you feel about the course now?
Perhaps a little bit conflicted.
On the one hand, you're not sure
because of the high price tag.
On the other hand, look
at those red lines.
This is basically your path to financial
security for the rest of your life.
And all you need to do is pay 3k
or maybe 14k to sign up for the
(10:10):
boot camp and it must be valuable.
Look at that price tag.
Plus, guaranteed success.
It's guaranteed.
Let's just think about the
ethics of that for a minute.
Guaranteed success at high stakes poker.
Financial security for
the rest of your life.
What do you think?
Is it okay to promise a magic bullet
(10:30):
when such a thing doesn't actually exist?
There is no magic trick that you
can use to crush a poker game.
There's no overnight revelation that
can suddenly turn you into a crusher,
yet poker courses seem to promise that.
That's why their content is so expensive.
Sure, if you buy that 50 course,
you're not going to get the magic
bullet, but buy our course for 14k, now
(10:52):
you're going to get the magic bullet.
Financial security for
the rest of your life.
No one can promise that.
Poker is a tough game.
Even if the quality of training
material is very high, two
players will still have different
results in a high stakes context.
Certain players may absorb the
material, they may understand
the principles of it, they may
understand the underlying reasons.
Behind a certain piece of strategy
(11:13):
content, they may be able to use that
information to perform very well.
Another player, they just don't have what
it takes to be a winning poker player.
Their mindset's not
geared in the right way.
They're not fully grasping these
strategy concepts on a fundamental level.
You cannot guarantee success at poker.
But we see many training courses.
Either directly guaranteeing success or
(11:34):
indirectly guaranteeing with a myriad
of different rising red line graphs
and stories about how players have
made millions under the tuition of that
specific course or that specific bootcamp.
So another very similar question,
is it okay to guarantee success
at high stakes even though you
can't really ever guarantee that?
Is it okay to guarantee that so that
(11:55):
you can then raise your price tag?
I.
e.
this course is realistically
worth a few hundred dollars, but.
Now that we've promised everyone who
takes this course that they're going
to have success at high stakes, is it
now okay to charge 10k for this course?
Because we've overpromised on
something that we can't promise.
It's impossible to promise or
guarantee success at high stakes.
(12:15):
Another related thing to think
about, is it okay to aggressively
market your poker course to non
poker players as a way to make money?
So we have signups from
all the legit grinders.
But we want more.
We want more players to buy into
this idea of financial security.
And purchase our poker course,
even though they've never
played a hand of poker before.
(12:36):
Is it okay to start marketing these
high ticket training courses to
people who have no knowledge of poker?
But now they're being presented
with this idea that looks like a
great way to get rich very quickly.
It's guaranteed.
according to the advert,
and it's not that difficult.
You just have to follow a simple
predetermined system that's been fine
(12:58):
tuned based on algorithms, expert
analysts, and data driven strategies.
This is basically a win win for everyone.
How can you refuse?
What do you think about
the ethics of that?
Poker might not be for everyone.
Gambling addiction could be a real thing.
It's very important to be careful
who we market certain ideas to and
(13:19):
that we're realistic in the way that
we promise what we're delivering.
Just to give you a simple example of
this, looking at the red chip poker
main page, there's absolutely nothing
that promises you a magic bullet
or that you're going to get rich.
What we see advertised simply an A
to Z poker course in a structured
way that allows you to patch
(13:40):
your leaks and expand your game.
That's exactly what red chip poker is.
This is a good example, in my
opinion, of what you should be doing.
And this is why the main objective of
this episode of the Red Chip Poker Podcast
is just to advise you to be cautious.
We're not saying that every
piece of expensive poker
training content is a scam.
(14:01):
What we are saying is that you
want to evaluate the quality of
the content on its merits rather
than assuming that something's
good just because it's expensive.
There is, of course, a very slim
possibility that a piece of content is so
good that it's actually worth 3k a pop.
If so, great.
But there's another darker
(14:22):
possibility, and that is that the
author is not really enjoying as much
success from poker as they claim.
