SaaStr 810: AI and the Bottom Line, How Canva Turns Freemium into Conversions with Canva's CCO Rob Giglio

SaaStr 810: AI and the Bottom Line, How Canva Turns Freemium into Conversions with Canva's CCO Rob Giglio

Join John Gleason, founder and managing partner at Success Venture Partners, as he interviews Rob Giglio, Chief Customer Officer at Canva. Rob shares his extensive experience leading customer success, sales, and go-to-market functions at top companies like HubSpot, DocuSign, and Adobe. In this episode, Rob delves into his strategic approach to scaling Canva's enterprise business while maintaining the company’s unique customer-centric culture. He also discusses the integration of AI to enhance customer experiences and how value-driven customer journeys underpin Canva’s growth. Perfect for aspiring CCOs and anyone interested in the intersection of customer success and sales.

 

00:00 Introduction and Guest Welcome

00:29 Rob's Role and Responsibilities at Canva

03:11 Career Journey and Mentorship

07:17 Building Enterprise at Canva

14:20 Customer-Centric Approach

21:42 AI Integration at Canva

24:36 Conclusion and Final Thoughts

 

 

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It's Christmas with SaaStr and 2,000 of the best SaaS and AI leaders. 

 

The biggest names will be there. The best networking. 

 

Early adopter tickets are selling faster than we expected. So don't wait. With only 5 months until the event, we expect this year's SaaStr London event to sell out to capacity. 

 

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SaaStr AI London – where SaaS Meets AI in London. See you there.