In this vulnerable and strategic episode, I share why I walked away from a decade of brand recognition and completely rebranded my business. If you've ever felt like you're operating at a level your current structures can't support, this story will challenge everything you think you know about business evolution.
I dive deep into the moment I realised my brand no longer fit who I'd become, the difference between structural problems and surface fixes, and why sometimes the scariest thing isn't failing - it's succeeding so much that you outgrow everything you thought you were supposed to be.
Key topics covered:
- The client call that changed everything (and why it terrified me)
- How to know when you've outgrown your business container
- The CEO Operating System that transforms chaos into clarity
- Why most people rebrand for the wrong reasons
- The real cost of staying in containers that no longer fit
- How to evolve your business without starting from scratch
This isn't just a rebrand story - it's a blueprint for anyone ready to stop being essential to everything and start being essential to the right things.
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