They're not taking enough money off
the tables, so they want to take money
off you instead, outside the tables,
by implying they have some kind of
groundbreaking magic bullet to crushing
any high stakes poker game ever.
And I know from experience as someone
(14:42):
who does watch training content from time
to time, I see that many of these big
ticket training items are essentially
a rehash of existing poker knowledge.
Virtually zero new information
repackaged in a way that makes it look
like it's more valuable than it is.
And in some cases, I see fundamental
(15:03):
strategic errors in training content
that's very expensive, even from
some high profile names out there.
The basics have not been
discussed accurately.
There's some fairly glaring errors.
So really, the recommendation
is to exercise caution.
Not to assume that there's
no fresh content out there.
From my own personal experience making
content, although I occasionally resonate
(15:24):
with ideas that I first see in other
pieces of training content, for the
most part I'm an independent researcher.
So generally, if you're watching
my content, a decent amount of
the content Is going to be fresh
content that you won't see elsewhere.
But then again, that same content
doesn't necessarily come with
a two to 3, 000 price ticket.
Redshift poker have recently
(15:45):
released the deviate course, and
there are many concepts in that
course that are not discussed.
In any other poker course, there are
population exploits you can make use of
that are not discussed anywhere else, and
you can access the entire course for a
monthly Red Chip Poker Pro subscription.
Could we change that?
Perhaps add some pictures of some winning
(16:06):
red line graphs, perhaps make some kind
of vague statement such as Red Chip
Poker members make millions, and then
place a 3, 000 price tag on the course?
Well, yeah, probably could do that.
And it would possibly even sell.
In fact, the scenario I'm describing is
something that actually happened to me.
I created a course for a training site
a while back on how to make use of a
(16:26):
certain piece of tracking software.
And to be fair, there was a decent chunk
of original information in the course.
If I had been selling the course
on my own personal site, I probably
would have put a price tag of perhaps
200 to 300 maximum on the course.
Whereas this particular company
really marketed the course heavily.
(16:47):
They slapped a 1, 000 or was it
1, 500 price tag on the course.
They marketed it as a
revolutionary masterclass.
Pictures of graphs, the idea that
you would almost definitely get
rich if you purchased this course.
And I wouldn't be surprised if
they sold a number of copies
the way that it was marketed.
Interesting thing is the price tag they
(17:07):
put on a single purchase of the course.
was more than the entire cost
of the delivery of the course.
In other words, they paid me
less than they actually sold a
single instance of the course for.
I sometimes wonder if part of the
mentality is if we have a very high
price tag then we only need one sucker
to buy the course and then we're
making a lot of money as a result.
(17:28):
We've already recouped our losses
and if anyone else buys the course
then it's just a pure free roll.
The other viewpoint some sites
may have is that because content
has a tendency to get leaked.
And especially high priced content.
We often find that if content is set
at a reasonable price, it doesn't
get leaked or shared as much.
Whereas as soon as you sell
(17:49):
your course for several thousand
dollars, it's going to get ripped.
So it could be sites are pricing
their content with that in mind.
i.
e.
if we sell it for 3, 000, there's
probably going to be a group of 10
players who split the cost between
them, and then they are going to
share it with all of their friends.
So let's at least charge a large amount
up front before the content gets ripped.
(18:09):
But then if that's the rationale behind
the price tag, then what the site's really
saying is it's not actually worth this
amount of money, we're only doing this to
try and protect ourselves against piracy.
Then ironically, high price
tags are what fuels piracy.
In a lot of cases, if a piece of content
is priced fairly to begin with, it has a
tendency to not be proliferated as much.
(18:31):
It's less likely to get ripped.
So keep in mind here, we're not
saying that all training content is
a rehash of other training content.
What we're really doing
here is advising caution.
Keep in mind the following, there
is no magic bullet in poker.
If any course or bootcamp is promising
you guaranteed success, take a step back
and think about what the motives are.
(18:52):
In many cases, it's just to boost
their own sales, which means they don't
really have your best interest at heart.
