The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

Episodes

October 12, 2025 34 mins

This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Chris answers a question from a listener about display campaigns and demand gen campaigns. Let's talk about that!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Mark as Played

Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you can set to help you manage your account.


Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer...

Mark as Played

This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you don't pay close attention.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://ww...

Mark as Played
September 20, 2025 40 mins

This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this might be a critical episode for you to hear!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paid...

Mark as Played
September 14, 2025 32 mins

This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3". 

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Mark as Played

In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile apps, ad farm sites, and suspiciously high CTRs. You’ll learn why location targeting should be set to “people in or regularly in your targeted area” and why “interested in” leads to bad traffic, especially with Search Partners. We also...

Mark as Played

Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies to search campaigns to performance max we cover it all in this week's episode about Google Ads.


Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Wat...

Mark as Played

What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences in your search campaigns this episode is critically important for you to hear!


Try Opteo for free for 28 days - https://opteo.com/psp

Chr...

Mark as Played

There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automation and how to build a successful campaign when that automation fails.


Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer ...

Mark as Played

Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Google Ads that throw many advertisers for a loop. And especially the always complex decision of whether or not to target your competitors in PPC. Let's talk about that!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrissc...

Mark as Played

If you are having issues with a campaign on Google Ads that continues to offer no results, no conversions, and no sales today's episode can help solve that problem. Chris Schaeffer discusses the 4 levels of failure in Google Ads that most advertisers experience at some point. Learn how to audit your own campaign and find the solution to your broken campaigns!

Try Opteo for free for 28 days - https://opteo.com/psp
...

Mark as Played

This week Chris Schaeffer answers questions about Google Ads from listeners. He discusses how to manage accounts that use automated bidding, a question about the Display network, and how to properly structure your Google Ads account for success.


Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/iout4J...

Mark as Played

This week Joey Bidner does a deep dive into a Google Ads account that focuses on e-commerce and local "foot traffic" searches to drive sales. Learn all about strategies to manage different types of searches to drive a wide variety of traffic for a winning set of campaigns!

Try Opteo for free for 28 days - https://opteo.com/psp

Joey Bidner - https://joeybidner.com/ 

Watch this episode on YouTube: https://y...

Mark as Played

Joey Bidner discusses what Google Ads advertisers need to know about consent mode. You’ll learn why it is important for any website utilizing paid ads on Google!

Try Opteo for free for 28 days - https://opteo.com/psp

Concent Mode Partner Support: https://cmppartnerprogram.withgoogle.com/

Joey Bidner - https://joeybidner.com/ 

Watch this episode on YouTube: https://youtu.be/C1_3tOwwHTQ

Su...

Mark as Played

Do you know the right time to increase your budget? Is your budget causing your campaign to fail? In this week's episode Chris Schaeffer discusses a new principle that new Google Ads advertisers must understand about choosing the right budget in Google Ads. If you budget is too small it can actually keep you from getting conversions! Let's talk about it!


Try Opteo for free for 28 days - https://opteo.com/psp

Chris Scha...

Mark as Played

This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a successful B2B search campaign when you can't find the right traffic.


Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/ 

Mark as Played

This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords this is a great tool to manage your negative keywords.

Try Opteo for free for 28 days - https://opteo.com/psp

Step-by-Step Google Ads Script Installation: https://www.youtube.com/watch?v=xM3YOZDrjt0

Chris Schaeffer - https://www.ch...

Mark as Played

Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact match keywords, performance max, and broad match keywords. They are all off limits for some advertisers at there. Find out more in this week's episode!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Wa...

Mark as Played

New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business.


Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner: https://joeybidner.com/

W...

Mark as Played

What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: http...

Mark as Played

Popular Podcasts

    It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.