A bit of a different episode today - inspired off the back of some success I've been having with a video series on LinkedIn, this is a solo episode with me about the myths and misconceptions surrounding what it means to be "niche".
Having a defined outcome and market does not automatically mean you are ‘niche’ - that is just normal everyday best practice to go-to-market.
In this episode I share how packaging what you do in relation to the outcomes and benefits you provide your customers...is super important... but it isn’t niche marketing.
I talk about the questions you really need to be asking yourself about your business in order to grow.
You can access the checklist I mention in this episode to evaluate your market here: https://personalmba.com/10-ways-to-evaluate-a-market/
Ps. If we aren't already - let's connect on LinkedIn - just send me a connection request here: https://www.linkedin.com/in/laurenkress89/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!