Keep in mind the following also,
the price of training content,
a video series, or a bootcamp.
Or a PDF does not necessarily
indicate the quality of the resource.
So think about any other content
you've seen from a certain
coach or a certain author.
(19:14):
Has it been worthwhile?
Have you seen a positive
impact on your results?
Because if the answer is no, then
the training content not necessarily
suddenly going to be much better just
because there's a higher price tag on it.
Also keep in mind that just because
a course or a subscription is priced
fairly or at a seemingly low price,
it doesn't necessarily reflect
(19:35):
on the quality of the resource.
There's some very good resources out
there for free or at a low monthly cost,
whereas there are some very expensive
resources out there which don't really
offer you anything new, and in some
cases could even be damaging to your
game because the advice is downright bad.
The training industry is
still very much the wild west.
I had thought that we'd migrated past
(19:57):
the days of let there be range and
arguably overpriced ebooks, but it
seems we're entering into a new era
of very, very high ticket content.
And it really takes a discerning consumer
to figure out which high ticket content
is actually valuable and which is just
some small part of a royal hustle.
Well, I hope I've given you
(20:18):
something to think about.
Thanks very much for taking the time
to tune in to this podcast episode.
This was Coach Weasel, and this
was the Red Chip Poker Podcast.
Thanks for joining us for this episode.
Hope you enjoyed, and if you
did, be sure to subscribe so
you don't miss any new content.
If you're looking for something to
listen to next, That's way less expensive
than it should be for the value.
(20:38):
Our classic book, GTO Gems,
is now available on Audible.
I co wrote and narrated the entire
book, and it's the best resource for
getting an understanding of GTO poker
without requiring a master's in math.
Just visit gtogems.
com slash audio one, that's A U D I
O and then the number one, or click
the link in the description box.
Enjoy that between now and the
(20:59):
next episode, and until then, good
luck out there, and happy grinding.
Good morning and welcome back to another
episode of the Red Chip Poker Podcast.
In this eye opening episode, we
dive deep into the world of high
priced poker training content.
Is that 3, 000 poker
course really worth it?
Does a 14, 000 boot camp really hold the
secret to crushing high stakes games?
Or are we witnessing a resurgence of
inflated promises and psychological tricks
(00:20):
designed to justify sky high price tags?
Whether you're a seasoned poker grinder
or someone considering their first
Big investment in poker training.
This episode is for you.
We'll dissect the psychology behind
perceived value, explore the ethics of
marketing and quote guaranteed success,
and reveal the hidden motivations
behind these premium price points.
You'll walk away with practical advice on
(00:41):
how to evaluate poker training content.
Spot red flags and sales pitches
and make informed decisions about
where to invest your time and money.
So buckle up and join us as we
navigate the fine line between
value and hype in the ever
evolving world of poker education.
Let's get started.
What is up guys?
Welcome to the red chip poker podcast.
The title of this episode is Royal hustle.
(01:03):
We're going to be thinking about
the current climate of hyper
expensive training content.
I'd like to start with a flashback.
Some of you may have heard of the
Poker PDF, Let There Be Range.
This poker strategy book was launched
quite a number of years back, and
it created a little bit of a stir
(01:23):
in the poker training industry.
Not so much because of the quality of the
content, but because of the price tag.
Now, from personal experience, I
remember that this PDF, a mere 80
pages or so, Was being sold for 5k a
copy when I researched this online,
it seems that there are different
ideas regarding the actual price tag.
(01:45):
Some sources seem to say it
was actually being sold at 1.
5k.
Other sources say 1.
8k.
For some reason, I distinctly
remember this PDF being sold at 5k.
So either I've remembered incorrectly or
many of the sources online are inaccurate,
but the one thing that is consistent here
is that this is a very hefty price tag.
(02:06):
for an 80 page e book and it
had a polarizing effect on
consumers of strategy content.
On one hand, we had players who were
convinced that the only reason why
it's 5k is because this was some
of the most groundbreaking strategy
revelations from high stakes crushers
that the poker world had ever seen.
