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April 29, 2025 39 mins

In today’s show I interview my business mentee and friend Gary Brazil, a personal trainer who transitioned from a 30-year civil service career to pursue his passion for fitness

Gary shares his journey of overcoming personal challenges, including mental health struggles during lockdown, and how he built a successful personal training business. He emphasizes the importance of patience, self-belief, and authenticity in coaching and marketing.

The conversation also highlights the significance of building relationships with clients and the evolution of Gary's confidence in using social media to connect with his audience.

In this conversation, Gary Brazil shares his journey of leveraging social media for engagement, the importance of idea generation, and tailoring content to meet the needs of his audience.

He discusses the challenges of managing creativity and the significance of mentorship in building confidence in business.

The dialogue emphasizes the need for personal connection in content creation and the value of understanding client demographics to effectively communicate and serve them.

Timestamps:

00:00 Introduction to Gary Brazil's Journey

02:58 Overcoming Challenges and Finding Purpose

05:50 Building a Personal Training Business

09:09 The Importance of Patience and Self-Belief

11:53 Authenticity in Coaching and Marketing

15:11 Growing Confidence and Social Media Presence

22:32 The Power of Social Media Engagement

24:24 Idea Generation and Creativity Management

25:58 Tailoring Content to Your Audience

30:06 Bridging the Gap: Content and Client Needs

32:53 Building Confidence in Business Acumen

36:38 Finding the Right Mentorship Fit

 

Detail for my six month business mentorship:

https://briankeanefitness.com/mentorship-and-business-coaching

 

Follow Gary on Instagram

https://www.instagram.com/dubgaz/?hl=en

 

 

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