(02:27):
And that 5k is a mere drop in the
ocean compared to the millions you're
going to be taking from the poker
tables after having access to the
knowledge in this 80 page ebook.
In the other side of the camp,
you had players saying, I
don't care who the author is.
There is no way I am paying
5k for an 80 page ebook.
(02:50):
Besides, many players had the
opinion that the strategy in Let
There Be Range was weak at best,
and in many cases, downright flawed.
It's certainly questionable
whether the strategy in that
ebook matches up to a modern
understanding of good poker strategy.
Now, I'm not going to voice my
(03:10):
personal opinion on the book.
I really don't want to upset anyone.
However, it is interesting that
some sources still list Let
There Be Range as one of the most
influential poker books of all time.
The question is, Why was it influential?
Was it influential because the strategy
was so groundbreaking, or was it
(03:31):
so influential because everyone was
fascinated by the apparent hyperinflated
price tag on an 80 page ebook?
It certainly triggered a lot of
players curiosity, and it certainly
triggered a lot of discussion.
I believe a lot of players used to use
MSN Messenger back in the darker days of
online poker and let's just say most poker
(03:53):
players MSN Messenger had some sort of
conversation about the Let There Be Range
ebook and whether it was really worth
the expensive price tag and what kind
of groundbreaking strategy information
might be included in such an ebook.
Now I think Let There Be Range
was a little bit of an outlier.
There were high profile pieces
of training material that were
(04:14):
released after Let There Be Range.
In the way of video courses and books
and although some of these training
courses would reach into the hundreds
of dollars, it was fairly unlikely
you'd be purchasing something with a
price tag over about 1k US dollars.
But in modern times we seem to
be experiencing a resurgence.
Imagine, for example, that I told you
(04:36):
that I had a video training course.
It contains a large amount of
secret information about the game
that even experienced high stakes
players and nosebleed players
don't know about, and this training
course is going to cost you 3, 000.
What would you say?
If some of you are saying, where is
this course, let me sign up immediately.
Let me just say thank you.
(04:56):
I appreciate your faith and confidence.
However, the course doesn't exist.
I think that most of you might be
thinking, I don't care who the coach is.
There's no way that I'm paying 3,
000 for a video training course.
There's no way that the information
can be that groundbreaking
that it's worth 3, 000.
What if I told you I had a bootcamp?
(05:17):
Teaches you all of the high stakes
poker secrets you need to know.
And the sign up fee is only 14, 000.
And you see, this is a great deal because
I valued the content in that bootcamp, and
it's worth way over 20, 000 US dollars.
And I'm giving it to you
for 14, 000 US dollars.
Think about all of the money you're
going to make beating high stakes.
(05:39):
All you really need to do is just
make this one time fairly small
investment when you think about
it in the big scheme of things of
14, 000 to sign up to my bootcamp.
What do you think?
Are you in?
Once again, this could have
some polarizing results.
I'm sure there are some guys out there.
Where do I sign up?
14, 000 isn't that much for me.
And this must be groundbreaking,
(06:00):
amazing information given the price tag.
And we have the same
second group of players.
Are you serious?
14, 000 for a poker bootcamp.
I don't care what you offer.
I don't care who the coach is.
This is not a university degree.
There's no way that I'm
paying 14, 000 for this.
And in modern times, we've seen a
resurgence of training content with
(06:22):
a price tag over 1k US dollars, well
over 1k US dollars in some cases.
And one of the questions is why does
this seem to have such a polarizing
effect on consumers of strategy content?
And one of the things I'd like to
mention briefly is a concept that
we can refer to as perceived value.
And the way the psychology works
(06:42):
for some players is that the more
expensive something The more they
perceive it as being valuable
to the point where you could put
two identical objects on a table.
For example, imagine I was selling you
an iPhone and they're exactly the same.
I put them both on the table and
I say, this one is worth 700.
(07:04):
iPhone one, iPhone two is worth 1, 400.
Now the logical thing to look at
that is say, you know what, it's
the same phone, first one 700.
I'm going to take that, but
there's a percentage of people
that are going to start gravitating
towards a more expensive one.
They think to themselves, there must
be a reason why this second option.
is more expensive.
(07:25):
There must be something that I don't know
about that creates that higher price tag.
So how does this apply to
poker training content?
Well, certain group of players
find themselves thinking
along the following lines.
If it's that expensive, it must be good.
The Let Their Range ebook must be good.
This poker video course for 3, 000.
(07:46):
Normally, poker video
courses go for a few hundred.
This one's worth 3, 000.
It must be amazing.
It must be completely
revolutionary and groundbreaking.
Another thing that players might
say, I would expect a 3k course to
be better than a course for 500.
It sounds logical, but there's
(08:07):
clearly a disconnect in terms of the
valuation of Poker training content.
Players value it very differently.
In some cases, they might value training
content based on their own opinion
of themselves, regardless of whether
that opinion is objectively true.
I.
e.
I'm so good at poker that when I create
(08:27):
a training course, it has to be worth
at least 3k just because I'm so good.
Objectively, that might not be true.
That could just be a player's opinion
of themselves, but because they
have a high opinion of themselves,
They put a very hefty price
tag on a poker training course.
It could also be a deliberate attempt
to manipulate this psychological
(08:47):
leaning towards perceived value where
a product with a higher price tag
feels like it should be more valuable.
In other words, if I sell my high
stakes training course for 50, Players
are going to assume that it's a joke.
This can't be any good.
Why is this guy charging
50 for 20 hours of content?
Whereas if I market that same
training course, exact same
(09:08):
videos, put a 3k price tag on it.
Wow.
This content has to be revolutionary.
Can't wait to get my hands on this course.
What if also I add a
guarantee to my course?
I guarantee that after watching
this course, you are going to
absolutely crush high stakes.
You're going to make millions.
In fact, I'm so certain that
(09:29):
you're going to crush high stakes
automatically after watching this
course that I'm going to offer you
some type of money back guarantee.
Here are graphs from 10 random
players with a positive red line.
That show you how much money you're
guaranteed to be making after
watching this course and learning
about the magic bullet that will
(09:50):
crush any high stakes game ever.
How do you feel about the course now?
Perhaps a little bit conflicted.
On the one hand, you're not sure
because of the high price tag.
On the other hand, look
at those red lines.
This is basically your path to financial
security for the rest of your life.
And all you need to do is pay 3k
or maybe 14k to sign up for the
(10:10):
boot camp and it must be valuable.
Look at that price tag.
Plus, guaranteed success.
It's guaranteed.
Let's just think about the
ethics of that for a minute.
Guaranteed success at high stakes poker.
Financial security for
the rest of your life.
What do you think?
Is it okay to promise a magic bullet
(10:30):
when such a thing doesn't actually exist?
There is no magic trick that you
can use to crush a poker game.
There's no overnight revelation that
can suddenly turn you into a crusher,
yet poker courses seem to promise that.
That's why their content is so expensive.
Sure, if you buy that 50 course,
you're not going to get the magic
bullet, but buy our course for 14k, now
(10:52):
you're going to get the magic bullet.
Financial security for
the rest of your life.
No one can promise that.
Poker is a tough game.
Even if the quality of training
material is very high, two
players will still have different
results in a high stakes context.
Certain players may absorb the
material, they may understand
the principles of it, they may
understand the underlying reasons.
Behind a certain piece of strategy
(11:13):
content, they may be able to use that
information to perform very well.
Another player, they just don't have what
it takes to be a winning poker player.
Their mindset's not
geared in the right way.
They're not fully grasping these
strategy concepts on a fundamental level.
You cannot guarantee success at poker.
But we see many training courses.
Either directly guaranteeing success or
(11:34):
indirectly guaranteeing with a myriad
of different rising red line graphs
and stories about how players have
made millions under the tuition of that
specific course or that specific bootcamp.
So another very similar question,
is it okay to guarantee success
at high stakes even though you
can't really ever guarantee that?
Is it okay to guarantee that so that
(11:55):
you can then raise your price tag?
I.
e.
this course is realistically
worth a few hundred dollars, but.
Now that we've promised everyone who
takes this course that they're going
to have success at high stakes, is it
now okay to charge 10k for this course?
Because we've overpromised on
something that we can't promise.
It's impossible to promise or
guarantee success at high stakes.
(12:15):
Another related thing to think
about, is it okay to aggressively
market your poker course to non
poker players as a way to make money?
So we have signups from
all the legit grinders.
But we want more.
We want more players to buy into
this idea of financial security.
And purchase our poker course,
even though they've never
played a hand of poker before.
(12:36):
Is it okay to start marketing these
high ticket training courses to
people who have no knowledge of poker?
But now they're being presented
with this idea that looks like a
great way to get rich very quickly.
It's guaranteed.
according to the advert,
and it's not that difficult.
You just have to follow a simple
predetermined system that's been fine
(12:58):
tuned based on algorithms, expert
analysts, and data driven strategies.
This is basically a win win for everyone.
How can you refuse?
What do you think about
the ethics of that?
Poker might not be for everyone.
Gambling addiction could be a real thing.
It's very important to be careful
who we market certain ideas to and
(13:19):
that we're realistic in the way that
we promise what we're delivering.
Just to give you a simple example of
this, looking at the red chip poker
main page, there's absolutely nothing
that promises you a magic bullet
or that you're going to get rich.
What we see advertised simply an A
to Z poker course in a structured
way that allows you to patch
(13:40):
your leaks and expand your game.
That's exactly what red chip poker is.
This is a good example, in my
opinion, of what you should be doing.
And this is why the main objective of
this episode of the Red Chip Poker Podcast
is just to advise you to be cautious.
We're not saying that every
piece of expensive poker
training content is a scam.
(14:01):
What we are saying is that you
want to evaluate the quality of
the content on its merits rather
than assuming that something's
good just because it's expensive.
There is, of course, a very slim
possibility that a piece of content is so
good that it's actually worth 3k a pop.
If so, great.
But there's another darker
(14:22):
possibility, and that is that the
author is not really enjoying as much
success from poker as they claim.
They're not taking enough money off
the tables, so they want to take money
off you instead, outside the tables,
by implying they have some kind of
groundbreaking magic bullet to crushing
any high stakes poker game ever.
And I know from experience as someone
(14:42):
who does watch training content from time
to time, I see that many of these big
ticket training items are essentially
a rehash of existing poker knowledge.
Virtually zero new information
repackaged in a way that makes it look
like it's more valuable than it is.
And in some cases, I see fundamental
(15:03):
strategic errors in training content
that's very expensive, even from
some high profile names out there.
The basics have not been
discussed accurately.
There's some fairly glaring errors.
So really, the recommendation
is to exercise caution.
Not to assume that there's
no fresh content out there.
From my own personal experience making
content, although I occasionally resonate
(15:24):
with ideas that I first see in other
pieces of training content, for the
most part I'm an independent researcher.
So generally, if you're watching
my content, a decent amount of
the content Is going to be fresh
content that you won't see elsewhere.
But then again, that same content
doesn't necessarily come with
a two to 3, 000 price ticket.
Redshift poker have recently
(15:45):
released the deviate course, and
there are many concepts in that
course that are not discussed.
In any other poker course, there are
population exploits you can make use of
that are not discussed anywhere else, and
you can access the entire course for a
monthly Red Chip Poker Pro subscription.
Could we change that?
Perhaps add some pictures of some winning
(16:06):
red line graphs, perhaps make some kind
of vague statement such as Red Chip
Poker members make millions, and then
place a 3, 000 price tag on the course?
Well, yeah, probably could do that.
And it would possibly even sell.
In fact, the scenario I'm describing is
something that actually happened to me.
I created a course for a training site
a while back on how to make use of a
(16:26):
certain piece of tracking software.
And to be fair, there was a decent chunk
of original information in the course.
If I had been selling the course
on my own personal site, I probably
would have put a price tag of perhaps
200 to 300 maximum on the course.
Whereas this particular company
really marketed the course heavily.
(16:47):
They slapped a 1, 000 or was it
1, 500 price tag on the course.
They marketed it as a
revolutionary masterclass.
Pictures of graphs, the idea that
you would almost definitely get
rich if you purchased this course.
And I wouldn't be surprised if
they sold a number of copies
the way that it was marketed.
Interesting thing is the price tag they
(17:07):
put on a single purchase of the course.
was more than the entire cost
of the delivery of the course.
In other words, they paid me
less than they actually sold a
single instance of the course for.
I sometimes wonder if part of the
mentality is if we have a very high
price tag then we only need one sucker
to buy the course and then we're
making a lot of money as a result.
(17:28):
We've already recouped our losses
and if anyone else buys the course
then it's just a pure free roll.
The other viewpoint some sites
may have is that because content
has a tendency to get leaked.
And especially high priced content.
We often find that if content is set
at a reasonable price, it doesn't
get leaked or shared as much.
Whereas as soon as you sell
(17:49):
your course for several thousand
dollars, it's going to get ripped.
So it could be sites are pricing
their content with that in mind.
i.
e.
if we sell it for 3, 000, there's
probably going to be a group of 10
players who split the cost between
them, and then they are going to
share it with all of their friends.
So let's at least charge a large amount
up front before the content gets ripped.
(18:09):
But then if that's the rationale behind
the price tag, then what the site's really
saying is it's not actually worth this
amount of money, we're only doing this to
try and protect ourselves against piracy.
Then ironically, high price
tags are what fuels piracy.
In a lot of cases, if a piece of content
is priced fairly to begin with, it has a
tendency to not be proliferated as much.
(18:31):
It's less likely to get ripped.
So keep in mind here, we're not
saying that all training content is
a rehash of other training content.
What we're really doing
here is advising caution.
Keep in mind the following, there
is no magic bullet in poker.
If any course or bootcamp is promising
you guaranteed success, take a step back
and think about what the motives are.
(18:52):
In many cases, it's just to boost
their own sales, which means they don't
really have your best interest at heart.
Keep in mind the following also,
the price of training content,
a video series, or a bootcamp.
Or a PDF does not necessarily
indicate the quality of the resource.
So think about any other content
you've seen from a certain
coach or a certain author.
(19:14):
Has it been worthwhile?
Have you seen a positive
impact on your results?
Because if the answer is no, then
the training content not necessarily
suddenly going to be much better just
because there's a higher price tag on it.
Also keep in mind that just because
a course or a subscription is priced
fairly or at a seemingly low price,
it doesn't necessarily reflect
(19:35):
on the quality of the resource.
There's some very good resources out
there for free or at a low monthly cost,
whereas there are some very expensive
resources out there which don't really
offer you anything new, and in some
cases could even be damaging to your
game because the advice is downright bad.
The training industry is
still very much the wild west.
I had thought that we'd migrated past
(19:57):
the days of let there be range and
arguably overpriced ebooks, but it
seems we're entering into a new era
of very, very high ticket content.
And it really takes a discerning consumer
to figure out which high ticket content
is actually valuable and which is just
some small part of a royal hustle.
Well, I hope I've given you
(20:18):
something to think about.
Thanks very much for taking the time
to tune in to this podcast episode.
This was Coach Weasel, and this
was the Red Chip Poker Podcast.
Thanks for joining us for this episode.
Hope you enjoyed, and if you
did, be sure to subscribe so
you don't miss any new content.
If you're looking for something to
listen to next, That's way less expensive
than it should be for the value.
(20:38):
Our classic book, GTO Gems,
is now available on Audible.
I co wrote and narrated the entire
book, and it's the best resource for
getting an understanding of GTO poker
without requiring a master's in math.
Just visit gtogems.
com slash audio one, that's A U D I
O and then the number one, or click
the link in the description box.
Enjoy that between now and the
(20:59):
next episode, and until then, good
luck out there, and happy grinding.
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